Immersive Tech (AR/VR/XR) Archives - NAB Show

How Holograms Make Better Video

Clinton Hall — Fri, 08 May 2026 20:15:48 +0000

Holograms — spatial video, volcap, light fields — have long been a research curiosity, used in production mostly for immersive experiences or background content. But recently the landscape has changed; in this talk we’ll cover how AI-driven holographic technology is opening up new possibilities in film, broadcast, and immersive applications.
As recently as five years ago, 3D holographic images looked like a bad video game. This all changed with NeRF and Gaussian Splats, which suddenly were capable of photorealistic holograms. These technologies are just now coming to market, with initial applications in visual effects, immersive entertainment, and augmented reality broadcast.In visual effects, these technologies allow unprecedented control of a virtual camera, producing A-camera-quality outputs while giving creatives absolute control over camera movement. This is more than bullet time, it’s complete control over time and space in a virtual set, entirely captured by cameras. It’s faster to produce and can be higher quality than digi-doubles or deep fakes, plus it’s significantly more fun to work with.

In the broadcast sphere, the technology is currently limited to pre-recorded 3D images — enabling “augmented reality” broadcasts that mix live studio environments with pre-recorded holograms. Today, a studio can drop a full 3D capture of an athlete or celebrity directly into the live broadcast, seamlessly. Within five years, though, this technology will be real time, allowing live holographic experiences — first for 2D displays, then eventually for fully holographic devices.

The talk features recent examples from Aina’s 75-camera system. If you’re interested in next-generation visual experiences, or curious about how holographic tech will influence filmmaking and broadcast in the very near future, this talk is for you.

Speaker: Ryan Damm, Cofounder, Aina

Location: Startup Theater

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A Fireside Chat with the PILOT Innovation Challenge Winners

Clinton Hall — Fri, 08 May 2026 20:15:43 +0000

Join us for an engaging, conversational fireside chat with the winners of the 2026 PILOT Innovation Challenge, recognized for developing forward-looking solutions to the most pressing challenges facing broadcasters. Selected from a competitive field of Startup Pavilion exhibitors, this year’s winners — AINA and Summit Technology Laboratory (STL) — stood out for their ability to align cutting-edge technology with the evolving needs of the media ecosystem.

In this intimate discussion, hear directly from these innovators about their journey from concept to recognition, the real-world problems they’re solving, and how their technologies are reshaping the production pipeline. Whether you’re a technologist, content creator or business leader, this session offers a front-row seat to the ideas and companies poised to define the future of broadcasting.

Moderator: Josh Miely, Vice President, Technology Programming and Education, National Association of Broadcasters

Speakers:

Chaitanya Atluru, Chief Executive Officer, AINA
Dr. Aditi Majumder, Founder and CEO, Summit Technology Laboratory, STL

Location: Startup Theater

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Rethinking Audio Capture in Broadcast: IP and Cloud-Enabled Workflows for Flexible Coverage

Clinton Hall — Fri, 08 May 2026 20:15:36 +0000

Broadcast audio is rapidly evolving from fixed, hardware-heavy infrastructures to flexible, IP- and cloud-enabled workflows. Today’s engineers are expected to cover more content, respond faster, and deliver greater precision — often with fewer resources, less space, and tighter budgets.

This session explores how networked audio, cloud-based management, digitally steerable coverage, and integrated DSP are being deployed across live entertainment, award shows, talk formats, and unscripted programming. By shifting key control, monitoring, and configuration tasks into the cloud, production teams can simplify system management while improving visibility and consistency across venues and shows.

In recent live broadcasts and capture sessions, digital microphone arrays formed the foundation of the audience capture strategy, delivering increased spatial detail while significantly reducing the total number of deployed microphones, cabling, and rack hardware. These same approaches translate directly to panel discussions and reality formats, where speed, flexibility, and repeatability are critical.

Gain practical insight from real-world productions into how IP- and cloud-enabled solutions reduce on-site equipment requirements, save rack space, lower transportation and logistics costs, and streamline system deployment and management — from initial setup through final delivery.

Speakers:
Ben Escobedo, Account Executive, Shure
Matt Forgey, Manager of Market Development, Shure

Location: VideoNext Theater

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Making Live Easy-How video conferencing and AI are transforming live production

Clinton Hall — Fri, 08 May 2026 20:15:09 +0000

Live production is no longer confined to specialist teams or broadcast environments. Enterprise platforms such as Zoom and Microsoft Teams are reshaping how live content is created — lowering barriers to entry and raising the baseline of quality.

This session explores how video conferencing tools are evolving with AI, enhanced graphics, and AR/VR capabilities to make polished output more accessible, while simplifying how remote contributors participate in live production.

Moderator: Rowan de Pomerai, CEO, DPP

Speakers:

Rohit Nagarajan, CEO, Vizrt
Andy Carluccio, Head of Client Innovation, Zoom
Robin Raskin, Founder, Virtual Events Group

Location: VideoNext Theater

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The Enterprise Studio: Redefining How Organizations Create

Clinton Hall — Fri, 08 May 2026 20:15:06 +0000

The Enterprise Studio is a “content engine”, designed to empower modern organizations as they move beyond traditional TV, web, and social channels. It brings together storytelling, technology, data, and operations to meet audiences wherever they show up.

This session offers a practical look at how enterprise brands can build internal studio capabilities — and identify the right external partners — to operate in a world of expanding content opportunities. We explore how emerging tools like virtual humans, immersive and mixed reality, generative AI, and AI-assisted personalization are shaping new workflows, team structures, and operating models.

Moderator: Scott Kramer, Executive Producer, Content and Technology, MC2

Speakers:

Sami Aziz, Executive Producer & Founder, Pale Blue Originals
Elena Piech, Interactive Producer, Samsung Electronics
Renard T. Jenkins, President and CEO, I2A2 Technologies, Studios & Labs

Location: VideoNext Theater

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Laser Focused: How Free Space Optics is Transforming Sports, Broadcast, Media & Entertainment

Clinton Hall — Fri, 08 May 2026 13:05:18 +0000

Imagine you’re watching the World Cup, Super Bowl, or Olympics. One hundred thousand fans, 40 million watching from home. Hundreds of cameras. Where does all the data actually go?

Free Space Optics is changing the game when it comes to Sports, Broadcasting, and Media. Being on the ground floor at the start of something new in this industry is what keeps this industry innovative and alive, and Cintegral is excited to be storming the field with Lightbridge Laser Technology.

Speaker: Dane Brehm, Production Technologist, Cintegral Technologies

Location: Tech Chat Theater

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The Fan Experience Reimagined

Clinton Hall — Thu, 07 May 2026 00:02:54 +0000

Fans increasingly expect sports experiences to feel more immersive, more connected, and more personal wherever they watch. This session explores how teams, leagues, and media partners are responding to that shift by using technology to deepen engagement, expand access, and strengthen fan connection across in-venue, broadcast, and streaming environments.

The discussion examines how the push toward more immersive experiences is raising the bar for the industry while also introducing new technical demands around performance and delivery. Looking ahead, attendees will gain insight into how the next phase of fan engagement will be shaped by more personalized, interactive, and responsive experiences — and what it will take to bring them to life at scale.

Moderator: Alyssa Meyers, Senior Reporter, Sports Marketing, Marketing Brew

Speakers:

Shelby Williams, Head of Integrated Sports Marketing, AWS
Jonathan Adashek, SVP, Marketing and Communications, IBM
Giles Baker, Senior Vice President, Dolby Cloud Solutions

Location: Sports Theater

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