{"id":18073,"date":"2026-03-12T10:05:04","date_gmt":"2026-03-12T15:05:04","guid":{"rendered":"https:\/\/www.nabshow.com\/session\/nba-league-pass-d2c-fan-engagement-the-future-with-ai\/"},"modified":"2026-04-27T08:18:18","modified_gmt":"2026-04-27T13:18:18","slug":"nba-league-pass-d2c-fan-engagement-the-future-with-ai","status":"publish","type":"session","link":"https:\/\/www.nabshow.com\/session\/nba-league-pass-d2c-fan-engagement-the-future-with-ai\/","title":{"rendered":"NBA League Pass: D2C Fan Engagement &amp; The Future with AI"},"content":{"rendered":"<p>NBA League Pass is a world-renowned case study of a sports league successfully going D2C and scaling globally. 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