{"id":20253,"date":"2026-04-03T14:19:54","date_gmt":"2026-04-03T19:19:54","guid":{"rendered":"https:\/\/www.nabshow.com\/?post_type=article&#038;p=20253"},"modified":"2026-04-03T14:20:28","modified_gmt":"2026-04-03T19:20:28","slug":"the-creator-economy-at-risk-ownership-identity-and-ai-episode-4","status":"publish","type":"article","link":"https:\/\/www.nabshow.com\/article\/the-creator-economy-at-risk-ownership-identity-and-ai-episode-4\/","title":{"rendered":"The Creator Economy at Risk: Ownership, Identity and AI | Episode 4"},"content":{"rendered":"\n<section class=\"hero content-position-full\" id=\"6a0692d4adc93\" style=\"background:var(--wp--custom--color--nab-blue-dark);\">\n\n<header class=\"header\">\n\t<div class=\"header-inner\">\n\n\t\t<div class=\"header-columns\">\n\n\t\t\t<div class=\"header-image\">\n\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.nabshow.com\/\" title=\"NAB Show\" rel=\"home\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.nabshow.com\/wp-content\/uploads\/2025\/06\/nabshow-logo.webp\" alt=\"NAB Show\">\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<h1 class=\"header-title\">NAB Show<\/h1>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"shape-holder\">\n\t\t\t\t<svg id=\"header-n-shape\" class=\"header-n-shape\" width=\"1448\" height=\"1300\" viewBox=\"0 0 1448 1300\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t\t\t\t\t<path\n\t\t\t\t\td=\"M118.956 1299H519.683C709.682 1299 837.507 1226.46 930.776 1057.16L1424.79 165.836C1476.62 72.5612 1435.15 0 1328.06 0H923.871C733.873 0 599.144 76.0046 509.318 241.841L22.2267 1133.18C-29.5991 1226.46 11.8616 1299.02 118.956 1299.02\"\n\t\t\t\t\tfill=\"#AD1F82\" \/>\n\t\t\t\t<\/svg>\n\t\t\t<\/div>\n\t\t\t<div class=\"shape-shield\"><\/div>\n\n\t\t\t<div class=\"header-navs\">\n\n\t\t\t\t<nav class=\"header-utility\">\n\t\t\t\t\t<ul id=\"menu-header\" class=\"header-menu\"><li id=\"menu-item-241\" class=\"nab-purple-1 menu-item menu-item-type-custom menu-item-object-custom menu-item-241\"><a>NAB SHOW<\/a><\/li>\n<li id=\"menu-item-242\" class=\"nab-purple-2 menu-item menu-item-type-custom menu-item-object-custom menu-item-242\"><a>NAB SHOW NEW YORK<\/a><\/li>\n<li id=\"menu-item-243\" class=\"nab-purple-3 menu-item menu-item-type-custom menu-item-object-custom menu-item-243\"><a>TRENDS AND TOPICS<\/a><\/li>\n<li id=\"menu-item-11972\" class=\"nab-purple-4 menu-item menu-item-type-custom menu-item-object-custom menu-item-11972\"><a>EXHIBIT\/SPONSOR<\/a><\/li>\n<li id=\"menu-item-11971\" class=\"nab-purple-5 menu-item menu-item-type-custom menu-item-object-custom menu-item-11971\"><a>RESOURCES<\/a><\/li>\n<\/ul>\t\t\t\t\n\t\t\t\t<\/nav>\n\n\t\t\t\t<div class=\"ever-present-buttons\">\n\t\t\t\t\t<!-- <a href=\"https:\/\/registration.experientevent.com\/ShowNAB261\/\" target=\"_blank\">REGISTER NOW<\/a> -->\n\t\t\t\t\t<a href=\"https:\/\/naborg.my.site.com\/NAB\/interested-in-exhibiting\" target=\"_blank\">APPLY TO EXHIBIT<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t<nav class=\"header-controls\">\n\t\t\t\t\t<ul class=\"menu\">\n\t\t\t\t\t\t<form role=\"search\" method=\"get\" id=\"searchform\" class=\"searchform\" action=\"https:\/\/www.nabshow.com\/\">\n\n\t\t\t<label class=\"screen-reader-text\" for=\"s\">Search for:<\/label>\n\n\t\t\t<div class=\"searchform-input-container\">\n\t\t\t\t<input\n\t\t\t\t\ttype=\"text\"\n\t\t\t\t\tclass=\"searchform-input\"\n\t\t\t\t\tvalue=\"\"\n\t\t\t\t\tname=\"s\"\n\t\t\t\t\tid=\"s\"\n\t\t\t\t\tplaceholder=\"Search NABSHOW\"\n\t\t\t\t\/>\n\n\t\t\t\t<div class=\"searchform-submit-container\">\n\t\t\t\t\t<button type=\"submit\" class=\"searchform-submit\" id=\"searchsubmit\">\n\t\t\t\t\t\t<i class=\"fas fa-search\"><\/i>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t\t\t\t<div class=\"searchform-meta\">\n\n\t\t\t\t<div class=\"searchform-result-count\">\n\t\t\t\t\t0 results\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"searchform-meta-buttons\">\n\t\t\t\t\t<button type=\"button\" class=\"searchform-reset\">Reset Filters<\/button> |\n\t\t\t\t\t<button type=\"button\" class=\"searchform-clear\">Clear Search<\/button>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\n\t\t\t\t\t\t\t<fieldset class=\"searchform-show-types\">\n\t\t\t\t\t<legend>Show<\/legend>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-show-type-item\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\t\tname=\"search_show_type[]\"\n\t\t\t\t\t\t\t\tvalue=\"las-vegas\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t<span