Raymundo Barros is the CTO at Globo, where he leads the Media Supply Chain, Broadcast Engineering, Corporate IT, and Digital Platforms. Over his 44-year career with the company, he has spearheaded its pivot into a Mediatech powerhouse by launching Globoplay, the largest Brazilian streaming platform and driving a massive cloud migration and D2C strategy. A recognized leader in the global broadcast community, Raymundo serves on the Board of Directors for the ATSC and is the Chairman of the Brazilian Digital TV Forum (FSBTVD), where he is instrumental in developing the standards for Brazil’s future TV 3.0.