{"id":17828,"date":"2025-11-20T19:06:33","date_gmt":"2025-11-21T00:06:00","guid":{"rendered":"https:\/\/www.nabshow.com\/?page_id=17828"},"modified":"2026-03-24T14:57:29","modified_gmt":"2026-03-24T19:57:29","slug":"making-the-most-of-your-exhibit-strategy","status":"publish","type":"page","link":"https:\/\/www.nabshow.com\/resources\/las-vegas\/exhibitor-resources\/webinars\/making-the-most-of-your-exhibit-strategy\/","title":{"rendered":"Making the Most of Your Exhibit Strategy"},"content":{"rendered":"\n<section class=\"hero content-position-full\" id=\"6a069a9f4540c\" style=\"background:var(--wp--custom--color--nab-blue-dark);\">\n\n<header class=\"header\">\n\t<div class=\"header-inner\">\n\n\t\t<div class=\"header-columns\">\n\n\t\t\t<div class=\"header-image\">\n\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.nabshow.com\/\" title=\"NAB Show\" rel=\"home\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.nabshow.com\/wp-content\/uploads\/2025\/06\/nabshow-logo.webp\" alt=\"NAB Show\">\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<h1 class=\"header-title\">NAB Show<\/h1>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"shape-holder\">\n\t\t\t\t<svg id=\"header-n-shape\" class=\"header-n-shape\" width=\"1448\" height=\"1300\" viewBox=\"0 0 1448 1300\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t\t\t\t\t<path\n\t\t\t\t\td=\"M118.956 1299H519.683C709.682 1299 837.507 1226.46 930.776 1057.16L1424.79 165.836C1476.62 72.5612 1435.15 0 1328.06 0H923.871C733.873 0 599.144 76.0046 509.318 241.841L22.2267 1133.18C-29.5991 1226.46 11.8616 1299.02 118.956 1299.02\"\n\t\t\t\t\tfill=\"#AD1F82\" \/>\n\t\t\t\t<\/svg>\n\t\t\t<\/div>\n\t\t\t<div class=\"shape-shield\"><\/div>\n\n\t\t\t<div class=\"header-navs\">\n\n\t\t\t\t<nav class=\"header-utility\">\n\t\t\t\t\t<ul id=\"menu-header\" class=\"header-menu\"><li id=\"menu-item-241\" class=\"nab-purple-1 menu-item menu-item-type-custom menu-item-object-custom menu-item-241\"><a>NAB SHOW<\/a><\/li>\n<li id=\"menu-item-242\" class=\"nab-purple-2 menu-item menu-item-type-custom menu-item-object-custom menu-item-242\"><a>NAB SHOW NEW YORK<\/a><\/li>\n<li id=\"menu-item-243\" class=\"nab-purple-3 menu-item menu-item-type-custom menu-item-object-custom menu-item-243\"><a>TRENDS AND TOPICS<\/a><\/li>\n<li id=\"menu-item-11972\" class=\"nab-purple-4 menu-item menu-item-type-custom menu-item-object-custom menu-item-11972\"><a>EXHIBIT\/SPONSOR<\/a><\/li>\n<li id=\"menu-item-11971\" class=\"nab-purple-5 menu-item menu-item-type-custom menu-item-object-custom menu-item-11971\"><a>RESOURCES<\/a><\/li>\n<\/ul>\t\t\t\t\n\t\t\t\t<\/nav>\n\n\t\t\t\t<div class=\"ever-present-buttons\">\n\t\t\t\t\t<!-- <a href=\"https:\/\/registration.experientevent.com\/ShowNAB261\/\" target=\"_blank\">REGISTER NOW<\/a> -->\n\t\t\t\t\t<a href=\"https:\/\/naborg.my.site.com\/NAB\/interested-in-exhibiting\" target=\"_blank\">APPLY TO EXHIBIT<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t<nav class=\"header-controls\">\n\t\t\t\t\t<ul class=\"menu\">\n\t\t\t\t\t\t<form role=\"search\" method=\"get\" id=\"searchform\" class=\"searchform\" action=\"https:\/\/www.nabshow.com\/\">\n\n\t\t\t<label class=\"screen-reader-text\" for=\"s\">Search for:<\/label>\n\n\t\t\t<div class=\"searchform-input-container\">\n\t\t\t\t<input\n\t\t\t\t\ttype=\"text\"\n\t\t\t\t\tclass=\"searchform-input\"\n\t\t\t\t\tvalue=\"\"\n\t\t\t\t\tname=\"s\"\n\t\t\t\t\tid=\"s\"\n\t\t\t\t\tplaceholder=\"Search NABSHOW\"\n\t\t\t\t\/>\n\n\t\t\t\t<div class=\"searchform-submit-container\">\n\t\t\t\t\t<button type=\"submit\" class=\"searchform-submit\" id=\"searchsubmit\">\n\t\t\t\t\t\t<i class=\"fas fa-search\"><\/i>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t\t\t\t<div class=\"searchform-meta\">\n\n\t\t\t\t<div class=\"searchform-result-count\">\n\t\t\t\t\t0 results\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"searchform-meta-buttons\">\n\t\t\t\t\t<button type=\"button\" class=\"searchform-reset\">Reset Filters<\/button> |\n\t\t\t\t\t<button type=\"button\" class=\"searchform-clear\">Clear Search<\/button>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\n\t\t\t\t\t\t\t<fieldset class=\"searchform-show-types\">\n\t\t\t\t\t<legend>Show<\/legend>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-show-type-item\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\t\tname=\"search_show_type[]\"\n\t\t\t\t\t\t\t\tvalue=\"las-vegas\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t<span class=\"searchform-facet-label\">Las Vegas <span class=\"searchform-facet-count\" data-taxonomy=\"show-type\" data-term-id=\"63\">(394)<\/span><\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-show-type-item\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\t\tname=\"search_show_type[]\"\n\t\t\t\t\t\t\t\tvalue=\"new-york\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t<span class=\"searchform-facet-label\">New York <span class=\"searchform-facet-count\" data-taxonomy=\"show-type\" data-term-id=\"65\">(70)<\/span><\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t<\/fieldset>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<fieldset class=\"searchform-years\">\n\t\t\t\t\t<legend>Year<\/legend>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-year-item\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\t\tname=\"search_year[]\"\n\t\t\t\t\t\t\t\tvalue=\"2025\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t<span class=\"searchform-facet-label\">2025 <span class=\"searchform-facet-count\" data-taxonomy=\"show-year\" data-term-id=\"64\">(129)<\/span><\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-year-item\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\t\tname=\"search_year[]\"\n\t\t\t\t\t\t\t\tvalue=\"2026\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t<span class=\"searchform-facet-label\">2026 <span class=\"searchform-facet-count\" data-taxonomy=\"show-year\" data-term-id=\"66\">(316)<\/span><\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-year-item\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\t\tname=\"search_year[]\"\n\t\t\t\t\t\t\t\tvalue=\"2027\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t<span class=\"searchform-facet-label\">2027 <span class=\"searchform-facet-count\" data-taxonomy=\"show-year\" data-term-id=\"73\">(2)<\/span><\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t<\/fieldset>\n\t\t\t\n\t\t\t\n\t\t\t<fieldset class=\"searchform-types\">\n\t\t\t\t<legend>Type<\/legend>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-type-item\">\n\t\t\t\t\t\t<input\n\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\tname=\"search_type[]\"\n\t\t\t\t\t\t\tvalue=\"article\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t<span class=\"searchform-facet-label\">Article <span class=\"searchform-facet-count\" data-post-type=\"article\">(83)<\/span><\/span>\n\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-type-item\">\n\t\t\t\t\t\t<input\n\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\tname=\"search_type[]\"\n\t\t\t\t\t\t\tvalue=\"page\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t<span class=\"searchform-facet-label\">Page <span class=\"searchform-facet-count\" data-post-type=\"page\">(127)<\/span><\/span>\n\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-type-item\">\n\t\t\t\t\t\t<input\n\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\tname=\"search_type[]\"\n\t\t\t\t\t\t\tvalue=\"press-release\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t<span class=\"searchform-facet-label\">Press Release <span class=\"searchform-facet-count\" data-post-type=\"press-release\">(47)<\/span><\/span>\n\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-type-item\">\n\t\t\t\t\t\t<input\n\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\tname=\"search_type[]\"\n\t\t\t\t\t\t\tvalue=\"session\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t<span class=\"searchform-facet-label\">Session <span class=\"searchform-facet-count\" data-post-type=\"session\">(619)<\/span><\/span>\n\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-type-item\">\n\t\t\t\t\t\t<input\n\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\tname=\"search_type[]\"\n\t\t\t\t\t\t\tvalue=\"speaker\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t<span