{"id":14987,"date":"2025-10-27T10:46:59","date_gmt":"2025-10-27T15:46:59","guid":{"rendered":"https:\/\/www.nabshow.com\/?post_type=article&#038;p=14987"},"modified":"2026-01-26T03:03:54","modified_gmt":"2026-01-26T08:03:54","slug":"keynote-from-sketch-to-strategy-building-the-next-era-of-smosh","status":"publish","type":"article","link":"https:\/\/www.nabshow.com\/article\/keynote-from-sketch-to-strategy-building-the-next-era-of-smosh\/","title":{"rendered":"KEYNOTE: From Sketch to Strategy \u2014 Building the Next Era of Smosh"},"content":{"rendered":"\n<section class=\"hero content-position-full\" id=\"6a0698792b1d5\" style=\"background:var(--wp--custom--color--nab-blue-dark);\">\n\n<header class=\"header\">\n\t<div class=\"header-inner\">\n\n\t\t<div class=\"header-columns\">\n\n\t\t\t<div class=\"header-image\">\n\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.nabshow.com\/\" title=\"NAB Show\" rel=\"home\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.nabshow.com\/wp-content\/uploads\/2025\/06\/nabshow-logo.webp\" alt=\"NAB Show\">\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<h1 class=\"header-title\">NAB Show<\/h1>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"shape-holder\">\n\t\t\t\t<svg id=\"header-n-shape\" class=\"header-n-shape\" width=\"1448\" height=\"1300\" viewBox=\"0 0 1448 1300\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t\t\t\t\t<path\n\t\t\t\t\td=\"M118.956 1299H519.683C709.682 1299 837.507 1226.46 930.776 1057.16L1424.79 165.836C1476.62 72.5612 1435.15 0 1328.06 0H923.871C733.873 0 599.144 76.0046 509.318 241.841L22.2267 1133.18C-29.5991 1226.46 11.8616 1299.02 118.956 1299.02\"\n\t\t\t\t\tfill=\"#AD1F82\" \/>\n\t\t\t\t<\/svg>\n\t\t\t<\/div>\n\t\t\t<div class=\"shape-shield\"><\/div>\n\n\t\t\t<div class=\"header-navs\">\n\n\t\t\t\t<nav class=\"header-utility\">\n\t\t\t\t\t<ul id=\"menu-header\" class=\"header-menu\"><li id=\"menu-item-241\" class=\"nab-purple-1 menu-item menu-item-type-custom menu-item-object-custom menu-item-241\"><a>NAB SHOW<\/a><\/li>\n<li id=\"menu-item-242\" class=\"nab-purple-2 menu-item menu-item-type-custom menu-item-object-custom menu-item-242\"><a>NAB SHOW NEW YORK<\/a><\/li>\n<li id=\"menu-item-243\" class=\"nab-purple-3 menu-item menu-item-type-custom menu-item-object-custom menu-item-243\"><a>TRENDS AND TOPICS<\/a><\/li>\n<li id=\"menu-item-11972\" class=\"nab-purple-4 menu-item menu-item-type-custom menu-item-object-custom menu-item-11972\"><a>EXHIBIT\/SPONSOR<\/a><\/li>\n<li id=\"menu-item-11971\" class=\"nab-purple-5 menu-item menu-item-type-custom menu-item-object-custom menu-item-11971\"><a>RESOURCES<\/a><\/li>\n<\/ul>\t\t\t\t\n\t\t\t\t<\/nav>\n\n\t\t\t\t<div class=\"ever-present-buttons\">\n\t\t\t\t\t<!-- <a href=\"https:\/\/registration.experientevent.com\/ShowNAB261\/\" target=\"_blank\">REGISTER NOW<\/a> -->\n\t\t\t\t\t<a href=\"https:\/\/naborg.my.site.com\/NAB\/interested-in-exhibiting\" target=\"_blank\">APPLY TO EXHIBIT<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t<nav class=\"header-controls\">\n\t\t\t\t\t<ul class=\"menu\">\n\t\t\t\t\t\t<form role=\"search\" method=\"get\" id=\"searchform\" class=\"searchform\" action=\"https:\/\/www.nabshow.com\/\">\n\n\t\t\t<label class=\"screen-reader-text\" for=\"s\">Search for:<\/label>\n\n\t\t\t<div class=\"searchform-input-container\">\n\t\t\t\t<input\n\t\t\t\t\ttype=\"text\"\n\t\t\t\t\tclass=\"searchform-input\"\n\t\t\t\t\tvalue=\"\"\n\t\t\t\t\tname=\"s\"\n\t\t\t\t\tid=\"s\"\n\t\t\t\t\tplaceholder=\"Search NABSHOW\"\n\t\t\t\t\/>\n\n\t\t\t\t<div class=\"searchform-submit-container\">\n\t\t\t\t\t<button type=\"submit\" class=\"searchform-submit\" id=\"searchsubmit\">\n\t\t\t\t\t\t<i class=\"fas fa-search\"><\/i>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t\t\t\t<div class=\"searchform-meta\">\n\n\t\t\t\t<div class=\"searchform-result-count\">\n\t\t\t\t\t0 results\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"searchform-meta-buttons\">\n\t\t\t\t\t<button type=\"button\" class=\"searchform-reset\">Reset Filters<\/button> |\n\t\t\t\t\t<button type=\"button\" class=\"searchform-clear\">Clear Search<\/button>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\n\t\t\t\t\t\t\t<fieldset