{"id":17370,"date":"2026-02-27T09:59:12","date_gmt":"2026-02-27T14:59:12","guid":{"rendered":"https:\/\/www.nabshow.com\/session\/the-hardware-you-need-doesnt-exist-rethinking-media-infrastructure-for-the-hyperscaler-era\/"},"modified":"2026-04-27T08:33:14","modified_gmt":"2026-04-27T13:33:14","slug":"the-hardware-you-need-doesnt-exist-rethinking-media-infrastructure-for-the-hyperscaler-era","status":"publish","type":"session","link":"https:\/\/www.nabshow.com\/session\/the-hardware-you-need-doesnt-exist-rethinking-media-infrastructure-for-the-hyperscaler-era\/","title":{"rendered":"The Hardware You Need Doesn\u2019t Exist: Rethinking Media Infrastructure for the Hyperscaler Era"},"content":{"rendered":"<p>Cloud hyperscalers are buying servers faster than manufacturers can build them, and media organisations are caught in the crossfire. Whether it\u2019s NVMe arrays, high-speed networking equipment, or standard compute for render and transcoding, procurement timelines that used to be weeks are now months \u2014 and getting worse. This session cuts through the noise with actionable strategies: how converged infrastructure designs can halve your physical server count without sacrificing performance, how intelligent data orchestration creates a seamless bridge to cloud capacity for burst requirements, and how AI-powered content discovery reduces the storage sprawl that drives hardware demand in the first place. Walk away with a framework for building resilient media infrastructure when the supply chain won\u2019t cooperate.<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false},"categories":[],"show-type":[],"show-year":[],"track":[105],"level":[79],"session_tag":[84,113,90],"class_list":["post-17370","session","type-session","status-publish","hentry"],"acf":{"friendlyid":"SESS-472","friendlyidraw":"472","sessionid":"32241eb6-6826-4004-ac61-67088cf3e107","sessiontitle":"The Hardware You Need Doesn\u2019t Exist: Rethinking Media Infrastructure for the Hyperscaler Era","starttime":"April, 19 2026 14:40:00","endtime":"April, 19 2026 15:00:00","room":{"id":"640c4c61-c883-4dbc-a047-303d97e5c341","name":"W1242: Tech Chat Theater"},"conferenceid":"PXM1","track":{"id":"e69b0df5-4f0c-4764-bb1c-215a2d7d4ce1","name":"Tech Chat Theater"},"level":{"id":"69e954fa-a685-40a8-8234-b7ea4fb04075","name":"Show Floor"},"tags":[{"id":"03e156db-a54f-4318-903f-fd53e4fda390","name":"AI"},{"id":"95daedb7-b709-4c09-b0e4-7c2fe09af5bc","name":"Cloud Virtualization"},{"id":"97ad12ca-a155-42a5-b790-00606ed22b56","name":"Distribution and IP-Based Workflows"}],"description":"<p>Cloud hyperscalers are buying servers faster than manufacturers can build them, and media organisations are caught in the crossfire. Whether it\u2019s NVMe arrays, high-speed networking equipment, or standard compute for render and transcoding, procurement timelines that used to be weeks are now months \u2014 and getting worse. This session cuts through the noise with actionable strategies: how converged infrastructure designs can halve your physical server count without sacrificing performance, how intelligent data orchestration creates a seamless bridge to cloud capacity for burst requirements, and how AI-powered content discovery reduces the storage sprawl that drives hardware demand in the first place. Walk away with a framework for building resilient media infrastructure when the supply chain won\u2019t cooperate.<\/p>"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Hardware You Need Doesn\u2019t Exist: Rethinking Media Infrastructure for the Hyperscaler Era - NAB Show<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nabshow.com\/session\/the-hardware-you-need-doesnt-exist-rethinking-media-infrastructure-for-the-hyperscaler-era\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Hardware You Need Doesn\u2019t Exist: Rethinking Media Infrastructure for the Hyperscaler Era - NAB Show\" \/>\n<meta property=\"og:description\" content=\"Cloud hyperscalers are buying servers faster than manufacturers can build them, and media organisations are caught in the crossfire. 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