class=\"searchform-facet-label\">Speaker <span class=\"searchform-facet-count\" data-post-type=\"speaker\">(1015)<\/span><\/span>\n\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-type-item\">\n\t\t\t\t\t\t<input\n\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\tname=\"search_type[]\"\n\t\t\t\t\t\t\tvalue=\"video\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t<span class=\"searchform-facet-label\">Video <span class=\"searchform-facet-count\" data-post-type=\"video\">(262)<\/span><\/span>\n\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t<\/fieldset>\n\n\t\t\t\n\t\t\t\t\t\t\t<fieldset class=\"searchform-categories\">\n\t\t\t\t\t<legend>Category<\/legend>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-category-item\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\t\tname=\"search_cat[]\"\n\t\t\t\t\t\t\t\tvalue=\"advertising-and-marketing\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t<span class=\"searchform-facet-label\">Advertising and Marketing <span class=\"searchform-facet-count\" data-taxonomy=\"category\" data-term-id=\"150\"><span class=\"searchform-facet-count-separator\">(<\/span>25<span class=\"searchform-facet-count-separator\">)<\/span><\/span><\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-category-item\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\t\tname=\"search_cat[]\"\n\t\t\t\t\t\t\t\tvalue=\"artificial-intelligence\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t<span class=\"searchform-facet-label\">Artificial Intelligence <span class=\"searchform-facet-count\" data-taxonomy=\"category\" data-term-id=\"58\"><span class=\"searchform-facet-count-separator\">(<\/span>127<span class=\"searchform-facet-count-separator\">)<\/span><\/span><\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-category-item\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\t\tname=\"search_cat[]\"\n\t\t\t\t\t\t\t\tvalue=\"audience-measurement\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t<span class=\"searchform-facet-label\">Audience Measurement <span class=\"searchform-facet-count\" data-taxonomy=\"category\" data-term-id=\"151\"><span class=\"searchform-facet-count-separator\">(<\/span>27<span class=\"searchform-facet-count-separator\">)<\/span><\/span><\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-category-item\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\t\tname=\"search_cat[]\"\n\t\t\t\t\t\t\t\tvalue=\"audio-podcasting-radio\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t<span class=\"searchform-facet-label\">Audio | Podcasting | Radio <span class=\"searchform-facet-count\" data-taxonomy=\"category\" data-term-id=\"149\"><span class=\"searchform-facet-count-separator\">(<\/span>8<span class=\"searchform-facet-count-separator\">)<\/span><\/span><\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-category-item\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\t\tname=\"search_cat[]\"\n\t\t\t\t\t\t\t\tvalue=\"business-strategy-and-research\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t<span class=\"searchform-facet-label\">Business Strategy and Research <span class=\"searchform-facet-count\" data-taxonomy=\"category\" data-term-id=\"154\"><span class=\"searchform-facet-count-separator\">(<\/span>35<span class=\"searchform-facet-count-separator\">)<\/span><\/span><\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-category-item\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\t\tname=\"search_cat[]\"\n\t\t\t\t\t\t\t\tvalue=\"changing-frequencies\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t<span class=\"searchform-facet-label\">Changing Frequencies <span class=\"searchform-facet-count\" data-taxonomy=\"category\" data-term-id=\"70\"><span class=\"searchform-facet-count-separator\">(<\/span>5<span class=\"searchform-facet-count-separator\">)<\/span><\/span><\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-category-item\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\t\tname=\"search_cat[]\"\n\t\t\t\t\t\t\t\tvalue=\"cloud-virtualization\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t<span class=\"searchform-facet-label\">Cloud Virtualization <span class=\"searchform-facet-count\" data-taxonomy=\"category\" data-term-id=\"59\"><span class=\"searchform-facet-count-separator\">(<\/span>46<span class=\"searchform-facet-count-separator\">)<\/span><\/span><\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-category-item\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\t\tname=\"search_cat[]\"\n\t\t\t\t\t\t\t\tvalue=\"corporate-and-enterprise-media\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t<span class=\"searchform-facet-label\">Corporate and Enterprise Media <span class=\"searchform-facet-count\" data-taxonomy=\"category\" data-term-id=\"153\"><span class=\"searchform-facet-count-separator\">(<\/span>28<span class=\"searchform-facet-count-separator\">)<\/span><\/span><\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-category-item\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\t\tname=\"search_cat[]\"\n\t\t\t\t\t\t\t\tvalue=\"creator-economy\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t<span class=\"searchform-facet-label\">Creator Economy <span class=\"searchform-facet-count\" data-taxonomy=\"category\" data-term-id=\"60\"><span class=\"searchform-facet-count-separator\">(<\/span>65<span class=\"searchform-facet-count-separator\">)<\/span><\/span><\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-category-item\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\t\tname=\"search_cat[]\"\n\t\t\t\t\t\t\t\tvalue=\"cybersecurity\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t<span class=\"searchform-facet-label\">Cybersecurity <span class=\"searchform-facet-count\" data-taxonomy=\"category\" data-term-id=\"157\"><span class=\"searchform-facet-count-separator\">(<\/span>2<span class=\"searchform-facet-count-separator\">)<\/span><\/span><\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-category-item\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\t\tname=\"search_cat[]\"\n\t\t\t\t\t\t\t\tvalue=\"data-and-analytics\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t<span class=\"searchform-facet-label\">Data and Analytics <span class=\"searchform-facet-count\" data-taxonomy=\"category\" data-term-id=\"152\"><span class=\"searchform-facet-count-separator\">(<\/span>25<span class=\"searchform-facet-count-separator\">)<\/span><\/span><\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-category-item\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\t\tname=\"search_cat[]\"\n\t\t\t\t\t\t\t\tvalue=\"distribution-and-ip-based-workflows\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t<span class=\"searchform-facet-label\">Distribution and IP-Based Workflows <span class=\"searchform-facet-count\" data-taxonomy=\"category\" data-term-id=\"148\"><span class=\"searchform-facet-count-separator\">(<\/span>35<span class=\"searchform-facet-count-separator\">)<\/span><\/span><\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-category-item\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\t\tname=\"search_cat[]\"\n\t\t\t\t\t\t\t\tvalue=\"executive-viewpoint\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t<span class=\"searchform-facet-label\">Executive Viewpoint <span class=\"searchform-facet-count\" data-taxonomy=\"category\" data-term-id=\"125\"><span class=\"searchform-facet-count-separator\">(<\/span>8<span class=\"searchform-facet-count-separator\">)<\/span><\/span><\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-category-item\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\t\tname=\"search_cat[]\"\n\t\t\t\t\t\t\t\tvalue=\"exhibitor-spotlight\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t<span class=\"searchform-facet-label\">Exhibitor Spotlight <span class=\"searchform-facet-count\" data-taxonomy=\"category\" data-term-id=\"57\"><span class=\"searchform-facet-count-separator\">(<\/span>10<span class=\"searchform-facet-count-separator\">)<\/span><\/span><\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-category-item\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\t\tname=\"search_cat[]\"\n\t\t\t\t\t\t\t\tvalue=\"film-and-cinema\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t<span