class=\"searchform-show-types\">\n\t\t\t\t\t<legend>Show<\/legend>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-show-type-item\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\t\tname=\"search_show_type[]\"\n\t\t\t\t\t\t\t\tvalue=\"las-vegas\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t<span class=\"searchform-facet-label\">Las Vegas <span class=\"searchform-facet-count\" data-taxonomy=\"show-type\" data-term-id=\"63\">(394)<\/span><\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-show-type-item\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\t\tname=\"search_show_type[]\"\n\t\t\t\t\t\t\t\tvalue=\"new-york\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t<span class=\"searchform-facet-label\">New York <span class=\"searchform-facet-count\" data-taxonomy=\"show-type\" data-term-id=\"65\">(70)<\/span><\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t<\/fieldset>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<fieldset class=\"searchform-years\">\n\t\t\t\t\t<legend>Year<\/legend>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-year-item\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\t\tname=\"search_year[]\"\n\t\t\t\t\t\t\t\tvalue=\"2025\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t<span class=\"searchform-facet-label\">2025 <span class=\"searchform-facet-count\" data-taxonomy=\"show-year\" data-term-id=\"64\">(129)<\/span><\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-year-item\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\t\tname=\"search_year[]\"\n\t\t\t\t\t\t\t\tvalue=\"2026\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t<span class=\"searchform-facet-label\">2026 <span class=\"searchform-facet-count\" data-taxonomy=\"show-year\" data-term-id=\"66\">(316)<\/span><\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-year-item\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\t\tname=\"search_year[]\"\n\t\t\t\t\t\t\t\tvalue=\"2027\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t<span class=\"searchform-facet-label\">2027 <span class=\"searchform-facet-count\" data-taxonomy=\"show-year\" data-term-id=\"73\">(2)<\/span><\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t<\/fieldset>\n\t\t\t\n\t\t\t\n\t\t\t<fieldset class=\"searchform-types\">\n\t\t\t\t<legend>Type<\/legend>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-type-item\">\n\t\t\t\t\t\t<input\n\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\tname=\"search_type[]\"\n\t\t\t\t\t\t\tvalue=\"article\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t<span class=\"searchform-facet-label\">Article <span class=\"searchform-facet-count\" data-post-type=\"article\">(83)<\/span><\/span>\n\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-type-item\">\n\t\t\t\t\t\t<input\n\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\tname=\"search_type[]\"\n\t\t\t\t\t\t\tvalue=\"page\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t<span class=\"searchform-facet-label\">Page <span class=\"searchform-facet-count\" data-post-type=\"page\">(127)<\/span><\/span>\n\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-type-item\">\n\t\t\t\t\t\t<input\n\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\tname=\"search_type[]\"\n\t\t\t\t\t\t\tvalue=\"press-release\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t<span class=\"searchform-facet-label\">Press Release <span class=\"searchform-facet-count\" data-post-type=\"press-release\">(47)<\/span><\/span>\n\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-type-item\">\n\t\t\t\t\t\t<input\n\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\tname=\"search_type[]\"\n\t\t\t\t\t\t\tvalue=\"session\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t<span class=\"searchform-facet-label\">Session <span class=\"searchform-facet-count\" data-post-type=\"session\">(619)<\/span><\/span>\n\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-type-item\">\n\t\t\t\t\t\t<input\n\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\tname=\"search_type[]\"\n\t\t\t\t\t\t\tvalue=\"speaker\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t<span class=\"searchform-facet-label\">Speaker <span class=\"searchform-facet-count\" data-post-type=\"speaker\">(1015)<\/span><\/span>\n\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-type-item\">\n\t\t\t\t\t\t<input\n\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\tname=\"search_type[]\"\n\t\t\t\t\t\t\tvalue=\"video\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t<span