The conversation examines how organizations are working together to meet rising expectations for quality, speed, and reliability across live production, venue operations, and viewer experience. Gain insight into what it takes to bring an event of this magnitude to life, and how the World Cup continues to push innovation across the sports media ecosystem.

Moderator: Lori H. Schwartz, CEO and Founder, StoryTech

Speakers:

Oscar Sanchez, Head of Host Broadcast Production, FIFA
Brian Gorney, Senior Director – Sports & Entertainment, Verizon Business
Kevin Callahan, VP, Field Operations & Engineering, FOX Sports

Location: Sports Theater

The post The World Cup: Broadcasting the Biggest Event in Sports appeared first on NAB Show.

Moderator: Lori H. Schwartz, CEO and Founder, StoryTech

Location: Startup Theater

The post The Startup Showcase appeared first on NAB Show.

Speakers:

Anshul Kapoor, Head of Media, Telco and Games, TMEG Market Development, Google Cloud
Guillaume Aubuchon, Vice President of Product Management, AVID
Carl Burkhard, Vice President, AI Partnerships, Dailymotion
Kevin Lingley, EVP AI, Fremantle

Location: VideoNext Theater

The post Personalize Audience Experiences with Multimodal Generative AI appeared first on NAB Show.

The conversation explores how intelligent, secure data infrastructure supports speed, creativity, and long-term preservation as content volumes and resolutions continue to grow. Gain insight into how behind-the-scenes technology decisions directly shape what fans see on screen.

Speakers:

Matt Field, Regional Manager – Solutions Engineering, NetApp
Fran Camardella, Director of Post Production Engineering, NFL
Sandeep Singh, Senior Vice President and General Manager, Enterprise Storage, NetApp

Location: VideoNext Theater

The post From the Vault to the Future: NFL Films, NetApp, and Digital Workflows at Scale appeared first on NAB Show.

Joe Croney brings experience spanning linear broadcast and modern digital platforms, and coined the concept of Audience 3.0 to describe the shift toward dynamic, personalized media experiences. In this session, he explores how leading media organizations are moving beyond asset-centric pipelines to story-centric, AI-native workflows, where content is structured as dynamic story objects that flow across tools, teams, and platforms in real time.

Drawing on real-world work with emerging AI models like ElevenLabs and modern cloud architectures, this session covers:

Why traditional broadcast and digital workflows are converging and breaking
How AI is reshaping production from creation to distribution
What it takes to connect fragmented tools into a unified, cross-platform system
Why the next phase of the industry will be defined by shared context and cross-vendor AI coordination

Leave with a clear view of how to evolve your video operations from linear pipelines to intelligent, adaptive systems built for where audiences actually live.

Speaker: Joe Croney, Chief Technology Officer, Arc XP

Location: VideoNext Theater

The post From Rundown to Runtime: AI-Native Video Workflows appeared first on NAB Show.

Drawing on findings from the DPP’s recent Making Data Pay series, this session explores how media companies are moving beyond collection to application — using data effectively to improve engagement, streamline the media supply chain, and inform both business and creative strategy.

Moderator: David Thompson, Technology Strategist, DPP

Speakers:

Igor Macaubas, Director of Product & Engineering, Digital Products, Globo
Ivan Verbesselt, Chief Strategy & Marketing Officer, MEDIAGENIX
Robyn Goldman, VP of Business Solutions, AMC Networks

Location: VideoNext Theater

The post Making Data Pay: How data is becoming the operating system for media appeared first on NAB Show.

This session dives into the science behind media testing and benchmarking, revealing how leading organizations move beyond guesswork to data-driven performance. From playback reliability to device-level variability, we will explore how robust testing strategies uncover hidden issues, optimize user experience, and drive measurable business outcomes.
You will walk away with a clear framework for benchmarking media performance and a new perspective on what it takes to deliver world-class streaming.

Speaker: Angie Rai, Vice President, Customer Success, HeadSpin

Location: Tech Chat Theater

The post Stop Guessing and Start Benchmarking: Testing Media Performance at Scale appeared first on NAB Show.

Using an agentic coding agent as an AI orchestration hub, we walk through a complete end-to-end content workflow driven entirely through natural language — no context switching, no manual handoffs. Starting with Origin Insights, we identify high-performing titles across Commonwealth markets in real time. Those titles flow directly into Origin Studio for ingest and visibility. From there, we create media orders and distribution packages in Xytech — all within a single conversational session.

Three live MCP integrations. Two product families. One coherent workflow.

This isn’t a concept or a roadmap slide. It’s a working demonstration of agentic architecture applied to real media operations problems — and a glimpse at how the role of the operator is changing as AI moves from assistant to orchestrator.

Attendees will leave with a concrete understanding of:

How MCP-based integrations enable AI agents to operate across complex media tech stacks
What a practical agentic workflow looks like in production media operations
How Fabric’s Origin and Xytech product families combine to form an end-to-end intelligent supply chain

Speakers:
Rob Delf, Chief Executive Officer, Fabric
Andy Hooper, Head of Product and GM, EMEA, Fabric

Location: AWS Theater

The post Build the Agentic Media Supply Chain with Fabric Origin and Fabric Xytech — Live appeared first on NAB Show.

In this session, Arc XP and Amazon Web Services share how to operationalize AI across the full content lifecycle.

The biggest blockers to scaling AI in production (and how to overcome them)
How AI agents are transforming editorial workflows — from research to copy editing to distribution
A reference architecture for building scalable, cloud-native media workflows on AWS
How Arc XP brings it all together into a unified platformPlus, hear how a leading publisher is already using these capabilities to accelerate output, improve accuracy, and unlock new audience growth.

If you’re ready to move beyond experimentation and into execution, this session is your roadmap.

Speaker: Eric Ziegler, Senior Technical Architect, Arc XP

Location: AWS Theater

The post From Breaking News to Breaking Through: Scaling AI-Driven Media Workflows with AWS + Arc XP appeared first on NAB Show.

Learn how organizations are unifying fragmented inventory, proving performance with greater transparency, embedding consent as a control plane, and deploying real-time, agentic intelligence that drives trust, accountability, and measurable outcomes.

Speakers:

Scott Davis, Chief Technology Officer for Media & Entertainment, GlobalLogic, a Hitachi Group company
Brad Epperson, Global Business and Development Lead, Monetization – Media, Entertainment, Games, and Sports at AWS

Location: AWS Theater

The post From Signals to Stewardship: Changes in Advertising appeared first on NAB Show.