NAB Show
Sports Summit.
The Future of Sports Media and Technology
New in 2026, NAB Show introduced an expanded four-day Sports Summit presented in the Sports Theater. Open to all attendees for the first time, the Summit spotlighted the technologies, business models, and industry shifts redefining how sports are produced, distributed, and monetized — including the rise of athlete-led media ventures.
Sessions examined production, rights, distribution, investment and policy, with insight from teams, broadcasters and technology partners driving the evolution of live sports.
2026 Sponsors
2026 Sports Exhibitors
Located next to the Sports Theater, the Sports Business Hub served as a central gathering place for solutions focused on AI, predictive analytics, wagering, audience measurement and sports business strategy. Additional sports technology leaders exhibited across West, North and Central Halls.
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Industry Leaders Converged in Vegas.
In 2026, executives from major leagues and leading franchises, including the Buffalo Bills, Chicago Bears, Dallas Cowboys, Kansas City Chiefs, Los Angeles Rams, New York Giants, Philadelphia Eagles, Raiders, 49ers, Miami Heat, Phoenix Suns, Liverpool F.C., and more, attended NAB Show.
The AI Free Throw Challenge
Attendees took their best three shots and received a personalized digital player card powered by AWS and Maple Leaf Sports and Entertainment. Performances were analyzed in real time, showcasing how advanced AI and computer vision are transforming how athletes train and compete.
2026 Sports Summit: All Speakers
Tom Fletcher
Consultant
Fujifilm
Steve Hellmuth
League & Technology Consultant
Hellmuth Company LLC973-271-1700
Eddie Okuno
Director, Specialist Operations
ESPN
Andy Rosenberg
17x Emmy Award-winning Director
White Mountain Sports Productions
Jonathan Adashek
SVP, Marketing and Communications
IBM
Callie Fin
Sports Reporter
Las Vegas Review-Journal
Anna Palmer
Co-Founder and Owner
Boston Legacy Football Club
Sepi Motamedi
Global Head of Sports and Live Media Marketing
NVIDIA
Andrew Reich
Industry Principal, Telco, Media & Entertainment, Gaming, Sports (TMEGS)
Presidio
Darryl Jefferson
SVP, Engineering & Technology
NBC Sports & Olympics
Richard Duke
Studio Innovation Technologist and Founder
Lunex
Jeff Sieracki
Senior Director of Product Management
Lumen
Jolie Roberts
Vice President of Domestic Licensing
Hearst
Fahad Moeen
CEO
Rocket Fuel
Grant Nodine
SVP Technology
National Hockey League
2026 Sports Summit: All Sessions
10:30 – 11:15 a.m.
W3643: Sports Theater
11:30 a.m. – 12:15 p.m.
W3643: Sports Theater
1:30 – 2:10 p.m.
W3643: Sports Theater
2:15 – 2:45 p.m.
W3643: Sports Theater
3 – 3:30 p.m.
W3643: Sports Theater
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3:35 – 4:05 p.m.
W3643: Sports Theater
4:15 – 5 p.m.
W3643: Sports Theater
5:05 – 5:30 p.m.
W3643: Sports Theater
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