{"id":17489,"date":"2026-02-27T16:17:55","date_gmt":"2026-02-27T21:17:55","guid":{"rendered":"https:\/\/www.nabshow.com\/?post_type=article&#038;p=17489"},"modified":"2026-05-01T18:22:24","modified_gmt":"2026-05-01T23:22:24","slug":"from-experiment-to-execution-where-ai-is-actually-delivering-roi","status":"publish","type":"article","link":"https:\/\/www.nabshow.com\/article\/from-experiment-to-execution-where-ai-is-actually-delivering-roi\/","title":{"rendered":"From Experiment to Execution: Where AI Is Actually Delivering ROI"},"content":{"rendered":"\n<section class=\"hero content-position-full\" id=\"6a0698536243b\" style=\"background:var(--wp--custom--color--nab-blue-dark);\">\n\n<header class=\"header\">\n\t<div class=\"header-inner\">\n\n\t\t<div class=\"header-columns\">\n\n\t\t\t<div class=\"header-image\">\n\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.nabshow.com\/\" title=\"NAB Show\" rel=\"home\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.nabshow.com\/wp-content\/uploads\/2025\/06\/nabshow-logo.webp\" alt=\"NAB Show\">\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<h1 class=\"header-title\">NAB Show<\/h1>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"shape-holder\">\n\t\t\t\t<svg id=\"header-n-shape\" class=\"header-n-shape\" width=\"1448\" height=\"1300\" viewBox=\"0 0 1448 1300\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t\t\t\t\t<path\n\t\t\t\t\td=\"M118.956 1299H519.683C709.682 1299 837.507 1226.46 930.776 1057.16L1424.79 165.836C1476.62 72.5612 1435.15 0 1328.06 0H923.871C733.873 0 599.144 76.0046 509.318 241.841L22.2267 1133.18C-29.5991 1226.46 11.8616 1299.02 118.956 1299.02\"\n\t\t\t\t\tfill=\"#AD1F82\" \/>\n\t\t\t\t<\/svg>\n\t\t\t<\/div>\n\t\t\t<div class=\"shape-shield\"><\/div>\n\n\t\t\t<div class=\"header-navs\">\n\n\t\t\t\t<nav class=\"header-utility\">\n\t\t\t\t\t<ul id=\"menu-header\" class=\"header-menu\"><li id=\"menu-item-241\" class=\"nab-purple-1 menu-item menu-item-type-custom menu-item-object-custom menu-item-241\"><a>NAB SHOW<\/a><\/li>\n<li id=\"menu-item-242\" class=\"nab-purple-2 menu-item menu-item-type-custom menu-item-object-custom menu-item-242\"><a>NAB SHOW NEW YORK<\/a><\/li>\n<li id=\"menu-item-243\" class=\"nab-purple-3 menu-item menu-item-type-custom menu-item-object-custom menu-item-243\"><a>TRENDS AND TOPICS<\/a><\/li>\n<li id=\"menu-item-11972\" class=\"nab-purple-4 menu-item menu-item-type-custom menu-item-object-custom menu-item-11972\"><a>EXHIBIT\/SPONSOR<\/a><\/li>\n<li id=\"menu-item-11971\" class=\"nab-purple-5 menu-item menu-item-type-custom menu-item-object-custom menu-item-11971\"><a>RESOURCES<\/a><\/li>\n<\/ul>\t\t\t\t\n\t\t\t\t<\/nav>\n\n\t\t\t\t<div class=\"ever-present-buttons\">\n\t\t\t\t\t<!-- <a href=\"https:\/\/registration.experientevent.com\/ShowNAB261\/\" target=\"_blank\">REGISTER NOW<\/a> -->\n\t\t\t\t\t<a href=\"https:\/\/naborg.my.site.com\/NAB\/interested-in-exhibiting\" target=\"_blank\">APPLY TO EXHIBIT<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t<nav class=\"header-controls\">\n\t\t\t\t\t<ul class=\"menu\">\n\t\t\t\t\t\t<form role=\"search\" method=\"get\" id=\"searchform\" class=\"searchform\" action=\"https:\/\/www.nabshow.com\/\">\n\n\t\t\t<label class=\"screen-reader-text\" for=\"s\">Search for:<\/label>\n\n\t\t\t<div class=\"searchform-input-container\">\n\t\t\t\t<input\n\t\t\t\t\ttype=\"text\"\n\t\t\t\t\tclass=\"searchform-input\"\n\t\t\t\t\tvalue=\"\"\n\t\t\t\t\tname=\"s\"\n\t\t\t\t\tid=\"s\"\n\t\t\t\t\tplaceholder=\"Search NABSHOW\"\n\t\t\t\t\/>\n\n\t\t\t\t<div class=\"searchform-submit-container\">\n\t\t\t\t\t<button type=\"submit\" class=\"searchform-submit\" id=\"searchsubmit\">\n\t\t\t\t\t\t<i class=\"fas fa-search\"><\/i>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t\t\t\t<div class=\"searchform-meta\">\n\n\t\t\t\t<div class=\"searchform-result-count\">\n\t\t\t\t\t0 results\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"searchform-meta-buttons\">\n\t\t\t\t\t<button type=\"button\" class=\"searchform-reset\">Reset Filters<\/button> |\n\t\t\t\t\t<button type=\"button\" class=\"searchform-clear\">Clear Search<\/button>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\n\t\t\t\t\t\t\t<fieldset class=\"searchform-show-types\">\n\t\t\t\t\t<legend>Show<\/legend>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-show-type-item\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\t\tname=\"search_show_type[]\"\n\t\t\t\t\t\t\t\tvalue=\"las-vegas\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t<span class=\"searchform-facet-label\">Las Vegas <span class=\"searchform-facet-count\" data-taxonomy=\"show-type\" data-term-id=\"63\">(394)<\/span><\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-show-type-item\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\t\tname=\"search_show_type[]\"\n\t\t\t\t\t\t\t\tvalue=\"new-york\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t<span class=\"searchform-facet-label\">New York <span class=\"searchform-facet-count\" data-taxonomy=\"show-type\" data-term-id=\"65\">(70)<\/span><\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t<\/fieldset>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<fieldset class=\"searchform-years\">\n\t\t\t\t\t<legend>Year<\/legend>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-year-item\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\t\tname=\"search_year[]\"\n\t\t\t\t\t\t\t\tvalue=\"2025\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t<span class=\"searchform-facet-label\">2025 <span class=\"searchform-facet-count\" data-taxonomy=\"show-year\" data-term-id=\"64\">(129)<\/span><\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-year-item\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\t\tname=\"search_year[]\"\n\t\t\t\t\t\t\t\tvalue=\"2026\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t<span class=\"searchform-facet-label\">2026 <span