Advertising and Marketing Archives - NAB Show

MONETIZE: Where Brands, Creators, and Commerce Meet

Clinton Hall — Fri, 08 May 2026 20:15:49 +0000

As traditional advertising models evolve, monetization is moving directly into the storytelling process. New tools are helping creators and brand partners collaborate earlier in the development of programming — identifying placement opportunities, reducing IP and brand risk, and connecting on-screen moments directly to commerce and audience engagement.

This session also explores the growing importance of transparency in brand integration and commercial storytelling — ensuring audiences understand when messaging is sponsored, how partnerships are structured, and how authenticity is maintained in a rapidly expanding content ecosystem.

Moderator: Marie Bahl, CMO, Uptempo

Speakers:

Mark Belinsky, CEO, Playste
Sophia Xing, CEO, Plot Party

Location: Startup Theater

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The Multimodal Frontier: Unlocking ROI through Native Video Intelligence

Clinton Hall — Fri, 08 May 2026 20:15:46 +0000

For years, the media industry has been forced to rely on “text-first” AI. Models that require manual tags or fragmented plugins just to assume what is happening in a video. Reka is here to define the next era of media operations. We have built a natively multimodal-first architecture that sees, hears, and reasons across video, image, and text, simultaneously in a single, unified model. This is more than a faster search tool; it is a “World Model” that understands the physical context, emotional subtext, and complex dynamics of your content exactly as a human producer would.

Your archive is a goldmine, only if you can find what’s in it. Reka Vision is the intelligence layer designed to eliminate the traditional metadata bottle deck. It is able to process up to one hour of video in a single prompt. Broadcasters can now use natural language to find precise, unscripted moments like “find a specific product logo visible during a crowd celebration” across decades of untagged footage in seconds, transforming a storage cost into a searchable asset.

At Reka, we believe that deep understanding is half the battle; the real value lies in what you can generate from that intelligence. We empower media teams to go beyond discovery and move directly into creation:

Contextual Monetization: Identify optimal “pause moments” and narrative-aware breaks for premium, non-intrusive ad placements that respect the viewer experience.
Generative Highlighting: Stop spending hours in the edit suite. Reka identifies viral potential and automatically generates social-ready reels, teaser clips, and frame-accurate metadata in real-time.
Automated Brand Safety: Instantly detect competitor logos and compliance risks across your entire library, protecting advertiser relationships before a single frame airs.

Learn how we take footage, and transform it into a revenue-generating engine — generating tags, ad slots, and highlights in a matter of seconds. It is time to move past basic tagging and enter the multimodal frontier.

Speakers:

Meenal Nalwaya, Head of Product, Reka AI
Josemaria Soriano, Growth Product Lead, Reka

Location: Startup Theater

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The Startup Showcase

Clinton Hall — Fri, 08 May 2026 20:15:38 +0000

This fast-paced session features early-stage media and entertainment startups redefining how stories get made, scaled, and discovered. Expect sharp pitches, bold ideas, and a glimpse at the technologies and formats shaping the next chapter of the industry. As the lines between creator and studio, production and distribution, and local and global audiences continue to blur, these startups are pointing to where the industry is heading next.

Moderator: Lori H. Schwartz, CEO and Founder, StoryTech

Location: Startup Theater

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Architecting ROI: Scalable Virtual Production for Enterprise Teams

Clinton Hall — Fri, 08 May 2026 20:15:28 +0000

Virtual production isn’t just for Hollywood anymore — it’s becoming an enterprise growth engine. In this session, we’ll unpack how a cross-industry collaboration created a lower-cost, virtual production workflow using in-camera VFX and IP-based infrastructure.

The Clorox Company shares how this approach increased content output while maintaining cost discipline. We also explore how building and validating a multi-vendor testbed (developed in partnership with Epic Games, AMD, and Qube Cinema) reduced deployment risk and created a repeatable blueprint for enterprise teams. If you’re evaluating virtual production for brand storytelling, marketing, or internal content pipelines, this session focuses on what matters most: ROI, interoperability, and operational efficiency.

Moderator: Eric W. Shamlin, Founder/CEO, FireBringer Media Group

Speakers:

Aaron Behman, Market Development Leader, AMD
Katie Stout, Director of Transformation, The Clorox Company
Rajesh Ramachandran, President & CTO, Qube Cinema
Justin Lee, Associate Director of Production, The Clorox Company

Location: VideoNext Theater

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Revolutionizing Content Life Cycles: How Aive is turning Video into a Revenue Engine

Clinton Hall — Fri, 08 May 2026 13:05:43 +0000

TL;DR: Media companies don’t lack content; they lack the ability to operate it at scale. Aive’s Creative Intelligence platform transforms video from a static asset into a structured, measurable and monetizable system, allowing giants to scale output without scaling headcount.

Moving from manual production to a performance & revenue-driven system.

The Industry Gap: Traditional media produces content but fails to operate it efficiently. The gap between “Production” and “Performance” is where revenue is lost.
The Aive Backbone: We turn raw footage into actionable data. Every video becomes a modular component within an automated workflow.
The Shift: We move the industry from a linear Production → Broadcast model to a circular Create → Measure → Optimize → Scale system.

With Aive, video is no longer just produced; it is operated as a high-performance high-revenue set of assets.

Speaker: Olivier REYNAUD, CEO & Cofounder, Aive

Location: Tech Chat Theater

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From Concept to DOOH Campaign in Minutes with JEEN AI

Clinton Hall — Fri, 08 May 2026 13:05:23 +0000

Planning a digital out-of-home (DOOH) campaign can take hours of back-and-forth, sorting through inventory, aligning budgets, refining strategy, and figuring out how to get from idea to launch without slowing the whole team down.
Join Mary Cate Thalgott, VP of Client Experience and Transformation, and Curren Bickel, Strategist and Product Manager at AdOmni, for a live look at how AdOmni is simplifying the campaign-building process.