class=\"searchform-facet-label\">Las Vegas <span class=\"searchform-facet-count\" data-taxonomy=\"show-type\" data-term-id=\"63\">(394)<\/span><\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-show-type-item\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\t\tname=\"search_show_type[]\"\n\t\t\t\t\t\t\t\tvalue=\"new-york\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t<span class=\"searchform-facet-label\">New York <span class=\"searchform-facet-count\" data-taxonomy=\"show-type\" data-term-id=\"65\">(70)<\/span><\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t<\/fieldset>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<fieldset class=\"searchform-years\">\n\t\t\t\t\t<legend>Year<\/legend>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-year-item\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\t\tname=\"search_year[]\"\n\t\t\t\t\t\t\t\tvalue=\"2025\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t<span class=\"searchform-facet-label\">2025 <span class=\"searchform-facet-count\" data-taxonomy=\"show-year\" data-term-id=\"64\">(129)<\/span><\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-year-item\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\t\tname=\"search_year[]\"\n\t\t\t\t\t\t\t\tvalue=\"2026\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t<span class=\"searchform-facet-label\">2026 <span class=\"searchform-facet-count\" data-taxonomy=\"show-year\" data-term-id=\"66\">(316)<\/span><\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-year-item\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\t\tname=\"search_year[]\"\n\t\t\t\t\t\t\t\tvalue=\"2027\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t<span class=\"searchform-facet-label\">2027 <span class=\"searchform-facet-count\" data-taxonomy=\"show-year\" data-term-id=\"73\">(2)<\/span><\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t<\/fieldset>\n\t\t\t\n\t\t\t\n\t\t\t<fieldset class=\"searchform-types\">\n\t\t\t\t<legend>Type<\/legend>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-type-item\">\n\t\t\t\t\t\t<input\n\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\tname=\"search_type[]\"\n\t\t\t\t\t\t\tvalue=\"article\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t<span class=\"searchform-facet-label\">Article <span class=\"searchform-facet-count\" data-post-type=\"article\">(83)<\/span><\/span>\n\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-type-item\">\n\t\t\t\t\t\t<input\n\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\tname=\"search_type[]\"\n\t\t\t\t\t\t\tvalue=\"page\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t<span class=\"searchform-facet-label\">Page <span class=\"searchform-facet-count\" data-post-type=\"page\">(127)<\/span><\/span>\n\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-type-item\">\n\t\t\t\t\t\t<input\n\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\tname=\"search_type[]\"\n\t\t\t\t\t\t\tvalue=\"press-release\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t<span class=\"searchform-facet-label\">Press Release <span class=\"searchform-facet-count\" data-post-type=\"press-release\">(47)<\/span><\/span>\n\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-type-item\">\n\t\t\t\t\t\t<input\n\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\tname=\"search_type[]\"\n\t\t\t\t\t\t\tvalue=\"session\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t<span class=\"searchform-facet-label\">Session <span class=\"searchform-facet-count\" data-post-type=\"session\">(619)<\/span><\/span>\n\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-type-item\">\n\t\t\t\t\t\t<input\n\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\tname=\"search_type[]\"\n\t\t\t\t\t\t\tvalue=\"speaker\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t<span class=\"searchform-facet-label\">Speaker <span class=\"searchform-facet-count\" data-post-type=\"speaker\">(1015)<\/span><\/span>\n\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-type-item\">\n\t\t\t\t\t\t<input\n\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\tname=\"search_type[]\"\n\t\t\t\t\t\t\tvalue=\"video\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t<span class=\"searchform-facet-label\">Video <span class=\"searchform-facet-count\" data-post-type=\"video\">(262)<\/span><\/span>\n\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t<\/fieldset>\n\n\t\t\t\n\t\t\t\t\t\t\t<fieldset