class=\"searchform-facet-count\" data-taxonomy=\"show-year\" data-term-id=\"66\">(316)<\/span><\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-year-item\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\t\tname=\"search_year[]\"\n\t\t\t\t\t\t\t\tvalue=\"2027\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t<span class=\"searchform-facet-label\">2027 <span class=\"searchform-facet-count\" data-taxonomy=\"show-year\" data-term-id=\"73\">(2)<\/span><\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t<\/fieldset>\n\t\t\t\n\t\t\t\n\t\t\t<fieldset class=\"searchform-types\">\n\t\t\t\t<legend>Type<\/legend>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-type-item\">\n\t\t\t\t\t\t<input\n\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\tname=\"search_type[]\"\n\t\t\t\t\t\t\tvalue=\"article\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t<span class=\"searchform-facet-label\">Article <span class=\"searchform-facet-count\" data-post-type=\"article\">(83)<\/span><\/span>\n\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-type-item\">\n\t\t\t\t\t\t<input\n\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\tname=\"search_type[]\"\n\t\t\t\t\t\t\tvalue=\"page\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t<span class=\"searchform-facet-label\">Page <span class=\"searchform-facet-count\" data-post-type=\"page\">(127)<\/span><\/span>\n\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-type-item\">\n\t\t\t\t\t\t<input\n\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\tname=\"search_type[]\"\n\t\t\t\t\t\t\tvalue=\"press-release\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t<span class=\"searchform-facet-label\">Press Release <span class=\"searchform-facet-count\" data-post-type=\"press-release\">(47)<\/span><\/span>\n\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-type-item\">\n\t\t\t\t\t\t<input\n\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\tname=\"search_type[]\"\n\t\t\t\t\t\t\tvalue=\"session\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t<span class=\"searchform-facet-label\">Session <span class=\"searchform-facet-count\" data-post-type=\"session\">(619)<\/span><\/span>\n\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-type-item\">\n\t\t\t\t\t\t<input\n\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\tname=\"search_type[]\"\n\t\t\t\t\t\t\tvalue=\"speaker\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t<span class=\"searchform-facet-label\">Speaker <span class=\"searchform-facet-count\" data-post-type=\"speaker\">(1015)<\/span><\/span>\n\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-type-item\">\n\t\t\t\t\t\t<input\n\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\tname=\"search_type[]\"\n\t\t\t\t\t\t\tvalue=\"video\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t<span class=\"searchform-facet-label\">Video <span class=\"searchform-facet-count\" data-post-type=\"video\">(262)<\/span><\/span>\n\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t<\/fieldset>\n\n\t\t\t\n\t\t\t\t\t\t\t<fieldset class=\"searchform-categories\">\n\t\t\t\t\t<legend>Category<\/legend>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-category-item\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\t\tname=\"search_cat[]\"\n\t\t\t\t\t\t\t\tvalue=\"advertising-and-marketing\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t<span class=\"searchform-facet-label\">Advertising and Marketing <span class=\"searchform-facet-count\" data-taxonomy=\"category\" data-term-id=\"150\"><span class=\"searchform-facet-count-separator\">(<\/span>25<span class=\"searchform-facet-count-separator\">)<\/span><\/span><\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-category-item\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\t\tname=\"search_cat[]\"\n\t\t\t\t\t\t\t\tvalue=\"artificial-intelligence\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t<span class=\"searchform-facet-label\">Artificial Intelligence <span class=\"searchform-facet-count\" data-taxonomy=\"category\" data-term-id=\"58\"><span class=\"searchform-facet-count-separator\">(<\/span>127<span class=\"searchform-facet-count-separator\">)<\/span><\/span><\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-category-item\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\t\tname=\"search_cat[]\"\n\t\t\t\t\t\t\t\tvalue=\"audience-measurement\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t<span class=\"searchform-facet-label\">Audience Measurement <span class=\"searchform-facet-count\" data-taxonomy=\"category\" data-term-id=\"151\"><span class=\"searchform-facet-count-separator\">(<\/span>27<span class=\"searchform-facet-count-separator\">)<\/span><\/span><\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-category-item\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\t\tname=\"search_cat[]\"\n\t\t\t\t\t\t\t\tvalue=\"audio-podcasting-radio\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t<span class=\"searchform-facet-label\">Audio | Podcasting | Radio <span class=\"searchform-facet-count\" data-taxonomy=\"category\" data-term-id=\"149\"><span class=\"searchform-facet-count-separator\">(<\/span>8<span class=\"searchform-facet-count-separator\">)<\/span><\/span><\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-category-item\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\t\tname=\"search_cat[]\"\n\t\t\t\t\t\t\t\tvalue=\"business-strategy-and-research\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t<span class=\"searchform-facet-label\">Business Strategy and Research <span class=\"searchform-facet-count\" data-taxonomy=\"category\" data-term-id=\"154\"><span class=\"searchform-facet-count-separator\">(<\/span>35<span class=\"searchform-facet-count-separator\">)<\/span><\/span><\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-category-item\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\t\tname=\"search_cat[]\"\n\t\t\t\t\t\t\t\tvalue=\"changing-frequencies\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t<span class=\"searchform-facet-label\">Changing Frequencies <span class=\"searchform-facet-count\" data-taxonomy=\"category\" data-term-id=\"70\"><span