Artificial Intelligence Archives - NAB Show

From SD to Theatrical-Grade 4K: Real-World Applications of AI Super-Scaler in Legacy IP Revitalization

Clinton Hall — Fri, 08 May 2026 20:15:55 +0000

As global demand for high-quality content continues to grow across streaming, broadcast, and theatrical platforms, legacy IP is emerging as one of the most valuable yet underutilized assets in the media industry. However, much of this content remains in SD or HD formats, limiting its potential for modern distribution and premium viewing environments.

A work becomes IP only after it has taken root in people’s minds — by nature, IP exists in the past. This is why legacy IP holds enduring value and unique relevance in today’s media landscape. The challenge, however, lies in how to effectively bring these assets into the present without compromising their original artistic intent.

This session explores how AI Super-Scaler enables content owners to transform archival material into theatrical-grade 4K while preserving the integrity of the original work. Rather than focusing solely on technical theory, this session highlights real-world applications across a wide range of content types, spanning TV series, film, animation, and concert films.

We present selected projects involving globally recognized Korean IP, including concert films featuring BTS released across 2,000+ theaters in over 65 countries, as well as restoration work related to films by Academy Award-winning director Bong Joon-ho. In addition, we will share how the solution is currently being applied to animation libraries and ongoing collaborations with partners in the Japanese market.

The session also addressed practical considerations such as source condition variability, quality thresholds for commercial release, and strategies for prioritizing titles with the highest long-term value. Gain insight into how legacy content can be effectively revitalized and repositioned for global distribution in a rapidly evolving media landscape.

Speaker: Andy Lee, CEO, INSHORTS Co.,Ltd.

Location: Startup Theater

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Haunt No More: Putting an End to Post-Production Nightmares with SpliceGeist

Clinton Hall — Fri, 08 May 2026 20:15:53 +0000

Everyone in post-production has ghost stories. The file that got renamed five minutes before delivery. The dailies with timecode starting at zero. The conform where half the media was dumped into one folder with duplicate filenames. The missing reel. The editor who nested everything inside compound clips. We laugh about them afterwards. Sometimes.
For decades, the industry has accepted this chaos as normal. When something breaks, you throw more bodies at it. When a conform gets complicated, your best engineer pulls a late night. When a single VFX shot needs set extensions from one vendor, creature work from a second, and lighting effects from a third, someone has to track every element, every version, every delivery… and when you’re 500 shots deep, that spreadsheet starts haunting your dreams.
There have been attempts to automate pieces of this. A script here, a macro there, a dozen little band-aids that each solve one tiny problem on one specific type of project. But full automation? Conform automation? That has been the white whale of post-production. Everyone who has tried has been beaten by the sheer number of variables that real productions throw at you.

This session is about why that era is over. We’ll share the ghost stories, break down exactly why automation in post has failed every single time, and then introduce you to the system that finally cracked it. Come see why the ghost stories end here.

Speakers:

Kit Lubold, Founder, SpliceGeist
Dr. Nichola Lubold, Research Scientist, Google

Location: Startup Theater

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Gaussian Splatting in Production Pipelines: Discovering Real Productions Using 3DGS Today

Clinton Hall — Fri, 08 May 2026 20:15:52 +0000

Gaussian Splatting is quickly moving beyond research and into real-world production pipelines. What began as an experimental rendering technique is now being used by studios and technologists to capture real locations, build digital twins, and create photoreal environments for film, broadcast, and virtual production.

This panel brings together early adopters who are already using 3D Gaussian Splatting in their workflows. Through real case studies and practical insights, speakers will explore how teams are capturing environments faster, achieving high levels of realism, and dramatically reducing the time required to create production-ready assets.

Walk away with a clear understanding of how Gaussian Splatting is being used today, what benefits early adopters are seeing, and what production teams should consider when bringing this technology into their own pipelines.

Speakers:

Fernando Rivas Manzaneque, CEO and Co-Founder, Volinga
Michael Rubloff, Founder, Radiancefields.com
Kathryn Brillhart, Virtual Production Supervisor / Cinematographer
Joao Krambeck, Co-Founder, RCS Studios

Location: Startup Theater

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MONETIZE: Where Brands, Creators, and Commerce Meet

Clinton Hall — Fri, 08 May 2026 20:15:49 +0000

As traditional advertising models evolve, monetization is moving directly into the storytelling process. New tools are helping creators and brand partners collaborate earlier in the development of programming — identifying placement opportunities, reducing IP and brand risk, and connecting on-screen moments directly to commerce and audience engagement.

This session also explores the growing importance of transparency in brand integration and commercial storytelling — ensuring audiences understand when messaging is sponsored, how partnerships are structured, and how authenticity is maintained in a rapidly expanding content ecosystem.

Moderator: Marie Bahl, CMO, Uptempo

Speakers:

Mark Belinsky, CEO, Playste
Sophia Xing, CEO, Plot Party

Location: Startup Theater

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The Multimodal Frontier: Unlocking ROI through Native Video Intelligence

Clinton Hall — Fri, 08 May 2026 20:15:46 +0000

For years, the media industry has been forced to rely on “text-first” AI. Models that require manual tags or fragmented plugins just to assume what is happening in a video. Reka is here to define the next era of media operations. We have built a natively multimodal-first architecture that sees, hears, and reasons across video, image, and text, simultaneously in a single, unified model. This is more than a faster search tool; it is a “World Model” that understands the physical context, emotional subtext, and complex dynamics of your content exactly as a human producer would.

