{"id":18110,"date":"2026-03-12T13:05:18","date_gmt":"2026-03-12T18:05:18","guid":{"rendered":"https:\/\/www.nabshow.com\/session\/sovereign-ai-public-trust-and-the-future-of-european-media\/"},"modified":"2026-04-27T08:18:16","modified_gmt":"2026-04-27T13:18:16","slug":"sovereign-ai-public-trust-and-the-future-of-media","status":"publish","type":"session","link":"https:\/\/www.nabshow.com\/session\/sovereign-ai-public-trust-and-the-future-of-media\/","title":{"rendered":"Sovereign AI, Public Trust, and the Future of Media"},"content":{"rendered":"<p>As public service media organizations navigate rapid technological change, sovereignty, trust and governance have become as critical as performance and scale. In this fireside chat, <strong>Dell<\/strong> hosts leaders from <strong>NVIDIA<\/strong> and the <strong>European Broadcasting Union (EBU)<\/strong> to explore how AI sovereignty is shaping the future of European media.<\/p>\n<p>The discussion will examine how locally governed infrastructure that is aligned with European data protection, privacy rules and values will enable public broadcasters to innovate while preserving cultural identity and public trust. Panelists will share perspectives on interoperable media workflows and the use of AI, including foundation models and large language models trained on local data, and AI agents to deliver transparent and accountable media services.<\/p>\n<p>Together, the speakers will highlight how cross\u2011industry collaboration and workforce development are building a resilient, AI\u2011ready media ecosystem designed to serve the public interest across Europe..<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false},"categories":[],"show-type":[],"show-year":[],"track":[115],"level":[79],"session_tag":[84,96,82],"class_list":["post-18110","session","type-session","status-publish","hentry"],"acf":{"friendlyid":"SESS-314","friendlyidraw":"314","sessionid":"489f7b50-b672-4594-a1ac-843551085d2b","sessiontitle":"Sovereign AI, Public Trust, and the Future of Media","starttime":"April, 20 2026 16:00:00","endtime":"April, 20 2026 17:00:00","room":{"id":"d3b45f54-d88b-4927-997e-45a6e3053674","name":"N141: Main Stage"},"conferenceid":"K. Thesing (Dell)","track":{"id":"ed61f43f-f49c-4650-b274-d68aceb2084a","name":"Main Stage"},"level":{"id":"69e954fa-a685-40a8-8234-b7ea4fb04075","name":"Show Floor"},"tags":[{"id":"03e156db-a54f-4318-903f-fd53e4fda390","name":"AI"},{"id":"bce51969-e454-46bf-80b7-7c9d4a5b2688","name":"Journalism, News and TV"},{"id":"dbc93dc1-9a31-4136-a782-a8f897acef9a","name":"Sports"}],"description":"<p>As public service media organizations navigate rapid technological change, sovereignty, trust and governance have become as critical as performance and scale. In this fireside chat, <strong>Dell<\/strong> hosts leaders from <strong>NVIDIA<\/strong> and the <strong>European Broadcasting Union (EBU)<\/strong> to explore how AI sovereignty is shaping the future of European media.<\/p>\n<p>The discussion will examine how locally governed infrastructure that is aligned with European data protection, privacy rules and values will enable public broadcasters to innovate while preserving cultural identity and public trust. Panelists will share perspectives on interoperable media workflows and the use of AI, including foundation models and large language models trained on local data, and AI agents to deliver transparent and accountable media services.<\/p>\n<p>Together, the speakers will highlight how cross\u2011industry collaboration and workforce development are building a resilient, AI\u2011ready media ecosystem designed to serve the public interest across Europe..<\/p>"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sovereign AI, Public Trust, and the Future of Media - NAB Show<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nabshow.com\/session\/sovereign-ai-public-trust-and-the-future-of-media\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sovereign AI, Public Trust, and the Future of Media - 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