In-game advertising technology is transforming the way brands connect with fans — by monetizing the most impactful live moments in sports. Against the backdrop of Liga MX’s explosive growth as the most-watched league in the U.S., this session highlights how new deployments of cutting-edge augmentations are setting a new standard for next-generation sports media.

Speakers:

Dan Riess, EVP and COO of U.S. Advertising, TelevisaUnivision
Sean Conroy, EVP, North America, Genius Sports

Location: Sports Theater