class=\"searchform-facet-label\">Video <span class=\"searchform-facet-count\" data-post-type=\"video\">(262)<\/span><\/span>\n\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t<\/fieldset>\n\n\t\t\t\n\t\t\t\t\t\t\t<fieldset class=\"searchform-categories\">\n\t\t\t\t\t<legend>Category<\/legend>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-category-item\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\t\tname=\"search_cat[]\"\n\t\t\t\t\t\t\t\tvalue=\"advertising-and-marketing\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t<span class=\"searchform-facet-label\">Advertising and Marketing <span class=\"searchform-facet-count\" data-taxonomy=\"category\" data-term-id=\"150\"><span class=\"searchform-facet-count-separator\">(<\/span>25<span class=\"searchform-facet-count-separator\">)<\/span><\/span><\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-category-item\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\t\tname=\"search_cat[]\"\n\t\t\t\t\t\t\t\tvalue=\"artificial-intelligence\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t<span class=\"searchform-facet-label\">Artificial Intelligence <span class=\"searchform-facet-count\" data-taxonomy=\"category\" data-term-id=\"58\"><span class=\"searchform-facet-count-separator\">(<\/span>127<span class=\"searchform-facet-count-separator\">)<\/span><\/span><\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-category-item\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\t\tname=\"search_cat[]\"\n\t\t\t\t\t\t\t\tvalue=\"audience-measurement\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t<span class=\"searchform-facet-label\">Audience Measurement <span class=\"searchform-facet-count\" data-taxonomy=\"category\" data-term-id=\"151\"><span class=\"searchform-facet-count-separator\">(<\/span>27<span class=\"searchform-facet-count-separator\">)<\/span><\/span><\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-category-item\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\t\tname=\"search_cat[]\"\n\t\t\t\t\t\t\t\tvalue=\"audio-podcasting-radio\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t<span class=\"searchform-facet-label\">Audio | Podcasting | Radio <span class=\"searchform-facet-count\" data-taxonomy=\"category\" data-term-id=\"149\"><span class=\"searchform-facet-count-separator\">(<\/span>8<span class=\"searchform-facet-count-separator\">)<\/span><\/span><\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-category-item\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\t\tname=\"search_cat[]\"\n\t\t\t\t\t\t\t\tvalue=\"business-strategy-and-research\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t<span class=\"searchform-facet-label\">Business Strategy and Research <span class=\"searchform-facet-count\" data-taxonomy=\"category\" data-term-id=\"154\"><span class=\"searchform-facet-count-separator\">(<\/span>35<span class=\"searchform-facet-count-separator\">)<\/span><\/span><\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-category-item\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\t\tname=\"search_cat[]\"\n\t\t\t\t\t\t\t\tvalue=\"changing-frequencies\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t<span class=\"searchform-facet-label\">Changing Frequencies <span class=\"searchform-facet-count\" data-taxonomy=\"category\" data-term-id=\"70\"><span class=\"searchform-facet-count-separator\">(<\/span>5<span class=\"searchform-facet-count-separator\">)<\/span><\/span><\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-category-item\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\t\tname=\"search_cat[]\"\n\t\t\t\t\t\t\t\tvalue=\"cloud-virtualization\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t<span class=\"searchform-facet-label\">Cloud Virtualization <span class=\"searchform-facet-count\" data-taxonomy=\"category\" data-term-id=\"59\"><span class=\"searchform-facet-count-separator\">(<\/span>46<span class=\"searchform-facet-count-separator\">)<\/span><\/span><\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-category-item\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\t\tname=\"search_cat[]\"\n\t\t\t\t\t\t\t\tvalue=\"corporate-and-enterprise-media\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t<span class=\"searchform-facet-label\">Corporate and Enterprise Media <span