From production workflows to post-production tools, these industry experts will share their insights, experiences, and predictions for the future of content creation — including how organizations can achieve meaningful ROI and reduce costs with the technologies they adopt. Discover how innovative devices like Ghost Kits are empowering teams to stay connected to the cloud from anywhere, eliminating location barriers and keeping productions running seamlessly, no matter where the work takes them. Take advantage of this opportunity to gain valuable perspectives and strategic foresight that can empower your projects, stretch your budget, and future-proof your workflows for years to come.
Hear from industry professionals, from workflow strategists to documentary filmmakers, why they see the need for innovation within the industry that not only drives creative change, but also cost-saving in the ever-evolving world of media and entertainment technology.

Moderator: Casper Hanney, CEO & Co-Founder, Ghost Kits

Speakers:

Shawn McDaniel, Filmmaker, Senior Professional Video Evangelist, Adobe
Melody Kellis, Co-Founder/Principal Consultant & Workflow Strategist, Vector Post
Jackee Chang, Filmmaker, Senior Engineering Manager, Adobe
Cyrus Keenan-Eason, Head of Engineering, Ghost Kits

Location: Startup Theater

The post The Reel Future: Cloud Innovation, Connectivity & the ROI of Content Creation appeared first on NAB Show.

Drawing on eight years of experience powering global Olympic broadcasts, we showcase proven, real-world applications, including Live Cloud, Real-Time 360 Replay, AI-driven metadata generation, automated highlights, and personalized fan engagement featuring the first LLM-based AI assistant in Olympic history. Attendees will discover practical strategies to scale major live events, streamline operations, accelerate content repurposing, and reduce operational burdens. Leave with actionable insights on implementing intelligent, cloud-native solutions that enhance workflow efficiency and deliver superior viewer experiences across the entire content lifecycle.

Speaker: Alex Chen, GM of Global Strategic Account, VP, Alibaba Cloud International, Alibaba Cloud

Location: VideoNext Theater

The post Scaling Production-Grade AI: End-to-End Media Workflows with Alibaba Cloud and Qwen appeared first on NAB Show.

Using real-world data from large enterprise town halls, Nick Morolda explains why organizations cap quality to protect network stability, how “network math” degrades what employees actually see, and what it takes to deliver higher quality without increasing risk.

Learn practical approaches for achieving broadcast-quality, reliably stable enterprise streaming through smarter delivery, deeper visibility, and proactive event assurance.

Speaker: Nick Morolda, Vice President, Solution & Delivery, Hive Streaming

Location: VideoNext Theater

The post The Enterprise Video Quality Gap: What Viewers Really Get, and Why appeared first on NAB Show.

We examine how modern workflows using shared cloud infrastructure, virtual studios, and intelligent asset management enable distributed teams to work in parallel rather than in sequence. By replacing CapEx-heavy systems with flexible, scalable pipelines, brands are reducing bottlenecks, improving visibility across production, and maintaining security and control while producing more content, faster.

Moderator: Lisa Watts, CEO, CREE8 Inc

Speakers:

Tigh Holmstrom, Product Solutions Architect, Netapp
Peter Hootman, Head of Production, Director, Intuit Credit Karma
Ron Tolentino, Strategic Advisor, Emerging Technology & Media (Former Dentsu) ProFlection Advisory

Location: VideoNext Theater

The post Efficient by Design: Cloud-Based Production for Modern Brands appeared first on NAB Show.

This session offers a practical look at how enterprise brands can build internal studio capabilities — and identify the right external partners — to operate in a world of expanding content opportunities. We explore how emerging tools like virtual humans, immersive and mixed reality, generative AI, and AI-assisted personalization are shaping new workflows, team structures, and operating models.

Moderator: Scott Kramer, Executive Producer, Content and Technology, MC2

Speakers:

Sami Aziz, Executive Producer & Founder, Pale Blue Originals
Elena Piech, Interactive Producer, Samsung Electronics
Renard T. Jenkins, President and CEO, I2A2 Technologies, Studios & Labs

Location: VideoNext Theater

The post The Enterprise Studio: Redefining How Organizations Create appeared first on NAB Show.

Speakers:

Kyle Stickland, SVP, Business Product and Operations, Versant Media
Madan Sundararaju, VP & Group Client Executive, Capgemini

Location: Tech Chat Theater

The post Monetizing Experience — The New Value Engine appeared first on NAB Show.

We demonstrate how Hyper Velocity Engineering, combining multidisciplinary teams, Design Thinking methodology, AI agents and tools are accelerating the software lifecycle and enabling end-to-end transformation.

Speaker: Ronnie Yates, Engineering GM, Industry Solutions, Microsoft

Location: Tech Chat Theater

The post Engineering AI-First Media Workflows with Agentic AI and Hyper Velocity Engineering​ appeared first on NAB Show.

This session cuts through the noise with actionable strategies: how converged infrastructure designs can halve your physical server count without sacrificing performance, how intelligent data orchestration creates a seamless bridge to cloud capacity for burst requirements, and how AI-powered content discovery reduces the storage sprawl that drives hardware demand in the first place. Walk away with a framework for building resilient media infrastructure when the supply chain won’t cooperate.

Speaker: Barry Evans, SVP Product Development, Pixitmedia by Datacore

Location: Tech Chat Theater

The post The Hardware You Need Doesn’t Exist: Rethinking Media Infrastructure for the Hyperscaler Era appeared first on NAB Show.

This session explores a centralized Broadcast Core operating model that combines shared, centrally managed capabilities with lightweight Edge functions close to affiliates. The approach focuses on pooling common capabilities — such as orchestration, encoding, packaging, stitching, and lite playout — while enabling remote operation and on-demand activation only when required.

Rather than focusing on technology refresh cycles, the discussion centers on operational design: how to create a single, consistent operational framework across a distributed broadcast footprint. Attendees will learn how centralized visibility, standardized workflows, and reduced manual intervention can improve reliability, accelerate the rollout of new services, and enable better cost-station control.

The session also addresses how broadcasters typically begin this journey. Instead of large-scale redesigns, many organizations start by improving operational visibility and standardizing incident and operational workflows, then expanding the centralized model incrementally over time.

Designed for broadcasters and affiliates, this session provides a practical perspective on how centralized broadcast operations can scale sustainably while preserving local flexibility and control.

Speakers:

Atheer Sabti, Enterprise Solutions Architect, HCLTech
Jonas Ribeiro, Head of Infrastructure and Telecom Products, Globo TV Brazil

Location: Tech Chat Theater

The post Broadcast Core at Scale: Designing Centralized Operations for Modern Broadcasters appeared first on NAB Show.

We demonstrate how that artist-led empathy led to the blueprint for a new service, an AI-native architecture designed to transform the content supply chain. While the research was rooted in the day-to-day operations of production, the future of this platform is being architected as a cloud-native, tech-agnostic ecosystem. Developing in partnership with AWS, this vision ensures that intelligence is never locked into a single provider, offering studios the flexibility to integrate with their existing tech stacks while scaling infinitely.

Discover how we are building an automated metadata pipeline that leverages AI to eliminate manual tagging and make every asset discoverable by both humans and machines. By moving toward a cloud-native future on AWS, your studio can build a rich corpus of metadata — ensuring your artists spend less time searching and more time creating.

Speaker: Liz Kintzele, Strategic Accounts Director & Experience-Led Strategy, Amdocs

Location: AWS Theater

The post Artist-Led Innovation: How DreamWorks Inspired Amdocs’ AI-Native Asset Intelligence for Creative Teams appeared first on NAB Show.