class=\"searchform-facet-count-separator\">(<\/span>5<span class=\"searchform-facet-count-separator\">)<\/span><\/span><\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-category-item\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\t\tname=\"search_cat[]\"\n\t\t\t\t\t\t\t\tvalue=\"cloud-virtualization\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t<span class=\"searchform-facet-label\">Cloud Virtualization <span class=\"searchform-facet-count\" data-taxonomy=\"category\" data-term-id=\"59\"><span class=\"searchform-facet-count-separator\">(<\/span>46<span class=\"searchform-facet-count-separator\">)<\/span><\/span><\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-category-item\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\t\tname=\"search_cat[]\"\n\t\t\t\t\t\t\t\tvalue=\"corporate-and-enterprise-media\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t<span class=\"searchform-facet-label\">Corporate and Enterprise Media <span class=\"searchform-facet-count\" data-taxonomy=\"category\" data-term-id=\"153\"><span class=\"searchform-facet-count-separator\">(<\/span>28<span class=\"searchform-facet-count-separator\">)<\/span><\/span><\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-category-item\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\t\tname=\"search_cat[]\"\n\t\t\t\t\t\t\t\tvalue=\"creator-economy\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t<span class=\"searchform-facet-label\">Creator Economy <span class=\"searchform-facet-count\" data-taxonomy=\"category\" data-term-id=\"60\"><span class=\"searchform-facet-count-separator\">(<\/span>65<span class=\"searchform-facet-count-separator\">)<\/span><\/span><\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-category-item\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\t\tname=\"search_cat[]\"\n\t\t\t\t\t\t\t\tvalue=\"cybersecurity\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t<span class=\"searchform-facet-label\">Cybersecurity <span class=\"searchform-facet-count\" data-taxonomy=\"category\" data-term-id=\"157\"><span class=\"searchform-facet-count-separator\">(<\/span>2<span class=\"searchform-facet-count-separator\">)<\/span><\/span><\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-category-item\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\t\tname=\"search_cat[]\"\n\t\t\t\t\t\t\t\tvalue=\"data-and-analytics\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t<span class=\"searchform-facet-label\">Data and Analytics <span class=\"searchform-facet-count\" data-taxonomy=\"category\" data-term-id=\"152\"><span class=\"searchform-facet-count-separator\">(<\/span>25<span class=\"searchform-facet-count-separator\">)<\/span><\/span><\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-category-item\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\t\tname=\"search_cat[]\"\n\t\t\t\t\t\t\t\tvalue=\"distribution-and-ip-based-workflows\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t<span class=\"searchform-facet-label\">Distribution and IP-Based Workflows <span class=\"searchform-facet-count\" data-taxonomy=\"category\" data-term-id=\"148\"><span class=\"searchform-facet-count-separator\">(<\/span>35<span class=\"searchform-facet-count-separator\">)<\/span><\/span><\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-category-item\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\t\tname=\"search_cat[]\"\n\t\t\t\t\t\t\t\tvalue=\"executive-viewpoint\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t<span class=\"searchform-facet-label\">Executive Viewpoint <span class=\"searchform-facet-count\" data-taxonomy=\"category\" data-term-id=\"125\"><span class=\"searchform-facet-count-separator\">(<\/span>8<span class=\"searchform-facet-count-separator\">)<\/span><\/span><\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-category-item\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\t\tname=\"search_cat[]\"\n\t\t\t\t\t\t\t\tvalue=\"exhibitor-spotlight\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t<span class=\"searchform-facet-label\">Exhibitor Spotlight <span class=\"searchform-facet-count\" data-taxonomy=\"category\" data-term-id=\"57\"><span class=\"searchform-facet-count-separator\">(<\/span>10<span class=\"searchform-facet-count-separator\">)<\/span><\/span><\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-category-item\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\t\tname=\"search_cat[]\"\n\t\t\t\t\t\t\t\tvalue=\"film-and-cinema\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t<span class=\"searchform-facet-label\">Film and Cinema <span class=\"searchform-facet-count\" data-taxonomy=\"category\" data-term-id=\"156\"><span class=\"searchform-facet-count-separator\">(<\/span>14<span class=\"searchform-facet-count-separator\">)<\/span><\/span><\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-category-item\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\t\tname=\"search_cat[]\"\n\t\t\t\t\t\t\t\tvalue=\"immersive-tech-ar-vr-xr\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t<span class=\"searchform-facet-label\">Immersive Tech (AR\/VR\/XR) <span class=\"searchform-facet-count\" data-taxonomy=\"category\" data-term-id=\"159\"><span class=\"searchform-facet-count-separator\">(<\/span>7<span class=\"searchform-facet-count-separator\">)<\/span><\/span><\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-category-item\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\t\tname=\"search_cat[]\"\n\t\t\t\t\t\t\t\tvalue=\"journalism-news-tv\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t<span class=\"searchform-facet-label\">Journalism | News | TV <span class=\"searchform-facet-count\" data-taxonomy=\"category\" data-term-id=\"155\"><span class=\"searchform-facet-count-separator\">(<\/span>8<span class=\"searchform-facet-count-separator\">)<\/span><\/span><\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-category-item\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\t\tname=\"search_cat[]\"\n\t\t\t\t\t\t\t\tvalue=\"main-stage\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t<span