class=\"searchform-facet-count\" data-taxonomy=\"category\" data-term-id=\"153\"><span class=\"searchform-facet-count-separator\">(<\/span>28<span class=\"searchform-facet-count-separator\">)<\/span><\/span><\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-category-item\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\t\tname=\"search_cat[]\"\n\t\t\t\t\t\t\t\tvalue=\"creator-economy\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t<span class=\"searchform-facet-label\">Creator Economy <span class=\"searchform-facet-count\" data-taxonomy=\"category\" data-term-id=\"60\"><span class=\"searchform-facet-count-separator\">(<\/span>65<span class=\"searchform-facet-count-separator\">)<\/span><\/span><\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-category-item\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\t\tname=\"search_cat[]\"\n\t\t\t\t\t\t\t\tvalue=\"cybersecurity\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t<span class=\"searchform-facet-label\">Cybersecurity <span class=\"searchform-facet-count\" data-taxonomy=\"category\" data-term-id=\"157\"><span class=\"searchform-facet-count-separator\">(<\/span>2<span class=\"searchform-facet-count-separator\">)<\/span><\/span><\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-category-item\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\t\tname=\"search_cat[]\"\n\t\t\t\t\t\t\t\tvalue=\"data-and-analytics\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t<span class=\"searchform-facet-label\">Data and Analytics <span class=\"searchform-facet-count\" data-taxonomy=\"category\" data-term-id=\"152\"><span class=\"searchform-facet-count-separator\">(<\/span>25<span class=\"searchform-facet-count-separator\">)<\/span><\/span><\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-category-item\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\t\tname=\"search_cat[]\"\n\t\t\t\t\t\t\t\tvalue=\"distribution-and-ip-based-workflows\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t<span class=\"searchform-facet-label\">Distribution and IP-Based Workflows <span class=\"searchform-facet-count\" data-taxonomy=\"category\" data-term-id=\"148\"><span class=\"searchform-facet-count-separator\">(<\/span>35<span class=\"searchform-facet-count-separator\">)<\/span><\/span><\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-category-item\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\t\tname=\"search_cat[]\"\n\t\t\t\t\t\t\t\tvalue=\"executive-viewpoint\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t<span class=\"searchform-facet-label\">Executive Viewpoint <span class=\"searchform-facet-count\" data-taxonomy=\"category\" data-term-id=\"125\"><span class=\"searchform-facet-count-separator\">(<\/span>8<span class=\"searchform-facet-count-separator\">)<\/span><\/span><\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-category-item\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\t\tname=\"search_cat[]\"\n\t\t\t\t\t\t\t\tvalue=\"exhibitor-spotlight\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t<span class=\"searchform-facet-label\">Exhibitor Spotlight <span class=\"searchform-facet-count\" data-taxonomy=\"category\" data-term-id=\"57\"><span class=\"searchform-facet-count-separator\">(<\/span>10<span class=\"searchform-facet-count-separator\">)<\/span><\/span><\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-category-item\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\t\tname=\"search_cat[]\"\n\t\t\t\t\t\t\t\tvalue=\"film-and-cinema\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t<span class=\"searchform-facet-label\">Film and Cinema <span class=\"searchform-facet-count\" data-taxonomy=\"category\" data-term-id=\"156\"><span class=\"searchform-facet-count-separator\">(<\/span>14<span class=\"searchform-facet-count-separator\">)<\/span><\/span><\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-category-item\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\t\tname=\"search_cat[]\"\n\t\t\t\t\t\t\t\tvalue=\"immersive-tech-ar-vr-xr\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t<span class=\"searchform-facet-label\">Immersive Tech (AR\/VR\/XR) <span class=\"searchform-facet-count\" data-taxonomy=\"category\" data-term-id=\"159\"><span class=\"searchform-facet-count-separator\">(<\/span>7<span