{"id":17407,"date":"2026-02-27T10:00:01","date_gmt":"2026-02-27T15:00:01","guid":{"rendered":"https:\/\/www.nabshow.com\/session\/monetize-where-brands-creators-and-commerce-meet\/"},"modified":"2026-04-23T20:07:51","modified_gmt":"2026-04-24T01:07:51","slug":"monetize-where-brands-creators-and-commerce-meet","status":"publish","type":"session","link":"https:\/\/www.nabshow.com\/session\/monetize-where-brands-creators-and-commerce-meet\/","title":{"rendered":"MONETIZE:  Where Brands, Creators, and Commerce Meet"},"content":{"rendered":"<p>As traditional advertising models evolve, monetization is moving directly into the storytelling process.\u00a0<br \/>New tools are helping creators and brand partners collaborate earlier in the development of programming\u2014identifying placement opportunities, reducing IP and brand risk, and connecting on-screen moments directly to commerce and audience engagement. 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