class=\"searchform-facet-label\">Main Stage <span class=\"searchform-facet-count\" data-taxonomy=\"category\" data-term-id=\"129\"><span class=\"searchform-facet-count-separator\">(<\/span>11<span class=\"searchform-facet-count-separator\">)<\/span><\/span><\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-category-item\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\t\tname=\"search_cat[]\"\n\t\t\t\t\t\t\t\tvalue=\"nextgen-tv-atsc-3-0\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t<span class=\"searchform-facet-label\">NextGen TV \/ ATSC 3.0 <span class=\"searchform-facet-count\" data-taxonomy=\"category\" data-term-id=\"158\"><span class=\"searchform-facet-count-separator\">(<\/span>3<span class=\"searchform-facet-count-separator\">)<\/span><\/span><\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-category-item\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\t\tname=\"search_cat[]\"\n\t\t\t\t\t\t\t\tvalue=\"production-and-post\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t<span class=\"searchform-facet-label\">Production and Post <span class=\"searchform-facet-count\" data-taxonomy=\"category\" data-term-id=\"147\"><span class=\"searchform-facet-count-separator\">(<\/span>66<span class=\"searchform-facet-count-separator\">)<\/span><\/span><\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-category-item\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\t\tname=\"search_cat[]\"\n\t\t\t\t\t\t\t\tvalue=\"resources\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t<span class=\"searchform-facet-label\">Resources <span class=\"searchform-facet-count\" data-taxonomy=\"category\" data-term-id=\"53\"><span class=\"searchform-facet-count-separator\">(<\/span>28<span class=\"searchform-facet-count-separator\">)<\/span><\/span><\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-category-item\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\t\tname=\"search_cat[]\"\n\t\t\t\t\t\t\t\tvalue=\"sports\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t<span class=\"searchform-facet-label\">Sports <span class=\"searchform-facet-count\" data-taxonomy=\"category\" data-term-id=\"61\"><span class=\"searchform-facet-count-separator\">(<\/span>64<span class=\"searchform-facet-count-separator\">)<\/span><\/span><\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-category-item\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\t\tname=\"search_cat[]\"\n\t\t\t\t\t\t\t\tvalue=\"streaming\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t<span class=\"searchform-facet-label\">Streaming <span class=\"searchform-facet-count\" data-taxonomy=\"category\" data-term-id=\"62\"><span class=\"searchform-facet-count-separator\">(<\/span>46<span class=\"searchform-facet-count-separator\">)<\/span><\/span><\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-category-item\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\t\tname=\"search_cat[]\"\n\t\t\t\t\t\t\t\tvalue=\"thought-leadership\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t<span class=\"searchform-facet-label\">Thought Leadership <span class=\"searchform-facet-count\" data-taxonomy=\"category\" data-term-id=\"127\"><span class=\"searchform-facet-count-separator\">(<\/span>1<span class=\"searchform-facet-count-separator\">)<\/span><\/span><\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-category-item\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\t\tname=\"search_cat[]\"\n\t\t\t\t\t\t\t\tvalue=\"trends-topics\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t<span class=\"searchform-facet-label\">Trends and Topics <span class=\"searchform-facet-count\" data-taxonomy=\"category\" data-term-id=\"33\"><span class=\"searchform-facet-count-separator\">(<\/span>72<span class=\"searchform-facet-count-separator\">)<\/span><\/span><\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-category-item\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\t\tname=\"search_cat[]\"\n\t\t\t\t\t\t\t\tvalue=\"uncategorized\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t<span class=\"searchform-facet-label\">Uncategorized <span class=\"searchform-facet-count\" data-taxonomy=\"category\" data-term-id=\"1\"><span class=\"searchform-facet-count-separator\">(<\/span>0<span class=\"searchform-facet-count-separator\">)<\/span><\/span><\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-category-item\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\t\tname=\"search_cat[]\"\n\t\t\t\t\t\t\t\tvalue=\"webinar\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t<span class=\"searchform-facet-label\">Webinar <span class=\"searchform-facet-count\" data-taxonomy=\"category\" data-term-id=\"71\"><span class=\"searchform-facet-count-separator\">(<\/span>3<span class=\"searchform-facet-count-separator\">)<\/span><\/span><\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t<\/fieldset>\n\t\t\t\n\t\t<\/form>\t\t\t\t\t\t<li class=\"menu-item\">\n\t\t\t\t\t\t\t<a href id=\"header-search-button\" class=\"header-search-button\" tabindex=\"-1\">\n\t\t\t\t\t\t\t\t<i class=\"fas fa-search\" tabindex=\"0\" role=\"button\"><\/i>\n\t\t\t\t\t\t\t\t<i class=\"fas fa-xmark hide\" tabindex=\"0\"><\/i>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t<\/ul>\n\t\t\t\t<\/nav>\n\t\t\t\t\n\t\t\t\t<div id=\"header-menu-button\" class=\"mobile-nav-toggle\">\n\t\t\t\t\t<span><\/span>\n\t\t\t\t\t<span><\/span>\n\t\t\t\t\t<span><\/span>\n\t\t\t\t\t<span><\/span>\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\n\t\t<\/div>\n\n\t<\/div>\n<\/header>\n\n<div class=\"small-nav-holder\">\n\n\t<div id=\"mega-menu-es\" class=\"small\">\n\t\t<ul>\n\t\t\t<li class=\"intro\"><a href=\"\/exhibit-sponsor\/las-vegas\/why-nab-show\/\">NAB SHOW<\/a><\/li>\n\t\t\t<li class=\"intro\"><a href=\"\/exhibit-sponsor\/new-york\/why-nab-show-new-york\/\">NAB SHOW NEW YORK<\/a><\/li>\n\t\t<\/ul>\n\t<\/div>\n\t\n\t<div id=\"mega-menu-r\" class=\"small right\">\n\t\t<ul>\n\t\t\t<li class=\"intro\"><a href=\"\/resources\/las-vegas\/\">NAB SHOW<\/a><\/li>\n\t\t\t<li class=\"intro\"><a href=\"\/resources\/new-york\/\">NAB SHOW NEW YORK<\/a><\/li>\n\t\t<\/ul>\n\t<\/div>\n\n<\/div>\n\t\n<div class=\"nav-container\"><\/div>\n\n<div id=\"mega-menu-lv\">\n\t<a class=\"featured-image-link\" href=\"\/las-vegas\/\"><div class=\"featured-image\" style=\"background-image: url(https:\/\/www.nabshow.com\/wp-content\/uploads\/2025\/06\/Exhibits_featured.jpg.webp);\"><\/div><\/a>\t<ul>\n\t\t<li class=\"intro\"><a href=\"\/las-vegas\/\">NAB SHOW LAS VEGAS<\/a><\/li>\n\t\t<!