class=\"searchform-facet-count-separator\">)<\/span><\/span><\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-category-item\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\t\tname=\"search_cat[]\"\n\t\t\t\t\t\t\t\tvalue=\"journalism-news-tv\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t<span class=\"searchform-facet-label\">Journalism | News | TV <span class=\"searchform-facet-count\" data-taxonomy=\"category\" data-term-id=\"155\"><span class=\"searchform-facet-count-separator\">(<\/span>8<span class=\"searchform-facet-count-separator\">)<\/span><\/span><\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-category-item\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\t\tname=\"search_cat[]\"\n\t\t\t\t\t\t\t\tvalue=\"main-stage\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t<span class=\"searchform-facet-label\">Main Stage <span class=\"searchform-facet-count\" data-taxonomy=\"category\" data-term-id=\"129\"><span class=\"searchform-facet-count-separator\">(<\/span>11<span class=\"searchform-facet-count-separator\">)<\/span><\/span><\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-category-item\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\t\tname=\"search_cat[]\"\n\t\t\t\t\t\t\t\tvalue=\"nextgen-tv-atsc-3-0\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t<span class=\"searchform-facet-label\">NextGen TV \/ ATSC 3.0 <span class=\"searchform-facet-count\" data-taxonomy=\"category\" data-term-id=\"158\"><span class=\"searchform-facet-count-separator\">(<\/span>3<span class=\"searchform-facet-count-separator\">)<\/span><\/span><\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-category-item\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\t\tname=\"search_cat[]\"\n\t\t\t\t\t\t\t\tvalue=\"production-and-post\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t<span class=\"searchform-facet-label\">Production and Post <span class=\"searchform-facet-count\" data-taxonomy=\"category\" data-term-id=\"147\"><span class=\"searchform-facet-count-separator\">(<\/span>66<span class=\"searchform-facet-count-separator\">)<\/span><\/span><\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-category-item\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\t\tname=\"search_cat[]\"\n\t\t\t\t\t\t\t\tvalue=\"resources\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t<span class=\"searchform-facet-label\">Resources <span class=\"searchform-facet-count\" data-taxonomy=\"category\" data-term-id=\"53\"><span class=\"searchform-facet-count-separator\">(<\/span>28<span class=\"searchform-facet-count-separator\">)<\/span><\/span><\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-category-item\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\t\tname=\"search_cat[]\"\n\t\t\t\t\t\t\t\tvalue=\"sports\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t<span class=\"searchform-facet-label\">Sports <span class=\"searchform-facet-count\" data-taxonomy=\"category\" data-term-id=\"61\"><span class=\"searchform-facet-count-separator\">(<\/span>64<span class=\"searchform-facet-count-separator\">)<\/span><\/span><\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-category-item\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\t\tname=\"search_cat[]\"\n\t\t\t\t\t\t\t\tvalue=\"streaming\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t<span class=\"searchform-facet-label\">Streaming <span class=\"searchform-facet-count\" data-taxonomy=\"category\" data-term-id=\"62\"><span class=\"searchform-facet-count-separator\">(<\/span>46<span class=\"searchform-facet-count-separator\">)<\/span><\/span><\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-category-item\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\t\tname=\"search_cat[]\"\n\t\t\t\t\t\t\t\tvalue=\"thought-leadership\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t<span class=\"searchform-facet-label\">Thought Leadership <span class=\"searchform-facet-count\" data-taxonomy=\"category\" data-term-id=\"127\"><span class=\"searchform-facet-count-separator\">(<\/span>1<span class=\"searchform-facet-count-separator\">)<\/span><\/span><\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-category-item\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\t\tname=\"search_cat[]\"\n\t\t\t\t\t\t\t\tvalue=\"trends-topics\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t<span class=\"searchform-facet-label\">Trends and Topics <span