NAB Show

NAB Show

Video.

The Play. The Player. The Moment: AI and the New Era of Sports Storytelling

The way fans consume sports has changed faster than most broadcast teams can keep up with. This panel brings together leaders from the world’s top sports broadcasters and streaming platforms for an open, expert conversation about how the industry is modernizing its approach to content, from unlocking decades of archived footage to delivering real-time highlights and personalized fan moments at scale.

Panelists share their perspectives on where AI is already reshaping production workflows, what it genuinely takes for AI to understand the language of sport, and how teams are thinking about the balance between automation and editorial judgment.

Speakers:

Soyoung Lee, Co-Founder & Head of Go-To-Market, TwelveLabs
Ron Matthews, Director, Digital Operations & Content Strategy, Oklahoma City Thunder
Victorien Tixier, Co-founder & CEO, ScorePlay
Daniel McNeil, Digital Asset Manager, Utah Jazz/Utah Mammoth

Location: Sports Theater

May 4, 2026