class=\"searchform-categories\">\n\t\t\t\t\t<legend>Category<\/legend>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-category-item\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\t\tname=\"search_cat[]\"\n\t\t\t\t\t\t\t\tvalue=\"advertising-and-marketing\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t<span class=\"searchform-facet-label\">Advertising and Marketing <span class=\"searchform-facet-count\" data-taxonomy=\"category\" data-term-id=\"150\"><span class=\"searchform-facet-count-separator\">(<\/span>25<span class=\"searchform-facet-count-separator\">)<\/span><\/span><\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-category-item\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\t\tname=\"search_cat[]\"\n\t\t\t\t\t\t\t\tvalue=\"artificial-intelligence\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t<span class=\"searchform-facet-label\">Artificial Intelligence <span class=\"searchform-facet-count\" data-taxonomy=\"category\" data-term-id=\"58\"><span class=\"searchform-facet-count-separator\">(<\/span>127<span class=\"searchform-facet-count-separator\">)<\/span><\/span><\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-category-item\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\t\tname=\"search_cat[]\"\n\t\t\t\t\t\t\t\tvalue=\"audience-measurement\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t<span class=\"searchform-facet-label\">Audience Measurement <span class=\"searchform-facet-count\" data-taxonomy=\"category\" data-term-id=\"151\"><span class=\"searchform-facet-count-separator\">(<\/span>27<span class=\"searchform-facet-count-separator\">)<\/span><\/span><\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-category-item\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\t\tname=\"search_cat[]\"\n\t\t\t\t\t\t\t\tvalue=\"audio-podcasting-radio\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t<span class=\"searchform-facet-label\">Audio | Podcasting | Radio <span class=\"searchform-facet-count\" data-taxonomy=\"category\" data-term-id=\"149\"><span class=\"searchform-facet-count-separator\">(<\/span>8<span class=\"searchform-facet-count-separator\">)<\/span><\/span><\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-category-item\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\t\tname=\"search_cat[]\"\n\t\t\t\t\t\t\t\tvalue=\"business-strategy-and-research\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t<span class=\"searchform-facet-label\">Business Strategy and Research <span class=\"searchform-facet-count\" data-taxonomy=\"category\" data-term-id=\"154\"><span class=\"searchform-facet-count-separator\">(<\/span>35<span class=\"searchform-facet-count-separator\">)<\/span><\/span><\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-category-item\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\t\tname=\"search_cat[]\"\n\t\t\t\t\t\t\t\tvalue=\"changing-frequencies\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t<span class=\"searchform-facet-label\">Changing Frequencies <span class=\"searchform-facet-count\" data-taxonomy=\"category\" data-term-id=\"70\"><span class=\"searchform-facet-count-separator\">(<\/span>5<span class=\"searchform-facet-count-separator\">)<\/span><\/span><\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-category-item\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\t\tname=\"search_cat[]\"\n\t\t\t\t\t\t\t\tvalue=\"cloud-virtualization\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t<span class=\"searchform-facet-label\">Cloud Virtualization <span class=\"searchform-facet-count\" data-taxonomy=\"category\" data-term-id=\"59\"><span class=\"searchform-facet-count-separator\">(<\/span>46<span class=\"searchform-facet-count-separator\">)<\/span><\/span><\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-category-item\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\t\tname=\"search_cat[]\"\n\t\t\t\t\t\t\t\tvalue=\"corporate-and-enterprise-media\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t<span class=\"searchform-facet-label\">Corporate and Enterprise Media <span class=\"searchform-facet-count\" data-taxonomy=\"category\" data-term-id=\"153\"><span class=\"searchform-facet-count-separator\">(<\/span>28<span class=\"searchform-facet-count-separator\">)<\/span><\/span><\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-category-item\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\t\tname=\"search_cat[]\"\n\t\t\t\t\t\t\t\tvalue=\"creator-economy\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t<span