class=\"searchform-facet-count\" data-taxonomy=\"category\" data-term-id=\"33\"><span class=\"searchform-facet-count-separator\">(<\/span>72<span class=\"searchform-facet-count-separator\">)<\/span><\/span><\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-category-item\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\t\tname=\"search_cat[]\"\n\t\t\t\t\t\t\t\tvalue=\"uncategorized\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t<span class=\"searchform-facet-label\">Uncategorized <span class=\"searchform-facet-count\" data-taxonomy=\"category\" data-term-id=\"1\"><span class=\"searchform-facet-count-separator\">(<\/span>0<span class=\"searchform-facet-count-separator\">)<\/span><\/span><\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-category-item\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\t\tname=\"search_cat[]\"\n\t\t\t\t\t\t\t\tvalue=\"webinar\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t<span class=\"searchform-facet-label\">Webinar <span class=\"searchform-facet-count\" data-taxonomy=\"category\" data-term-id=\"71\"><span class=\"searchform-facet-count-separator\">(<\/span>3<span class=\"searchform-facet-count-separator\">)<\/span><\/span><\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t<\/fieldset>\n\t\t\t\n\t\t<\/form>\t\t\t\t\t\t<li class=\"menu-item\">\n\t\t\t\t\t\t\t<a href id=\"header-search-button\" class=\"header-search-button\" tabindex=\"-1\">\n\t\t\t\t\t\t\t\t<i class=\"fas fa-search\" tabindex=\"0\" role=\"button\"><\/i>\n\t\t\t\t\t\t\t\t<i class=\"fas fa-xmark hide\" tabindex=\"0\"><\/i>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t<\/ul>\n\t\t\t\t<\/nav>\n\t\t\t\t\n\t\t\t\t<div id=\"header-menu-button\" class=\"mobile-nav-toggle\">\n\t\t\t\t\t<span><\/span>\n\t\t\t\t\t<span><\/span>\n\t\t\t\t\t<span><\/span>\n\t\t\t\t\t<span><\/span>\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\n\t\t<\/div>\n\n\t<\/div>\n<\/header>\n\n<div class=\"small-nav-holder\">\n\n\t<div id=\"mega-menu-es\" class=\"small\">\n\t\t<ul>\n\t\t\t<li class=\"intro\"><a href=\"\/exhibit-sponsor\/las-vegas\/why-nab-show\/\">NAB SHOW<\/a><\/li>\n\t\t\t<li class=\"intro\"><a href=\"\/exhibit-sponsor\/new-york\/why-nab-show-new-york\/\">NAB SHOW NEW YORK<\/a><\/li>\n\t\t<\/ul>\n\t<\/div>\n\t\n\t<div id=\"mega-menu-r\" class=\"small right\">\n\t\t<ul>\n\t\t\t<li class=\"intro\"><a href=\"\/resources\/las-vegas\/\">NAB SHOW<\/a><\/li>\n\t\t\t<li class=\"intro\"><a href=\"\/resources\/new-york\/\">NAB SHOW NEW YORK<\/a><\/li>\n\t\t<\/ul>\n\t<\/div>\n\n<\/div>\n\t\n<div class=\"nav-container\"><\/div>\n\n<div id=\"mega-menu-lv\">\n\t<a class=\"featured-image-link\" href=\"\/las-vegas\/\"><div class=\"featured-image\" style=\"background-image: url(https:\/\/www.nabshow.com\/wp-content\/uploads\/2025\/06\/Exhibits_featured.jpg.webp);\"><\/div><\/a>\t<ul>\n\t\t<li class=\"intro\"><a href=\"\/las-vegas\/\">NAB SHOW LAS VEGAS<\/a><\/li>\n\t\t<!-- <li class=\"sub-intro\"><a href=\"https:\/\/registration.experientevent.com\/ShowNAB261\/\" target=\"_blank\">REGISTER NOW<\/a><\/li> -->\n\t\t<li class=\"sub-intro\"><a href=\"\/las-vegas\/photos\/\">VIEW PHOTOS<\/a><\/li>\n\t\t<li class=\"sub-intro\"><a href=\"https:\/\/registration.experientevent.com\/ShowNAB271\/flow\/INQ\/#!\/registrant\/\/Profile\/\" target=\"_blank\">GET ON THE LIST<\/a><\/li>\n\t\t<li class=\"sub-intro\"><a href=\"\/las-vegas\/why-nab-show\/\">EXHIBIT<\/a><\/li>\n\t\t<!-- <li class=\"sub-intro\"><a href=\"\/las-vegas\/video-highlights\/\">2025 VIDEO HIGHLIGHTS<\/a><\/li> -->\n\t\t<!-- <li class=\"sub-intro\"><a href=\"https:\/\/hotels.expobook.com\/6D10B087-61A6-4A8C-B0DA-C09343D066AC\/0?utm_source=nab&utm_campaign=2026_nab_show&utm_medium=assoc_site\" target=\"_blank\">BOOK HOTEL<\/a><\/li> -->\n\t<\/ul>\n\t<ul>\n\t\t<li class=\"sub-intro\"><a href=\"\/las-vegas\/show-floor\/\">SHOW FLOOR<\/a><\/li>\n\t\t<li class=\"sub-intro\"><a href=\"\/las-vegas\/conferences-and-workshops\/\">EDUCATION<\/a><\/li>\n\t\t<li class=\"sub-intro\"><a href=\"\/las-vegas\/sessions\/\">SESSIONS<\/a><\/li>\n\t\t<li class=\"sub-intro\"><a href=\"\/las-vegas\/featured-speakers\/\">FEATURED SPEAKERS<\/a><\/li>\n\t\t<!