-- <li class=\"sub-intro\"><a href=\"https:\/\/registration.experientevent.com\/ShowNAB261\/\" target=\"_blank\">REGISTER NOW<\/a><\/li> -->\n\t\t<li class=\"sub-intro\"><a href=\"\/las-vegas\/photos\/\">VIEW PHOTOS<\/a><\/li>\n\t\t<li class=\"sub-intro\"><a href=\"https:\/\/registration.experientevent.com\/ShowNAB271\/flow\/INQ\/#!\/registrant\/\/Profile\/\" target=\"_blank\">GET ON THE LIST<\/a><\/li>\n\t\t<li class=\"sub-intro\"><a href=\"\/las-vegas\/why-nab-show\/\">EXHIBIT<\/a><\/li>\n\t\t<!-- <li class=\"sub-intro\"><a href=\"\/las-vegas\/video-highlights\/\">2025 VIDEO HIGHLIGHTS<\/a><\/li> -->\n\t\t<!-- <li class=\"sub-intro\"><a href=\"https:\/\/hotels.expobook.com\/6D10B087-61A6-4A8C-B0DA-C09343D066AC\/0?utm_source=nab&utm_campaign=2026_nab_show&utm_medium=assoc_site\" target=\"_blank\">BOOK HOTEL<\/a><\/li> -->\n\t<\/ul>\n\t<ul>\n\t\t<li class=\"sub-intro\"><a href=\"\/las-vegas\/show-floor\/\">SHOW FLOOR<\/a><\/li>\n\t\t<li class=\"sub-intro\"><a href=\"\/las-vegas\/conferences-and-workshops\/\">EDUCATION<\/a><\/li>\n\t\t<li class=\"sub-intro\"><a href=\"\/las-vegas\/sessions\/\">SESSIONS<\/a><\/li>\n\t\t<li class=\"sub-intro\"><a href=\"\/las-vegas\/featured-speakers\/\">FEATURED SPEAKERS<\/a><\/li>\n\t\t<!-- <li class=\"sub-intro\"><a href=\"\/las-vegas\/download-the-app\/\">DOWNLOAD THE APP<\/a><\/li> -->\n\t<\/ul>\n<\/div>\n<div id=\"mega-menu-ny\" class=\"\">\n\t<a class=\"featured-image-link\" href=\"\/new-york\/\"><div class=\"featured-image\" style=\"background-image: url(https:\/\/www.nabshow.com\/wp-content\/uploads\/2025\/01\/20241009__NAB_-NY_021.jpg);\"><\/div><\/a>\t<ul>\n\t\t<li class=\"intro\"><a href=\"\/new-york\/\">NAB SHOW NEW YORK<\/a><\/li>\n\t\t<li class=\"sub-intro\"><a href=\"https:\/\/registration.experientevent.com\/ShowNAB268\/Flow\/INQ\/#!\/registrant\/\/Profile\/\" target=\"_blank\">GET ON THE LIST<\/a><\/li>\n\t\t<!-- <li class=\"sub-intro\"><a href=\"\/new-york\/registration\/\">REGISTRATION<\/a><\/li> -->\n\t\t<!-- <li class=\"sub-intro\"><a href=\"\/new-york\/networking-and-events\/\">NETWORKING AND EVENTS<\/a><\/li> -->\n\t<\/ul>\n\t<ul>\n\t\t<li class=\"sub-intro\"><a href=\"\/new-york\/conferences-and-workshops\/\">EDUCATION<\/a><\/li>\n\t\t<li class=\"sub-intro\"><a href=\"\/new-york\/show-floor\/\">SHOW FLOOR<\/a><\/li>\n\t<\/ul>\n<\/div>\n<div id=\"mega-menu-tt\" class=\"\">\n\t<a class=\"featured-image-link\" href=\"\/trends-and-topics\/\"><div class=\"featured-image\" style=\"background-image: url(https:\/\/www.nabshow.com\/wp-content\/uploads\/2025\/10\/trends-and-topics_feature_image.png);\"><\/div><\/a>\t<ul>\n\t\t<li class=\"intro\"><a href=\"\/trends-and-topics\/\">TRENDS &#038; TOPICS<\/a><\/li>\n\t\t<li class=\"sub-intro\"><a href=\"\/trends-and-topics\/artificial-intelligence\/\">ARTIFICIAL INTELLIGENCE<\/a><\/li>\n\t\t<li class=\"sub-intro\"><a href=\"\/trends-and-topics\/cloud-virtualization\/\">CLOUD VIRTUALIZATION<\/a><\/li>\n\t<\/ul>\n\t<ul>\n\t\t<li class=\"sub-intro\"><a href=\"\/trends-and-topics\/creator-economy\/\">CREATOR ECONOMY<\/a><\/li>\n\t\t<li\tclass=\"sub-intro\"><a href=\"\/trends-and-topics\/sports\/\">SPORTS<\/a><\/li>\n\t\t<li class=\"sub-intro\"><a href=\"\/trends-and-topics\/streaming\/\">STREAMING<\/a><\/li>\n\t<\/ul>\n<\/div>\n\n\t<div class=\"hero-inner\">\n\t\t<div class=\"hero-content is-layout-flow\">\n\t\t\t\n\n<h1 class=\"wp-block-heading has-contrast-color has-text-color has-link-color wp-elements-9443d0997fa1f3300bc209a30d02e8fd\">Artificial Intelligence.<\/h1>\n\n\n\t\t\t<!-- query post loop here --> \n\t\t<\/div>\n\t<\/div>\n\n\t<!-- <div class=\"gradient-overlay\" style=\"background: <\/\/?= $background_gradient ?>; opacity: <\/\/?= ($gradient_opacity  \/ 100) ?>; mix-blend-mode: <\/\/?= $blend_mode ?>;\"><\/div> -->\n\t\t<div class=\"hero-image-rotator\">\n\t\t\t<svg id=\"header-a-shape\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.1\" viewBox=\"0 0 1728 959\">\n\t\t\t\t\t<path class=\"blue-dark\" d=\"M0,0v959h384.9l276.8-506.3c6.4-11.8,12.9-23.3,19.6-34.6L451.2,0H0Z\"\/>\n\t\t\t\t\t<path class=\"orange\" d=\"M1723.8,0H451.2l230.1,418.1c32.8-55.3,69-103.9,108.7-146.1h0c138.9-147.7,321.1-217,553.6-217h384.4V0h-4.2Z\"\/>\n\t\t\t\t<\/svg>\n\t\t\t<div class=\"gradient-overlay\"><\/div>\n\t\t\t<div class=\"gradient-overlay-edge\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\n\t\n<\/section>\n\n<script>\n\tdocument.addEventListener('DOMContentLoaded', function() {\n\t\tvar wrapper = document.querySelector('.vimeo-wrapper');\n\t\tif (wrapper) {\n\t\t\tvar observer = new IntersectionObserver(function(entries) {\n\t\t\t\tif (entries[0].isIntersecting) {\n\t\t\t\t\tvar videoId = wrapper.getAttribute('data-video-id');\n\t\t\t\t\tvar iframe = document.createElement('iframe');\n\t\t\t\t\tiframe.src = \"https:\/\/player.vimeo.com\/video\/\" + videoId + \"?background=1&autoplay=1&loop=1&byline=0&title=0\";\n\t\t\t\t\tiframe.frameBorder = \"0\";\n\t\t\t\t\tiframe.allow = \"autoplay; fullscreen\";\n\t\t\t\t\tiframe.allowFullscreen = true;\n\t\t\t\t\twrapper.appendChild(iframe);\n\n\t\t\t\t\tvar placeholder = wrapper.querySelector('.video-placeholder');\n\t\t\t\t\tif (placeholder) {\n\t\t\t\t\t\twrapper.removeChild(placeholder);\n\t\t\t\t\t}\n\n\t\t\t\t\tobserver.unobserve(wrapper);\n\t\t\t\t}\n\t\t\t}, {\n\t\t\t\tthreshold: 0.1\n\t\t\t});\n\t\t\tobserver.observe(wrapper);\n\t\t}\n\t});\n<\/script>\n\n<\/section>\n\n<section class=\"section no-padding\" id=\"6a06985372649\">\n\n\t<div