Learn how the PGA TOUR was able to automate live broadcast production utilizing an events driven by the Shotlink Scoring Platform and Agentic AI. Discover how real-time shot data and player performance metrics trigger intelligent production decisions, enabling the TOUR to scale coverage across multiple courses simultaneously while maintaining broadcast quality.

Hear about the technical architecture that connects scoring events to automated camera selection, graphics generation, and highlight creation – transforming how golf is produced and delivered to millions of fans worldwide.

Speakers:

Jason Dvorkin, Head of Business Development, Americas for Media & Entertainment, Games and Sports, Amazon Web Services
Michael Raiondo, Vice President of Broadcast Technology, PGA Tour

Location: Sports Theater