-- <li class=\"sub-intro\"><a href=\"\/las-vegas\/download-the-app\/\">DOWNLOAD THE APP<\/a><\/li> -->\n\t<\/ul>\n<\/div>\n<div id=\"mega-menu-ny\" class=\"\">\n\t<a class=\"featured-image-link\" href=\"\/new-york\/\"><div class=\"featured-image\" style=\"background-image: url(https:\/\/www.nabshow.com\/wp-content\/uploads\/2025\/01\/20241009__NAB_-NY_021.jpg);\"><\/div><\/a>\t<ul>\n\t\t<li 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(entries[0].isIntersecting) {\n\t\t\t\t\tvar videoId = wrapper.getAttribute('data-video-id');\n\t\t\t\t\tvar iframe = document.createElement('iframe');\n\t\t\t\t\tiframe.src = \"https:\/\/player.vimeo.com\/video\/\" + videoId + \"?background=1&autoplay=1&loop=1&byline=0&title=0\";\n\t\t\t\t\tiframe.frameBorder = \"0\";\n\t\t\t\t\tiframe.allow = \"autoplay; fullscreen\";\n\t\t\t\t\tiframe.allowFullscreen = true;\n\t\t\t\t\twrapper.appendChild(iframe);\n\n\t\t\t\t\tvar placeholder = wrapper.querySelector('.video-placeholder');\n\t\t\t\t\tif (placeholder) {\n\t\t\t\t\t\twrapper.removeChild(placeholder);\n\t\t\t\t\t}\n\n\t\t\t\t\tobserver.unobserve(wrapper);\n\t\t\t\t}\n\t\t\t}, {\n\t\t\t\tthreshold: 0.1\n\t\t\t});\n\t\t\tobserver.observe(wrapper);\n\t\t}\n\t});\n<\/script>\n\n<\/section>\n\n<section class=\"section no-padding\" id=\"6a0698793d14a\">\n\n\t<div class=\"section-inner is-layout-flow\">\n\n\t\t\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"yoast-breadcrumbs\">\n <span><span>\n <a href=\"https:\/\/www.nabshow.com\/\">Home<\/a><\/span> \/ <span>\n <a href=\"https:\/\/www.nabshow.com\/trends-and-topics\/\">Trends and Topics<\/a><\/span> \/ <span>\n <a href=\"https:\/\/www.nabshow.com\/trends-and-topics\/creator-economy\/\">Creator Economy<\/a><\/span> \/ <\/span>\n <span class=\"breadcrumb_last\" aria-current=\"page\"><\/span><\/span>\n <\/div>\n<\/div>\n\n\n\n\t<\/div>\n\n<\/section>\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<section class=\"section\" id=\"6a06987941cfe\">\n\n\t<div class=\"section-inner is-layout-flow\">\n\n\t\t\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\" style=\"margin-bottom:var(--wp--preset--spacing--70)\">\n<div class=\"wp-block-columns is-style-step-up is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:70%\">\n<div class=\"wp-block-group main-inner is-layout-flow wp-block-group-is-layout-flow\"><h3 style=\"padding-bottom:var(--wp--preset--spacing--30);\" class=\"wp-block-post-title has-text-color has-base-color\">KEYNOTE: From Sketch to Strategy \u2014 Building the Next Era of Smosh<\/h3>\n\n\n<p>Join Smosh\u2019s Kiana Parker (EVP, Programming) and Amanda Barnes (EVP, Production) for an in-depth look at how one of the internet\u2019s most iconic comedy brands continues to innovate at the intersection of comedy, community and digital entertainment. Moderated by Alex Lee (Lead News Writer, GamesBeat), the discussion explores how data-driven programming, creative collaboration and authentic storytelling are shaping the next wave of creator-led media.<\/p>\n\n\n    <div class=\"video-single-container\" id=\"6a0698793e0ad\">\n        <div class=\"video-single\">\n            <div class=\"video-post-embed\"><div style=\"padding:56.25% 0 0 0;position:relative;border-radius:28px;overflow:hidden;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/1130366828?title=0&#038;byline=0&#038;portrait=0&#038;badge=0&#038;autopause=0&#038;player_id=0&#038;app_id=58479&#038;dnt=1\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\" referrerpolicy=\"strict-origin-when-cross-origin\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"https:\/\/vimeo.com\/1130366828?share=copy&amp;fl=sv&amp;fe=ci\" loading=\"lazy\"><\/iframe><\/div><\/div>        <\/div>\n    <\/div>\n    \n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Moderated by: <\/strong><\/p>\n\n\n\n<p>Alexander Lee, Senior Entertainment Reporter, Digiday<\/p>\n\n\n\n<p><strong>Speakers:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Amanda Barnes, EVP, Production, Smosh<\/li>\n\n\n\n<li>Kiana Parker, EVP, Programming and Content, Smosh<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-style-border-left is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\" style=\"padding-bottom:var(--wp--preset--spacing--small)\">\n<h4 class=\"wp-block-heading has-text-align-left\">More Stories<\/h4>\n\n\n\n<div class=\"wp-block-group is-style-step-up is-layout-flow wp-block-group-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--small)\">\n<div class=\"wp-block-query is-layout-flow wp-block-query-is-layout-flow\"><ul class=\"is-style-default wp-block-post-template is-layout-flow wp-block-post-template-is-layout-flow\"><li class=\"wp-block-post post-15168 article type-article status-publish has-post-thumbnail hentry category-creator-economy category-sports category-trends-topics show-type-new-york show-year-64\">\n<figure class=\"wp-block-post-featured-image\"><a href=\"https:\/\/www.nabshow.com\/article\/working-with-creators-what-traditional-sports-media-is-looking-for\/\" target=\"_self\"  ><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/www.nabshow.com\/wp-content\/uploads\/2025\/11\/feature_image_working-with-creators.