class=\"section-inner is-layout-flow\">\n\n\t\t\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"yoast-breadcrumbs\">\n <span><span>\n <a href=\"https:\/\/www.nabshow.com\/\">Home<\/a><\/span> \/ <span>\n <a href=\"https:\/\/www.nabshow.com\/trends-and-topics\/\">Trends and Topics<\/a><\/span> \/ <span>\n <a href=\"https:\/\/www.nabshow.com\/trends-and-topics\/streaming\/\">AI<\/a><\/span> \/ <\/span>\n <span class=\"breadcrumb_last\" aria-current=\"page\"><\/span><\/span>\n <\/div>\n<\/div>\n\n\n\n\t<\/div>\n\n<\/section>\n\n<section class=\"section\" id=\"6a06985375909\">\n\n\t<div class=\"section-inner is-layout-flow\">\n\n\t\t\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\" style=\"margin-bottom:var(--wp--preset--spacing--70)\">\n<div class=\"wp-block-columns is-style-step-up is-layout-flex wp-container-core-columns-is-layout-5c8fb865 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:80%\">\n<div class=\"wp-block-group main-inner is-layout-flow wp-block-group-is-layout-flow\">\n<figure class=\"wp-block-image size-large has-custom-border\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/www.nabshow.com\/wp-content\/uploads\/2025\/12\/ppw-feature-image-AI-1024x536.jpg\" alt=\"\" class=\"wp-image-15633\" style=\"border-top-left-radius:20px;border-top-right-radius:20px;border-bottom-left-radius:20px;border-bottom-right-radius:20px\" srcset=\"https:\/\/www.nabshow.com\/wp-content\/uploads\/2025\/12\/ppw-feature-image-AI-1024x536.jpg 1024w, https:\/\/www.nabshow.com\/wp-content\/uploads\/2025\/12\/ppw-feature-image-AI-300x157.jpg 300w, https:\/\/www.nabshow.com\/wp-content\/uploads\/2025\/12\/ppw-feature-image-AI-768x402.jpg 768w, https:\/\/www.nabshow.com\/wp-content\/uploads\/2025\/12\/ppw-feature-image-AI.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n<h3 style=\"padding-bottom:var(--wp--preset--spacing--30);\" class=\"wp-block-post-title has-text-color has-base-color\">From Experiment to Execution: Where AI Is Actually Delivering ROI<\/h3>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\" style=\"padding-right:0;padding-left:0\">\n<p class=\"is-style-step-up has-blue-dark-color has-text-color has-link-color wp-elements-c3443675e6df8c04c41eef7c6d3b1224\" style=\"margin-top:var(--wp--preset--spacing--medium);margin-bottom:var(--wp--preset--spacing--medium)\">Artificial intelligence (AI) has moved beyond experimentation. Across the media and entertainment ecosystem, AI is no longer a futuristic concept or a side-stage demo. It delivers measurable return-on-investment (ROI) from creation to consumption.<\/p>\n\n\n\n<p>In content creation, AI is accelerating workflows. From automated logging and editing to smarter metadata tagging and localization, teams are reducing production time while increasing output. The result? Faster turnaround, lower costs and more opportunities to monetize content globally.<\/p>\n\n\n\n<p>On the distribution side, AI is driving real revenue impact through:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Personalized viewer experiences that increase engagement and retention <\/li>\n\n\n\n<li>Smarter ad targeting and yield optimization <\/li>\n\n\n\n<li>Predictive analytics that inform programming and acquisition decisions <\/li>\n<\/ul>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-blue-dark-color has-text-color has-link-color wp-elements-c18529470654c954b7e974ed4b0442e5\">At the same time, the rapid advancement of AI brings new challenges that require smarter, more deliberate solutions. As media platforms grow more sophisticated, so do the risks. Leaders are increasingly focused on protecting their content, their brands and their audiences. \u201cAI without losing control of your content\u201d is no longer a talking point \u2014 it\u2019s a strategic priority. Tools that verify authenticity, combat disinformation and answer the critical question, \u201cWhat\u2019s real? How do you prove it?\u201d are becoming an essential part of the modern media toolkit.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-cbe57604 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n<p class=\"has-blue-dark-color has-text-color has-link-color wp-elements-b431828cd7eeb01467e39667e01aabd5\">Consumers are also demanding greater accountability and transparency around how AI is used. In journalism especially, trust is paramount. A <a href=\"https:\/\/www.nabshow.com\/article\/new-survey-americans-want-ai-guardrails-to-protect-local-journalism\/\">recent study<\/a> from OnMessage Inc. highlights AI\u2019s growing influence on the media ecosystem and the public\u2019s concern about its impact on news content.<\/p>\n\n\n\n<p class=\"has-blue-dark-color has-text-color has-link-color wp-elements-519fcaca460c4f218b6625412a86d00d\"><strong>72% believe the federal government should place guardrails on AI to protect consumers.<\/strong><\/p>\n\n\n\n<p class=\"has-blue-dark-color has-text-color has-link-color wp-elements-730a0bacb005fd92396911beeeb2541c\">The conversation across media policy and business has clearly shifted from experimentation to execution. The organizations realizing real ROI are those deploying AI with strong governance, defined business objectives and a commitment to trust.<\/p>\n\n\n\n<p>The future isn\u2019t about <em>whether <\/em>to use AI. It\u2019s about how to use it responsibly and sustainably.