Business Strategy and Research Archives - NAB Show

PROTECT: Made by Who? Creativity, Credit, and Copyright in an AI World

Clinton Hall — Fri, 08 May 2026 20:15:41 +0000

As AI rapidly reshapes filmmaking, the legal frameworks governing copyright, authorship, and ownership are evolving just as quickly. Made By Who? explores the emerging challenges that are reshaping how creative work is credited and protected in an AI-driven production landscape, examining how creators, studios, and brands are navigating questions of provenance, consent, credit, and compliance while still enabling innovation and scale.

Moderator: Annie Hanlon, Co-Founder, Playbook PLBK

Speakers:

Christina Lee Storm, Head of Studio, Narrative, Secret Level
Mishawn Nolan, Co-Founder / Managing Partner, Nolan Heimann
Holly Leff-Pressman, Chief Client Engagement Officer, Screen Engine/ASI

Location: Startup Theater

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From Corporate Video to In-House Studio: How Enterprises Are Becoming Media Machines

Clinton Hall — Fri, 08 May 2026 20:15:27 +0000

Many large organizations now produce more video than traditional broadcasters — yet most are still structured like “corporate video departments.” This session breaks down how enterprise media teams are evolving into true in-house studios, creating everything from training and internal communications to entertainment-driven brand programming.

Through real-world examples, the panel covers:

How corporate video teams are expanding beyond instructional and comms content into entertainment and original programming
The org structures, roles, and workflows that separate hobbyist teams from scalable in-house studios
Technology stacks and production models that enable broadcast-quality output inside enterprises
How leading companies measure ROI across internal engagement, brand impact, and cost efficiency

You will learn:

How to assess whether their organization is ready to operate like an in-house studio
Which production and staffing models actually scale (and which don’t)
How enterprise media teams justify budget and headcount with clear ROI frameworks
Why entertainment thinking — not just messaging — is becoming critical to enterprise video success

Moderator: Irad Eyal, Founder & CEO, Quickture

Speakers:

Jack Verschleiser, Director, Content and Business Strategy, Superconnector Studios
David Pond, Head of Production, LinkedIn
Jonathan Lyth, Product Director, Enterprise Media, Grass Valley
Gary Schneider, Senior Staff Media Systems Engineer, LinkedIn

Location: VideoNext Theater

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Personalize Audience Experiences with Multimodal Generative AI

Clinton Hall — Fri, 08 May 2026 20:15:18 +0000

Audience loyalty now demands context, not just content. Move beyond simple metadata to deliver hyper-personalized, real-time experiences. Discover how leading companies use multimodal AI to reason across text, image, audio, and video to revolutionize viewer engagement.

Speakers:

Anshul Kapoor, Head of Media, Telco and Games, TMEG Market Development, Google Cloud
Guillaume Aubuchon, Vice President of Product Management, AVID
Carl Burkhard, Vice President, AI Partnerships, Dailymotion
Kevin Lingley, EVP AI, Fremantle

Location: VideoNext Theater

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Making Data Pay: How data is becoming the operating system for media

Clinton Hall — Fri, 08 May 2026 20:15:12 +0000

Data was once a by-product of media operations. Now it’s beginning to act as the strategic foundation that underpins them.

Drawing on findings from the DPP’s recent Making Data Pay series, this session explores how media companies are moving beyond collection to application — using data effectively to improve engagement, streamline the media supply chain, and inform both business and creative strategy.

Moderator: David Thompson, Technology Strategist, DPP

Speakers:

Igor Macaubas, Director of Product & Engineering, Digital Products, Globo
Ivan Verbesselt, Chief Strategy & Marketing Officer, MEDIAGENIX
Robyn Goldman, VP of Business Solutions, AMC Networks

Location: VideoNext Theater

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Behind the Breakthroughs: A Peek Inside the Academy’s Scientific and Technical Awards

Clinton Hall — Fri, 08 May 2026 20:15:05 +0000

Behind every unforgettable cinematic moment is a creative choice, often made possible by technological innovation. Since 1931, the Scientific and Technical Awards of the Academy of Motion Picture Arts and Sciences have honored the engineers, scientists, and technologists whose breakthroughs expand what filmmakers can imagine and achieve.
This session offers a rare peek inside the Sci-Tech Awards and helps demystify how the process works. Panelists will share stories behind award-winning technologies and explain how innovations are discovered, evaluated, and recognized for their lasting impact on filmmaking.

Designed for filmmakers, creatives, and technologists alike, the session underscores the Academy’s commitment to celebrating meaningful technological advancement; and encourages broader participation via submissions from those shaping the future of motion picture production, post-production, and systems.

Moderator: Carolyn Giardina, Crafts and Entertainment Technology Journalist, Cinema Editor

Speakers:

Annie Chang, Chair, Science and Technology Council, Academy of Motion Picture Arts and Sciences
Darin Grant, Co-Chair, Scientific and Technical Awards Executive Committee, Academy of Motion Picture Arts and Sciences
Rachel Rose, Co-Chair, Scientific and Technical Awards Executive Committee, Academy of Motion Picture Arts and Sciences
Justin Webster, Founder/CEO, The Cargo Cult
Natalie Wade, Vice President, Member Relations and Awards Administration, Academy of Motion Picture Arts and Sciences
Maryann Simmons, Scientific and Awards Honoree, 2021

Location: VideoNext Theater

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Four Layers, Zero Migration: The AI Pipeline Behind Warner Bros’ Studio Asset Intelligence

Clinton Hall — Fri, 08 May 2026 13:05:38 +0000

Every major studio sits on petabytes of content scattered across disconnected storage systems — and finding what you already own is harder than creating it from scratch. Assets get re-shot, footage gets re-licensed, and entire teams spend their days on manual tagging that never quite catches up.

