{"id":18765,"date":"2026-03-24T13:36:16","date_gmt":"2026-03-24T18:36:16","guid":{"rendered":"https:\/\/www.nabshow.com\/session\/ai-as-creator-who-owns-the-future-of-hollywood\/"},"modified":"2026-04-23T14:37:11","modified_gmt":"2026-04-23T19:37:11","slug":"ai-as-creator-who-owns-the-future-of-hollywood","status":"publish","type":"session","link":"https:\/\/www.nabshow.com\/session\/ai-as-creator-who-owns-the-future-of-hollywood\/","title":{"rendered":"AI as Creator: Who Owns the Future of Hollywood?"},"content":{"rendered":"<p>AI is no longer a theoretical disruptor \u2014 it is becoming embedded in ideation, creation, development, production and post. But beyond efficiency gains and workflow tools lies a deeper question: how does AI expand storytelling itself?<\/p>\n<p>The Ankler\u2019s Reel AI columnist Erik Barmack convenes leaders from top AI studios to explore how emerging technologies are reshaping collaboration between artists and machines, how ideas move from concept to screen, and how IP frameworks may evolve in response. As experimentation accelerates, what guardrails are needed to protect creative integrity \u2014 and who gets to decide?<\/p>\n<p>This conversation examines whether AI will function as a shortcut, a creative partner, or something entirely new \u2014 and what that means for the future of Hollywood.<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false},"categories":[],"show-type":[],"show-year":[],"track":[92],"level":[79],"session_tag":[84,81,97],"class_list":["post-18765","session","type-session","status-publish","hentry"],"acf":{"friendlyid":"SESS-619","friendlyidraw":"619","sessionid":"0f13b142-f080-4390-b738-8b431ec0908a","sessiontitle":"AI as Creator: Who Owns the Future of Hollywood?","starttime":"April, 19 2026 10:30:00","endtime":"April, 19 2026 11:15:00","room":{"id":"302569c2-d70f-4aae-964d-f38a1af3350e","name":"W1566: Media and Entertainment Theater"},"conferenceid":"T.Jin","track":{"id":"37271791-f161-4081-a199-c9c4fdb93142","name":"Media and Entertainment Theater"},"level":{"id":"69e954fa-a685-40a8-8234-b7ea4fb04075","name":"Show Floor"},"tags":[{"id":"03e156db-a54f-4318-903f-fd53e4fda390","name":"AI"},{"id":"f99bcc04-d35c-4b91-a49b-8b14c37e9780","name":"Business Strategy and Research"},{"id":"de1a0d72-79ee-4f5b-a57b-a48591f2334c","name":"Production and Post"}],"description":"<p>AI is no longer a theoretical disruptor \u2014 it is becoming embedded in ideation, creation, development, production and post. But beyond efficiency gains and workflow tools lies a deeper question: how does AI expand storytelling itself?<\/p>\n<p>The Ankler\u2019s Reel AI columnist Erik Barmack convenes leaders from top AI studios to explore how emerging technologies are reshaping collaboration between artists and machines, how ideas move from concept to screen, and how IP frameworks may evolve in response. As experimentation accelerates, what guardrails are needed to protect creative integrity \u2014 and who gets to decide?<\/p>\n<p>This conversation examines whether AI will function as a shortcut, a creative partner, or something entirely new \u2014 and what that means for the future of Hollywood.<\/p>"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AI as Creator: Who Owns the Future of Hollywood? - NAB Show<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nabshow.com\/session\/ai-as-creator-who-owns-the-future-of-hollywood\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AI as Creator: Who Owns the Future of Hollywood? - NAB Show\" \/>\n<meta property=\"og:description\" content=\"AI is no longer a theoretical disruptor \u2014 it is becoming embedded in ideation, creation, development, production and post. But\u2026\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.nabshow.com\/session\/ai-as-creator-who-owns-the-future-of-hollywood\/\" \/>\n<meta property=\"og:site_name\" content=\"NAB Show\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-23T19:37:11+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.nabshow.com\\\/session\\\/ai-as-creator-who-owns-the-future-of-hollywood\\\/\",\"url\":\"https:\\\/\\\/www.nabshow.com\\\/session\\\/ai-as-creator-who-owns-the-future-of-hollywood\\\/\",\"name\":\"AI