{"id":18591,"date":"2026-03-22T19:56:15","date_gmt":"2026-03-23T00:56:15","guid":{"rendered":"https:\/\/www.nabshow.com\/session\/streaming-the-world-cup-at-scale-delivering-the-worlds-biggest-event-for-a-massive-audience\/"},"modified":"2026-04-27T08:13:17","modified_gmt":"2026-04-27T13:13:17","slug":"streaming-the-world-cup-at-scale-delivering-the-worlds-biggest-event-for-a-massive-audience","status":"publish","type":"session","link":"https:\/\/www.nabshow.com\/session\/streaming-the-world-cup-at-scale-delivering-the-worlds-biggest-event-for-a-massive-audience\/","title":{"rendered":"Streaming the World Cup at Scale: Delivering the World\u2019s Biggest Event for a Massive Audience"},"content":{"rendered":"<p>The FIFA World Cup is one of the most demanding events in global media and sports broadcasting. With millions of viewers tuning in simultaneously across connected TVs, mobile devices, and digital platforms, delivering the tournament at broadcast-quality scale presents extraordinary technical and operational challenges.<\/p>\n<p>From ultra-high-definition streaming and low-latency delivery to real-time audience engagement features, media companies must operate platforms capable of handling massive traffic spikes while maintaining reliability, performance, and seamless user experiences.<\/p>\n<p>In this session, experts from Globant, TelevisaUnivision and FOX will explore how modern streaming architectures and platform strategies are enabling broadcasters to deliver global sporting events at unprecedented scale. The conversation will focus on the technical and operational considerations behind delivering the World Cup to massive audiences, including platform scalability, HD streaming capabilities, resilience during peak demand, and the evolution of digital fan experiences.<\/p>\n<p>Attendees will gain insight into how large-scale streaming infrastructures are being designed to support some of the most watched events in the world while meeting the growing expectations of today\u2019s global audiences.<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false},"categories":[],"show-type":[],"show-year":[],"track":[92],"level":[79],"session_tag":[84,82,85],"class_list":["post-18591","session","type-session","status-publish","hentry"],"acf":{"friendlyid":"SESS-1029","friendlyidraw":"1029","sessionid":"33e163ae-4d20-42cf-adc1-c62c0b264b1e","sessiontitle":"Streaming the World Cup at Scale: Delivering the World\u2019s Biggest Event for a Massive Audience","starttime":"April, 20 2026 10:30:00","endtime":"April, 20 2026 11:00:00","room":{"id":"302569c2-d70f-4aae-964d-f38a1af3350e","name":"W1566: Media and Entertainment Theater"},"conferenceid":"GBT1","track":{"id":"37271791-f161-4081-a199-c9c4fdb93142","name":"Media and Entertainment Theater"},"level":{"id":"69e954fa-a685-40a8-8234-b7ea4fb04075","name":"Show Floor"},"tags":[{"id":"03e156db-a54f-4318-903f-fd53e4fda390","name":"AI"},{"id":"dbc93dc1-9a31-4136-a782-a8f897acef9a","name":"Sports"},{"id":"6c7e3e01-7820-45d3-adb0-aa98e3929045","name":"Streaming"}],"description":"<p>The FIFA World Cup is one of the most demanding events in global media and sports broadcasting. With millions of viewers tuning in simultaneously across connected TVs, mobile devices, and digital platforms, delivering the tournament at broadcast-quality scale presents extraordinary technical and operational challenges.<\/p>\n<p>From ultra-high-definition streaming and low-latency delivery to real-time audience engagement features, media companies must operate platforms capable of handling massive traffic spikes while maintaining reliability, performance, and seamless user experiences.<\/p>\n<p>In this session, experts from Globant, TelevisaUnivision and FOX will explore how modern streaming architectures and platform strategies are enabling broadcasters to deliver global sporting events at unprecedented scale. The conversation will focus on the technical and operational considerations behind delivering the World Cup to massive audiences, including platform scalability, HD streaming capabilities, resilience during peak demand, and the evolution of digital fan experiences.<\/p>\n<p>Attendees will gain insight into how large-scale streaming infrastructures are being designed to support some of the most watched events in the world while meeting the growing expectations of today\u2019s global audiences.<\/p>"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Streaming the World Cup at Scale: Delivering the World\u2019s Biggest Event for a Massive Audience - NAB Show<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nabshow.com\/session\/streaming-the-world-cup-at-scale-delivering-the-worlds-biggest-event-for-a-massive-audience\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Streaming the World Cup at Scale: Delivering the World\u2019s Biggest Event for a Massive Audience - NAB Show\" \/>\n<meta property=\"og:description\" content=\"The FIFA World Cup is one of the most demanding events in global media and sports broadcasting. With millions of\u2026\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.nabshow.com\/session\/streaming-the-world-cup-at-scale-delivering-the-worlds-biggest-event-for-a-massive-audience\/\" \/>\n<meta property=\"og:site_name\" content=\"NAB