This talk tells the story of how StorageDNA and Warner Bros’ Flashpoint team solved that problem from the ground up — starting not with a new DAM purchase, but with the index that was already there.

We walk through the four-layer architecture built on the StorageDNA foundation: from universal storage visibility, through an orchestration gateway with per-production policies, to AI-powered enrichment across 142 file formats, to a unified metadata fabric built on the MovieLabs OMC 2030 schema. The result is a pipeline where a file landing on a production volume becomes a fully tagged, searchable asset in under 30 seconds — with zero manual touches.
Hear what this looks like in production: 80% reduction in manual tagging labor, screenplay parsing dropping from 4-8 hours to under 30 seconds, and 57 generative AI models accessible through a single API. We share the hard-won lessons — why the metadata layer has to be opinionated, why polling kills scale, and why AI is a force multiplier rather than a replacement for the people who run the system.

If your studio has tried to modernize from the top down with a DAM purchase, or from the bottom up with custom scripts, this session offers a third path: build intelligence in layers on top of the index you already trust.

Speakers:

Tridib Chakravarty, CEO, StorageDNA
Stephen Cronan, CEO, Fortify Media

Location: Tech Chat Theater

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Future-proof your newsroom with OpenMedia Evolve

Clinton Hall — Fri, 08 May 2026 13:05:04 +0000

Choosing your newsroom computer system (NRCS) is one of the most complex decisions facing broadcasters. News runs 24/7, reliability is non-negotiable, and even minor disruptions can impact output, operations, and audience trust.
In a landscape where speed in delivering content defines competitiveness, newsrooms must operate seamlessly across technology, workflows and people.

As one of Europe’s largest newsroom technology providers, at CGI we support broadcasters like the BBC to reach more than 400 million viewers each week. With decades of experience and expertise as a trusted digital partner, we can help you plan and deliver newsroom transformation at scale.

Join our presentation to discover OpenMedia Evolve, the next generation of our newsroom platform. Built to modernize on your terms, it unifies digital and linear workflows in a single intelligent platform. Combined with our strong partnership approach and hands-on support. OpenMedia Evolve provides the stability and security needed for faster, accurate and impactful content delivery.

During the session, you will learn how to:

Manage modernization without disrupting live operations
Balance innovation with stability and editorial continuity
Lead change across news and technical teams
Drive agile operations powered by AI and a story-centric focus

If you work in a newsroom, broadcast, or digital environment and want to drive real change, this session is for you.

Speaker: Florian Fraas, Business Development Lead, OpenMedia, CGI

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Developing an AI Agent Strategy for Media Technology Providers

Clinton Hall — Thu, 07 May 2026 17:23:58 +0000

AI agents are rapidly transforming the landscape of media technology, orchestrating workflows, generating actionable insights, and automating complex tasks throughout the entire content lifecycle. For solution providers and studios, broadcasters, and streaming platforms, this shift presents a unique opportunity to create agent-driven systems that address real-world challenges in production, operations, and audience engagement.

Delve into practical use cases for AI agents in film, streaming, and broadcast environments. Discover proven strategies for integrating agents into existing tools and workflows, managing risk and governance, while delivering innovative capabilities that creative and operational teams are ready to adopt. Gain an actionable roadmap to help you plan, develop, and optimize your own AI-powered solutions for dynamic media workflows.

Speaker: Rick Champagne, Director of Global Media & Entertainment Industry Strategy and Marketing, NVIDIA

Location: AWS Theater

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Building AI Agent Solutions on NVIDIA and AWS for Media & Entertainment

Clinton Hall — Thu, 07 May 2026 17:23:57 +0000

In this follow-up to “Developing an AI Agent Strategy for Media Technology Providers, partner companies showcase how they are helping turn strategy into real, deployed products using NVIDIA and AWS. They walk through concrete AI agent solutions for media and entertainment and share what works, what doesn’t, and how to balance performance, scalability, and cost.

This session highlights reference architectures, integration roadmaps, and deployment lessons that other solution builders can reuse when building their own agent-based media offerings on NVIDIA and AWS.

Speakers:

Rick Champagne, Director of Global Media & Entertainment Industry Strategy and Marketing, NVIDIA
Perry Nightingale, SVP, Creative AI, WPP
Hannah Elsakr, VP, GenAI New Business Ventures, Adobe
Jason Schleifer, Creative Director, Foundry

Location: AWS Theater

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The New Creative Stack: Where Cloud, AI & Human Imagination Converge

Clinton Hall — Thu, 07 May 2026 17:23:49 +0000

We’ve moved past the era of AI as a toolset — what’s emerging now is something more fundamental: an entirely new creative architecture where cloud-scale infrastructure, embedded AI models, and human imagination converge into a single, unified stack. This conversation brings together leaders from AWS and Adobe to explore what that means for the creative professionals, studios, and platforms building the future right now.

Speakers:

Samira Panah Bakhtiar, General Manager, Media & Entertainment, Games, and Sports, AWS
Hannah Elsakr, VP, GenAI New Business Ventures, Adobe

Location: AWS Theater

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