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-81423f52 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image alignright size-large is-resized\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:0\"><a href=\"https:\/\/www.nabshow.com\/wp-content\/uploads\/2026\/02\/gen-ai-adoption-graphic.png\" target=\"_blank\" rel=\" noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"537\" src=\"https:\/\/www.nabshow.com\/wp-content\/uploads\/2026\/02\/gen-ai-adoption-graphic-1024x537.png\" alt=\"\" class=\"wp-image-17490\" style=\"width:500px\" srcset=\"https:\/\/www.nabshow.com\/wp-content\/uploads\/2026\/02\/gen-ai-adoption-graphic-1024x537.png 1024w, https:\/\/www.nabshow.com\/wp-content\/uploads\/2026\/02\/gen-ai-adoption-graphic-300x157.png 300w, https:\/\/www.nabshow.com\/wp-content\/uploads\/2026\/02\/gen-ai-adoption-graphic-768x402.png 768w, https:\/\/www.nabshow.com\/wp-content\/uploads\/2026\/02\/gen-ai-adoption-graphic.png 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"has-text-align-center has-blue-dark-color has-text-color has-link-color has-x-small-font-size wp-elements-02371acbfb182de40ed7b1faf0ad0e47\"><em>Source: World Economic Forum White Paper: Artificial Intelligence in Media, Entertainment and Sport<\/em><\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h4 class=\"wp-block-heading has-blue-dark-color has-text-color has-link-color wp-elements-ea6342485a31bd6355b085b2aeb7ad9e\">Road to the NAB Show: Post|Production World<\/h4>\n\n\n\n<p class=\"has-blue-dark-color has-text-color has-link-color wp-elements-b801055728cb36bf905ae8a75950eec0\"><a href=\"https:\/\/www.nabshow.com\/las-vegas\/conferences-and-workshops\/post-production-world\/\">Future Media Conferences\u2019 Post|Production World Conference<\/a> is the premier training conference for content creators, filmmakers, video editors and motion designers looking to sharpen their skills and stay ahead of the curve.<\/p>\n\n\n\n<p class=\"has-blue-dark-color has-text-color has-link-color wp-elements-6201ad22ce4c8ae1a382e37af087f875\">With over 200 dynamic sessions and hands-on workshops, P|PW delivers actionable insights designed to elevate your craft and boost your career. Whether you\u2019re mastering AI-driven content creation, motion design, or advanced color grading, you\u2019ll gain industry-relevant knowledge that you can apply immediately to your next project.<\/p>\n<\/div>\n\n\n\n<h4 class=\"wp-block-heading has-blue-dark-color has-text-color has-link-color wp-elements-d5889aca8003daaa887e226235ad0abb\">Three Things to Watch<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>As AI transforms how media is created and consumed, <a href=\"https:\/\/www.nabshow.com\/article\/the-future-of-news-ai-new-revenues-and-risks-and-the-policy-response\/\">this panel<\/a> unpacks the policy and business implications for news publishers and content creators, from legislation to platform accountability.<\/li>\n\n\n\n<li>As traditional revenue models are disrupted, the media and entertainment industry is embracing new pathways to profitability. <a href=\"https:\/\/www.youtube.com\/watch?v=qd9F8ipaWVA\" target=\"_blank\" rel=\"noreferrer noopener\">This panel<\/a> explores how OTT bundling, ad-supported FAST models, strategic partnerships, and premium content aggregation delivers an all-in-one entertainment experience.<\/li>\n\n\n\n<li>In <a href=\"https:\/\/www.youtube.com\/watch?v=yrJ2GFeBkIE\" target=\"_blank\" rel=\"noreferrer noopener\">this session<\/a>, explore how Alibaba Cloud Media Services integrates AI across the entire media pipeline from content acquisition and production to processing, distribution and playback.<\/li>\n<\/ul>\n\n\n\n<p><em>Stay in the know. Catch the full <a href=\"https:\/\/www.linkedin.com\/pulse\/from-experiment-execution-where-ai-actually-delivering-roi-nabshow-p9jte\/\" target=\"_blank\" rel=\"noreferrer noopener\">NAB Show Signal<\/a> on LinkedIn.<\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\" style=\"margin-top:var(--wp--preset--spacing--60);margin-bottom:var(--wp--preset--spacing--60)\"\/>\n\n\n\n<p><strong><a href=\"https:\/\/www.linkedin.com\/newsletters\/nab-show-signal-7414415169726132224\/\" target=\"_blank\" rel=\"noreferrer noopener\">NAB Show Signal<\/a><\/strong> is a weekly pulse check on the ideas, people and breakthroughs reshaping media and entertainment.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-style-border-left is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:20%\"><\/div>\n<\/div>\n<\/div>\n\n\n\n\t<\/div>\n\n<\/section>\n\n","protected":false},"excerpt":{"rendered":"<p>NAB Show discusses how media companies are reshaping their streaming models.<\/p>\n","protected":false},"author":21,"featured_media":15633,"parent":0,"menu_order":6,"template":"","meta":{"_acf_changed":false},"categories":[58,33],"show-type":[63],"show-year":[66],"class_list":["post-17489","article","type-article","status-publish","has-post-thumbnail","hentry","category-artificial-intelligence","category-trends-topics","show-type-las-vegas","show-year-66"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>From Experiment to Execution: Where AI Is Actually Delivering ROI - NAB Show<\/title>\n<meta name=\"description\" content=\"NAB Show discusses how AI has moved beyond experimentation to delivering measurable return-on-investment (ROI) from creation to consumption.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nabshow.com\/article\/from-experiment-to-execution-where-ai-is-actually-delivering-roi\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"From Experiment to Execution: Where AI Is Actually Delivering ROI - NAB Show\" \/>\n<meta property=\"og:description\" content=\"NAB Show discusses how AI has moved beyond experimentation to delivering measurable return-on-investment (ROI) from creation to consumption.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.nabshow.com\/article\/from-experiment-to-execution-where-ai-is-actually-delivering-roi\/\" \/>\n<meta property=\"og:site_name\" content=\"NAB Show\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-01T23:22:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.nabshow.com\/wp-content\/uploads\/2025\/12\/ppw-feature-image-AI.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.nabshow.com\\\/article\\\/from-experiment-to-execution-where-ai-is-actually-delivering-roi\\\/\",\"url\":\"https:\\\/\\\/www.nabshow.com\\\/article\\\/from-experiment-to-execution-where-ai-is-actually-delivering-roi\\\/\",\"name\":\"From Experiment to Execution: Where AI Is Actually Delivering ROI - NAB Show\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.nabshow.