Rebecca Avery solves operational drag for media companies and turns hidden complexity into profitable leverage. She draws on 20+ years at the high‑stakes intersection of content supply chains, metadata strategy, and P&L performance to help executives recover revenue, de‑risk decisions, and execute on ambitious transformation agendas. A long‑standing metadata subject matter expert and member of the Streaming Video Technology Alliance (SVTA), Rebecca is a recognized authority on the operational standards, commercial guardrails, and cross‑functional workflows that allow content and money to move cleanly across the global digital ecosystem.

Her firm, Integration Therapy, is an advisory and implementation practice founded to solve the structural fragmentation that plagues the media industry. For COOs and Heads of Operations, the current streaming landscape is defined by the Chaos Tax: the measurable loss in margin caused by a lack of alignment across the enterprise. Rebecca provides the strategic oversight to ensure the entire value chain, from legal and rights management to engineering, finance, and distribution, is synchronized to prevent revenue leakage. In an era where growth at all costs has been replaced by a mandate for profitability, Integration Therapy serves as the bridge between the total revenue stack and the complex mechanics required to execute it.

Rebecca’s approach is rooted in a career spent building the infrastructure behind some of the most successful exits and turnarounds in modern media. She built the content operations engine for Pluto TV that powered its 340‑million‑dollar acquisition, establishing the sustainable scale required for a pioneer in FAST. More recently, she led an operational realignment for TelevisaUnivision, identifying and capturing 4 million dollars in savings within 60 days by streamlining the asset lifecycle end‑to‑end. Whether navigating the complexities of merger integrations or fixing broken metadata models, Rebecca focuses on moving companies from hero‑based cultures to automated, sustainable systems that reflect the reality of the P&L.

You can find Rebecca at integrationtherapy.media, or simply type Rebecca.wtf into your address bar.