class=\"searchform-facet-label\">Film and Cinema <span class=\"searchform-facet-count\" data-taxonomy=\"category\" data-term-id=\"156\"><span class=\"searchform-facet-count-separator\">(<\/span>14<span class=\"searchform-facet-count-separator\">)<\/span><\/span><\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-category-item\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\t\tname=\"search_cat[]\"\n\t\t\t\t\t\t\t\tvalue=\"immersive-tech-ar-vr-xr\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t<span class=\"searchform-facet-label\">Immersive Tech (AR\/VR\/XR) <span class=\"searchform-facet-count\" data-taxonomy=\"category\" data-term-id=\"159\"><span class=\"searchform-facet-count-separator\">(<\/span>7<span class=\"searchform-facet-count-separator\">)<\/span><\/span><\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-category-item\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\t\tname=\"search_cat[]\"\n\t\t\t\t\t\t\t\tvalue=\"journalism-news-tv\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t<span class=\"searchform-facet-label\">Journalism | News | TV <span class=\"searchform-facet-count\" data-taxonomy=\"category\" data-term-id=\"155\"><span class=\"searchform-facet-count-separator\">(<\/span>8<span class=\"searchform-facet-count-separator\">)<\/span><\/span><\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-category-item\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\t\tname=\"search_cat[]\"\n\t\t\t\t\t\t\t\tvalue=\"main-stage\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t<span class=\"searchform-facet-label\">Main Stage <span class=\"searchform-facet-count\" data-taxonomy=\"category\" data-term-id=\"129\"><span class=\"searchform-facet-count-separator\">(<\/span>11<span class=\"searchform-facet-count-separator\">)<\/span><\/span><\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-category-item\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\t\tname=\"search_cat[]\"\n\t\t\t\t\t\t\t\tvalue=\"nextgen-tv-atsc-3-0\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t<span class=\"searchform-facet-label\">NextGen TV \/ ATSC 3.0 <span class=\"searchform-facet-count\" data-taxonomy=\"category\" data-term-id=\"158\"><span class=\"searchform-facet-count-separator\">(<\/span>3<span class=\"searchform-facet-count-separator\">)<\/span><\/span><\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-category-item\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\t\tname=\"search_cat[]\"\n\t\t\t\t\t\t\t\tvalue=\"production-and-post\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t<span class=\"searchform-facet-label\">Production and Post <span class=\"searchform-facet-count\" data-taxonomy=\"category\" data-term-id=\"147\"><span class=\"searchform-facet-count-separator\">(<\/span>66<span class=\"searchform-facet-count-separator\">)<\/span><\/span><\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-category-item\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\t\tname=\"search_cat[]\"\n\t\t\t\t\t\t\t\tvalue=\"resources\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t<span class=\"searchform-facet-label\">Resources <span class=\"searchform-facet-count\" data-taxonomy=\"category\" data-term-id=\"53\"><span class=\"searchform-facet-count-separator\">(<\/span>28<span class=\"searchform-facet-count-separator\">)<\/span><\/span><\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-category-item\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\t\tname=\"search_cat[]\"\n\t\t\t\t\t\t\t\tvalue=\"sports\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t<span class=\"searchform-facet-label\">Sports <span class=\"searchform-facet-count\" data-taxonomy=\"category\" data-term-id=\"61\"><span class=\"searchform-facet-count-separator\">(<\/span>64<span class=\"searchform-facet-count-separator\">)<\/span><\/span><\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-category-item\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\t\tname=\"search_cat[]\"\n\t\t\t\t\t\t\t\tvalue=\"streaming\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t<span class=\"searchform-facet-label\">Streaming <span class=\"searchform-facet-count\" data-taxonomy=\"category\" data-term-id=\"62\"><span class=\"searchform-facet-count-separator\">(<\/span>46<span class=\"searchform-facet-count-separator\">)<\/span><\/span><\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-category-item\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\t\tname=\"search_cat[]\"\n\t\t\t\t\t\t\t\tvalue=\"thought-leadership\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t<span class=\"searchform-facet-label\">Thought Leadership <span class=\"searchform-facet-count\" data-taxonomy=\"category\" data-term-id=\"127\"><span class=\"searchform-facet-count-separator\">(<\/span>1<span class=\"searchform-facet-count-separator\">)<\/span><\/span><\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-category-item\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\t\tname=\"search_cat[]\"\n\t\t\t\t\t\t\t\tvalue=\"trends-topics\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t<span class=\"searchform-facet-label\">Trends and Topics <span class=\"searchform-facet-count\" data-taxonomy=\"category\" data-term-id=\"33\"><span class=\"searchform-facet-count-separator\">(<\/span>72<span class=\"searchform-facet-count-separator\">)<\/span><\/span><\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-category-item\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\t\tname=\"search_cat[]\"\n\t\t\t\t\t\t\t\tvalue=\"uncategorized\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t<span class=\"searchform-facet-label\">Uncategorized <span class=\"searchform-facet-count\" data-taxonomy=\"category\" data-term-id=\"1\"><span class=\"searchform-facet-count-separator\">(<\/span>0<span class=\"searchform-facet-count-separator\">)<\/span><\/span><\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-category-item\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\t\tname=\"search_cat[]\"\n\t\t\t\t\t\t\t\tvalue=\"webinar\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t<span class=\"searchform-facet-label\">Webinar <span class=\"searchform-facet-count\" data-taxonomy=\"category\" data-term-id=\"71\"><span class=\"searchform-facet-count-separator\">(<\/span>3<span class=\"searchform-facet-count-separator\">)<\/span><\/span><\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t<\/fieldset>\n\t\t\t\n\t\t<\/form>\t\t\t\t\t\t<li class=\"menu-item\">\n\t\t\t\t\t\t\t<a href id=\"header-search-button\" class=\"header-search-button\" tabindex=\"-1\">\n\t\t\t\t\t\t\t\t<i class=\"fas fa-search\" tabindex=\"0\" role=\"button\"><\/i>\n\t\t\t\t\t\t\t\t<i class=\"fas fa-xmark hide\" tabindex=\"0\"><\/i>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t<\/ul>\n\t\t\t\t<\/nav>\n\t\t\t\t\n\t\t\t\t<div id=\"header-menu-button\" class=\"mobile-nav-toggle\">\n\t\t\t\t\t<span><\/span>\n\t\t\t\t\t<span><\/span>\n\t\t\t\t\t<span><\/span>\n\t\t\t\t\t<span><\/span>\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\n\t\t<\/div>\n\n\t<\/div>\n<\/header>\n\n<div class=\"small-nav-holder\">\n\n\t<div id=\"mega-menu-es\" class=\"small\">\n\t\t<ul>\n\t\t\t<li class=\"intro\"><a href=\"\/exhibit-sponsor\/las-vegas\/why-nab-show\/\">NAB SHOW<\/a><\/li>\n\t\t\t<li class=\"intro\"><a href=\"\/exhibit-sponsor\/new-york\/why-nab-show-new-york\/\">NAB SHOW NEW YORK<\/a><\/li>\n\t\t<\/ul>\n\t<\/div>\n\t\n\t<div id=\"mega-menu-r\" class=\"small right\">\n\t\t<ul>\n\t\t\t<li class=\"intro\"><a href=\"\/resources\/las-vegas\/\">NAB SHOW<\/a><\/li>\n\t\t\t<li class=\"intro\"><a href=\"\/resources\/new-york\/\">NAB SHOW NEW YORK<\/a><\/li>\n\t\t<\/ul>\n\t<\/div>\n\n<\/div>\n\t\n<div class=\"nav-container\"><\/div>\n\n<div id=\"mega-menu-lv\">\n\t<a class=\"featured-image-link\" href=\"\/las-vegas\/\"><div class=\"featured-image\" style=\"background-image: url(https:\/\/www.nabshow.com\/wp-content\/uploads\/2025\/06\/Exhibits_featured.jpg.webp);\"><\/div><\/a>\t<ul>\n\t\t<li class=\"intro\"><a href=\"\/las-vegas\/\">NAB SHOW LAS VEGAS<\/a><\/li>\n\t\t<!