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Working With Creators: What \u201cTraditional\u201d Sports Media Is Looking For\" style=\"border-radius:20px;object-fit:cover;\" srcset=\"https:\/\/www.nabshow.com\/wp-content\/uploads\/2025\/11\/feature_image_working-with-creators.jpg 1024w, https:\/\/www.nabshow.com\/wp-content\/uploads\/2025\/11\/feature_image_working-with-creators-300x158.jpg 300w, https:\/\/www.nabshow.com\/wp-content\/uploads\/2025\/11\/feature_image_working-with-creators-768x404.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n<h4 style=\"font-style:normal;font-weight:700; margin-top:0;margin-bottom:var(--wp--preset--spacing--small);\" class=\"wp-block-post-title\"><a href=\"https:\/\/www.nabshow.com\/article\/working-with-creators-what-traditional-sports-media-is-looking-for\/\" target=\"_self\" >Working With Creators: What \u201cTraditional\u201d Sports Media Is Looking For<\/a><\/h4>\n\n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<a class=\"wp-block-read-more\" href=\"https:\/\/www.nabshow.com\/article\/working-with-creators-what-traditional-sports-media-is-looking-for\/\" target=\"_self\">Read more<span class=\"screen-reader-text\">: Working With Creators: What \u201cTraditional\u201d Sports Media Is Looking For<\/span><\/a>\n\n\n<\/li><\/ul><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-style-step-up is-layout-flow wp-block-group-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--small)\">\n<div class=\"wp-block-query is-layout-flow wp-block-query-is-layout-flow\"><ul class=\"is-style-default wp-block-post-template is-layout-flow wp-block-post-template-is-layout-flow\"><li class=\"wp-block-post post-15168 article type-article status-publish has-post-thumbnail hentry category-creator-economy category-sports category-trends-topics show-type-new-york show-year-64\">\n<figure class=\"wp-block-post-featured-image\"><a href=\"https:\/\/www.nabshow.com\/article\/working-with-creators-what-traditional-sports-media-is-looking-for\/\" target=\"_self\"  ><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/www.nabshow.com\/wp-content\/uploads\/2025\/11\/feature_image_working-with-creators.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Working With Creators: What \u201cTraditional\u201d Sports Media Is Looking For\" style=\"border-radius:20px;object-fit:cover;\" srcset=\"https:\/\/www.nabshow.com\/wp-content\/uploads\/2025\/11\/feature_image_working-with-creators.jpg 1024w, https:\/\/www.nabshow.com\/wp-content\/uploads\/2025\/11\/feature_image_working-with-creators-300x158.jpg 300w, https:\/\/www.nabshow.com\/wp-content\/uploads\/2025\/11\/feature_image_working-with-creators-768x404.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n<h4 style=\"font-style:normal;font-weight:700; margin-top:0;margin-bottom:var(--wp--preset--spacing--small);\" class=\"wp-block-post-title\"><a href=\"https:\/\/www.nabshow.com\/article\/working-with-creators-what-traditional-sports-media-is-looking-for\/\" target=\"_self\" >Working With Creators: What \u201cTraditional\u201d Sports Media Is Looking For<\/a><\/h4>\n\n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<a class=\"wp-block-read-more\" href=\"https:\/\/www.nabshow.com\/article\/working-with-creators-what-traditional-sports-media-is-looking-for\/\" target=\"_self\">Read more<span class=\"screen-reader-text\">: Working With Creators: What \u201cTraditional\u201d Sports Media Is Looking For<\/span><\/a>\n\n\n<\/li><\/ul><\/div>\n<\/div>\n<\/div>\n\n\n\n    <broadstreet-zone zone-id=\"174810\" class=\"left-align\"><\/broadstreet-zone>\n    <script>\n        document.addEventListener(\"DOMContentLoaded\", function() {\n            setTimeout(function() {\n                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