{"id":18766,"date":"2026-03-24T13:46:14","date_gmt":"2026-03-24T18:46:14","guid":{"rendered":"https:\/\/www.nabshow.com\/session\/betting-on-story-the-rise-of-prediction-markets-in-entertainment\/"},"modified":"2026-04-23T14:37:12","modified_gmt":"2026-04-23T19:37:12","slug":"trading-on-story-prediction-markets-platforms-and-the-power-of-fandom","status":"publish","type":"session","link":"https:\/\/www.nabshow.com\/session\/trading-on-story-prediction-markets-platforms-and-the-power-of-fandom\/","title":{"rendered":"Trading on Story: Prediction Markets, Platforms and the Power of Fandom"},"content":{"rendered":"<p>As audiences seek deeper participation in the stories they consume, prediction markets and interactive platforms are introducing new ways to engage with entertainment. From wagering on outcomes to real-time community forecasting and fan-driven signal, these systems blur the line between passive viewing and active participation \u2014 turning fandom into a dynamic, data-rich layer of the storytelling ecosystem.<\/p>\n<p>Kalshi&#8217;s Will Brackett, Versant&#8217;s Will McIntosh and MoviePass&#8217; Stacy Spikes explore how these platforms are reshaping audience behavior, extending the life cycle of content and creating new feedback loops between creators and fans. The conversation will also examine regulatory questions at play, and what this convergence of prediction, participation and platform power could mean for the future of storytelling.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false},"categories":[],"show-type":[],"show-year":[],"track":[92],"level":[79],"session_tag":[80,81,88],"class_list":["post-18766","session","type-session","status-publish","hentry"],"acf":{"friendlyid":"SESS-618","friendlyidraw":"618","sessionid":"95f508b3-fc51-4802-8360-88efdf620d48","sessiontitle":"Trading on Story: Prediction Markets, Platforms and the Power of Fandom","starttime":"April, 19 2026 11:30:00","endtime":"April, 19 2026 12:15:00","room":{"id":"302569c2-d70f-4aae-964d-f38a1af3350e","name":"W1566: Media and Entertainment Theater"},"conferenceid":"T.Jin","track":{"id":"37271791-f161-4081-a199-c9c4fdb93142","name":"Media and Entertainment Theater"},"level":{"id":"69e954fa-a685-40a8-8234-b7ea4fb04075","name":"Show Floor"},"tags":[{"id":"a755d56c-dff0-4f9c-a000-538f15f46620","name":"Audience Measurement, Data and Analytics"},{"id":"f99bcc04-d35c-4b91-a49b-8b14c37e9780","name":"Business Strategy and Research"},{"id":"591d9179-6fc6-4cb8-a8c0-d7b05548391b","name":"Creator Economy"}],"description":"<p>As audiences seek deeper participation in the stories they consume, prediction markets and interactive platforms are introducing new ways to engage with entertainment. From wagering on outcomes to real-time community forecasting and fan-driven signal, these systems blur the line between passive viewing and active participation \u2014 turning fandom into a dynamic, data-rich layer of the storytelling ecosystem.<\/p>\n<p>Kalshi's Will Brackett, Versant's Will McIntosh and MoviePass' Stacy Spikes explore how these platforms are reshaping audience behavior, extending the life cycle of content and creating new feedback loops between creators and fans. The conversation will also examine regulatory questions at play, and what this convergence of prediction, participation and platform power could mean for the future of storytelling.<\/p>\n<p>\u00a0<\/p>"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Trading on Story: Prediction Markets, Platforms and the Power of Fandom - NAB Show<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nabshow.com\/session\/trading-on-story-prediction-markets-platforms-and-the-power-of-fandom\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Trading on Story: Prediction Markets, Platforms and the Power of Fandom - NAB Show\" \/>\n<meta property=\"og:description\" content=\"As audiences seek deeper participation in the stories they consume, prediction markets and interactive platforms are introducing new ways to\u2026\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.nabshow.com\/session\/trading-on-story-prediction-markets-platforms-and-the-power-of-fandom\/\" \/>\n<meta property=\"og:site_name\" content=\"NAB Show\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-23T19:37:12+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.nabshow.com\\\/session\\\/trading-on-story-prediction-markets-platforms-and-the-power-of-fandom\\\/\",\"url\":\"https:\\\/\\\/www.nabshow.com\\\/session\\\/trading-on-story-prediction-markets-platforms-and-the-power-of-fandom\\\/\",\"name\":\"Trading