Show\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-27T13:13:17+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.nabshow.com\\\/session\\\/streaming-the-world-cup-at-scale-delivering-the-worlds-biggest-event-for-a-massive-audience\\\/\",\"url\":\"https:\\\/\\\/www.nabshow.com\\\/session\\\/streaming-the-world-cup-at-scale-delivering-the-worlds-biggest-event-for-a-massive-audience\\\/\",\"name\":\"Streaming the World Cup at Scale: Delivering the World\u2019s Biggest Event for a Massive Audience - NAB Show\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.nabshow.com\\\/#website\"},\"datePublished\":\"2026-03-23T00:56:15+00:00\",\"dateModified\":\"2026-04-27T13:13:17+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.nabshow.com\\\/session\\\/streaming-the-world-cup-at-scale-delivering-the-worlds-biggest-event-for-a-massive-audience\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.nabshow.com\\\/session\\\/streaming-the-world-cup-at-scale-delivering-the-worlds-biggest-event-for-a-massive-audience\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.nabshow.com\\\/session\\\/streaming-the-world-cup-at-scale-delivering-the-worlds-biggest-event-for-a-massive-audience\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.nabshow.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Sessions\",\"item\":\"https:\\\/\\\/www.nabshow.com\\\/session\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Streaming the World Cup at Scale: Delivering the World\u2019s Biggest Event for a Massive Audience\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.nabshow.com\\\/#website\",\"url\":\"https:\\\/\\\/www.nabshow.com\\\/\",\"name\":\"NAB Show\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.nabshow.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Streaming the World Cup at Scale: Delivering the World\u2019s Biggest Event for a Massive Audience - NAB Show","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.nabshow.com\/session\/streaming-the-world-cup-at-scale-delivering-the-worlds-biggest-event-for-a-massive-audience\/","og_locale":"en_US","og_type":"article","og_title":"Streaming the World Cup at Scale: Delivering the World\u2019s Biggest Event for a Massive Audience - NAB Show","og_description":"The FIFA World Cup is one of the most demanding events in global media and sports broadcasting. With millions of\u2026","og_url":"https:\/\/www.nabshow.com\/session\/streaming-the-world-cup-at-scale-delivering-the-worlds-biggest-event-for-a-massive-audience\/","og_site_name":"NAB Show","article_modified_time":"2026-04-27T13:13:17+00:00","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.nabshow.com\/session\/streaming-the-world-cup-at-scale-delivering-the-worlds-biggest-event-for-a-massive-audience\/","url":"https:\/\/www.nabshow.com\/session\/streaming-the-world-cup-at-scale-delivering-the-worlds-biggest-event-for-a-massive-audience\/","name":"Streaming the World Cup at Scale: Delivering the World\u2019s Biggest Event for a Massive Audience - NAB Show","isPartOf":{"@id":"https:\/\/www.nabshow.com\/#website"},"datePublished":"2026-03-23T00:56:15+00:00","dateModified":"2026-04-27T13:13:17+00:00","breadcrumb":{"@id":"https:\/\/www.nabshow.com\/session\/streaming-the-world-cup-at-scale-delivering-the-worlds-biggest-event-for-a-massive-audience\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.nabshow.com\/session\/streaming-the-world-cup-at-scale-delivering-the-worlds-biggest-event-for-a-massive-audience\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.nabshow.com\/session\/streaming-the-world-cup-at-scale-delivering-the-worlds-biggest-event-for-a-massive-audience\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.nabshow.com\/"},{"@type":"ListItem","position":2,"name":"Sessions","item":"https:\/\/www.nabshow.com\/session\/"},{"@type":"ListItem","position":3,"name":"Streaming the World Cup at Scale: Delivering the World\u2019s Biggest Event for a Massive Audience"}]},{"@type":"WebSite","@id":"https:\/\/www.nabshow.com\/#website","url":"https:\/\/www.nabshow.com\/","name":"NAB Show","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.nabshow.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/www.nabshow.com\/wp-json\/wp\/v2\/session\/18591","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nabshow.com\/wp-json\/wp\/v2\/session"}],"about":[{"href":"https:\/\/www.nabshow.com\/wp-json\/wp\/v2\/types\/session"}],"wp:attachment":[{"href":"https:\/\/www.nabshow.com\/wp-json\/wp\/v2\/media?parent=18591"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nabshow.com\/wp-json\/wp\/v2\/categories?post=18591"},{"taxonomy":"show-type","embeddable":true,"href":"https:\/\/www.nabshow.com\/wp-json\/wp\/v2\/show-type?post=18591"},{"taxonomy":"show-year","embeddable":true,"href":"https:\/\/www.nabshow.com\/wp-json\/wp\/v2\/show-year?post=18591"},{"taxonomy":"track","embeddable":true,"href":"https:\/\/www.nabshow.com\/wp-json\/wp\/v2\/track?post=18591"},{"taxonomy":"level","embeddable":true,"href":"https:\/\/www.nabshow.com\/wp-json\/wp\/v2\/level?post=18591"},{"taxonomy":"session_tag","embeddable":true,"href":"https:\/\/www.nabshow.com\/wp-json\/wp\/v2\/session_tag?post=18591"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}