A work becomes IP only after it has taken root in people’s minds — by nature, IP exists in the past. This is why legacy IP holds enduring value and unique relevance in today’s media landscape. The challenge, however, lies in how to effectively bring these assets into the present without compromising their original artistic intent.

This session explores how AI Super-Scaler enables content owners to transform archival material into theatrical-grade 4K while preserving the integrity of the original work. Rather than focusing solely on technical theory, this session highlights real-world applications across a wide range of content types, spanning TV series, film, animation, and concert films.

We present selected projects involving globally recognized Korean IP, including concert films featuring BTS released across 2,000+ theaters in over 65 countries, as well as restoration work related to films by Academy Award-winning director Bong Joon-ho. In addition, we will share how the solution is currently being applied to animation libraries and ongoing collaborations with partners in the Japanese market.

The session also addressed practical considerations such as source condition variability, quality thresholds for commercial release, and strategies for prioritizing titles with the highest long-term value. Gain insight into how legacy content can be effectively revitalized and repositioned for global distribution in a rapidly evolving media landscape.

Speaker: Andy Lee, CEO, INSHORTS Co.,Ltd.

Location: Startup Theater

The post From SD to Theatrical-Grade 4K: Real-World Applications of AI Super-Scaler in Legacy IP Revitalization appeared first on NAB Show.

Hear from artists using prototypes in the field, as we explore the beginnings of a new era of Hollywood that will dramatically shift who gets to tell big, original stories.

Moderator: Noah Kadner, Virtual Production Editor, American Cinematographer Magazine

Speakers:

Roman Dowling, Filmmaker, Bad Beetle Entertainment
Navaz Dowling, Filmmaker, Bad Beetle Entertainment
Eliot Mack, CEO, Lightcraft Technology
Elijah Welch, President, Lightcraft Technology
Sunny Liao, Director of Global Sales & Marketing, XGRIDS

Location: Startup Theater

The post PRODUCE: Pictures from a Pipeline Revolution: Rapid Virtual Shot Technology appeared first on NAB Show.

This session explores how networked audio, cloud-based management, digitally steerable coverage, and integrated DSP are being deployed across live entertainment, award shows, talk formats, and unscripted programming. By shifting key control, monitoring, and configuration tasks into the cloud, production teams can simplify system management while improving visibility and consistency across venues and shows.

In recent live broadcasts and capture sessions, digital microphone arrays formed the foundation of the audience capture strategy, delivering increased spatial detail while significantly reducing the total number of deployed microphones, cabling, and rack hardware. These same approaches translate directly to panel discussions and reality formats, where speed, flexibility, and repeatability are critical.

Gain practical insight from real-world productions into how IP- and cloud-enabled solutions reduce on-site equipment requirements, save rack space, lower transportation and logistics costs, and streamline system deployment and management — from initial setup through final delivery.

Speakers:
Ben Escobedo, Account Executive, Shure
Matt Forgey, Manager of Market Development, Shure

Location: VideoNext Theater

The post Rethinking Audio Capture in Broadcast: IP and Cloud-Enabled Workflows for Flexible Coverage appeared first on NAB Show.

Moderator: Jeff Lee, Director of Education and Production Specialization , AbelCine

Speakers:
Tim Corder, Vice President, Diversified
Rick Siegel, Director of Photography
Wesley Garnett, Lead Video Director, Free Chapel
Mike Stigile, Lead Production Director, Free Chapel

Location: VideoNext Theater

The post Faith in Focus: Creating a Cinematic Production Playbook for Free Chapel’s Global Reach appeared first on NAB Show.

We examine how modern workflows using shared cloud infrastructure, virtual studios, and intelligent asset management enable distributed teams to work in parallel rather than in sequence. By replacing CapEx-heavy systems with flexible, scalable pipelines, brands are reducing bottlenecks, improving visibility across production, and maintaining security and control while producing more content, faster.

Moderator: Lisa Watts, CEO, CREE8 Inc

Speakers:

Tigh Holmstrom, Product Solutions Architect, Netapp
Peter Hootman, Head of Production, Director, Intuit Credit Karma
Ron Tolentino, Strategic Advisor, Emerging Technology & Media (Former Dentsu) ProFlection Advisory

Location: VideoNext Theater

The post Efficient by Design: Cloud-Based Production for Modern Brands appeared first on NAB Show.

Vistex Business AI is built to fix that. In this session, our experts show how DataFlow and Insights Studio eliminate operational drag, surface buried content ROI opportunities, and protect the margins media companies can’t afford to leave behind.

Speakers:

Steve Elliott, Industry Principal, Media & Entertainment, Vistex
Jake Fromkin, Solution Engineer, Vistex, Inc

Location: Tech Chat Theater

The post AI-Powered Rights & Royalties: Faster Workflows, Better ROI appeared first on NAB Show.

We demonstrate how Hyper Velocity Engineering, combining multidisciplinary teams, Design Thinking methodology, AI agents and tools are accelerating the software lifecycle and enabling end-to-end transformation.

Speaker: Ronnie Yates, Engineering GM, Industry Solutions, Microsoft

Location: Tech Chat Theater

The post Engineering AI-First Media Workflows with Agentic AI and Hyper Velocity Engineering​ appeared first on NAB Show.

This session cuts through the noise with actionable strategies: how converged infrastructure designs can halve your physical server count without sacrificing performance, how intelligent data orchestration creates a seamless bridge to cloud capacity for burst requirements, and how AI-powered content discovery reduces the storage sprawl that drives hardware demand in the first place. Walk away with a framework for building resilient media infrastructure when the supply chain won’t cooperate.

Speaker: Barry Evans, SVP Product Development, Pixitmedia by Datacore

Location: Tech Chat Theater

The post The Hardware You Need Doesn’t Exist: Rethinking Media Infrastructure for the Hyperscaler Era appeared first on NAB Show.

Speaker: Thomas Gunkel, Global Market Director Broadcast, Skyline

Location: Tech Chat Theater

The post Dynamic Media Facility: Resource planning & orchestration possibilities today and challenges ahead appeared first on NAB Show.

In this presentation, we talk about Orchestration and give examples for channel playout — a common use case of both on-prem and cloud-based deployment — where the workload varies at different times of the day.

Speakers:

Gareth Willis, Imagine Communications
John Mailhot, Senior VP, Product Management, Imagine Communications

Location: Tech Chat Theater

The post Orchestration – How to Repeatably Use Resources Effectively, Ground or Cloud appeared first on NAB Show.