NAB Show
AWS Theater.
AWS Theater: Expert Insights and Real Solutions
The AWS Theater showcased sessions led by AWS technical leaders, partners and customers, exploring how cloud services and generative AI are transforming media, entertainment and sports workflows.
Attendees explored actionable strategies to accelerate cloud adoption, optimize production efficiency and drive innovation. Real-world case studies spanned live cloud production, fan engagement workflows, multi-channel monetization strategies and scalable content creation.
Speakers included AWS Partners NVIDIA, Fabric and Wizeline, alongside customers accelerating innovation across media pipelines. Highlights included the Studio and Startup Spotlight, where studios like The Wonder Project and Adastra discussed how AI is transforming content production.
AWS Builder’s Lab
New to the 2026 NAB Show, the AWS Builder’s Lab was located behind the AWS Theater and offered a dedicated space for hands-on technical learning. Throughout the week, attendees participated in workshops led by AWS experts and partners. The lab featured three 90-minute sessions per day, where attendees learned how to:
- Build intelligent media workflows with agentic AI
- Analyze and collaborate on multi-party data with enhanced privacy using AWS Clean Rooms
- Create streaming analytics dashboards in minutes with Amazon Q Developer
Each session began with a brief introduction, followed by a solution-focused, hands-on workshop.
2026 Sessions
10:30 – 11 a.m.
W1333: AWS Theater
11:15 – 11:45 a.m.
W1333: AWS Theater
noon – 12:30 p.m.
W1333: AWS Theater
1:45 – 2:15 p.m.
W1333: AWS Theater
2:30 – 3 p.m.
W1333: AWS Theater
3:15 – 3:45 p.m.
W1333: AWS Theater
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4 – 4:30 p.m.
W1333: AWS Theater
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4:30 – 5:30 p.m.
W1333: AWS Theater
2026 Speakers
Benjamin Michel
Founding Partner / Executive Producer
Asteria Film Co
Paul Trillo
Director / Co-Founder
Asteria Film Co
Peter Salvia
Senior Technical Program Manager
Audible
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Kathleen Barrett
CEO
Backlight
Amit Jain
CEO and co-founder
Luma AI
John Erwin
CEO and Founder
The Wonder Project / Innovative Dreams
Victor Tamayo
Senior Solutions Consultant
Braze
Matt Groshong
Business Development Director, AdTech & MarTech
NVIDIA
Alec Bickerstaff
VP of Platforms, Emerging Technology, and Transformation
Propeller
Will Gaviria Rojas
Co-Founder & Field CTO
Coactive AI
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Jason Schleifer
Creative Director
Foundry
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Hannah Elsakr
VP, GenAI New Business Ventures
Adobe
Eric Ziegler
Senior Technical Architect
Arc XP
Ari Entin
Principal, Sports Marketing
Amazon Web Services
Sam Schwartzstein
Thursday Night Football Analytics Expert
Prime Video
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