class=\"searchform-facet-label\">Creator Economy <span class=\"searchform-facet-count\" data-taxonomy=\"category\" data-term-id=\"60\"><span class=\"searchform-facet-count-separator\">(<\/span>65<span class=\"searchform-facet-count-separator\">)<\/span><\/span><\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-category-item\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\t\tname=\"search_cat[]\"\n\t\t\t\t\t\t\t\tvalue=\"cybersecurity\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t<span class=\"searchform-facet-label\">Cybersecurity <span class=\"searchform-facet-count\" data-taxonomy=\"category\" data-term-id=\"157\"><span class=\"searchform-facet-count-separator\">(<\/span>2<span class=\"searchform-facet-count-separator\">)<\/span><\/span><\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-category-item\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\t\tname=\"search_cat[]\"\n\t\t\t\t\t\t\t\tvalue=\"data-and-analytics\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t<span class=\"searchform-facet-label\">Data and Analytics <span class=\"searchform-facet-count\" data-taxonomy=\"category\" data-term-id=\"152\"><span class=\"searchform-facet-count-separator\">(<\/span>25<span class=\"searchform-facet-count-separator\">)<\/span><\/span><\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-category-item\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\t\tname=\"search_cat[]\"\n\t\t\t\t\t\t\t\tvalue=\"distribution-and-ip-based-workflows\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t<span class=\"searchform-facet-label\">Distribution and IP-Based Workflows <span class=\"searchform-facet-count\" data-taxonomy=\"category\" data-term-id=\"148\"><span class=\"searchform-facet-count-separator\">(<\/span>35<span class=\"searchform-facet-count-separator\">)<\/span><\/span><\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-category-item\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\t\tname=\"search_cat[]\"\n\t\t\t\t\t\t\t\tvalue=\"executive-viewpoint\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t<span class=\"searchform-facet-label\">Executive Viewpoint <span class=\"searchform-facet-count\" data-taxonomy=\"category\" data-term-id=\"125\"><span class=\"searchform-facet-count-separator\">(<\/span>8<span class=\"searchform-facet-count-separator\">)<\/span><\/span><\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-category-item\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\t\tname=\"search_cat[]\"\n\t\t\t\t\t\t\t\tvalue=\"exhibitor-spotlight\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t<span class=\"searchform-facet-label\">Exhibitor Spotlight <span class=\"searchform-facet-count\" data-taxonomy=\"category\" data-term-id=\"57\"><span class=\"searchform-facet-count-separator\">(<\/span>10<span class=\"searchform-facet-count-separator\">)<\/span><\/span><\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-category-item\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\t\tname=\"search_cat[]\"\n\t\t\t\t\t\t\t\tvalue=\"film-and-cinema\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t<span class=\"searchform-facet-label\">Film and Cinema <span class=\"searchform-facet-count\" data-taxonomy=\"category\" data-term-id=\"156\"><span class=\"searchform-facet-count-separator\">(<\/span>14<span class=\"searchform-facet-count-separator\">)<\/span><\/span><\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-category-item\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\t\tname=\"search_cat[]\"\n\t\t\t\t\t\t\t\tvalue=\"immersive-tech-ar-vr-xr\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t<span class=\"searchform-facet-label\">Immersive Tech (AR\/VR\/XR) <span class=\"searchform-facet-count\" data-taxonomy=\"category\" data-term-id=\"159\"><span class=\"searchform-facet-count-separator\">(<\/span>7<span class=\"searchform-facet-count-separator\">)<\/span><\/span><\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-category-item\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\t\tname=\"search_cat[]\"\n\t\t\t\t\t\t\t\tvalue=\"journalism-news-tv\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t<span class=\"searchform-facet-label\">Journalism | News | TV <span class=\"searchform-facet-count\" data-taxonomy=\"category\" data-term-id=\"155\"><span