{"id":20161,"date":"2026-04-02T12:51:21","date_gmt":"2026-04-02T17:51:21","guid":{"rendered":"https:\/\/www.nabshow.com\/session\/beyond-the-highlight-how-athletes-turn-moments-into-media-and-brand-value\/"},"modified":"2026-04-23T16:02:11","modified_gmt":"2026-04-23T21:02:11","slug":"beyond-the-game-athletes-as-creators-investors-and-media-builders","status":"publish","type":"session","link":"https:\/\/www.nabshow.com\/session\/beyond-the-game-athletes-as-creators-investors-and-media-builders\/","title":{"rendered":"Beyond the Game: Athletes as Creators, Investors and Media Builders"},"content":{"rendered":"<p>Today\u2019s athletes are extending their influence far beyond competition, building careers and platforms across media, business, and community impact. This session explores how the next generation of athlete leaders is using storytelling, content, and strategic partnerships to create lasting value beyond the field of play. 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