Production and Post Archives - NAB Show

The World Cup: Broadcasting the Biggest Event in Sports

Clinton Hall — Fri, 08 May 2026 20:15:56 +0000

The FIFA World Cup is one of the most complex and closely watched media events in the world, placing enormous demands on production, distribution, and connectivity. This session explores how the tournament is being prepared for and delivered at scale, from host broadcast operations and broadcaster workflows to the network infrastructure required to support a global audience.

The conversation examines how organizations are working together to meet rising expectations for quality, speed, and reliability across live production, venue operations, and viewer experience. Gain insight into what it takes to bring an event of this magnitude to life, and how the World Cup continues to push innovation across the sports media ecosystem.

Moderator: Lori H. Schwartz, CEO and Founder, StoryTech

Speakers:

Oscar Sanchez, Head of Host Broadcast Production, FIFA
Brian Gorney, Senior Director – Sports & Entertainment, Verizon Business
Kevin Callahan, VP, Field Operations & Engineering, FOX Sports

Location: Sports Theater

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Haunt No More: Putting an End to Post-Production Nightmares with SpliceGeist

Clinton Hall — Fri, 08 May 2026 20:15:53 +0000

Everyone in post-production has ghost stories. The file that got renamed five minutes before delivery. The dailies with timecode starting at zero. The conform where half the media was dumped into one folder with duplicate filenames. The missing reel. The editor who nested everything inside compound clips. We laugh about them afterwards. Sometimes.
For decades, the industry has accepted this chaos as normal. When something breaks, you throw more bodies at it. When a conform gets complicated, your best engineer pulls a late night. When a single VFX shot needs set extensions from one vendor, creature work from a second, and lighting effects from a third, someone has to track every element, every version, every delivery… and when you’re 500 shots deep, that spreadsheet starts haunting your dreams.
There have been attempts to automate pieces of this. A script here, a macro there, a dozen little band-aids that each solve one tiny problem on one specific type of project. But full automation? Conform automation? That has been the white whale of post-production. Everyone who has tried has been beaten by the sheer number of variables that real productions throw at you.

This session is about why that era is over. We’ll share the ghost stories, break down exactly why automation in post has failed every single time, and then introduce you to the system that finally cracked it. Come see why the ghost stories end here.

Speakers:

Kit Lubold, Founder, SpliceGeist
Dr. Nichola Lubold, Research Scientist, Google

Location: Startup Theater

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Gaussian Splatting in Production Pipelines: Discovering Real Productions Using 3DGS Today

Clinton Hall — Fri, 08 May 2026 20:15:52 +0000

Gaussian Splatting is quickly moving beyond research and into real-world production pipelines. What began as an experimental rendering technique is now being used by studios and technologists to capture real locations, build digital twins, and create photoreal environments for film, broadcast, and virtual production.

This panel brings together early adopters who are already using 3D Gaussian Splatting in their workflows. Through real case studies and practical insights, speakers will explore how teams are capturing environments faster, achieving high levels of realism, and dramatically reducing the time required to create production-ready assets.

Walk away with a clear understanding of how Gaussian Splatting is being used today, what benefits early adopters are seeing, and what production teams should consider when bringing this technology into their own pipelines.

Speakers:

Fernando Rivas Manzaneque, CEO and Co-Founder, Volinga
Michael Rubloff, Founder, Radiancefields.com
Kathryn Brillhart, Virtual Production Supervisor / Cinematographer
Joao Krambeck, Co-Founder, RCS Studios

Location: Startup Theater

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The Reel Future: Cloud Innovation, Connectivity & the ROI of Content Creation

Clinton Hall — Fri, 08 May 2026 20:15:50 +0000

In an ever-evolving technological landscape, creative teams must stay ahead of the curve. This panel will explore the innovations and advancements shaping the dynamic world of media and entertainment tech and examine which technologies are poised to endure and thrive in the years to come. From camera-to-cloud workflows that enable seamless, real-time media transfer on set to the continuous connectivity powering remote collaboration across global teams, these advancements are redefining how content gets made — and driving significant cost savings along the way.

From production workflows to post-production tools, these industry experts will share their insights, experiences, and predictions for the future of content creation — including how organizations can achieve meaningful ROI and reduce costs with the technologies they adopt. Discover how innovative devices like Ghost Kits are empowering teams to stay connected to the cloud from anywhere, eliminating location barriers and keeping productions running seamlessly, no matter where the work takes them. Take advantage of this opportunity to gain valuable perspectives and strategic foresight that can empower your projects, stretch your budget, and future-proof your workflows for years to come.
Hear from industry professionals, from workflow strategists to documentary filmmakers, why they see the need for innovation within the industry that not only drives creative change, but also cost-saving in the ever-evolving world of media and entertainment technology.

Moderator: Casper Hanney, CEO & Co-Founder, Ghost Kits

Speakers:

Shawn McDaniel, Filmmaker, Senior Professional Video Evangelist, Adobe
Melody Kellis, Co-Founder/Principal Consultant & Workflow Strategist, Vector Post
Jackee Chang, Filmmaker, Senior Engineering Manager, Adobe
Cyrus Keenan-Eason, Head of Engineering, Ghost Kits

Location: Startup Theater

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MONETIZE: Where Brands, Creators, and Commerce Meet

Clinton Hall — Fri, 08 May 2026 20:15:49 +0000

As traditional advertising models evolve, monetization is moving directly into the storytelling process. New tools are helping creators and brand partners collaborate earlier in the development of programming — identifying placement opportunities, reducing IP and brand risk, and connecting on-screen moments directly to commerce and audience engagement.

