Corporate and Enterprise Media Archives - NAB Show

The Reel Future: Cloud Innovation, Connectivity & the ROI of Content Creation

Clinton Hall — Fri, 08 May 2026 20:15:50 +0000

In an ever-evolving technological landscape, creative teams must stay ahead of the curve. This panel will explore the innovations and advancements shaping the dynamic world of media and entertainment tech and examine which technologies are poised to endure and thrive in the years to come. From camera-to-cloud workflows that enable seamless, real-time media transfer on set to the continuous connectivity powering remote collaboration across global teams, these advancements are redefining how content gets made — and driving significant cost savings along the way.

From production workflows to post-production tools, these industry experts will share their insights, experiences, and predictions for the future of content creation — including how organizations can achieve meaningful ROI and reduce costs with the technologies they adopt. Discover how innovative devices like Ghost Kits are empowering teams to stay connected to the cloud from anywhere, eliminating location barriers and keeping productions running seamlessly, no matter where the work takes them. Take advantage of this opportunity to gain valuable perspectives and strategic foresight that can empower your projects, stretch your budget, and future-proof your workflows for years to come.
Hear from industry professionals, from workflow strategists to documentary filmmakers, why they see the need for innovation within the industry that not only drives creative change, but also cost-saving in the ever-evolving world of media and entertainment technology.

Moderator: Casper Hanney, CEO & Co-Founder, Ghost Kits

Speakers:

Shawn McDaniel, Filmmaker, Senior Professional Video Evangelist, Adobe
Melody Kellis, Co-Founder/Principal Consultant & Workflow Strategist, Vector Post
Jackee Chang, Filmmaker, Senior Engineering Manager, Adobe
Cyrus Keenan-Eason, Head of Engineering, Ghost Kits

Location: Startup Theater

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Faith in Focus: Creating a Cinematic Production Playbook for Free Chapel’s Global Reach

Clinton Hall — Fri, 08 May 2026 20:15:35 +0000

Free Chapel, a multi-campus contemporary Christian church based in Georgia, wanted to upgrade their aging production infrastructure to better support consistency with their growing livestream and in-person audiences. Starting with a deep technical exploration, Diversified and partner AbelCine, consulted with the Free Chapel team at every stage, including detailed color workflow training and specialist support during their debut Sunday Service with the new build. This panel explores how creative goals and technical expertise can come together to deliver consistent, high-quality live production to enable a dynamic worship experience.

Moderator: Jeff Lee, Director of Education and Production Specialization , AbelCine

Speakers:
Tim Corder, Vice President, Diversified
Rick Siegel, Director of Photography
Wesley Garnett, Lead Video Director, Free Chapel
Mike Stigile, Lead Production Director, Free Chapel

Location: VideoNext Theater

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A Behind the Scenes Look at Daystar’s Night of Worship

Clinton Hall — Fri, 08 May 2026 20:15:33 +0000

Get an exclusive behind the scenes look at how Daystar’s Night of Worship event came together, directly from the members of the production team! Daystar Television Network has grown from a single Christian station in Dallas-Fort Worth to now the largest Christian broadcast network in the world. Their annual Night of Worship event featured a live album recording bringing together faith, music, and creative technical excellence that helped deliver a dynamic experience for live and remote audiences.

Moderator: Tim Corder, Vice President, Diversified

Speakers:

Jeff Lee, Director of Education and Production Specialization, AbelCine
Rick Siegel, Director of Photography
Michael McNamara, Director/Editor/Producer, Morning Dew Pictures/Beach Street Entertainment
Jeff Laux, Lighting Director, Daystar Television Network

Location: VideoNext Theater

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Architecting ROI: Scalable Virtual Production for Enterprise Teams

Clinton Hall — Fri, 08 May 2026 20:15:28 +0000

Virtual production isn’t just for Hollywood anymore — it’s becoming an enterprise growth engine. In this session, we’ll unpack how a cross-industry collaboration created a lower-cost, virtual production workflow using in-camera VFX and IP-based infrastructure.

The Clorox Company shares how this approach increased content output while maintaining cost discipline. We also explore how building and validating a multi-vendor testbed (developed in partnership with Epic Games, AMD, and Qube Cinema) reduced deployment risk and created a repeatable blueprint for enterprise teams. If you’re evaluating virtual production for brand storytelling, marketing, or internal content pipelines, this session focuses on what matters most: ROI, interoperability, and operational efficiency.

Moderator: Eric W. Shamlin, Founder/CEO, FireBringer Media Group

Speakers:

Aaron Behman, Market Development Leader, AMD
Katie Stout, Director of Transformation, The Clorox Company
Rajesh Ramachandran, President & CTO, Qube Cinema
Justin Lee, Associate Director of Production, The Clorox Company

Location: VideoNext Theater

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From Corporate Video to In-House Studio: How Enterprises Are Becoming Media Machines

Clinton Hall — Fri, 08 May 2026 20:15:27 +0000

Many large organizations now produce more video than traditional broadcasters — yet most are still structured like “corporate video departments.” This session breaks down how enterprise media teams are evolving into true in-house studios, creating everything from training and internal communications to entertainment-driven brand programming.

