Creator Economy Archives - NAB Show https://www.nabshow.com/category/creator-economy/ Wed, 13 May 2026 17:51:11 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 https://www.nabshow.com/wp-content/uploads/2025/03/icon-blue-light-150x150.png Creator Economy Archives - NAB Show https://www.nabshow.com/category/creator-economy/ 32 32 Future Frames: Where Audience, Agility, Artistry & AI Converge (#GALSNGEAR) https://www.nabshow.com/video/future-frames-where-audience-agility-artistry-ai-converge-galsngear/ Fri, 08 May 2026 20:15:30 +0000 https://www.nabshow.com/video/future-frames-where-audience-agility-artistry-ai-converge-galsngear/ Audiences are consuming stories across every screen, platform, and format… but who’s defining how they’re made and delivered? Join us…

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Audiences are consuming stories across every screen, platform, and format… but who’s defining how they’re made and delivered?

Join us for a high-energy, behind-the-scenes conversation with the visionaries pushing creative and technical boundaries. From the precision and agility required to broadcast global spectacles like the upcoming FIFA World Cup, to filmmakers reimagining storytelling through cutting-edge previs, to digital creators building entirely new media ecosystems — this session dives into the future as it’s being built right now.

We explore the AI-powered tools accelerating creativity, the invisible workflows enabling seamless global distribution, and the bold ideas reshaping audience experiences in real time. Expect candid insights, inspiring stories of adaptability, and a fresh perspective on what’s possible when artistry meets innovation.

This #GALSNGEAR session will leave you energized about what’s happening in our industry — and what’s next.

Speakers:

Amanda Cupido, Executive Podcast Advisor, The Walrus
Nicki Sun, Head of Media Production | CEO, Puget Systems | Nicki Sun Media
Jennifer Hyder-Michaels, Senior Project Manager, PSSI Global Services
Laura Coover, Filmmaker & Director of Marketing, Orbital Studios

Location: VideoNext Theater

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AI That Works: From Creator Insights to Production Workflows https://www.nabshow.com/video/ai-that-works-from-creator-insights-to-production-workflows/ Fri, 08 May 2026 20:15:11 +0000 https://www.nabshow.com/video/ai-that-works-from-creator-insights-to-production-workflows/ AI video has moved beyond experimentation, but most tools still fail to fit real production needs. This session explores how…

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AI video has moved beyond experimentation, but most tools still fail to fit real production needs. This session explores how insights from real creators from PixVerse — what drives performance, speed, and iteration — can inform a new generation of AI systems designed for actual workflows.

At PixVerse, we’re building more than just standalone AI video generation models — we’re creating integrated systems that combine generative AI, agents, and products to support professional creators from concept to delivery. With over 100M creators worldwide trusting PixVerse, we combine cutting-edge AI with production-ready tools for speed, control, and powerful storytelling.

Join us for real-world examples and live demos, showcasing how AI evolves from isolated tools to a reliable, game-changing asset in modern video production.

Speaker: John He, General Manager of U.S., PixVerse

Location: VideoNext Theater

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Deepdub: Agentic AI for Scalable Media Localization https://www.nabshow.com/video/deepdub-agentic-ai-for-scalable-media-localization-2/ Fri, 08 May 2026 13:05:08 +0000 https://www.nabshow.com/video/deepdub-agentic-ai-for-scalable-media-localization-2/ Deepdub introduced the Agentic Localization Assistant, the world’s only agentic AI solution designed to operate natively inside enterprise media localization…

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Deepdub introduced the Agentic Localization Assistant, the world’s only agentic AI solution designed to operate natively inside enterprise media localization pipelines. This launch represented a strategic shift from AI-assisted content generation to AI-driven operational execution within production environments.

The Agentic Localization Assistant is embedded directly within Deepdub’s enterprise-grade GO platform, available exclusively to Deepdub’s enterprise clients. GO is a secure, production-scale localization environment built to manage high-end dubbing workflows across global content catalogs. The Assistant is not a standalone AI interface or external tool layered onto existing systems. It functions as an operational AI layer integrated directly into live production infrastructure.

While current AI solutions in the localization market focus on generating translations, scripts, or voices, they remain disconnected from the structured workflows where production decisions are made. Deepdub’s Agentic Localization Assistant operates at that orchestration layer. It interacts with episodic content at the segment, character, and track level, enabling it to read and modify structured production assets within real projects.

Within active workflows, the Assistant can generate and refine dialogue, manage timeline markers, execute structured quality control validations during export, and perform production-aware actions inside human-supervised frameworks. It understands project structure and workflow dependencies, allowing it to support execution rather than simply produce outputs.

