{"id":20200,"date":"2026-04-02T16:11:17","date_gmt":"2026-04-02T21:11:17","guid":{"rendered":"https:\/\/www.nabshow.com\/session\/screen-to-shelf-fandom-and-the-new-collectibles-economy\/"},"modified":"2026-04-23T16:02:12","modified_gmt":"2026-04-23T21:02:12","slug":"screen-to-shelf-fandom-and-the-new-collectibles-economy","status":"publish","type":"session","link":"https:\/\/www.nabshow.com\/session\/screen-to-shelf-fandom-and-the-new-collectibles-economy\/","title":{"rendered":"Screen to Shelf: Fandom and the New Collectibles Economy"},"content":{"rendered":"<p>In today\u2019s franchise economy, storytelling doesn\u2019t end at the screen. The most valuable IP moves seamlessly across formats \u2014 from series to spinoffs to merchandise and collectibles \u2014 creating a flywheel that deepens fandom, extends engagement and drives new revenue. As audiences look for more ways to connect with the worlds they love, the relationship between story and product is becoming more intentional \u2014 and more integrated.\u00a0<\/p>\n<p>Funko CEO Josh Simon joins Eric Robles, showrunner of Netflix\u2019s upcoming Stranger Things: Tales from \u201985, for a conversation about how story and consumer products can be developed in tandem, how collectibles shape \u2014 and are shaped by \u2014 narrative, and what it takes to build stories and worlds that live far beyond the screen.<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false},"categories":[],"show-type":[],"show-year":[],"track":[92],"level":[79],"session_tag":[81,90,91],"class_list":["post-20200","session","type-session","status-publish","hentry"],"acf":{"friendlyid":"SESS-620","friendlyidraw":"620","sessionid":"24c011b5-1c20-4174-b5b5-e7f1a4b75531","sessiontitle":"Screen to Shelf: Fandom and the New Collectibles Economy","starttime":"April, 19 2026 16:00:00","endtime":"April, 19 2026 16:45:00","room":{"id":"302569c2-d70f-4aae-964d-f38a1af3350e","name":"W1566: Media and Entertainment Theater"},"conferenceid":"T.Jin","track":{"id":"37271791-f161-4081-a199-c9c4fdb93142","name":"Media and Entertainment Theater"},"level":{"id":"69e954fa-a685-40a8-8234-b7ea4fb04075","name":"Show Floor"},"tags":[{"id":"f99bcc04-d35c-4b91-a49b-8b14c37e9780","name":"Business Strategy and Research"},{"id":"97ad12ca-a155-42a5-b790-00606ed22b56","name":"Distribution and IP-Based Workflows"},{"id":"49056417-07c9-4ed2-b880-2b0004b3c7b2","name":"Film and Cinema"}],"description":"<p>In today\u2019s franchise economy, storytelling doesn\u2019t end at the screen. The most valuable IP moves seamlessly across formats \u2014 from series to spinoffs to merchandise and collectibles \u2014 creating a flywheel that deepens fandom, extends engagement and drives new revenue. As audiences look for more ways to connect with the worlds they love, the relationship between story and product is becoming more intentional \u2014 and more integrated.\u00a0<\/p>\n<p>Funko CEO Josh Simon joins Eric Robles, showrunner of Netflix\u2019s upcoming Stranger Things: Tales from \u201985, for a conversation about how story and consumer products can be developed in tandem, how collectibles shape \u2014 and are shaped by \u2014 narrative, and what it takes to build stories and worlds that live far beyond the screen.<\/p>"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Screen to Shelf: Fandom and the New Collectibles Economy - NAB Show<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nabshow.com\/session\/screen-to-shelf-fandom-and-the-new-collectibles-economy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Screen to Shelf: Fandom and the New Collectibles Economy - NAB Show\" \/>\n<meta property=\"og:description\" content=\"In today\u2019s franchise economy, storytelling doesn\u2019t end at the screen. 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