{"id":17708,"date":"2026-03-04T16:36:54","date_gmt":"2026-03-04T21:36:54","guid":{"rendered":"https:\/\/www.nabshow.com\/session\/what-brands-want-from-content-creators-a-creators-perspective\/"},"modified":"2026-04-23T22:18:06","modified_gmt":"2026-04-24T03:18:06","slug":"what-creators-want-from-brands-a-creators-perspective","status":"publish","type":"session","link":"https:\/\/www.nabshow.com\/session\/what-creators-want-from-brands-a-creators-perspective\/","title":{"rendered":"What Creators Want from Brands: A Creator\u2019s Perspective"},"content":{"rendered":"<p>Ever wonder what makes creators want to work with you and what makes them secretly<br \/>hate you? In this session, we\u2019ll discuss the good, the bad and the ugly when it comes to brand partnerships, including:<\/p>\n<p>\u00b7 Why a simple post can be expensive<br \/>\u00b7 What makes a brand a dream partner<br \/>\u00b7 Best practices for working with creators without killing creativity<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false},"categories":[],"show-type":[],"show-year":[],"track":[106],"level":[76],"session_tag":[88],"class_list":["post-17708","session","type-session","status-publish","hentry"],"acf":{"friendlyid":"SESS-398","friendlyidraw":"398","sessionid":"ce1e84cf-197b-4c5f-886f-80fcedd0d4f9","sessiontitle":"What Creators Want from Brands: A Creator\u2019s Perspective","starttime":"April, 18 2026 08:15:00","endtime":"April, 18 2026 09:15:00","room":{"id":"25f8603b-7072-47c8-b4ed-e5ee98b2dbd5","name":"N236-N238 Post|Production World"},"conferenceid":"M.Belka","track":{"id":"99cc9bd8-27af-4650-9d21-517d2ee81825","name":"Post|Production World Conference"},"level":{"id":"0196c522-71fe-42e6-a195-e86395575698","name":"Conference Sessions"},"tags":[{"id":"591d9179-6fc6-4cb8-a8c0-d7b05548391b","name":"Creator Economy"}],"description":"<p>Ever wonder what makes creators want to work with you and what makes them secretly<br \/>hate you? 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