class=\"searchform-facet-count-separator\">(<\/span>8<span class=\"searchform-facet-count-separator\">)<\/span><\/span><\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-category-item\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\t\tname=\"search_cat[]\"\n\t\t\t\t\t\t\t\tvalue=\"main-stage\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t<span class=\"searchform-facet-label\">Main Stage <span class=\"searchform-facet-count\" data-taxonomy=\"category\" data-term-id=\"129\"><span class=\"searchform-facet-count-separator\">(<\/span>11<span class=\"searchform-facet-count-separator\">)<\/span><\/span><\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-category-item\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\t\tname=\"search_cat[]\"\n\t\t\t\t\t\t\t\tvalue=\"nextgen-tv-atsc-3-0\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t<span class=\"searchform-facet-label\">NextGen TV \/ ATSC 3.0 <span class=\"searchform-facet-count\" data-taxonomy=\"category\" data-term-id=\"158\"><span class=\"searchform-facet-count-separator\">(<\/span>3<span class=\"searchform-facet-count-separator\">)<\/span><\/span><\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-category-item\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\t\tname=\"search_cat[]\"\n\t\t\t\t\t\t\t\tvalue=\"production-and-post\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t<span class=\"searchform-facet-label\">Production and Post <span class=\"searchform-facet-count\" data-taxonomy=\"category\" data-term-id=\"147\"><span class=\"searchform-facet-count-separator\">(<\/span>66<span class=\"searchform-facet-count-separator\">)<\/span><\/span><\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-category-item\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\t\tname=\"search_cat[]\"\n\t\t\t\t\t\t\t\tvalue=\"resources\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t<span class=\"searchform-facet-label\">Resources <span class=\"searchform-facet-count\" data-taxonomy=\"category\" data-term-id=\"53\"><span class=\"searchform-facet-count-separator\">(<\/span>28<span class=\"searchform-facet-count-separator\">)<\/span><\/span><\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-category-item\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\t\tname=\"search_cat[]\"\n\t\t\t\t\t\t\t\tvalue=\"sports\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t<span class=\"searchform-facet-label\">Sports <span class=\"searchform-facet-count\" data-taxonomy=\"category\" data-term-id=\"61\"><span class=\"searchform-facet-count-separator\">(<\/span>64<span class=\"searchform-facet-count-separator\">)<\/span><\/span><\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-category-item\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\t\tname=\"search_cat[]\"\n\t\t\t\t\t\t\t\tvalue=\"streaming\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t<span class=\"searchform-facet-label\">Streaming <span class=\"searchform-facet-count\" data-taxonomy=\"category\" data-term-id=\"62\"><span class=\"searchform-facet-count-separator\">(<\/span>46<span class=\"searchform-facet-count-separator\">)<\/span><\/span><\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-category-item\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\t\tname=\"search_cat[]\"\n\t\t\t\t\t\t\t\tvalue=\"thought-leadership\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t<span class=\"searchform-facet-label\">Thought Leadership <span class=\"searchform-facet-count\" data-taxonomy=\"category\" data-term-id=\"127\"><span class=\"searchform-facet-count-separator\">(<\/span>1<span class=\"searchform-facet-count-separator\">)<\/span><\/span><\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-category-item\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\t\tname=\"search_cat[]\"\n\t\t\t\t\t\t\t\tvalue=\"trends-topics\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t<span class=\"searchform-facet-label\">Trends and Topics <span class=\"searchform-facet-count\" data-taxonomy=\"category\" data-term-id=\"33\"><span class=\"searchform-facet-count-separator\">(<\/span>72<span class=\"searchform-facet-count-separator\">)<\/span><\/span><\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-category-item\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\t\tname=\"search_cat[]\"\n\t\t\t\t\t\t\t\tvalue=\"uncategorized\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t<span