This session showcases AdOmni’s AI-assistant, JEEN AI, which is designed to help marketers and agencies build customized programmatic DOOH campaigns in a fraction of the time. From campaign recommendations and inventory discovery to budget planning and activation, attendees will see how JEEN AI eliminates the expertise barrier, empowering any team to move faster, make more informed decisions, and streamline campaign execution without losing strategic control.

Whether you’re new to programmatic DOOH or looking for ways to make your current workflow more efficient, you’ll leave with practical ideas for planning smarter, launching faster, and getting more out of your media strategy.

Key takeaways:

How JEEN AI eliminates the expertise barrier in DOOH campaign planning
Ways to build smarter, strategic campaigns in minutes, not hours
How AdOmni’s self-service platform is designed for agencies, brands, and SMBs alike
How JEEN AI uses real campaign data to drive faster, more confident decision-making around budgets, strategy, and activations
What a modern, AI-powered programmatic DOOH workflow looks like in practice

Speakers:

Mary Cate Thalgott, VP Client Experience and Transformation, AdOmni
Curren Bickel, Strategist and Product Manager, AdOmni

Location: Tech Chat Theater

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AI-Powered AdOps: From Workflow Automation to Autonomous Revenue Optimization

Clinton Hall — Fri, 08 May 2026 13:05:22 +0000

As media ecosystems expand across OTT, CTV, FAST, and broadcast, AdOps teams are hitting a breaking point in managing increasing complexity with fragmented tools, manual workflows, and limited real-time control.
This session explores the shift from traditional automation to agentic AI, where intelligent systems augment AdOps teams by executing workflows, surfacing insights, and enabling faster, more informed decisions with humans firmly in control of strategy, governance, and exceptions.

Through real-world examples and a live demonstration, you’ll see how AI transforms AdOps from reactive execution to proactive, revenue-driving operations.

During this 20-minute session, you will learn how to:

Automate campaign setup, QA, and trafficking using AI-assisted workflows
Optimize pacing and yield in real time to maximize delivery and revenue outcomes
Reduce manual effort while improving accuracy, productivity, and operational efficiency
Detect and prevent revenue leakage before it impacts performance
Unify visibility across fragmented AdTech systems for better decision-making
Scale AdOps operations without increasing team size

Speakers:
Filiz Bahmanpour, Head of Media & Entertainment, TAVANT
Dr. Olav Laudy, Senior Director, AI consulting, TAVANT

Location: Tech Chat Theater

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Aive, the Speed of Performance — From Creative Intelligence to Direct Distribution

Clinton Hall — Fri, 08 May 2026 13:05:16 +0000

Speed is the new broadcast currency. Aive closes the gap between the final edit and the viewer’s screen by enabling direct multi-platform distribution. Don’t just generate content; deploy it instantly and track its performance in real-time to pivot with surgical precision.

The Execution Gap: Even with AI, the last mile of distribution remains a bottleneck. Aive removes the friction by becoming the gateway to delivery.
Direct-to-Platform: Aive isn’t just a processing tool; it’s a distribution hub. Push your assets directly to Social, FAST, and Digital platforms the second they are ready.
The Data Feedback Loop: Because Aive handles the distribution, it captures the performance data. We move from “blind broadcasting” to data-informed iteration.
The Velocity Edge: In a world of 24/7 news cycles and viral trends, the ability to analyze performance and re-generate optimized versions in minutes is the ultimate competitive advantage.

Execution at the speed of thought. Aive is your direct gateway from the editor’s desk to the viewer’s screen, transforming real-time data into immediate audience growth.

Speaker: Olivier REYNAUD, CEO & Cofounder, Aive

Location: Tech Chat Theater

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From Signals to Stewardship: Changes in Advertising

Clinton Hall — Thu, 07 May 2026 17:23:43 +0000

Digital advertising is shifting from signal extraction to data stewardship. In this session, explore how cloud-native infrastructure, privacy-first identity, and AI-driven optimization are reshaping AdTech across the supply, demand, and decisioning layers.

Learn how organizations are unifying fragmented inventory, proving performance with greater transparency, embedding consent as a control plane, and deploying real-time, agentic intelligence that drives trust, accountability, and measurable outcomes.

Speakers:

Scott Davis, Chief Technology Officer for Media & Entertainment, GlobalLogic, a Hitachi Group company
Brad Epperson, Global Business and Development Lead, Monetization – Media, Entertainment, Games, and Sports at AWS

Location: AWS Theater

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Beyond the Stitch: Architecting the Next Generation of Programmatic CTV

Clinton Hall — Thu, 07 May 2026 17:23:42 +0000

As the streaming industry shifts from growth-at-all-costs to sustainable profitability, broadcasters and publishers need infrastructure and revenue operations that can move at the speed of business — not just engineering cycles.

In this session, AWS and JWX share how leading media companies are rethinking their video stack to give business and ad operations teams more control, reduce reliance on engineering for day-to-day revenue workflows, and unlock stronger programmatic performance. Attendees will learn how this approach simplifies server-side ad insertion (SSAI) operations, empowers business teams to move faster, and drives better monetization outcomes — without engineering-heavy workflows.

Speakers:

Alex Zhang, Head of AWS Elemental Packaging & Monetization, Amazon Web Services, AWS
David LaPalomento, GM, Streaming and CTV, JWX

Location: AWS Theater

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