NAB Show
Sports Summit.
The Future of Sports Media and Technology
New in 2026, NAB Show introduced an expanded four-day Sports Summit presented in the Sports Theater. Open to all attendees for the first time, the Summit spotlighted the technologies, business models, and industry shifts redefining how sports are produced, distributed, and monetized — including the rise of athlete-led media ventures.
Sessions examined production, rights, distribution, investment and policy, with insight from teams, broadcasters and technology partners driving the evolution of live sports.
2026 Sponsors
2026 Sports Exhibitors
Located next to the Sports Theater, the Sports Business Hub served as a central gathering place for solutions focused on AI, predictive analytics, wagering, audience measurement and sports business strategy. Additional sports technology leaders exhibited across West, North and Central Halls.
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Industry Leaders Converged in Vegas.
In 2026, executives from major leagues and leading franchises, including the Buffalo Bills, Chicago Bears, Dallas Cowboys, Kansas City Chiefs, Los Angeles Rams, New York Giants, Philadelphia Eagles, Raiders, 49ers, Miami Heat, Phoenix Suns, Liverpool F.C., and more, attended NAB Show.
The AI Free Throw Challenge
Attendees took their best three shots and received a personalized digital player card powered by AWS and Maple Leaf Sports and Entertainment. Performances were analyzed in real time, showcasing how advanced AI and computer vision are transforming how athletes train and compete.
2026 Sports Summit: All Speakers
Oscar Sanchez
Head of Host Broadcast Production
FIFA
Kristian Hernandez
Senior Editor
SVG
Steve Miller-Jones
VP, Product Strategy
Netskrt Systems Inc.
Siegfried Luft
Founder, President & CEO
Netskrt Systems Inc.
Christine Maddela
Founder
Storyville Rd
Mariah Janos
Sports Reporter & Host
FOX5 Las Vegas, Silver State Sports & Entertainment Network
Shelley Zalis
CEO and Founder
The Female Quotient (The FQ)
Sara Fischer
Media Correspondent
Axios
Kevin McReynolds
Founder and CEO
Overnght Media Group Inc.
Rusty Young
Field CTO
Netapp
Janel Downing
Director of Business Development & Sales, Americas
CAMB.AI
Jono Luk
Chief Product Officer
SumerSports
Brett M Johnson
Founder
Benevolent Capital
Giles Baker
Senior Vice President
Dolby Cloud Solutions
Allan Wylie
Sports Broadcaster / Radio Color Commentator
Delaware Blue Coats
2026 Sports Summit: All Sessions
9:45 – 10:15 a.m.
W3643: Sports Theater
10:30 – 11 a.m.
W3643: Sports Theater
11:15 – 11:45 a.m.
W3643: Sports Theater
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1:15 – 1:45 p.m.
W3643: Sports Theater
Unlocking Live Cloud Production
Sponsored by
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2 – 2:45 p.m.
W3643: Sports Theater
3 – 3:30 p.m.
W3643: Sports Theater
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3:45 – 4:15 p.m.
W3643: Sports Theater
AI and IP Management for a Fragmented Ecosystem
Sponsored by
4:30 – 5 p.m.
W3643: Sports Theater
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