-- <li class=\"sub-intro\"><a href=\"https:\/\/registration.experientevent.com\/ShowNAB261\/\" target=\"_blank\">REGISTER NOW<\/a><\/li> -->\n\t\t<li class=\"sub-intro\"><a href=\"\/las-vegas\/photos\/\">VIEW PHOTOS<\/a><\/li>\n\t\t<li class=\"sub-intro\"><a href=\"https:\/\/registration.experientevent.com\/ShowNAB271\/flow\/INQ\/#!\/registrant\/\/Profile\/\" target=\"_blank\">GET ON THE LIST<\/a><\/li>\n\t\t<li class=\"sub-intro\"><a href=\"\/las-vegas\/why-nab-show\/\">EXHIBIT<\/a><\/li>\n\t\t<!-- <li class=\"sub-intro\"><a href=\"\/las-vegas\/video-highlights\/\">2025 VIDEO HIGHLIGHTS<\/a><\/li> -->\n\t\t<!-- <li class=\"sub-intro\"><a href=\"https:\/\/hotels.expobook.com\/6D10B087-61A6-4A8C-B0DA-C09343D066AC\/0?utm_source=nab&utm_campaign=2026_nab_show&utm_medium=assoc_site\" target=\"_blank\">BOOK HOTEL<\/a><\/li> -->\n\t<\/ul>\n\t<ul>\n\t\t<li class=\"sub-intro\"><a href=\"\/las-vegas\/show-floor\/\">SHOW FLOOR<\/a><\/li>\n\t\t<li class=\"sub-intro\"><a href=\"\/las-vegas\/conferences-and-workshops\/\">EDUCATION<\/a><\/li>\n\t\t<li class=\"sub-intro\"><a href=\"\/las-vegas\/sessions\/\">SESSIONS<\/a><\/li>\n\t\t<li class=\"sub-intro\"><a href=\"\/las-vegas\/featured-speakers\/\">FEATURED SPEAKERS<\/a><\/li>\n\t\t<!-- <li class=\"sub-intro\"><a href=\"\/las-vegas\/download-the-app\/\">DOWNLOAD THE APP<\/a><\/li> -->\n\t<\/ul>\n<\/div>\n<div id=\"mega-menu-ny\" class=\"\">\n\t<a class=\"featured-image-link\" href=\"\/new-york\/\"><div class=\"featured-image\" style=\"background-image: url(https:\/\/www.nabshow.com\/wp-content\/uploads\/2025\/01\/20241009__NAB_-NY_021.jpg);\"><\/div><\/a>\t<ul>\n\t\t<li class=\"intro\"><a href=\"\/new-york\/\">NAB SHOW NEW YORK<\/a><\/li>\n\t\t<li class=\"sub-intro\"><a href=\"https:\/\/registration.experientevent.com\/ShowNAB268\/Flow\/INQ\/#!\/registrant\/\/Profile\/\" target=\"_blank\">GET ON THE LIST<\/a><\/li>\n\t\t<!-- <li class=\"sub-intro\"><a href=\"\/new-york\/registration\/\">REGISTRATION<\/a><\/li> -->\n\t\t<!-- <li class=\"sub-intro\"><a href=\"\/new-york\/networking-and-events\/\">NETWORKING AND EVENTS<\/a><\/li> -->\n\t<\/ul>\n\t<ul>\n\t\t<li class=\"sub-intro\"><a href=\"\/new-york\/conferences-and-workshops\/\">EDUCATION<\/a><\/li>\n\t\t<li class=\"sub-intro\"><a href=\"\/new-york\/show-floor\/\">SHOW FLOOR<\/a><\/li>\n\t<\/ul>\n<\/div>\n<div id=\"mega-menu-tt\" class=\"\">\n\t<a class=\"featured-image-link\" href=\"\/trends-and-topics\/\"><div class=\"featured-image\" style=\"background-image: url(https:\/\/www.nabshow.com\/wp-content\/uploads\/2025\/10\/trends-and-topics_feature_image.png);\"><\/div><\/a>\t<ul>\n\t\t<li class=\"intro\"><a href=\"\/trends-and-topics\/\">TRENDS &#038; TOPICS<\/a><\/li>\n\t\t<li class=\"sub-intro\"><a href=\"\/trends-and-topics\/artificial-intelligence\/\">ARTIFICIAL INTELLIGENCE<\/a><\/li>\n\t\t<li class=\"sub-intro\"><a href=\"\/trends-and-topics\/cloud-virtualization\/\">CLOUD VIRTUALIZATION<\/a><\/li>\n\t<\/ul>\n\t<ul>\n\t\t<li class=\"sub-intro\"><a href=\"\/trends-and-topics\/creator-economy\/\">CREATOR ECONOMY<\/a><\/li>\n\t\t<li\tclass=\"sub-intro\"><a href=\"\/trends-and-topics\/sports\/\">SPORTS<\/a><\/li>\n\t\t<li class=\"sub-intro\"><a href=\"\/trends-and-topics\/streaming\/\">STREAMING<\/a><\/li>\n\t<\/ul>\n<\/div>\n\n\t<div class=\"hero-inner\">\n\t\t<div class=\"hero-content is-layout-flow\">\n\t\t\t\n\n<h1 class=\"wp-block-heading\"><span>Preparing for Vegas:<\/span> Webinars On-Demand<\/h1>\n\n\n\t\t\t<!-- query post loop here --> \n\t\t<\/div>\n\t<\/div>\n\n\t<!-- <div class=\"gradient-overlay\" style=\"background: <\/\/?= $background_gradient ?>; opacity: <\/\/?= ($gradient_opacity  \/ 100) ?>; mix-blend-mode: <\/\/?= $blend_mode ?>;\"><\/div> -->\n\t\t<div class=\"hero-image-rotator\">\n\t\t\t<svg id=\"header-a-shape\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.1\" viewBox=\"0 0 1728 959\">\n\t\t\t\t\t<path class=\"blue-dark\" d=\"M0,0v959h384.9l276.8-506.3c6.4-11.8,12.9-23.3,19.6-34.6L451.2,0H0Z\"\/>\n\t\t\t\t\t<path class=\"orange\" d=\"M1723.8,0H451.2l230.1,418.1c32.8-55.3,69-103.9,108.7-146.1h0c138.9-147.7,321.1-217,553.6-217h384.4V0h-4.2Z\"\/>\n\t\t\t\t<\/svg>\n\t\t\t<div class=\"gradient-overlay\"><\/div>\n\t\t\t<div class=\"gradient-overlay-edge\"><\/div>\n\t\t\t\t\t\t\t<div class=\"hero-image\" style=\"background-image: url(https:\/\/www.nabshow.com\/wp-content\/uploads\/2025\/09\/hero_webinars2.jpg); opacity: 0.8\"><\/div>\n\t\t\t\t\t<\/div>\n\n\n\t\n<\/section>\n\n<script>\n\tdocument.addEventListener('DOMContentLoaded', function() {\n\t\tvar wrapper = document.querySelector('.vimeo-wrapper');\n\t\tif (wrapper) {\n\t\t\tvar observer = new IntersectionObserver(function(entries) {\n\t\t\t\tif (entries[0].isIntersecting) {\n\t\t\t\t\tvar videoId = wrapper.getAttribute('data-video-id');\n\t\t\t\t\tvar iframe = document.createElement('iframe');\n\t\t\t\t\tiframe.src = \"https:\/\/player.vimeo.com\/video\/\" + videoId + \"?background=1&autoplay=1&loop=1&byline=0&title=0\";\n\t\t\t\t\tiframe.frameBorder = \"0\";\n\t\t\t\t\tiframe.allow = \"autoplay; fullscreen\";\n\t\t\t\t\tiframe.allowFullscreen = true;\n\t\t\t\t\twrapper.appendChild(iframe);\n\n\t\t\t\t\tvar placeholder = wrapper.querySelector('.video-placeholder');\n\t\t\t\t\tif (placeholder) {\n\t\t\t\t\t\twrapper.removeChild(placeholder);\n\t\t\t\t\t}\n\n\t\t\t\t\tobserver.unobserve(wrapper);\n\t\t\t\t}\n\t\t\t}, {\n\t\t\t\tthreshold: 0.1\n\t\t\t});\n\t\t\tobserver.observe(wrapper);\n\t\t}\n\t});\n<\/script>\n\n<\/section>\n\n<div class=\"yoast-breadcrumbs\"><span><span><a href=\"https:\/\/www.nabshow.com\/\">Home<\/a><\/span> \/ <span><a href=\"https:\/\/www.nabshow.com\/resources\/\">Resources<\/a><\/span> \/ <span><a href=\"https:\/\/www.nabshow.com\/resources\/las-vegas\/\">Las Vegas<\/a><\/span> \/ <span><a href=\"https:\/\/www.nabshow.com\/resources\/las-vegas\/exhibitor-resources\/\">Exhibitor Resources<\/a><\/span> \/ <span><a href=\"https:\/\/www.nabshow.com\/resources\/las-vegas\/exhibitor-resources\/webinars\/\">Webinars<\/a><\/span> \/ <span class=\"breadcrumb_last\" aria-current=\"page\">Making the Most of Your Exhibit Strategy<\/span><\/span><\/div>\n\n<section class=\"section is-style-default\" id=\"6a069a9f53210\">\n\n\t<div class=\"section-inner is-layout-flow\">\n\n\t\t\n\n<h2 class=\"wp-block-heading\">ROO + ROI<\/h2>\n\n\n\n<h4 class=\"wp-block-heading is-style-default\">On-Demand Webinar<\/h4>\n\n\n\n<p class=\"is-style-default\">November 20, 2025<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"2026 NAB Show ROO + ROI\" src=\"https:\/\/player.vimeo.com\/video\/1171576803?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Success at NAB Show starts with clear goals and measurable expectations. <\/p>\n\n\n\n<p>Our recent ROO + ROI webinar highlighted why exhibitors should track both immediate returns and broader outcomes like awareness, engagement and credibility. Heidi Steffen (TitanTV) emphasized translating objectives into metrics \u2014 demos, target personas and press visibility \u2014 to align teams. Adam Kranitz (Resilio) noted that ROI varies across B2B and B2C, with quality interactions driving long-term value. The session closed with budgeting tips and reminders from the NAB Show operations team: review the Exhibitor Manual early, meet deadlines, order in advance and track costs continuously to avoid surprises.<\/p>\n\n\n\n\t<\/div>\n\n<\/section>\n\n<section class=\"section is-style-contrast-blue\" id=\"6a069a9f56e55\">\n\n\t<div class=\"section-inner is-layout-flow\">\n\n\t\t\n\n<div class=\"wp-block-columns is-style-step-up is-layout-flex wp-container-core-columns-is-layout-aca490c8 wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--50);margin-bottom:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<h2 class=\"wp-block-heading\">Interested in Exhibiting?<\/h2>\n\n\n\n<p>NAB Show provides unparalleled access to buyers and influencers in the broadcast, media and entertainment industry.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-container-core-buttons-is-layout-7583bf9f wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.nabshow.com\/exhibit-sponsor\/las-vegas\/why-nab-show\/\">learn more<\/a><\/div>\n\n\n\n<div class=\"wp-block-button is-style-outline is-style-outline--2\"><a class=\"wp-block-button__link wp-element-button\" href=\"http:\/\/NAB Show provides unparalleled access to buyers and influencers in the broadcast, media and entertainment industry.