class=\"searchform-facet-label\">Uncategorized <span class=\"searchform-facet-count\" data-taxonomy=\"category\" data-term-id=\"1\"><span class=\"searchform-facet-count-separator\">(<\/span>0<span class=\"searchform-facet-count-separator\">)<\/span><\/span><\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-category-item\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\t\tname=\"search_cat[]\"\n\t\t\t\t\t\t\t\tvalue=\"webinar\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t<span class=\"searchform-facet-label\">Webinar <span class=\"searchform-facet-count\" data-taxonomy=\"category\" data-term-id=\"71\"><span class=\"searchform-facet-count-separator\">(<\/span>3<span class=\"searchform-facet-count-separator\">)<\/span><\/span><\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t<\/fieldset>\n\t\t\t\n\t\t<\/form>\t\t\t\t\t\t<li class=\"menu-item\">\n\t\t\t\t\t\t\t<a href id=\"header-search-button\" class=\"header-search-button\" tabindex=\"-1\">\n\t\t\t\t\t\t\t\t<i class=\"fas fa-search\" tabindex=\"0\" role=\"button\"><\/i>\n\t\t\t\t\t\t\t\t<i class=\"fas fa-xmark hide\" tabindex=\"0\"><\/i>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t<\/ul>\n\t\t\t\t<\/nav>\n\t\t\t\t\n\t\t\t\t<div id=\"header-menu-button\" class=\"mobile-nav-toggle\">\n\t\t\t\t\t<span><\/span>\n\t\t\t\t\t<span><\/span>\n\t\t\t\t\t<span><\/span>\n\t\t\t\t\t<span><\/span>\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\n\t\t<\/div>\n\n\t<\/div>\n<\/header>\n\n<div class=\"small-nav-holder\">\n\n\t<div id=\"mega-menu-es\" class=\"small\">\n\t\t<ul>\n\t\t\t<li class=\"intro\"><a href=\"\/exhibit-sponsor\/las-vegas\/why-nab-show\/\">NAB SHOW<\/a><\/li>\n\t\t\t<li class=\"intro\"><a href=\"\/exhibit-sponsor\/new-york\/why-nab-show-new-york\/\">NAB SHOW NEW YORK<\/a><\/li>\n\t\t<\/ul>\n\t<\/div>\n\t\n\t<div id=\"mega-menu-r\" class=\"small right\">\n\t\t<ul>\n\t\t\t<li class=\"intro\"><a href=\"\/resources\/las-vegas\/\">NAB SHOW<\/a><\/li>\n\t\t\t<li class=\"intro\"><a href=\"\/resources\/new-york\/\">NAB SHOW NEW YORK<\/a><\/li>\n\t\t<\/ul>\n\t<\/div>\n\n<\/div>\n\t\n<div class=\"nav-container\"><\/div>\n\n<div id=\"mega-menu-lv\">\n\t<a class=\"featured-image-link\" href=\"\/las-vegas\/\"><div class=\"featured-image\" style=\"background-image: url(https:\/\/www.nabshow.com\/wp-content\/uploads\/2025\/06\/Exhibits_featured.jpg.webp);\"><\/div><\/a>\t<ul>\n\t\t<li class=\"intro\"><a href=\"\/las-vegas\/\">NAB SHOW LAS VEGAS<\/a><\/li>\n\t\t<!-- <li class=\"sub-intro\"><a href=\"https:\/\/registration.experientevent.com\/ShowNAB261\/\" target=\"_blank\">REGISTER NOW<\/a><\/li> -->\n\t\t<li class=\"sub-intro\"><a href=\"\/las-vegas\/photos\/\">VIEW PHOTOS<\/a><\/li>\n\t\t<li class=\"sub-intro\"><a href=\"https:\/\/registration.experientevent.com\/ShowNAB271\/flow\/INQ\/#!\/registrant\/\/Profile\/\" target=\"_blank\">GET ON THE LIST<\/a><\/li>\n\t\t<li class=\"sub-intro\"><a href=\"\/las-vegas\/why-nab-show\/\">EXHIBIT<\/a><\/li>\n\t\t<!-- <li class=\"sub-intro\"><a href=\"\/las-vegas\/video-highlights\/\">2025 VIDEO HIGHLIGHTS<\/a><\/li> -->\n\t\t<!-- <li class=\"sub-intro\"><a href=\"https:\/\/hotels.expobook.com\/6D10B087-61A6-4A8C-B0DA-C09343D066AC\/0?utm_source=nab&utm_campaign=2026_nab_show&utm_medium=assoc_site\" target=\"_blank\">BOOK HOTEL<\/a><\/li> -->\n\t<\/ul>\n\t<ul>\n\t\t<li class=\"sub-intro\"><a href=\"\/las-vegas\/show-floor\/\">SHOW FLOOR<\/a><\/li>\n\t\t<li class=\"sub-intro\"><a href=\"\/las-vegas\/conferences-and-workshops\/\">EDUCATION<\/a><\/li>\n\t\t<li class=\"sub-intro\"><a href=\"\/las-vegas\/sessions\/\">SESSIONS<\/a><\/li>\n\t\t<li class=\"sub-intro\"><a href=\"\/las-vegas\/featured-speakers\/\">FEATURED SPEAKERS<\/a><\/li>\n\t\t<!-- <li class=\"sub-intro\"><a href=\"\/las-vegas\/download-the-app\/\">DOWNLOAD THE APP<\/a><\/li> -->\n\t<\/ul>\n<\/div>\n<div id=\"mega-menu-ny\" class=\"\">\n\t<a class=\"featured-image-link\" href=\"\/new-york\/\"><div class=\"featured-image\" style=\"background-image: url(https:\/\/www.nabshow.com\/wp-content\/uploads\/2025\/01\/20241009__NAB_-NY_021.jpg);\"><\/div><\/a>\t<ul>\n\t\t<li class=\"intro\"><a href=\"\/new-york\/\">NAB SHOW NEW YORK<\/a><\/li>\n\t\t<li class=\"sub-intro\"><a href=\"https:\/\/registration.experientevent.com\/ShowNAB268\/Flow\/INQ\/#!\/registrant\/\/Profile\/\" target=\"_blank\">GET ON THE LIST<\/a><\/li>\n\t\t<!-- <li class=\"sub-intro\"><a href=\"\/new-york\/registration\/\">REGISTRATION<\/a><\/li> -->\n\t\t<!