{"id":17623,"date":"2026-03-03T15:49:13","date_gmt":"2026-03-03T20:49:13","guid":{"rendered":"https:\/\/www.nabshow.com\/session\/the-future-of-news-in-a-platform-first-world\/"},"modified":"2026-04-23T21:47:12","modified_gmt":"2026-04-24T02:47:12","slug":"the-ms-now-playbook-building-community-across-platforms","status":"publish","type":"session","link":"https:\/\/www.nabshow.com\/session\/the-ms-now-playbook-building-community-across-platforms\/","title":{"rendered":"The MS NOW Playbook: Building Community Across Platforms"},"content":{"rendered":"<p>With audiences splintered across platforms, news leaders and journalists are confronting hard questions: What\u2019s the right mix of owned vs. distributed? Is streaming a savior or a cost center? Can short-form video drive loyalty \u2014 or just fleeting clicks? And should legacy brands fight to win the feed \u2014 or rise above it? Amid all of this, MS NOW is trying something new: membership.<\/p>\n<p>MS NOW anchors Jen Psaki and Ari Melber and senior vice president of content strategy Marcus Mabry join Breaker\u2019s Lachlan Cartwright for a conversation about the recently rebranded organization\u2019s expansive digital strategy, how they are super-serving superfans through membership and building a community that puts the audience first.<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false},"categories":[],"show-type":[],"show-year":[],"track":[115],"level":[79],"session_tag":[81,90,96],"class_list":["post-17623","session","type-session","status-publish","hentry"],"acf":{"friendlyid":"SESS-527","friendlyidraw":"527","sessionid":"9d924d02-80c7-49a8-a3df-7b05a247b0b6","sessiontitle":"The MS NOW Playbook: Building Community Across Platforms","starttime":"April, 20 2026 14:15:00","endtime":"April, 20 2026 15:00:00","room":{"id":"d3b45f54-d88b-4927-997e-45a6e3053674","name":"N141: Main Stage"},"conferenceid":"T.Jin","track":{"id":"ed61f43f-f49c-4650-b274-d68aceb2084a","name":"Main Stage"},"level":{"id":"69e954fa-a685-40a8-8234-b7ea4fb04075","name":"Show Floor"},"tags":[{"id":"f99bcc04-d35c-4b91-a49b-8b14c37e9780","name":"Business Strategy and Research"},{"id":"97ad12ca-a155-42a5-b790-00606ed22b56","name":"Distribution and IP-Based Workflows"},{"id":"bce51969-e454-46bf-80b7-7c9d4a5b2688","name":"Journalism, News and TV"}],"description":"<p>With audiences splintered across platforms, news leaders and journalists are confronting hard questions: What\u2019s the right mix of owned vs. distributed? Is streaming a savior or a cost center? Can short-form video drive loyalty \u2014 or just fleeting clicks? And should legacy brands fight to win the feed \u2014 or rise above it? Amid all of this, MS NOW is trying something new: membership.<\/p>\n<p>MS NOW anchors Jen Psaki and Ari Melber and senior vice president of content strategy Marcus Mabry join Breaker\u2019s Lachlan Cartwright for a conversation about the recently rebranded organization\u2019s expansive digital strategy, how they are super-serving superfans through membership and building a community that puts the audience first.<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The MS NOW Playbook: Building Community Across Platforms - NAB Show<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nabshow.com\/session\/the-ms-now-playbook-building-community-across-platforms\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The MS NOW Playbook: Building Community Across Platforms - 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