Through real-world examples, the panel covers:

How corporate video teams are expanding beyond instructional and comms content into entertainment and original programming
The org structures, roles, and workflows that separate hobbyist teams from scalable in-house studios
Technology stacks and production models that enable broadcast-quality output inside enterprises
How leading companies measure ROI across internal engagement, brand impact, and cost efficiency

You will learn:

How to assess whether their organization is ready to operate like an in-house studio
Which production and staffing models actually scale (and which don’t)
How enterprise media teams justify budget and headcount with clear ROI frameworks
Why entertainment thinking — not just messaging — is becoming critical to enterprise video success

Moderator: Irad Eyal, Founder & CEO, Quickture

Speakers:

Jack Verschleiser, Director, Content and Business Strategy, Superconnector Studios
David Pond, Head of Production, LinkedIn
Jonathan Lyth, Product Director, Enterprise Media, Grass Valley
Gary Schneider, Senior Staff Media Systems Engineer, LinkedIn

Location: VideoNext Theater

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Agents & Creativity: How AI is Reshaping the Future of Media Creation

Clinton Hall — Fri, 08 May 2026 20:15:25 +0000

Join Lydia Smyers, Vice President of Telco, Media, and Gaming of Microsoft, in a fireside chat, exploring how AI is moving from experimentation to real-world impact in media creation. The session examines the MovieLabs 2030 Vision, the rise of agentic workflows, and why intelligence, governance, and trust are essential to applying AI responsibly across real production environments.

Speakers:

Lydia Smyers, VP Sales – Telco, Media, & Gaming, Microsoft
Jim Helman, CTO, MovieLabs

Location: VideoNext Theater

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How Lionsgate Simplified Media Operations to Scale Global Distribution

Clinton Hall — Fri, 08 May 2026 20:15:24 +0000

As content demands grow across regions, platforms, and partners, media organizations face mounting pressure to move faster — without sacrificing control or brand integrity.

In this session, Lionsgate shares how it transformed its marketing operations by consolidating and simplifying its DAM ecosystem with Orange Logic. By streamlining workflows, the team increased speed to market while maintaining governance at scale.

The conversation will explore the strategic decision to reduce system complexity, the operational impact of improved permissions and global content management at scale, and how a more unified foundation is positioning the organization for future growth and innovation.

Speakers:

Stephen Scruggs, VP Business Operations Integration Services, Lionsgate
Misti Vogt, SVP Engagement, Orange Logic
Garrett Sayre, Media Enterprise Account Executive, Orange Logic

Location: VideoNext Theater

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The Enterprise Video Quality Gap: What Viewers Really Get, and Why

Clinton Hall — Fri, 08 May 2026 20:15:20 +0000

This session explores the evolution of live video from an early technical novelty to a mission-critical enterprise communication channel. While consumer streaming has normalized 1080p experiences, video behind the firewall is still often constrained by proxies, security controls, and bandwidth limits, especially in branch and regional sites.

Using real-world data from large enterprise town halls, Nick Morolda explains why organizations cap quality to protect network stability, how “network math” degrades what employees actually see, and what it takes to deliver higher quality without increasing risk.

Learn practical approaches for achieving broadcast-quality, reliably stable enterprise streaming through smarter delivery, deeper visibility, and proactive event assurance.

Speaker: Nick Morolda, Vice President, Solution & Delivery, Hive Streaming

Location: VideoNext Theater

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From Rundown to Runtime: AI-Native Video Workflows

Clinton Hall — Fri, 08 May 2026 20:15:14 +0000

For decades, video production has been organized around the rundown, a linear model built for broadcast. But today’s audiences do not live in rundowns. They live across apps, feeds, and platforms that demand continuous, adaptive storytelling.

Joe Croney brings experience spanning linear broadcast and modern digital platforms, and coined the concept of Audience 3.0 to describe the shift toward dynamic, personalized media experiences. In this session, he explores how leading media organizations are moving beyond asset-centric pipelines to story-centric, AI-native workflows, where content is structured as dynamic story objects that flow across tools, teams, and platforms in real time.

Drawing on real-world work with emerging AI models like ElevenLabs and modern cloud architectures, this session covers:

Why traditional broadcast and digital workflows are converging and breaking
How AI is reshaping production from creation to distribution
What it takes to connect fragmented tools into a unified, cross-platform system
Why the next phase of the industry will be defined by shared context and cross-vendor AI coordination

Leave with a clear view of how to evolve your video operations from linear pipelines to intelligent, adaptive systems built for where audiences actually live.

Speaker: Joe Croney, Chief Technology Officer, Arc XP

Location: VideoNext Theater

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Efficient by Design: Cloud-Based Production for Modern Brands

Clinton Hall — Fri, 08 May 2026 20:15:08 +0000

As content volume, speed, and personalization demands increase, organizations are reengineering their production pipelines to remove friction and redundancy. This panel focuses on how cloud-based production pipelines are being designed to streamline every stage of the process — from ingest and collaboration to versioning, approvals, and delivery.

We examine how modern workflows using shared cloud infrastructure, virtual studios, and intelligent asset management enable distributed teams to work in parallel rather than in sequence. By replacing CapEx-heavy systems with flexible, scalable pipelines, brands are reducing bottlenecks, improving visibility across production, and maintaining security and control while producing more content, faster.

Moderator: Lisa Watts, CEO, CREE8 Inc

Speakers:

Tigh Holmstrom, Product Solutions Architect, Netapp
Peter Hootman, Head of Production, Director, Intuit Credit Karma
Ron Tolentino, Strategic Advisor, Emerging Technology & Media (Former Dentsu) ProFlection Advisory

Location: VideoNext Theater

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