on Story: Prediction Markets, Platforms and the Power of Fandom - NAB Show\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.nabshow.com\\\/#website\"},\"datePublished\":\"2026-03-24T18:46:14+00:00\",\"dateModified\":\"2026-04-23T19:37:12+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.nabshow.com\\\/session\\\/trading-on-story-prediction-markets-platforms-and-the-power-of-fandom\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.nabshow.com\\\/session\\\/trading-on-story-prediction-markets-platforms-and-the-power-of-fandom\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.nabshow.com\\\/session\\\/trading-on-story-prediction-markets-platforms-and-the-power-of-fandom\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.nabshow.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Sessions\",\"item\":\"https:\\\/\\\/www.nabshow.com\\\/session\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Trading on Story: Prediction Markets, Platforms and the Power of Fandom\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.nabshow.com\\\/#website\",\"url\":\"https:\\\/\\\/www.nabshow.com\\\/\",\"name\":\"NAB Show\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.nabshow.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Trading on Story: Prediction Markets, Platforms and the Power of Fandom - NAB Show","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.nabshow.com\/session\/trading-on-story-prediction-markets-platforms-and-the-power-of-fandom\/","og_locale":"en_US","og_type":"article","og_title":"Trading on Story: Prediction Markets, Platforms and the Power of Fandom - NAB Show","og_description":"As audiences seek deeper participation in the stories they consume, prediction markets and interactive platforms are introducing new ways to\u2026","og_url":"https:\/\/www.nabshow.com\/session\/trading-on-story-prediction-markets-platforms-and-the-power-of-fandom\/","og_site_name":"NAB Show","article_modified_time":"2026-04-23T19:37:12+00:00","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.nabshow.com\/session\/trading-on-story-prediction-markets-platforms-and-the-power-of-fandom\/","url":"https:\/\/www.nabshow.com\/session\/trading-on-story-prediction-markets-platforms-and-the-power-of-fandom\/","name":"Trading on Story: Prediction Markets, Platforms and the Power of Fandom - NAB Show","isPartOf":{"@id":"https:\/\/www.nabshow.com\/#website"},"datePublished":"2026-03-24T18:46:14+00:00","dateModified":"2026-04-23T19:37:12+00:00","breadcrumb":{"@id":"https:\/\/www.nabshow.com\/session\/trading-on-story-prediction-markets-platforms-and-the-power-of-fandom\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.nabshow.com\/session\/trading-on-story-prediction-markets-platforms-and-the-power-of-fandom\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.nabshow.com\/session\/trading-on-story-prediction-markets-platforms-and-the-power-of-fandom\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.nabshow.com\/"},{"@type":"ListItem","position":2,"name":"Sessions","item":"https:\/\/www.nabshow.com\/session\/"},{"@type":"ListItem","position":3,"name":"Trading on Story: Prediction Markets, Platforms and the Power of Fandom"}]},{"@type":"WebSite","@id":"https:\/\/www.nabshow.com\/#website","url":"https:\/\/www.nabshow.com\/","name":"NAB Show","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.nabshow.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/www.nabshow.com\/wp-json\/wp\/v2\/session\/18766","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nabshow.com\/wp-json\/wp\/v2\/session"}],"about":[{"href":"https:\/\/www.nabshow.com\/wp-json\/wp\/v2\/types\/session"}],"wp:attachment":[{"href":"https:\/\/www.nabshow.com\/wp-json\/wp\/v2\/media?parent=18766"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nabshow.com\/wp-json\/wp\/v2\/categories?post=18766"},{"taxonomy":"show-type","embeddable":true,"href":"https:\/\/www.nabshow.com\/wp-json\/wp\/v2\/show-type?post=18766"},{"taxonomy":"show-year","embeddable":true,"href":"https:\/\/www.nabshow.com\/wp-json\/wp\/v2\/show-year?post=18766"},{"taxonomy":"track","embeddable":true,"href":"https:\/\/www.nabshow.com\/wp-json\/wp\/v2\/track?post=18766"},{"taxonomy":"level","embeddable":true,"href":"https:\/\/www.nabshow.com\/wp-json\/wp\/v2\/level?post=18766"},{"taxonomy":"session_tag","embeddable":true,"href":"https:\/\/www.nabshow.com\/wp-json\/wp\/v2\/session_tag?post=18766"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}