At NAB Show New York, audio leader Shure Incorporated plans to amplify its legacy of nearly 100 years of audio innovation and excellence. We spoke with Jason Waufle, manager of global strategic market development at Shure, for a sneak peek of the innovations and insights the company is bringing to this year’s Show.

As Shure nears its centennial, the company celebrates its legacy of excellence while leaning into a future-focused vision for audio in live production. From immersive capture to wireless advocacy and hybrid workflows, Shure is unveiling new tools and sharing its perspective on how innovation in sound is reshaping broadcast and live entertainment.

Meet Jason Waufle: Champion for Innovation and Spectrum Access

With deep expertise in RF coordination and spectrum policy, Waufle has supported major broadcast events, including the Super Bowl and the Grammy Awards. He’s also a frequent voice on NAB panels and industry forums, championing equitable access to wireless spectrum and advancing professional audio technology.

At the Show, Shure will spotlight three pillars of innovation driving the future of audio:

1. Immersive audio: Exploring how to deliver next-level sound experiences while keeping workflows simple for operators and seamless for audiences.
2. Remote and hybrid production: Addressing the growing demand for flexible audio workflows that move effortlessly between on-site and distributed environments.
3. Wireless audio: As co-founder of the Wireless Microphone Spectrum Alliance in Washington, D.C., Shure continues to champion the spectrum of access needs of broadcasters and live event professionals.

“It is not just about better gear. It is about creating the experiential environment for today’s productions. The DCA901 is an incredible tool that allows innovation to be unlocked for engineers, end users and audiences at home.”

Jason Waufle, Manager, Global Strategic Market Development, Shure Incorporated

Unlocking the Future of Experiential Capture

Shure recently announced the launch of the DCA901 Planar Array Microphone, a groundbreaking device that lays out the foundation for the future of experiential audio capture.

Designed as an experiential native capture device, the DCA901 integrates multiple microphones into a single source point, supporting everything from standard 5.1 mixes to fully immersive environments. Its intuitive remote control, simplified operation and field-ready efficiency make it ideal for productions that demand both technical precision and creative impact.

“It is not just about better gear,” Waufle said. “It is about creating the experiential environment for today’s productions. The DCA901 is an incredible tool that allows innovation to be unlocked for engineers, end users and audiences at home.”

Live Sports in Focus: Shure Takes the Stage

On Wednesday, Oct. 22, Scott Sullivan, the vice president of strategy and innovation at Shure, will join the panel discussion “Reimagining the Arena: Innovation at the Heart of Live Sports.”

Sullivan will discuss how Shure is reimagining the audio experience for live sports, offering insight into the research and engineering work behind the DCA901. He’ll also highlight how broadcast engineers and technicians are shaping its real-world use — and how Shure aims to remove technical hurdles while delivering immersive fan experiences.

“Scott has been instrumental in driving this within Shure,” Waufle said. “We believe the DCA901 is really going to be instrumental to create the experiential moments. Not only for the fan, but as I mentioned, for the engineer, technicians and broadcast crews that have to deliver that.”

Where to Find Shure at NAB Show New York:

Swing by Theater D (Booth #875) on Wednesday, Oct. 22, at 3:15 p.m. for the “Reimagining the Arena: Innovation at the Heart of Live Sports” panel.

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About Shure Incorporated

Founded in 1925 by Sidney N. Shure in Chicago, Illinois, Shure Incorporated is a global leader in audio technology, renowned for its innovative microphones, wireless systems and professional audio solutions. What began as a supplier of radio parts kits has evolved into a company that designs and manufactures a wide range of products, from microphones and mixers to headphones, earphones and personal monitoring systems used by audio professionals, broadcasters and performers worldwide.

Learn more at shure.com

For the Canada-based media technology leader, NAB Show New York is more than a showcase — it’s a stage to demonstrate how Ross Video is shaping the next era of live production. To learn more about what’s ahead at the Show and emerging trends in media and entertainment, we spoke with Don Hewitt, director of sales for Canada and the U.S. East Coast.

At the Intersection of Cloud, IP and Innovation

Don Hewitt joined Ross Video in 2012 as the regional sales manager for central and western Canada. With a background in broadcast technology, he now leads sales strategy and customer engagement across two key markets, helping clients in North America succeed with Ross Video solutions.

“It’s an exciting time in the market,” Hewitt said. “Everything from curiosity and implementation of cloud technologies. On top of all that, there’s still the transition from SDI to IP, so hyperconverged solutions are a big conversation for us.”

As the industry evolves, Ross Video is positioning itself at the intersection of cloud, IP and software-defined production solutions, giving broadcasters more flexibility than ever before.

Redefining the Switcher Market

One of Ross Video’s headline innovations for 2025 is Carbonite HyperMax, the newest expansion of the Carbonite family that pushes into the high-end switcher market. HyperMax is a software-defined, licensable production switcher designed for both large-scale productions and multiple smaller shows, all without requiring additional hardware.

Ross Video has continued to build momentum this year with additional launches, including:

• Lama Audio: A software-based audio mixing platform for both cloud and on-premises environments, bridging video and audio workflows.
• NRG: The first compact SDI routing platform with built-in multiviewer functionality, supporting everything from HD to UHD.

These innovations, available onsite at NAB Show New York, highlight Ross Video’s mission to deliver scalable, efficient and future-ready tools for live production. 

It’s an exciting time in the market. Everything from curiosity and implementation of cloud technologies. On top of all that, there’s still the transition from SDI to IP, so hyperconverged solutions are a big conversation for us.

— Don Hewitt, Director of Sales – Canada and Eastern USA, Ross Video

A Fireside Chat on Reinventing Studio Operations

Beyond the booth, Ross Video will host a fireside chat on Wednesday, Oct. 22, featuring Matthew Miller, vice president of studio operations at E.W. Scripps, and Chris Lennon, director of R&D standards strategy at Ross Video.

When E.W. Scripps began building its national studio operations six years ago, the team started from scratch with minimal broadcast gear, no technical staff and little infrastructure. Miller, who came from a hands-on production background, took on the challenge of growing the operation from the ground up.

Today, E.W. Scripps powers three fully equipped control rooms and multiple studios across the country, producing sports, news, entertainment and infotainment content for millions of viewers.

In this fireside chat, Miller will share the strategic decisions and unified control-room philosophy that help his team stay agile and efficient. From flipping the same facility between a WNBA pregame show, a breaking-news segment and a lifestyle program in a single day, attendees will get an inside look at how E.W. Scripps uses shared resources and robotic camera systems to stretch production budgets without sacrificing creativity.

“I’m really excited for this one,” Hewitt said. “Matthew will talk about how he’s changed his studio operations to become more efficient and add value to increase production.”

For attendees, the conversation offers a behind-the-scenes look at how broadcasters are adopting Ross Video’s next-generation tools to innovate, scale and redefine what’s possible in live production.

Where to Find Ross Video:

• Visit Ross Video at Booth #413 to explore their latest product lines and solutions in person.
• Don’t miss their thought leadership session, “Game-Changing Studio Ops: How E.W. Scripps News is Redefining Sports & Live Production,” scheduled for Wednesday, Oct. 22, at 2:30 p.m. in Theater D (Booth #875).

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About Ross Video

Ross Video provides live video production solutions for the broadcast, pro audiovisual and sports and entertainment markets in over 110 countries. From broadcasters and sports leagues to schools, corporations and governments, Ross powers real-time content creation for audiences around the world.

Learn more by visiting their website: rossvideo.com