\" target=\"_blank\" rel=\"noreferrer noopener\">apply now<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image aligncenter size-large has-custom-border is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.nabshow.com\/wp-content\/uploads\/2025\/06\/Exhibits_featured.jpg-1024x683.webp\" alt=\"\" class=\"wp-image-12805\" style=\"border-top-left-radius:20px;border-top-right-radius:20px;border-bottom-left-radius:20px;border-bottom-right-radius:200px\" srcset=\"https:\/\/www.nabshow.com\/wp-content\/uploads\/2025\/06\/Exhibits_featured.jpg-1024x683.webp 1024w, https:\/\/www.nabshow.com\/wp-content\/uploads\/2025\/06\/Exhibits_featured.jpg-300x200.webp 300w, https:\/\/www.nabshow.com\/wp-content\/uploads\/2025\/06\/Exhibits_featured.jpg-768x512.webp 768w, https:\/\/www.nabshow.com\/wp-content\/uploads\/2025\/06\/Exhibits_featured.jpg-1536x1024.webp 1536w, https:\/\/www.nabshow.com\/wp-content\/uploads\/2025\/06\/Exhibits_featured.jpg.webp 1884w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n\t<\/div>\n\n<\/section>\n\n<section class=\"section\" id=\"6a069a9f58162\">\n\n\t<div class=\"section-inner is-layout-flow\">\n\n\t\t\n\n<div class=\"wp-block-group is-style-step-up is-layout-flow wp-block-group-is-layout-flow\" style=\"padding-right:0;padding-left:0\">\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:80%\">\n<h4 class=\"wp-block-heading\">How to Make the Most of Your Exhibit Strategy: Key Insights From the ROO + ROI Webinar<\/h4>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<p>As exhibitors gear up for NAB Show, one message continues to rise to the top: success comes from clarity, planning and knowing how to measure what matters. Our recent webinar brought together industry leaders to help exhibitors identify and meet business outcomes at the Show.<\/p>\n\n\n\n<p>Heidi Steffen of TitanTV and Adam Kranitz of Resilio reflected on how companies are shifting their exhibiting approach by embracing a more strategic, multi-layered value. While Return on Investment is a widely recognized metric for determining the effectiveness of marketing spend, Steffen emphasized the increasing importance of Return on Objectives.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Quantifying ROO and Playing the Long Game<\/h5>\n\n\n\n<div style=\"height:5px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>ROO recognizes that many outcomes of exhibiting are not immediately tied to revenue; instead, value is seen in long-term organizational growth by helping exhibitors boost awareness, engagement and credibility. Exhibitors often leave NAB Show with stronger name recognition, clearer messaging and more insight into how their solutions resonate with the industry.<\/p>\n\n\n\n<p>Measurable indicators to help exhibitors quantify ROO include booth traffic from target segments, product or project demos, conversations with key personas, press coverage, and speaking engagements. Translating objectives into concrete, trackable metrics helps exhibitors create an internal framework that keeps teams aligned and fosters a shared understanding of success.<br><br>Steffen stressed that clarity upfront reduces the risk of reactive decision-making, misaligned expectations or post-show disappointment. When teams establish ROO metrics early, they can also design their exhibit experience (layout, staffing, messaging and promotional tactics) in direct support of those goals. This proactive approach shifts the exhibit from a passive presence to a strategic investment.<br><\/p>\n\n\n\n<h5 class=\"wp-block-heading\">ROI: How B2B and B2C Exhibitors Measure Value Differently<\/h5>\n\n\n\n<div style=\"height:5px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Kranitz walked participants through the distinct ways B2B and B2C exhibitors calculate ROI. His guidance underscored that ROI should focus on quality interactions, meetings and demos influencing the long-term pipeline. One conversation with a high-value prospect could have an exponential impact on the sales pipeline, even if the overall number of meetings seems small. <\/p>\n\n\n\n<p><strong>B2B exhibitors typically focus on:<\/strong><br><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Highly targeted demos<\/li>\n\n\n\n<li>Strategic meetings, scheduled in advance<\/li>\n\n\n\n<li>Technical deep-dive conversations<\/li>\n\n\n\n<li>Pipeline acceleration, where existing opportunities move closer to conversion<\/li>\n\n\n\n<li>Relationship building, including partners, press and analysts<\/li>\n<\/ul>\n\n\n\n<div style=\"height:5px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Because B2B sales cycles are long and involve multiple decision-makers, the value of each engagement is cumulative. Much of the ROI becomes evident only after thorough post-show follow-up and disciplined CRM tracking. Kranitz highlighted that exhibitors should avoid \u201cleaving ROI on the show floor.\u201d The real return, Kranitz said, materializes in the weeks and months after the event.<\/p>\n\n\n\n<p><br>In contrast, ROI often revolves around scale<strong> for B2C companies.<\/strong> They may track:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>High-volume booth traffic<\/li>\n\n\n\n<li>Brand impressions<\/li>\n\n\n\n<li>Consumer engagements or product trials<\/li>\n\n\n\n<li>Social media activity<\/li>\n\n\n\n<li>Immediate sales or signups<\/li>\n<\/ul>\n\n\n\n<div style=\"height:5px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><br>The contrast underscores why exhibitors must tailor their ROI calculations to their business model rather than assume another company\u2019s metrics apply to them.<\/p>\n\n\n\n<p>Kranitz also emphasized the importance of alignment between marketing and sales teams. If CRM systems, lead-scoring criteria and follow-up workflows are not in place before the show, exhibitors risk losing the value of the interactions they worked so hard to generate. A disciplined, integrated approach ensures that the exhibit functions not as a single event but as the beginning of a longer relationship-building process.<br><\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Practical Budgeting Strategies to Prevent Surprises<\/h5>\n\n\n\n<p>Kelsey Keller with the NAB Show operations team concludes the webinar with practical advice and insider tips and tricks. Many surprise expenses, Keller said, result from missed deadlines, labor rules or shipping requirements that could have been identified ahead of time. <\/p>\n\n\n\n<p>In short, Keller advised exhibitors to:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/air-original.imgix.net\/5f37ac88-852f-4ab1-a88d-1933f488e408.pdf?ixlib=react-9.10.0\" target=\"_blank\" rel=\"noreferrer noopener\">Review the Exhibitor Manual early<\/a><\/strong>. Each venue, vendor and Show has unique rules. Assuming that prior experience at other events applies to NAB Show can result in inefficiencies or unnecessary costs. The Exhibitor Manual clarifies exactly what is included, what must be purchased separately and how timelines affect pricing. <\/li>\n\n\n\n<li><strong><a href=\"https:\/\/www.nabshow.com\/resources\/las-vegas\/exhibitor-resources\/exclusive-and-preferred-vendors\/\">Take advantage of advance rates<\/a><\/strong>. Show services, including electrical, furniture, internet and labor, are almost always cheaper when ordered before the advance deadline. Early planning saves money and reduces stress during move-in, since fewer services need to be rushed.<\/li>\n\n\n\n<li><strong>Track costs in real time<\/strong>. Many exhibitors reconcile their budgets after the show ends <strong>\u2014<\/strong> a rookie mistake. Tracking expenses like service orders, shipping and drayage, staffing costs, marketing materials, promotions and sponsorships throughout the planning process helps monitor spending as it occurs, allowing exhibitors to course-correct and prevent small overages from ballooning into major budget misalignments.