-- <li class=\"sub-intro\"><a href=\"\/new-york\/networking-and-events\/\">NETWORKING AND EVENTS<\/a><\/li> -->\n\t<\/ul>\n\t<ul>\n\t\t<li class=\"sub-intro\"><a href=\"\/new-york\/conferences-and-workshops\/\">EDUCATION<\/a><\/li>\n\t\t<li class=\"sub-intro\"><a href=\"\/new-york\/show-floor\/\">SHOW FLOOR<\/a><\/li>\n\t<\/ul>\n<\/div>\n<div id=\"mega-menu-tt\" class=\"\">\n\t<a class=\"featured-image-link\" href=\"\/trends-and-topics\/\"><div class=\"featured-image\" style=\"background-image: url(https:\/\/www.nabshow.com\/wp-content\/uploads\/2025\/10\/trends-and-topics_feature_image.png);\"><\/div><\/a>\t<ul>\n\t\t<li class=\"intro\"><a href=\"\/trends-and-topics\/\">TRENDS &#038; TOPICS<\/a><\/li>\n\t\t<li class=\"sub-intro\"><a href=\"\/trends-and-topics\/artificial-intelligence\/\">ARTIFICIAL INTELLIGENCE<\/a><\/li>\n\t\t<li class=\"sub-intro\"><a href=\"\/trends-and-topics\/cloud-virtualization\/\">CLOUD VIRTUALIZATION<\/a><\/li>\n\t<\/ul>\n\t<ul>\n\t\t<li class=\"sub-intro\"><a href=\"\/trends-and-topics\/creator-economy\/\">CREATOR ECONOMY<\/a><\/li>\n\t\t<li\tclass=\"sub-intro\"><a href=\"\/trends-and-topics\/sports\/\">SPORTS<\/a><\/li>\n\t\t<li class=\"sub-intro\"><a href=\"\/trends-and-topics\/streaming\/\">STREAMING<\/a><\/li>\n\t<\/ul>\n<\/div>\n\n\t<div class=\"hero-inner\">\n\t\t<div class=\"hero-content is-layout-flow\">\n\t\t\t\n\n<h1 class=\"wp-block-heading has-contrast-color has-text-color has-link-color wp-elements-6e458d626ebd5c2a0f5b321d785ab3f6\">Changing Frequencies: The NAB Show Podcast.<\/h1>\n\n\n\t\t\t<!-- query post loop here --> \n\t\t<\/div>\n\t<\/div>\n\n\t<!-- <div class=\"gradient-overlay\" style=\"background: <\/\/?= $background_gradient ?>; opacity: <\/\/?= ($gradient_opacity  \/ 100) ?>; mix-blend-mode: <\/\/?= $blend_mode ?>;\"><\/div> -->\n\t\t<div class=\"hero-image-rotator\">\n\t\t\t<svg id=\"header-a-shape\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.1\" viewBox=\"0 0 1728 959\">\n\t\t\t\t\t<path class=\"blue-dark\" d=\"M0,0v959h384.9l276.8-506.3c6.4-11.8,12.9-23.3,19.6-34.6L451.2,0H0Z\"\/>\n\t\t\t\t\t<path class=\"orange\" d=\"M1723.8,0H451.2l230.1,418.1c32.8-55.3,69-103.9,108.7-146.1h0c138.9-147.7,321.1-217,553.6-217h384.4V0h-4.2Z\"\/>\n\t\t\t\t<\/svg>\n\t\t\t<div class=\"gradient-overlay\"><\/div>\n\t\t\t<div class=\"gradient-overlay-edge\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\n\t\n<\/section>\n\n<script>\n\tdocument.addEventListener('DOMContentLoaded', function() {\n\t\tvar wrapper = document.querySelector('.vimeo-wrapper');\n\t\tif (wrapper) {\n\t\t\tvar observer = new IntersectionObserver(function(entries) {\n\t\t\t\tif (entries[0].isIntersecting) {\n\t\t\t\t\tvar videoId = wrapper.getAttribute('data-video-id');\n\t\t\t\t\tvar iframe = document.createElement('iframe');\n\t\t\t\t\tiframe.src = \"https:\/\/player.vimeo.com\/video\/\" + videoId + \"?background=1&autoplay=1&loop=1&byline=0&title=0\";\n\t\t\t\t\tiframe.frameBorder = \"0\";\n\t\t\t\t\tiframe.allow = \"autoplay; fullscreen\";\n\t\t\t\t\tiframe.allowFullscreen = true;\n\t\t\t\t\twrapper.appendChild(iframe);\n\n\t\t\t\t\tvar placeholder = wrapper.querySelector('.video-placeholder');\n\t\t\t\t\tif (placeholder) {\n\t\t\t\t\t\twrapper.removeChild(placeholder);\n\t\t\t\t\t}\n\n\t\t\t\t\tobserver.unobserve(wrapper);\n\t\t\t\t}\n\t\t\t}, {\n\t\t\t\tthreshold: 0.1\n\t\t\t});\n\t\t\tobserver.observe(wrapper);\n\t\t}\n\t});\n<\/script>\n\n<\/section>\n\n<section class=\"section no-padding\" id=\"6a0692d4bc7f2\">\n\n\t<div class=\"section-inner is-layout-flow\">\n\n\t\t\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"yoast-breadcrumbs\">\n <span><span>\n <a href=\"https:\/\/www.nabshow.com\/\">Home<\/a><\/span> \/ <span>\n <a href=\"https:\/\/www.nabshow.com\/trends-and-topics\/\">Trends and Topics<\/a><\/span> \/ <span>\n <a href=\"https:\/\/www.nabshow.com\/trends-and-topics\/changing-frequencies\/\">Changing Frequencies<\/a><\/span> \/ <\/span>\n <span class=\"breadcrumb_last\" aria-current=\"page\"><\/span><\/span>\n <\/div>\n<\/div>\n\n\n\n\t<\/div>\n\n<\/section>\n\n<section class=\"section\" id=\"6a0692d4c1646\">\n\n\t<div class=\"section-inner is-layout-flow\">\n\n\t\t\n\n<div class=\"wp-block-columns is-style-step-up is-layout-flex wp-container-core-columns-is-layout-16bd0e29 wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--medium);margin-bottom:var(--wp--preset--spacing--medium)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:70%\"><h3 style=\"padding-bottom:var(--wp--preset--spacing--30);\" class=\"wp-block-post-title\">The Creator Economy at Risk: Ownership, Identity and AI | Episode 4<\/h3>\n\n\n<p class=\"has-medium-font-size\">Aired on April 1, 2026.