This session also explores the growing importance of transparency in brand integration and commercial storytelling — ensuring audiences understand when messaging is sponsored, how partnerships are structured, and how authenticity is maintained in a rapidly expanding content ecosystem.

Moderator: Marie Bahl, CMO, Uptempo

Speakers:

Mark Belinsky, CEO, Playste
Sophia Xing, CEO, Plot Party

Location: Startup Theater

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How Holograms Make Better Video

Clinton Hall — Fri, 08 May 2026 20:15:48 +0000

Holograms — spatial video, volcap, light fields — have long been a research curiosity, used in production mostly for immersive experiences or background content. But recently the landscape has changed; in this talk we’ll cover how AI-driven holographic technology is opening up new possibilities in film, broadcast, and immersive applications.
As recently as five years ago, 3D holographic images looked like a bad video game. This all changed with NeRF and Gaussian Splats, which suddenly were capable of photorealistic holograms. These technologies are just now coming to market, with initial applications in visual effects, immersive entertainment, and augmented reality broadcast.In visual effects, these technologies allow unprecedented control of a virtual camera, producing A-camera-quality outputs while giving creatives absolute control over camera movement. This is more than bullet time, it’s complete control over time and space in a virtual set, entirely captured by cameras. It’s faster to produce and can be higher quality than digi-doubles or deep fakes, plus it’s significantly more fun to work with.

In the broadcast sphere, the technology is currently limited to pre-recorded 3D images — enabling “augmented reality” broadcasts that mix live studio environments with pre-recorded holograms. Today, a studio can drop a full 3D capture of an athlete or celebrity directly into the live broadcast, seamlessly. Within five years, though, this technology will be real time, allowing live holographic experiences — first for 2D displays, then eventually for fully holographic devices.

The talk features recent examples from Aina’s 75-camera system. If you’re interested in next-generation visual experiences, or curious about how holographic tech will influence filmmaking and broadcast in the very near future, this talk is for you.

Speaker: Ryan Damm, Cofounder, Aina

Location: Startup Theater

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From Livestream to Socials in Minutes: Scaling Real-Time Event Video with Agentic AI

Clinton Hall — Fri, 08 May 2026 20:15:45 +0000

Live events today produce more content than ever — but the real bottleneck is turning that content into something instantly usable, sharable, and on-brand. Whether you’re running a customer summit, a multi-track sales kickoff, or a product launch, the gap between capture and content delivery can kill momentum.

This session introduces “Edit on the Spot”, a real-time, agentic AI-powered platform designed to make corporate event video editing as fast and scalable as the events themselves. You’ll see how AI agents can ingest live multi-room feeds, segment key moments, brand the content, and deliver platform-ready clips in minutes — not days.

Built for AV teams, media operations, and SaaS marketers, this talk will walk through how to scale video workflows with AI, reduce turnaround from hours to real time, and get content from stage to socials before your keynote speaker even sits down.

Speaker: Martin Renaud, Co-Founder / Chief Product Officer, Edit on the Spot

Location: Startup Theater

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PROTECT: Made by Who? Creativity, Credit, and Copyright in an AI World

Clinton Hall — Fri, 08 May 2026 20:15:41 +0000

As AI rapidly reshapes filmmaking, the legal frameworks governing copyright, authorship, and ownership are evolving just as quickly. Made By Who? explores the emerging challenges that are reshaping how creative work is credited and protected in an AI-driven production landscape, examining how creators, studios, and brands are navigating questions of provenance, consent, credit, and compliance while still enabling innovation and scale.

Moderator: Annie Hanlon, Co-Founder, Playbook PLBK

Speakers:

Christina Lee Storm, Head of Studio, Narrative, Secret Level
Mishawn Nolan, Co-Founder / Managing Partner, Nolan Heimann
Holly Leff-Pressman, Chief Client Engagement Officer, Screen Engine/ASI

Location: Startup Theater

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The Startup Showcase

Clinton Hall — Fri, 08 May 2026 20:15:38 +0000

This fast-paced session features early-stage media and entertainment startups redefining how stories get made, scaled, and discovered. Expect sharp pitches, bold ideas, and a glimpse at the technologies and formats shaping the next chapter of the industry. As the lines between creator and studio, production and distribution, and local and global audiences continue to blur, these startups are pointing to where the industry is heading next.

Moderator: Lori H. Schwartz, CEO and Founder, StoryTech

Location: Startup Theater

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Faith in Focus: Creating a Cinematic Production Playbook for Free Chapel’s Global Reach

Clinton Hall — Fri, 08 May 2026 20:15:35 +0000

Free Chapel, a multi-campus contemporary Christian church based in Georgia, wanted to upgrade their aging production infrastructure to better support consistency with their growing livestream and in-person audiences. Starting with a deep technical exploration, Diversified and partner AbelCine, consulted with the Free Chapel team at every stage, including detailed color workflow training and specialist support during their debut Sunday Service with the new build. This panel explores how creative goals and technical expertise can come together to deliver consistent, high-quality live production to enable a dynamic worship experience.

Moderator: Jeff Lee, Director of Education and Production Specialization , AbelCine

Speakers:
Tim Corder, Vice President, Diversified
Rick Siegel, Director of Photography
Wesley Garnett, Lead Video Director, Free Chapel
Mike Stigile, Lead Production Director, Free Chapel

Location: VideoNext Theater

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