NAB Show

NAB Show

Video.

Building Creator Empires: A Conversation with Jonathan Liu

What started as a career in financial services has evolved into working alongside some of today’s most influential creators — including MrBeast, Alan Chikin Chow, and now Zhong. Jonathan Liu brings a unique lens on how creators are scaling into full-fledged media businesses, with his work sitting at the intersection of capital, infrastructure, and creativity — helping turn an underserved creator economy into one of the most dynamic forces in modern media.

Moderator: RJ Larese, President, Sixteenth
Speaker: Jonathan Liu, CEO, Zhong

Location: Creator Lab Theater

May 4, 2026