There is currently no other agentic AI system operating at this depth within enterprise localization infrastructure. By embedding intelligence directly into the production stack, Deepdub is defining a new category of operational AI for media localization and reinforcing its leadership in scalable, enterprise-grade AI-driven dubbing workflows.

Speakers:

Oz Krakowski, CBDO, Deepdub
Sagi Reuven, CRO, Deepdub

Location: Tech Chat Theater

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Deepdub: Agentic AI for Scalable Media Localization https://www.nabshow.com/video/deepdub-agentic-ai-for-scalable-media-localization/ Thu, 07 May 2026 17:23:53 +0000 https://www.nabshow.com/video/deepdub-agentic-ai-for-scalable-media-localization/ At the 2026 NAB SHow, Deepdub introduced the Agentic Localization Assistant, the world’s only agentic AI solution designed to operate…

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At the 2026 NAB SHow, Deepdub introduced the Agentic Localization Assistant, the world’s only agentic AI solution designed to operate natively inside enterprise media localization pipelines. This launch represents a strategic shift from AI-assisted content generation to AI-driven operational execution within production environments.

The Agentic Localization Assistant is embedded directly within Deepdub’s enterprise-grade GO platform, available exclusively to Deepdub’s enterprise clients. GO is a secure, production-scale localization environment built to manage high-end dubbing workflows across global content catalogs. The Assistant is not a standalone AI interface or external tool layered onto existing systems. It functions as an operational AI layer integrated directly into live production infrastructure.

While current AI solutions in the localization market focus on generating translations, scripts, or voices, they remain disconnected from the structured workflows where production decisions are made. Deepdub’s Agentic Localization Assistant operates at that orchestration layer. It interacts with episodic content at the segment, character, and track level, enabling it to read and modify structured production assets within real projects.

Within active workflows, the Assistant can generate and refine dialogue, manage timeline markers, execute structured quality control validations during export, and perform production-aware actions inside human-supervised frameworks. It understands project structure and workflow dependencies, allowing it to support execution rather than simply produce outputs.

There is currently no other agentic AI system operating at this depth within enterprise localization infrastructure. By embedding intelligence directly into the production stack, Deepdub is defining a new category of operational AI for media localization and reinforcing its leadership in scalable, enterprise-grade AI-driven dubbing workflows.

Speakers:

Oz Krakowski, CBDO, Deepdub
Sagi Reuven, CRO, Deepdub

Location: AWS Theater

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One Pass, Infinite Intelligence: The New Economics of Content Monetization https://www.nabshow.com/video/one-pass-infinite-intelligence-the-new-economics-of-content-monetization/ Thu, 07 May 2026 17:23:34 +0000 https://www.nabshow.com/video/one-pass-infinite-intelligence-the-new-economics-of-content-monetization/ Every time a media company wants to unlock a new use case from their content — contextual advertising, sponsorship measurement,…

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Every time a media company wants to unlock a new use case from their content — contextual advertising, sponsorship measurement, fan engagement, content discovery — they’ve historically had to start over. New vendor, new ingest, new cost. Built on Amazon Nova and AWS infrastructure, Coactive AI is designed around a different model: scan your content once, generate a rich multimodal intelligence layer, and power every downstream application from a single pass.

In this session, Live Nation’s Philippe Guegan and Coactive’s CRO Josh Heller explore how the combination of Amazon Nova’s multimodal embeddings, AWS MediaLake, and Coactive’s intelligence layer is turning content that was generating zero revenue into multiple new monetization streams — across sponsorship identification, fan engagement, and content production, all from a single ingest. The two share how they are architecting a unified intelligence layer across Live Nation’s catalog and offer a practical blueprint for any media organization ready to stop leaving the value of their content on the table.

Speakers:

Josh Heller, Chief Revenue Officer, Coactive
Philippe Guegan, Product Development Lead, Live Nation

Location: AWS Theater

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AI Voice Agents & Generative Music: Transforming Media & Entertainment Workflows https://www.nabshow.com/video/ai-voice-agents-generative-music-transforming-media-entertainment-workflows/ Thu, 07 May 2026 17:23:33 +0000 https://www.nabshow.com/video/ai-voice-agents-generative-music-transforming-media-entertainment-workflows/ This session explores how AI is transforming media and entertainment across two exciting frontiers. First, we’ll dive into how AI…

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This session explores how AI is transforming media and entertainment across two exciting frontiers. First, we’ll dive into how AI agents are reshaping studio workflows with voice-driven agents that accelerate production at scale. Then, we shift to generative music: how AI is enabling enterprises to produce and fine tune original music for production workflows. Together, these use cases reveal a new creative stack where AI is amplifying and automating massive enterprise workflows.