as Creator: Who Owns the Future of Hollywood? - NAB Show\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.nabshow.com\\\/#website\"},\"datePublished\":\"2026-03-24T18:36:16+00:00\",\"dateModified\":\"2026-04-23T19:37:11+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.nabshow.com\\\/session\\\/ai-as-creator-who-owns-the-future-of-hollywood\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.nabshow.com\\\/session\\\/ai-as-creator-who-owns-the-future-of-hollywood\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.nabshow.com\\\/session\\\/ai-as-creator-who-owns-the-future-of-hollywood\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.nabshow.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Sessions\",\"item\":\"https:\\\/\\\/www.nabshow.com\\\/session\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"AI as Creator: Who Owns the Future of Hollywood?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.nabshow.com\\\/#website\",\"url\":\"https:\\\/\\\/www.nabshow.com\\\/\",\"name\":\"NAB Show\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.nabshow.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"AI as Creator: Who Owns the Future of Hollywood? - NAB Show","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.nabshow.com\/session\/ai-as-creator-who-owns-the-future-of-hollywood\/","og_locale":"en_US","og_type":"article","og_title":"AI as Creator: Who Owns the Future of Hollywood? - NAB Show","og_description":"AI is no longer a theoretical disruptor \u2014 it is becoming embedded in ideation, creation, development, production and post. But\u2026","og_url":"https:\/\/www.nabshow.com\/session\/ai-as-creator-who-owns-the-future-of-hollywood\/","og_site_name":"NAB Show","article_modified_time":"2026-04-23T19:37:11+00:00","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.nabshow.com\/session\/ai-as-creator-who-owns-the-future-of-hollywood\/","url":"https:\/\/www.nabshow.com\/session\/ai-as-creator-who-owns-the-future-of-hollywood\/","name":"AI as Creator: Who Owns the Future of Hollywood? - NAB Show","isPartOf":{"@id":"https:\/\/www.nabshow.com\/#website"},"datePublished":"2026-03-24T18:36:16+00:00","dateModified":"2026-04-23T19:37:11+00:00","breadcrumb":{"@id":"https:\/\/www.nabshow.com\/session\/ai-as-creator-who-owns-the-future-of-hollywood\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.nabshow.com\/session\/ai-as-creator-who-owns-the-future-of-hollywood\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.nabshow.com\/session\/ai-as-creator-who-owns-the-future-of-hollywood\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.nabshow.com\/"},{"@type":"ListItem","position":2,"name":"Sessions","item":"https:\/\/www.nabshow.com\/session\/"},{"@type":"ListItem","position":3,"name":"AI as Creator: Who Owns the Future of Hollywood?"}]},{"@type":"WebSite","@id":"https:\/\/www.nabshow.com\/#website","url":"https:\/\/www.nabshow.com\/","name":"NAB Show","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.nabshow.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/www.nabshow.com\/wp-json\/wp\/v2\/session\/18765","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nabshow.com\/wp-json\/wp\/v2\/session"}],"about":[{"href":"https:\/\/www.nabshow.com\/wp-json\/wp\/v2\/types\/session"}],"wp:attachment":[{"href":"https:\/\/www.nabshow.com\/wp-json\/wp\/v2\/media?parent=18765"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nabshow.com\/wp-json\/wp\/v2\/categories?post=18765"},{"taxonomy":"show-type","embeddable":true,"href":"https:\/\/www.nabshow.com\/wp-json\/wp\/v2\/show-type?post=18765"},{"taxonomy":"show-year","embeddable":true,"href":"https:\/\/www.nabshow.com\/wp-json\/wp\/v2\/show-year?post=18765"},{"taxonomy":"track","embeddable":true,"href":"https:\/\/www.nabshow.com\/wp-json\/wp\/v2\/track?post=18765"},{"taxonomy":"level","embeddable":true,"href":"https:\/\/www.nabshow.com\/wp-json\/wp\/v2\/level?post=18765"},{"taxonomy":"session_tag","embeddable":true,"href":"https:\/\/www.nabshow.com\/wp-json\/wp\/v2\/session_tag?post=18765"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}