{"id":17392,"date":"2026-02-27T09:59:41","date_gmt":"2026-02-27T14:59:41","guid":{"rendered":"https:\/\/www.nabshow.com\/session\/the-state-of-sports-media-rights-reach-revenue\/"},"modified":"2026-04-23T19:52:49","modified_gmt":"2026-04-24T00:52:49","slug":"the-state-of-sports-media-rights-reach-revenue","status":"publish","type":"session","link":"https:\/\/www.nabshow.com\/session\/the-state-of-sports-media-rights-reach-revenue\/","title":{"rendered":"The State of Sports Media: Rights, Reach &amp; Revenue"},"content":{"rendered":"<p>As global audiences scale into the billions and distribution fragments across broadcast, streaming, and digital platforms, the economics of sports media rights are being reshaped in real time. This session examines how rights are valued, packaged, and distributed in an increasingly international marketplace, where global reach often intersects with highly concentrated fan bases. Panelists will explore how properties are balancing scale with monetization, unlocking new revenue streams, and navigating cross-border partnerships and platform strategies. From evolving rights structures to the role of emerging technologies and distribution models, this conversation will define how the next era of sports media is being built at a global level.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false},"categories":[],"show-type":[],"show-year":[],"track":[78],"level":[79],"session_tag":[90,82,85],"class_list":["post-17392","session","type-session","status-publish","hentry"],"acf":{"friendlyid":"SESS-497","friendlyidraw":"497","sessionid":"02cb202c-548a-445b-ba06-d238f963dd83","sessiontitle":"The State of Sports Media: Rights, Reach & Revenue","starttime":"April, 19 2026 10:30:26","endtime":"April, 19 2026 11:15:26","room":{"id":"a57e3723-3aac-461b-a5e8-f229c00c89b5","name":"W3643: Sports Theater"},"conferenceid":"T.Jin","track":{"id":"88e7de14-3094-47d5-93ad-8718530b8c52","name":"Sports Summit"},"level":{"id":"69e954fa-a685-40a8-8234-b7ea4fb04075","name":"Show Floor"},"tags":[{"id":"97ad12ca-a155-42a5-b790-00606ed22b56","name":"Distribution and IP-Based Workflows"},{"id":"dbc93dc1-9a31-4136-a782-a8f897acef9a","name":"Sports"},{"id":"6c7e3e01-7820-45d3-adb0-aa98e3929045","name":"Streaming"}],"description":"<p>As global audiences scale into the billions and distribution fragments across broadcast, streaming, and digital platforms, the economics of sports media rights are being reshaped in real time. This session examines how rights are valued, packaged, and distributed in an increasingly international marketplace, where global reach often intersects with highly concentrated fan bases. Panelists will explore how properties are balancing scale with monetization, unlocking new revenue streams, and navigating cross-border partnerships and platform strategies. From evolving rights structures to the role of emerging technologies and distribution models, this conversation will define how the next era of sports media is being built at a global level.<\/p>\n<p>\u00a0<\/p>"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The State of Sports Media: Rights, Reach &amp; Revenue - NAB Show<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nabshow.com\/session\/the-state-of-sports-media-rights-reach-revenue\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The State of Sports Media: Rights, Reach &amp; Revenue - NAB Show\" \/>\n<meta property=\"og:description\" content=\"As global audiences scale into the billions and distribution fragments across broadcast, streaming, and digital platforms, the economics of sports\u2026\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.nabshow.com\/session\/the-state-of-sports-media-rights-reach-revenue\/\" \/>\n<meta property=\"og:site_name\" content=\"NAB Show\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-24T00:52:49+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.nabshow.com\\\/session\\\/the-state-of-sports-media-rights-reach-revenue\\\/\",\"url\":\"https:\\\/\\\/www.nabshow.com\\\/session\\\/the-state-of-sports-media-rights-reach-revenue\\\/\",\"name\":\"The State of Sports Media: Rights, Reach &amp; 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