<\/li>\n<\/ol>\n\n\n\n<div style=\"height:5px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>When exhibitors focus on purposeful planning and thoughtful measurement, they position themselves to achieve stronger visibility, richer relationships and more impactful business outcomes.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:20%\"><\/div>\n<\/div>\n<\/div>\n\n\n\n\t<\/div>\n\n<\/section>\n\n<section class=\"section is-style-default\" id=\"6a069a9f604d1\">\n\n\t<div class=\"section-inner is-layout-flow\">\n\n\t\t\n\n<div class=\"wp-block-group is-style-step-up is-layout-flow wp-block-group-is-layout-flow\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--80)\">\n<h2 class=\"wp-block-heading has-text-align-left\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\">Webinars On-Demand<\/h2>\n\n\n\n<p class=\"has-text-align-left\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:var(--wp--preset--spacing--40);padding-top:0;padding-bottom:0\">Missed a webinar? No problem. Browse through our library of on-demand videos.<\/p>\n\n\n\n<div class=\"wp-block-query is-layout-flow wp-block-query-is-layout-flow\"><ul class=\"columns-3 is-style-step-up fixer wp-block-post-template is-layout-grid wp-container-core-post-template-is-layout-572542b5 wp-block-post-template-is-layout-grid\"><li class=\"wp-block-post post-21994 page type-page status-publish has-post-thumbnail hentry category-resources category-webinar show-type-las-vegas show-year-66\">\n\n<div class=\"wp-block-group is-card fixer-group has-white-background-color has-background is-layout-flow wp-block-group-is-layout-flow\" style=\"border-radius:20px;padding-top:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\"><figure style=\"margin-bottom:var(--wp--preset--spacing--40);\" class=\"wp-block-post-featured-image\"><a href=\"https:\/\/www.nabshow.com\/resources\/las-vegas\/exhibitor-resources\/webinars\/ask-us-anything-open-q-and-a-session\/\" target=\"_self\"  ><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/www.nabshow.com\/wp-content\/uploads\/2026\/04\/creator_economy_mic-scaled.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Ask Us Anything: Open Q-and-A Session\" style=\"border-radius:20px;object-fit:cover;\" srcset=\"https:\/\/www.nabshow.com\/wp-content\/uploads\/2026\/04\/creator_economy_mic-scaled.jpg 2560w, https:\/\/www.nabshow.com\/wp-content\/uploads\/2026\/04\/creator_economy_mic-300x200.jpg 300w, https:\/\/www.nabshow.com\/wp-content\/uploads\/2026\/04\/creator_economy_mic-1024x683.jpg 1024w, https:\/\/www.nabshow.com\/wp-content\/uploads\/2026\/04\/creator_economy_mic-768x512.jpg 768w, https:\/\/www.nabshow.com\/wp-content\/uploads\/2026\/04\/creator_economy_mic-1536x1024.jpg 1536w, https:\/\/www.nabshow.com\/wp-content\/uploads\/2026\/04\/creator_economy_mic-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/a><\/figure>\n\n<h6 style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--small);\" class=\"has-link-color wp-elements-e1de9d7362d42b04f11ecb3b927a1f4a wp-block-post-title has-text-color has-black-color\"><a href=\"https:\/\/www.nabshow.com\/resources\/las-vegas\/exhibitor-resources\/webinars\/ask-us-anything-open-q-and-a-session\/\" target=\"_self\" >Ask Us Anything: Open Q-and-A Session<\/a><\/h6>\n\n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<a class=\"wp-block-read-more has-background has-blue-background-color\" href=\"https:\/\/www.nabshow.com\/resources\/las-vegas\/exhibitor-resources\/webinars\/ask-us-anything-open-q-and-a-session\/\" target=\"_self\">watch now<span class=\"screen-reader-text\">: Ask Us Anything: Open Q-and-A Session<\/span><\/a><\/div>\n\n<\/li><li class=\"wp-block-post post-18654 page type-page status-publish has-post-thumbnail hentry category-resources category-webinar show-type-las-vegas show-year-66\">\n\n<div class=\"wp-block-group is-card fixer-group has-white-background-color has-background is-layout-flow wp-block-group-is-layout-flow\" style=\"border-radius:20px;padding-top:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\"><figure style=\"margin-bottom:var(--wp--preset--spacing--40);\" class=\"wp-block-post-featured-image\"><a href=\"https:\/\/www.nabshow.com\/resources\/las-vegas\/exhibitor-resources\/webinars\/your-roadmap-to-show-success\/\" target=\"_self\"  ><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.nabshow.com\/wp-content\/uploads\/2026\/03\/feature-image_roadmap-to-success_webinar.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Your Roadmap to Show Success\" style=\"border-radius:20px;object-fit:cover;\" srcset=\"https:\/\/www.nabshow.com\/wp-content\/uploads\/2026\/03\/feature-image_roadmap-to-success_webinar.jpg 1200w, https:\/\/www.nabshow.com\/wp-content\/uploads\/2026\/03\/feature-image_roadmap-to-success_webinar-300x157.jpg 300w, https:\/\/www.nabshow.com\/wp-content\/uploads\/2026\/03\/feature-image_roadmap-to-success_webinar-1024x536.jpg 1024w, https:\/\/www.nabshow.com\/wp-content\/uploads\/2026\/03\/feature-image_roadmap-to-success_webinar-768x402.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/a><\/figure>\n\n<h6 style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--small);\" class=\"has-link-color wp-elements-e1de9d7362d42b04f11ecb3b927a1f4a wp-block-post-title has-text-color has-black-color\"><a href=\"https:\/\/www.nabshow.com\/resources\/las-vegas\/exhibitor-resources\/webinars\/your-roadmap-to-show-success\/\" target=\"_self\" >Your Roadmap to Show Success<\/a><\/h6>\n\n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<a class=\"wp-block-read-more has-background has-blue-background-color\" href=\"https:\/\/www.nabshow.com\/resources\/las-vegas\/exhibitor-resources\/webinars\/your-roadmap-to-show-success\/\" target=\"_self\">watch now<span class=\"screen-reader-text\">: Your Roadmap to Show Success<\/span><\/a><\/div>\n\n<\/li><li class=\"wp-block-post post-17819 page type-page status-publish has-post-thumbnail hentry show-type-las-vegas show-year-66\">\n\n<div class=\"wp-block-group is-card fixer-group has-white-background-color has-background is-layout-flow wp-block-group-is-layout-flow\" style=\"border-radius:20px;padding-top:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\"><figure style=\"margin-bottom:var(--wp--preset--spacing--40);\" class=\"wp-block-post-featured-image\"><a href=\"https:\/\/www.nabshow.com\/resources\/las-vegas\/exhibitor-resources\/webinars\/marketing-your-presence-tips-to-maximize-marketing-roi\/\" target=\"_self\"  ><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.nabshow.com\/wp-content\/uploads\/2026\/03\/webinar_feature-image_marketing_evs-example.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Marketing Your Presence: Tips to Maximize Marketing ROI\" style=\"border-radius:20px;object-fit:cover;\" srcset=\"https:\/\/www.nabshow.com\/wp-content\/uploads\/2026\/03\/webinar_feature-image_marketing_evs-example.jpg 1920w, https:\/\/www.nabshow.com\/wp-content\/uploads\/2026\/03\/webinar_feature-image_marketing_evs-example-300x169.jpg 300w, https:\/\/www.nabshow.com\/wp-content\/uploads\/2026\/03\/webinar_feature-image_marketing_evs-example-1024x576.jpg 1024w, https:\/\/www.nabshow.com\/wp-content\/uploads\/2026\/03\/webinar_feature-image_marketing_evs-example-768x432.jpg 768w, https:\/\/www.nabshow.com\/wp-content\/uploads\/2026\/03\/webinar_feature-image_marketing_evs-example-1536x864.