Your archive is a goldmine, only if you can find what’s in it. Reka Vision is the intelligence layer designed to eliminate the traditional metadata bottle deck. It is able to process up to one hour of video in a single prompt. Broadcasters can now use natural language to find precise, unscripted moments like “find a specific product logo visible during a crowd celebration” across decades of untagged footage in seconds, transforming a storage cost into a searchable asset.

At Reka, we believe that deep understanding is half the battle; the real value lies in what you can generate from that intelligence. We empower media teams to go beyond discovery and move directly into creation:

Contextual Monetization: Identify optimal “pause moments” and narrative-aware breaks for premium, non-intrusive ad placements that respect the viewer experience.
Generative Highlighting: Stop spending hours in the edit suite. Reka identifies viral potential and automatically generates social-ready reels, teaser clips, and frame-accurate metadata in real-time.
Automated Brand Safety: Instantly detect competitor logos and compliance risks across your entire library, protecting advertiser relationships before a single frame airs.

Learn how we take footage, and transform it into a revenue-generating engine — generating tags, ad slots, and highlights in a matter of seconds. It is time to move past basic tagging and enter the multimodal frontier.

Speakers:

Meenal Nalwaya, Head of Product, Reka AI
Josemaria Soriano, Growth Product Lead, Reka

Location: Startup Theater

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From Livestream to Socials in Minutes: Scaling Real-Time Event Video with Agentic AI

Clinton Hall — Fri, 08 May 2026 20:15:45 +0000

Live events today produce more content than ever — but the real bottleneck is turning that content into something instantly usable, sharable, and on-brand. Whether you’re running a customer summit, a multi-track sales kickoff, or a product launch, the gap between capture and content delivery can kill momentum.

This session introduces “Edit on the Spot”, a real-time, agentic AI-powered platform designed to make corporate event video editing as fast and scalable as the events themselves. You’ll see how AI agents can ingest live multi-room feeds, segment key moments, brand the content, and deliver platform-ready clips in minutes — not days.

Built for AV teams, media operations, and SaaS marketers, this talk will walk through how to scale video workflows with AI, reduce turnaround from hours to real time, and get content from stage to socials before your keynote speaker even sits down.

Speaker: Martin Renaud, Co-Founder / Chief Product Officer, Edit on the Spot

Location: Startup Theater

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CREATE: Redefining Creation in the Media & Entertainment Pipeline

Clinton Hall — Fri, 08 May 2026 20:15:42 +0000

This discussion explores how early-stage media and entertainment companies are redefining what creation looks like at the very start of the pipeline. Through practical examples — from responsive digital characters to generative platforms — we’ll see how new tools are helping creators prototype ideas, plan production, and move toward execution faster, lowering barriers and expanding who gets to build original stories.

Moderator: Sarah Ivy, Producer/AI Filmmaker, Freelance

Speakers:

Katya Alexander, Head of Production, Fable Studio // Showrunner
Hardie Tankersley, Strategic Advisor, Pickford AI

Location: Startup Theater

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PROTECT: Made by Who? Creativity, Credit, and Copyright in an AI World

Clinton Hall — Fri, 08 May 2026 20:15:41 +0000

As AI rapidly reshapes filmmaking, the legal frameworks governing copyright, authorship, and ownership are evolving just as quickly. Made By Who? explores the emerging challenges that are reshaping how creative work is credited and protected in an AI-driven production landscape, examining how creators, studios, and brands are navigating questions of provenance, consent, credit, and compliance while still enabling innovation and scale.

Moderator: Annie Hanlon, Co-Founder, Playbook PLBK

Speakers:

Christina Lee Storm, Head of Studio, Narrative, Secret Level
Mishawn Nolan, Co-Founder / Managing Partner, Nolan Heimann
Holly Leff-Pressman, Chief Client Engagement Officer, Screen Engine/ASI

Location: Startup Theater

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PRODUCE: Pictures from a Pipeline Revolution: Rapid Virtual Shot Technology

Clinton Hall — Fri, 08 May 2026 20:15:39 +0000

Learn about a new pipeline that will become the bedrock for small teams and creators , built on rapid virtual shot technology that can get anyone sharing ideas – in 3D – on day one. New virtual production tools are collapsing the gap between creative vision and execution, helping to produce studio-grade work on independent budgets.

Hear from artists using prototypes in the field, as we explore the beginnings of a new era of Hollywood that will dramatically shift who gets to tell big, original stories.

Moderator: Noah Kadner, Virtual Production Editor, American Cinematographer Magazine

Speakers:

Roman Dowling, Filmmaker, Bad Beetle Entertainment
Navaz Dowling, Filmmaker, Bad Beetle Entertainment
Eliot Mack, CEO, Lightcraft Technology
Elijah Welch, President, Lightcraft Technology
Sunny Liao, Director of Global Sales & Marketing, XGRIDS

Location: Startup Theater

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The Startup Showcase

Clinton Hall — Fri, 08 May 2026 20:15:38 +0000

This fast-paced session features early-stage media and entertainment startups redefining how stories get made, scaled, and discovered. Expect sharp pitches, bold ideas, and a glimpse at the technologies and formats shaping the next chapter of the industry. As the lines between creator and studio, production and distribution, and local and global audiences continue to blur, these startups are pointing to where the industry is heading next.

Moderator: Lori H. Schwartz, CEO and Founder, StoryTech

Location: Startup Theater

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