{"id":17390,"date":"2026-02-27T09:59:38","date_gmt":"2026-02-27T14:59:38","guid":{"rendered":"https:\/\/www.nabshow.com\/session\/make-ai-make-sense\/"},"modified":"2026-04-27T08:33:12","modified_gmt":"2026-04-27T13:33:12","slug":"make-ai-make-sense","status":"publish","type":"session","link":"https:\/\/www.nabshow.com\/session\/make-ai-make-sense\/","title":{"rendered":"Make AI Make Sense"},"content":{"rendered":"<p>AI is being sold as a cure-all across media and entertainment, but most organizations are discovering a harder truth: AI only creates value when it\u2019s tied to a real business problem,\u00a0implemented in the flow of work, and measured against outcomes that matter. This session\u00a0cuts through the hype to focus on practical, \u201cpost-hype\u201d AI\u2014grounded in real client lessons\u00a0and the decisions leaders face when moving from experimentation to durable impact.<\/p>\n<p>We\u2019ll share how teams are prioritizing use cases, validating value, and scaling what works responsibly\u2014looking beyond cost takeout to include revenue growth, audience impact,\u00a0creative enablement, operational resilience, and speed-to-market. Attendees will leave with clear frameworks to evaluate where AI fits, what it takes to succeed, and how to avoid\u00a0common traps that stall promising pilots.<\/p>\n<p><strong>Discussion topics will include:<\/strong><\/p>\n<ul>\n<li>How to separate AI use cases with real ROI from \u201cnice demos\u201d<\/li>\n<li>Defining success metrics beyond cost savings (revenue, retention, quality, velocity, risk)<\/li>\n<li>Adoption realities: integrating AI into workflows so it actually gets used<\/li>\n<li>Common failure patterns\u2014and how to spot them early<\/li>\n<li>How to think about the human\/AI mix &#8211; and why it matters<\/li>\n<\/ul>\n<p>Expect an executive-level, practical session designed to help leaders make smarter AI bets\u2014focused on what works, why it works, and how to turn AI from buzzword into business\u00a0impact.<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false},"categories":[],"show-type":[],"show-year":[],"track":[115],"level":[79],"session_tag":[84,81,93],"class_list":["post-17390","session","type-session","status-publish","hentry"],"acf":{"friendlyid":"SESS-312","friendlyidraw":"312","sessionid":"c4bac490-9199-43d6-99d1-03066d900621","sessiontitle":"Make AI Make Sense","starttime":"April, 19 2026 16:00:00","endtime":"April, 19 2026 17:00:00","room":{"id":"d3b45f54-d88b-4927-997e-45a6e3053674","name":"N141: Main Stage"},"conferenceid":"K. Thesing (Deloitte)","track":{"id":"ed61f43f-f49c-4650-b274-d68aceb2084a","name":"Main Stage"},"level":{"id":"69e954fa-a685-40a8-8234-b7ea4fb04075","name":"Show Floor"},"tags":[{"id":"03e156db-a54f-4318-903f-fd53e4fda390","name":"AI"},{"id":"f99bcc04-d35c-4b91-a49b-8b14c37e9780","name":"Business Strategy and Research"},{"id":"fd1119e1-caa2-4b9a-8c62-3d479f72c97e","name":"Corporate and Enterprise Media"}],"description":"<p>AI is being sold as a cure-all across media and entertainment, but most organizations are discovering a harder truth: AI only creates value when it\u2019s tied to a real business problem,\u00a0implemented in the flow of work, and measured against outcomes that matter. This session\u00a0cuts through the hype to focus on practical, \u201cpost-hype\u201d AI\u2014grounded in real client lessons\u00a0and the decisions leaders face when moving from experimentation to durable impact.<\/p>\n<p>We\u2019ll share how teams are prioritizing use cases, validating value, and scaling what works responsibly\u2014looking beyond cost takeout to include revenue growth, audience impact,\u00a0creative enablement, operational resilience, and speed-to-market. Attendees will leave with clear frameworks to evaluate where AI fits, what it takes to succeed, and how to avoid\u00a0common traps that stall promising pilots.<\/p>\n<p><strong>Discussion topics will include:<\/strong><\/p>\n<ul>\n<li>How to separate AI use cases with real ROI from \u201cnice demos\u201d<\/li>\n<li>Defining success metrics beyond cost savings (revenue, retention, quality, velocity, risk)<\/li>\n<li>Adoption realities: integrating AI into workflows so it actually gets used<\/li>\n<li>Common failure patterns\u2014and how to spot them early<\/li>\n<li>How to think about the human\/AI mix - and why it matters<\/li>\n<\/ul>\n<p>Expect an executive-level, practical session designed to help leaders make smarter AI bets\u2014focused on what works, why it works, and how to turn AI from buzzword into business\u00a0impact.<\/p>"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Make AI Make Sense - 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