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a><\/figure>\n\n<h6 style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--small);\" class=\"has-link-color wp-elements-e1de9d7362d42b04f11ecb3b927a1f4a wp-block-post-title has-text-color has-black-color\"><a href=\"https:\/\/www.nabshow.com\/resources\/las-vegas\/exhibitor-resources\/webinars\/marketing-your-presence-tips-to-maximize-marketing-roi\/\" target=\"_self\" >Marketing Your Presence: Tips to Maximize Marketing ROI<\/a><\/h6>\n\n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<a class=\"wp-block-read-more has-background has-blue-background-color\" href=\"https:\/\/www.nabshow.com\/resources\/las-vegas\/exhibitor-resources\/webinars\/marketing-your-presence-tips-to-maximize-marketing-roi\/\" target=\"_self\">watch now<span class=\"screen-reader-text\">: Marketing Your Presence: Tips to Maximize Marketing ROI<\/span><\/a><\/div>\n\n<\/li><li class=\"wp-block-post post-17823 page type-page status-publish has-post-thumbnail hentry category-webinar show-type-las-vegas show-year-66\">\n\n<div class=\"wp-block-group is-card fixer-group has-white-background-color has-background is-layout-flow wp-block-group-is-layout-flow\" style=\"border-radius:20px;padding-top:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\"><figure style=\"margin-bottom:var(--wp--preset--spacing--40);\" class=\"wp-block-post-featured-image\"><a href=\"https:\/\/www.nabshow.com\/resources\/las-vegas\/exhibitor-resources\/webinars\/2026-nab-show-meet-the-lvcva-team\/\" target=\"_self\"  ><img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"760\" src=\"https:\/\/www.nabshow.com\/wp-content\/uploads\/2026\/03\/lvcva_team_feature-image.avif\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"2026 NAB Show: Meet the LVCVA Team!\" style=\"border-radius:20px;object-fit:cover;\" srcset=\"https:\/\/www.nabshow.com\/wp-content\/uploads\/2026\/03\/lvcva_team_feature-image.avif 1440w, https:\/\/www.nabshow.com\/wp-content\/uploads\/2026\/03\/lvcva_team_feature-image-300x158.avif 300w, https:\/\/www.nabshow.com\/wp-content\/uploads\/2026\/03\/lvcva_team_feature-image-1024x540.avif 1024w, https:\/\/www.nabshow.com\/wp-content\/uploads\/2026\/03\/lvcva_team_feature-image-768x405.avif 768w\" sizes=\"auto, (max-width: 1440px) 100vw, 1440px\" \/><\/a><\/figure>\n\n<h6 style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--small);\" class=\"has-link-color wp-elements-e1de9d7362d42b04f11ecb3b927a1f4a wp-block-post-title has-text-color has-black-color\"><a href=\"https:\/\/www.nabshow.com\/resources\/las-vegas\/exhibitor-resources\/webinars\/2026-nab-show-meet-the-lvcva-team\/\" target=\"_self\" >2026 NAB Show: Meet the LVCVA Team!<\/a><\/h6>\n\n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<a class=\"wp-block-read-more has-background has-blue-background-color\" href=\"https:\/\/www.nabshow.com\/resources\/las-vegas\/exhibitor-resources\/webinars\/2026-nab-show-meet-the-lvcva-team\/\" target=\"_self\">watch now<span class=\"screen-reader-text\">: 2026 NAB Show: Meet the LVCVA Team!<\/span><\/a><\/div>\n\n<\/li><li class=\"wp-block-post post-17826 page type-page status-publish has-post-thumbnail hentry show-type-las-vegas show-year-66\">\n\n<div class=\"wp-block-group is-card fixer-group has-white-background-color has-background is-layout-flow wp-block-group-is-layout-flow\" style=\"border-radius:20px;padding-top:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\"><figure style=\"margin-bottom:var(--wp--preset--spacing--40);\" class=\"wp-block-post-featured-image\"><a href=\"https:\/\/www.nabshow.com\/resources\/las-vegas\/exhibitor-resources\/webinars\/2026-nab-show-get-to-know-our-vendors\/\" target=\"_self\"  ><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.nabshow.com\/wp-content\/uploads\/2026\/03\/webinar_feature-image_get-to-know-our-vendors.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"2026 NAB Show: Get To Know Our Vendors!\" style=\"border-radius:20px;object-fit:cover;\" srcset=\"https:\/\/www.nabshow.com\/wp-content\/uploads\/2026\/03\/webinar_feature-image_get-to-know-our-vendors.jpg 1920w, https:\/\/www.nabshow.com\/wp-content\/uploads\/2026\/03\/webinar_feature-image_get-to-know-our-vendors-300x169.jpg 300w, https:\/\/www.nabshow.com\/wp-content\/uploads\/2026\/03\/webinar_feature-image_get-to-know-our-vendors-1024x576.jpg 1024w, https:\/\/www.nabshow.com\/wp-content\/uploads\/2026\/03\/webinar_feature-image_get-to-know-our-vendors-768x432.jpg 768w, https:\/\/www.nabshow.com\/wp-content\/uploads\/2026\/03\/webinar_feature-image_get-to-know-our-vendors-1536x864.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a><\/figure>\n\n<h6 style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--small);\" class=\"has-link-color wp-elements-e1de9d7362d42b04f11ecb3b927a1f4a wp-block-post-title has-text-color has-black-color\"><a href=\"https:\/\/www.nabshow.com\/resources\/las-vegas\/exhibitor-resources\/webinars\/2026-nab-show-get-to-know-our-vendors\/\" target=\"_self\" >2026 NAB Show: Get To Know Our Vendors!<\/a><\/h6>\n\n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<a class=\"wp-block-read-more has-background has-blue-background-color\" href=\"https:\/\/www.nabshow.com\/resources\/las-vegas\/exhibitor-resources\/webinars\/2026-nab-show-get-to-know-our-vendors\/\" target=\"_self\">watch now<span class=\"screen-reader-text\">: 2026 NAB Show: Get To Know Our Vendors!<\/span><\/a><\/div>\n\n<\/li><li class=\"wp-block-post post-17828 page type-page status-publish has-post-thumbnail hentry show-type-las-vegas show-year-66\">\n\n<div class=\"wp-block-group is-card fixer-group has-white-background-color has-background is-layout-flow wp-block-group-is-layout-flow\" style=\"border-radius:20px;padding-top:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\"><figure style=\"margin-bottom:var(--wp--preset--spacing--40);\" class=\"wp-block-post-featured-image\"><a href=\"https:\/\/www.nabshow.com\/resources\/las-vegas\/exhibitor-resources\/webinars\/making-the-most-of-your-exhibit-strategy\/\" target=\"_self\"  ><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.nabshow.com\/wp-content\/uploads\/2026\/03\/ROOROI_webinar_feature-image.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Making the Most of Your Exhibit Strategy\" style=\"border-radius:20px;object-fit:cover;\" srcset=\"https:\/\/www.nabshow.com\/wp-content\/uploads\/2026\/03\/ROOROI_webinar_feature-image.jpg 1920w, https:\/\/www.nabshow.com\/wp-content\/uploads\/2026\/03\/ROOROI_webinar_feature-image-300x169.jpg 300w, https:\/\/www.nabshow.com\/wp-content\/uploads\/2026\/03\/ROOROI_webinar_feature-image-1024x576.jpg 1024w, https:\/\/www.nabshow.com\/wp-content\/uploads\/2026\/03\/ROOROI_webinar_feature-image-768x432.jpg 768w, https:\/\/www.nabshow.com\/wp-content\/uploads\/2026\/03\/ROOROI_webinar_feature-image-1536x864.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a><\/figure>\n\n<h6 style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--small);\" class=\"has-link-color wp-elements-e1de9d7362d42b04f11ecb3b927a1f4a wp-block-post-title has-text-color has-black-color\"><a href=\"https:\/\/www.nabshow.com\/resources\/las-vegas\/exhibitor-resources\/webinars\/making-the-most-of-your-exhibit-strategy\/\" target=\"_self\" >Making the Most of Your Exhibit Strategy<\/a><\/h6>\n\n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<a class=\"wp-block-read-more has-background has-blue-background-color\" href=\"https:\/\/www.nabshow.com\/resources\/las-vegas\/exhibitor-resources\/webinars\/making-the-most-of-your-exhibit-strategy\/\" target=\"_self\">watch now<span class=\"screen-reader-text\">: Making the Most of Your Exhibit Strategy<\/span><\/a><\/div>\n\n<\/li><\/ul>\n\n\n\n\n<style>.fixer { grid-template-columns: repeat(3,minmax(0,1fr)); row-gap: 20px; }.fixer-group{display:flex;flex-direction:column;}<\/style>\n<\/div>\n<\/div>\n\n\n\n\n\n\t<\/div>\n\n<\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":21,"featured_media":17829,"parent":15341,"menu_order":3,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"show-type":[63],"show-year":[66],"class_list":["post-17828","page","type-page","status-publish","has-post-thumbnail","hentry","show-type-las-vegas","show-year-66"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Making the Most of Your Exhibit Strategy - NAB Show<\/title>\n<meta name=\"description\" content=\"Our recent ROO + ROI webinar highlighted why exhibitors should track both immediate returns and broader outcomes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nabshow.com\/resources\/las-vegas\/exhibitor-resources\/webinars\/making-the-most-of-your-exhibit-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Making the Most of Your Exhibit Strategy - NAB Show\" \/>\n<meta property=\"og:description\" content=\"Our recent ROO + ROI webinar highlighted why exhibitors should track both immediate returns and broader outcomes.