Speaker: Emilie Drishinski, GTM Partnerships, Eleven Labs

Location: AWS Theater

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State of the Creator Economy https://www.nabshow.com/video/state-of-the-creator-economy/ Thu, 07 May 2026 00:03:51 +0000 https://www.nabshow.com/video/state-of-the-creator-economy/ Discover emerging trends, real challenges, and new opportunities driving the creator economy. Industry leaders share strategies and innovations shaping where…

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Discover emerging trends, real challenges, and new opportunities driving the creator economy. Industry leaders share strategies and innovations shaping where the space is headed next.

Moderator: Drew Baldwin, Founder and CEO, Tubefilter

Speakers:

Alessandro Bogliari, Co-Founder & CEO, The Influencer Marketing Factory
Pierre-Loic Assayag, Co-Founder and CEO, Traackr
Natalie Jarvey, Editor, Like & Subscribe, Ankler Media

Location: Creator Lab Theater

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The AI Training Economy: New Revenue Opportunities for Content Libraries https://www.nabshow.com/video/the-ai-training-economy-new-revenue-opportunities-for-content-libraries/ Thu, 07 May 2026 00:03:50 +0000 https://www.nabshow.com/video/the-ai-training-economy-new-revenue-opportunities-for-content-libraries/ As AI training becomes one of the fastest-growing drivers of content demand, the organizations that move early stand to capture…

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As AI training becomes one of the fastest-growing drivers of content demand, the organizations that move early stand to capture the most value. Media catalogs that once sat dormant are now highly sought-after for model training, making rights-cleared content and structured metadata key resources in the AI economy. While most AI conversations focus on what the technology creates, this session flips the script, examining what AI consumes and how content owners can profit from being at the front of that value chain.

Drawing on real-world experience from the front lines of data licensing at Shutterstock, this session outlinew the types of content currently in demand and how that demand varies across use cases. Further, it will examine how organizations can unlock new revenue streams by packaging and licensing their archives for AI training, while maintaining control over intellectual property.

For many rights holders, the idea of licensing content for AI training raises real questions about control, attribution, and long-term IP value. Attendees will gain insight into emerging deal structures — including bulk dataset licensing, ongoing data partnerships, and revenue-sharing models — and leave with a clear framework for activating their archives in the AI economy.

Speaker: Mitch Rotter, Director, Strategic Content Partnerships, Data & AI, Shutterstock

Location: Creator Lab Theater

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Beyond Audiences: Building Community https://www.nabshow.com/video/beyond-audiences-building-community/ Thu, 07 May 2026 00:03:48 +0000 https://www.nabshow.com/video/beyond-audiences-building-community/ In today’s creator economy, audience size is no longer the primary signal of success Community is.The industry is undergoing a…

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In today’s creator economy, audience size is no longer the primary signal of success Community is.The industry is undergoing a fundamental shift from reach to resonance: from how many people follow a creator to how deeply those audiences engage, trust, and stay connected. As this shift accelerates, the panel will examine how trust is built, engagement is sustained, and community becomes the foundation of long-term value and cultural impact across the creator economy.

Moderator: France Tantiado, Co-Founder, Creator Gold

Speakers:

Yak Gertmenian, Creator Innovation, Influential
Matt Swider, Editor-in-Chief, The Shortcut
Uptin Saiidi, Creator & Founder, @Uptin

Location: Creator Lab Theater

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Behind the Scenes of LinkedIn for Creators https://www.nabshow.com/video/behind-the-scenes-of-linkedin-for-creators/ Thu, 07 May 2026 00:03:47 +0000 https://www.nabshow.com/video/behind-the-scenes-of-linkedin-for-creators/ It may not be where your creator journey began, but LinkedIn is quickly becoming essential for creators — fueling partnerships,…

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It may not be where your creator journey began, but LinkedIn is quickly becoming essential for creators — fueling partnerships, credibility, and real business opportunity. As new features roll out this year, the platform is opening new doors for networking and growth. Hear from the company’s head of creator products on how creators can strengthen their professional presence, expand their network, and unlock new opportunities.

Moderator: RJ Larese, President, Sixteenth
Speaker: Julia Cabral, Senior Director Product Marketing, LinkedIn

Location: Creator Lab Theater

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