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Now it\u2019s beginning to act as the strategic foundation that underpins them.<\/p>\n<p>Drawing on findings from the DPP\u2019s recent Making Data Pay series, this session explores how media companies are moving beyond collection to application \u2014 using data effectively to improve engagement, streamline the media supply chain, and inform both business and creative strategy.<\/p>\n<p>\u00a0<\/p>\n<p><strong>Produced by:<br \/><a href=\"https:\/\/www.thedpp.com\/\"><img loading=\"lazy\" decoding=\"async\" title=\"DPP19_b_600px.png\" src=\"https:\/\/cdn.filestackcontent.com\/zASvbT9jRy9RiMaH62y9\" alt width=\"159\" height=\"71\" \/><\/a><br \/><\/strong><\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false},"categories":[],"show-type":[],"show-year":[],"track":[98],"level":[79],"session_tag":[84,80,81],"class_list":["post-18799","session","type-session","status-publish","hentry"],"acf":{"friendlyid":"SESS-807","friendlyidraw":"807","sessionid":"52dc0b5d-62d1-4303-b53b-34c888a98036","sessiontitle":"Making Data Pay-How data is becoming the operating system for media","starttime":"April, 19 2026 17:00:00","endtime":"April, 19 2026 17:30:00","room":{"id":"a6218c7b-169d-4fb4-b0ea-e272f98568fa","name":"W2457: VideoNext Theater"},"conferenceid":"A.Clark","track":{"id":"bbea2006-6489-454f-be26-db7208c9dc02","name":"VideoNext Theater"},"level":{"id":"69e954fa-a685-40a8-8234-b7ea4fb04075","name":"Show Floor"},"tags":[{"id":"03e156db-a54f-4318-903f-fd53e4fda390","name":"AI"},{"id":"a755d56c-dff0-4f9c-a000-538f15f46620","name":"Audience Measurement, Data and Analytics"},{"id":"f99bcc04-d35c-4b91-a49b-8b14c37e9780","name":"Business Strategy and Research"}],"description":"<p>Data was once a by-product of media operations. 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