NAB Show
Sports Summit.
The Future of Sports Media and Technology
New in 2026, NAB Show introduced an expanded four-day Sports Summit presented in the Sports Theater. Open to all attendees for the first time, the Summit spotlighted the technologies, business models, and industry shifts redefining how sports are produced, distributed, and monetized — including the rise of athlete-led media ventures.
Sessions examined production, rights, distribution, investment and policy, with insight from teams, broadcasters and technology partners driving the evolution of live sports.
2026 Sponsors
2026 Sports Exhibitors
Located next to the Sports Theater, the Sports Business Hub served as a central gathering place for solutions focused on AI, predictive analytics, wagering, audience measurement and sports business strategy. Additional sports technology leaders exhibited across West, North and Central Halls.
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Industry Leaders Converged in Vegas.
In 2026, executives from major leagues and leading franchises, including the Buffalo Bills, Chicago Bears, Dallas Cowboys, Kansas City Chiefs, Los Angeles Rams, New York Giants, Philadelphia Eagles, Raiders, 49ers, Miami Heat, Phoenix Suns, Liverpool F.C., and more, attended NAB Show.
The AI Free Throw Challenge
Attendees took their best three shots and received a personalized digital player card powered by AWS and Maple Leaf Sports and Entertainment. Performances were analyzed in real time, showcasing how advanced AI and computer vision are transforming how athletes train and compete.
2026 Sports Summit: All Speakers
Brian Crook
Director, AI Tech, GTM
Tim Carroll
Sr. Director, AC Ecosystems
Dolby
Sanjog Gupta
Chief Executive Officer
International Cricket Council (ICC)
Jenna Trabulus
Chief Business Officer
Chris Garguilo
Senior Manager, Media & Entertainment
Deloitte Consulting
Art Wong
Principal
Deloitte Consulting LLP
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Daniel McNeil
Digital Asset Manager
Utah Jazz/Utah Mammoth
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Victorien Tixier
Co-founder & CEO
ScorePlay
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Ron Matthews
Director, Digital Operations & Content Strategy
Oklahoma City Thunder
Soyoung Lee
Co-founder and Head of Go-To-Market
TwelveLabs
Sean Conroy
EVP, North America
Genius Sports
Dan Riess
EVP and COO of U.S. Advertising
TelevisaUnivision
Michele Ghee
President
PlayersTV
Kevin Callahan
Marcus Jones
Professional Football Player
New England Patriots
2026 Sports Summit: All Sessions
5:30 – 6 p.m.
W3643: Sports Theater
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