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.nabshow.com\\\/article\\\/from-experiment-to-execution-where-ai-is-actually-delivering-roi\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.nabshow.com\\\/article\\\/from-experiment-to-execution-where-ai-is-actually-delivering-roi\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.nabshow.com\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/ppw-feature-image-AI.jpg\",\"datePublished\":\"2026-02-27T21:17:55+00:00\",\"dateModified\":\"2026-05-01T23:22:24+00:00\",\"description\":\"NAB Show discusses how AI has moved beyond experimentation to delivering measurable return-on-investment (ROI) from creation to consumption.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.nabshow.com\\\/article\\\/from-experiment-to-execution-where-ai-is-actually-delivering-roi\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.nabshow.com\\\/article\\\/from-experiment-to-execution-where-ai-is-actually-delivering-roi\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.nabshow.com\\\/article\\\/from-experiment-to-execution-where-ai-is-actually-delivering-roi\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.nabshow.com\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/ppw-feature-image-AI.jpg\",\"contentUrl\":\"https:\\\/\\\/www.nabshow.com\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/ppw-feature-image-AI.jpg\",\"width\":1200,\"height\":628},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.nabshow.com\\\/article\\\/from-experiment-to-execution-where-ai-is-actually-delivering-roi\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.nabshow.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"From Experiment to Execution: Where AI Is Actually Delivering ROI\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.nabshow.com\\\/#website\",\"url\":\"https:\\\/\\\/www.nabshow.com\\\/\",\"name\":\"NAB Show\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.nabshow.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"From Experiment to Execution: Where AI Is Actually Delivering ROI - NAB Show","description":"NAB Show discusses how AI has moved beyond experimentation to delivering measurable return-on-investment (ROI) from creation to consumption.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.nabshow.com\/article\/from-experiment-to-execution-where-ai-is-actually-delivering-roi\/","og_locale":"en_US","og_type":"article","og_title":"From Experiment to Execution: Where AI Is Actually Delivering ROI - NAB Show","og_description":"NAB Show discusses how AI has moved beyond experimentation to delivering measurable return-on-investment (ROI) from creation to consumption.","og_url":"https:\/\/www.nabshow.com\/article\/from-experiment-to-execution-where-ai-is-actually-delivering-roi\/","og_site_name":"NAB Show","article_modified_time":"2026-05-01T23:22:24+00:00","og_image":[{"width":1200,"height":628,"url":"https:\/\/www.nabshow.com\/wp-content\/uploads\/2025\/12\/ppw-feature-image-AI.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.nabshow.com\/article\/from-experiment-to-execution-where-ai-is-actually-delivering-roi\/","url":"https:\/\/www.nabshow.com\/article\/from-experiment-to-execution-where-ai-is-actually-delivering-roi\/","name":"From Experiment to Execution: Where AI Is Actually Delivering ROI - NAB Show","isPartOf":{"@id":"https:\/\/www.nabshow.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.nabshow.com\/article\/from-experiment-to-execution-where-ai-is-actually-delivering-roi\/#primaryimage"},"image":{"@id":"https:\/\/www.nabshow.com\/article\/from-experiment-to-execution-where-ai-is-actually-delivering-roi\/#primaryimage"},"thumbnailUrl":"https:\/\/www.nabshow.com\/wp-content\/uploads\/2025\/12\/ppw-feature-image-AI.jpg","datePublished":"2026-02-27T21:17:55+00:00","dateModified":"2026-05-01T23:22:24+00:00","description":"NAB Show discusses how AI has moved beyond experimentation to delivering measurable return-on-investment (ROI) from creation to consumption.","breadcrumb":{"@id":"https:\/\/www.nabshow.com\/article\/from-experiment-to-execution-where-ai-is-actually-delivering-roi\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.nabshow.com\/article\/from-experiment-to-execution-where-ai-is-actually-delivering-roi\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.nabshow.com\/article\/from-experiment-to-execution-where-ai-is-actually-delivering-roi\/#primaryimage","url":"https:\/\/www.nabshow.com\/wp-content\/uploads\/2025\/12\/ppw-feature-image-AI.jpg","contentUrl":"https:\/\/www.nabshow.com\/wp-content\/uploads\/2025\/12\/ppw-feature-image-AI.jpg","width":1200,"height":628},{"@type":"BreadcrumbList","@id":"https:\/\/www.nabshow.com\/article\/from-experiment-to-execution-where-ai-is-actually-delivering-roi\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.nabshow.com\/"},{"@type":"ListItem","position":2,"name":"From Experiment to Execution: Where AI Is Actually Delivering ROI"}]},{"@type":"WebSite","@id":"https:\/\/www.nabshow.com\/#website","url":"https:\/\/www.nabshow.com\/","name":"NAB Show","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.nabshow.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/www.nabshow.com\/wp-json\/wp\/v2\/article\/17489","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nabshow.com\/wp-json\/wp\/v2\/article"}],"about":[{"href":"https:\/\/www.nabshow.com\/wp-json\/wp\/v2\/types\/article"}],"author":[{"embeddable":true,"href":"https:\/\/www.nabshow.com\/wp-json\/wp\/v2\/users\/21"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nabshow.com\/wp-json\/wp\/v2\/media\/15633"}],"wp:attachment":[{"href":"https:\/\/www.nabshow.com\/wp-json\/wp\/v2\/media?parent=17489"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nabshow.com\/wp-json\/wp\/v2\/categories?post=17489"},{"taxonomy":"show-type","embeddable":true,"href":"https:\/\/www.nabshow.com\/wp-json\/wp\/v2\/show-type?post=17489"},{"taxonomy":"show-year","embeddable":true,"href":"https:\/\/www.nabshow.com\/wp-json\/wp\/v2\/show-year?post=17489"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}