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.nabshow.com\/resources\/las-vegas\/exhibitor-resources\/webinars\/making-the-most-of-your-exhibit-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"NAB Show\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-24T19:57:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.nabshow.com\/wp-content\/uploads\/2026\/03\/ROOROI_webinar_feature-image.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.nabshow.com\\\/resources\\\/las-vegas\\\/exhibitor-resources\\\/webinars\\\/making-the-most-of-your-exhibit-strategy\\\/\",\"url\":\"https:\\\/\\\/www.nabshow.com\\\/resources\\\/las-vegas\\\/exhibitor-resources\\\/webinars\\\/making-the-most-of-your-exhibit-strategy\\\/\",\"name\":\"Making the Most of Your Exhibit Strategy - NAB Show\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.nabshow.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.nabshow.com\\\/resources\\\/las-vegas\\\/exhibitor-resources\\\/webinars\\\/making-the-most-of-your-exhibit-strategy\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.nabshow.com\\\/resources\\\/las-vegas\\\/exhibitor-resources\\\/webinars\\\/making-the-most-of-your-exhibit-strategy\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.nabshow.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/ROOROI_webinar_feature-image.jpg\",\"datePublished\":\"2025-11-21T00:06:00+00:00\",\"dateModified\":\"2026-03-24T19:57:29+00:00\",\"description\":\"Our recent ROO + ROI webinar highlighted why exhibitors should track both immediate returns and broader outcomes.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.nabshow.com\\\/resources\\\/las-vegas\\\/exhibitor-resources\\\/webinars\\\/making-the-most-of-your-exhibit-strategy\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.nabshow.com\\\/resources\\\/las-vegas\\\/exhibitor-resources\\\/webinars\\\/making-the-most-of-your-exhibit-strategy\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.nabshow.com\\\/resources\\\/las-vegas\\\/exhibitor-resources\\\/webinars\\\/making-the-most-of-your-exhibit-strategy\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.nabshow.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/ROOROI_webinar_feature-image.jpg\",\"contentUrl\":\"https:\\\/\\\/www.nabshow.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/ROOROI_webinar_feature-image.jpg\",\"width\":1920,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.nabshow.com\\\/resources\\\/las-vegas\\\/exhibitor-resources\\\/webinars\\\/making-the-most-of-your-exhibit-strategy\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.nabshow.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Resources\",\"item\":\"https:\\\/\\\/www.nabshow.com\\\/resources\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Las Vegas\",\"item\":\"https:\\\/\\\/www.nabshow.com\\\/resources\\\/las-vegas\\\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Exhibitor Resources\",\"item\":\"https:\\\/\\\/www.nabshow.com\\\/resources\\\/las-vegas\\\/exhibitor-resources\\\/\"},{\"@type\":\"ListItem\",\"position\":5,\"name\":\"Webinars\",\"item\":\"https:\\\/\\\/www.nabshow.com\\\/resources\\\/las-vegas\\\/exhibitor-resources\\\/webinars\\\/\"},{\"@type\":\"ListItem\",\"position\":6,\"name\":\"Making the Most of Your Exhibit Strategy\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.nabshow.com\\\/#website\",\"url\":\"https:\\\/\\\/www.nabshow.com\\\/\",\"name\":\"NAB Show\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.nabshow.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Making the Most of Your Exhibit Strategy - NAB Show","description":"Our recent ROO + ROI webinar highlighted why exhibitors should track both immediate returns and broader outcomes.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.nabshow.com\/resources\/las-vegas\/exhibitor-resources\/webinars\/making-the-most-of-your-exhibit-strategy\/","og_locale":"en_US","og_type":"article","og_title":"Making the Most of Your Exhibit Strategy - NAB Show","og_description":"Our recent ROO + ROI webinar highlighted why exhibitors should track both immediate returns and broader outcomes.","og_url":"https:\/\/www.nabshow.com\/resources\/las-vegas\/exhibitor-resources\/webinars\/making-the-most-of-your-exhibit-strategy\/","og_site_name":"NAB Show","article_modified_time":"2026-03-24T19:57:29+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/www.nabshow.com\/wp-content\/uploads\/2026\/03\/ROOROI_webinar_feature-image.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.nabshow.com\/resources\/las-vegas\/exhibitor-resources\/webinars\/making-the-most-of-your-exhibit-strategy\/","url":"https:\/\/www.nabshow.com\/resources\/las-vegas\/exhibitor-resources\/webinars\/making-the-most-of-your-exhibit-strategy\/","name":"Making the Most of Your Exhibit Strategy - NAB Show","isPartOf":{"@id":"https:\/\/www.nabshow.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.nabshow.com\/resources\/las-vegas\/exhibitor-resources\/webinars\/making-the-most-of-your-exhibit-strategy\/#primaryimage"},"image":{"@id":"https:\/\/www.nabshow.com\/resources\/las-vegas\/exhibitor-resources\/webinars\/making-the-most-of-your-exhibit-strategy\/#primaryimage"},"thumbnailUrl":"https:\/\/www.nabshow.com\/wp-content\/uploads\/2026\/03\/ROOROI_webinar_feature-image.jpg","datePublished":"2025-11-21T00:06:00+00:00","dateModified":"2026-03-24T19:57:29+00:00","description":"Our recent ROO + ROI webinar highlighted why exhibitors should track both immediate returns and broader outcomes.","breadcrumb":{"@id":"https:\/\/www.nabshow.com\/resources\/las-vegas\/exhibitor-resources\/webinars\/making-the-most-of-your-exhibit-strategy\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.nabshow.com\/resources\/las-vegas\/exhibitor-resources\/webinars\/making-the-most-of-your-exhibit-strategy\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.nabshow.com\/resources\/las-vegas\/exhibitor-resources\/webinars\/making-the-most-of-your-exhibit-strategy\/#primaryimage","url":"https:\/\/www.nabshow.com\/wp-content\/uploads\/2026\/03\/ROOROI_webinar_feature-image.jpg","contentUrl":"https:\/\/www.nabshow.com\/wp-content\/uploads\/2026\/03\/ROOROI_webinar_feature-image.jpg","width":1920,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/www.nabshow.com\/resources\/las-vegas\/exhibitor-resources\/webinars\/making-the-most-of-your-exhibit-strategy\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.nabshow.com\/"},{"@type":"ListItem","position":2,"name":"Resources","item":"https:\/\/www.nabshow.com\/resources\/"},{"@type":"ListItem","position":3,"name":"Las Vegas","item":"https:\/\/www.nabshow.com\/resources\/las-vegas\/"},{"@type":"ListItem","position":4,"name":"Exhibitor Resources","item":"https:\/\/www.nabshow.com\/resources\/las-vegas\/exhibitor-resources\/"},{"@type":"ListItem","position":5,"name":"Webinars","item":"https:\/\/www.nabshow.com\/resources\/las-vegas\/exhibitor-resources\/webinars\/"},{"@type":"ListItem","position":6,"name":"Making the Most of Your Exhibit Strategy"}]},{"@type":"WebSite","@id":"https:\/\/www.nabshow.com\/#website","url":"https:\/\/www.nabshow.com\/","name":"NAB Show","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.nabshow.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/www.nabshow.com\/wp-json\/wp\/v2\/pages\/17828","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nabshow.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.nabshow.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.nabshow.com\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nabshow.com\/wp-json\/wp\/v2\/comments?post=17828"}],"version-history":[{"count":0,"href":"https:\/\/www.nabshow.com\/wp-json\/wp\/v2\/pages\/17828\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/www.nabshow.com\/wp-json\/wp\/v2\/pages\/15341"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nabshow.com\/wp-json\/wp\/v2\/media\/17829"}],"wp:attachment":[{"href":"https:\/\/www.nabshow.com\/wp-json\/wp\/v2\/media?parent=17828"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nabshow.com\/wp-json\/wp\/v2\/categories?post=17828"},{"taxonomy":"show-type","embeddable":true,"href":"https:\/\/www.nabshow.com\/wp-json\/wp\/v2\/show-type?post=17828"},{"taxonomy":"show-year","embeddable":true,"href":"https:\/\/www.nabshow.com\/wp-json\/wp\/v2\/show-year?post=17828"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}