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Changing Frequencies: Episode 4 | The Creator Economy at Risk\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/J4q90fibaRw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div class=\"wp-block-group main-inner is-layout-flow wp-block-group-is-layout-flow\">\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-da604d14 wp-block-group-is-layout-constrained\" style=\"border-style:none;border-width:0px;border-top-left-radius:20px;border-top-right-radius:20px;border-bottom-left-radius:20px;border-bottom-right-radius:20px;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n\n\n<h6 class=\"wp-block-heading\">Listen and Follow<\/h6>\n\n\n\n<div class=\"wp-block-group is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-4feb0dd9 wp-block-group-is-layout-flex\" style=\"border-style:none;border-width:0px;border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-left-radius:10px;border-bottom-right-radius:10px;padding-top:var(--wp--preset--spacing--30);padding-right:0;padding-bottom:var(--wp--preset--spacing--30);padding-left:0\">\n<figure class=\"wp-block-image size-full wp-container-content-759e20a8\"><a href=\"https:\/\/www.spreaker.com\/episode\/beyond-the-brand-deal-episode-2--70426041\" target=\"_blank\" rel=\" noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"350\" src=\"https:\/\/www.nabshow.com\/wp-content\/uploads\/2026\/03\/logo_speaker.png\" alt=\"\" class=\"wp-image-17654\" srcset=\"https:\/\/www.nabshow.com\/wp-content\/uploads\/2026\/03\/logo_speaker.png 1024w, https:\/\/www.nabshow.com\/wp-content\/uploads\/2026\/03\/logo_speaker-300x103.png 300w, https:\/\/www.nabshow.com\/wp-content\/uploads\/2026\/03\/logo_speaker-768x263.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full wp-container-content-759e20a8\"><a href=\"https:\/\/youtu.be\/lizKJ5q-jao?si=oXAVt78ujFRe2l-S\" target=\"_blank\" rel=\" noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"350\" src=\"https:\/\/www.nabshow.com\/wp-content\/uploads\/2026\/03\/logo_youtube.png\" alt=\"\" class=\"wp-image-17655\" srcset=\"https:\/\/www.nabshow.com\/wp-content\/uploads\/2026\/03\/logo_youtube.png 1024w, https:\/\/www.nabshow.com\/wp-content\/uploads\/2026\/03\/logo_youtube-300x103.png 300w, https:\/\/www.nabshow.com\/wp-content\/uploads\/2026\/03\/logo_youtube-768x263.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-style-default is-layout-flow wp-block-group-is-layout-flow\" style=\"padding-right:0;padding-left:0\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<h4 class=\"wp-block-heading\">About the Episode<\/h4>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"is-style-step-up has-blue-dark-color has-text-color has-link-color wp-elements-3005237f48a52bb4d8cf95b14aaa8273\" style=\"margin-top:var(--wp--preset--spacing--medium);margin-bottom:var(--wp--preset--spacing--medium)\">AI isn\u2019t just changing how content gets made. It\u2019s changing who owns it, and who owns you. In this episode of Changing Frequencies, host Josh Miely sits down with Luke Arrigoni, founder and CEO of Loti, to unpack how generative AI is forcing a new conversation around identity, ownership and control in the creator economy.<\/p>\n\n\n\n<p>They break down:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>How AI has moved from enhancing creativity to replicating identity at scale<\/li>\n\n\n\n<li>Why name, image and likeness (NIL) is becoming a central issue for creators, not just athletes and celebrities<\/li>\n\n\n\n<li>What consent, compensation and control actually look like in an AI-driven ecosystem<\/li>\n\n\n\n<li>How creators can protect themselves while still leveraging AI as a tool for growth<\/li>\n\n\n\n<li>The emerging tension between personal identity and scalable digital extensions of it<\/li>\n\n\n\n<li>Why policy, platforms and business models are all struggling to keep up<\/li>\n<\/ul>\n\n\n\n<p>As AI expands what\u2019s possible, creators are being pushed to define what\u2019s permissible \u2026 and what they\u2019re willing to give away.<\/p>\n\n\n\n<p>Stay until the end of the episode for an exclusive podcast promo code that gives you a free NAB Show Floor Pass to the 2026 NAB Show in Las Vegas (April 18-22)!<\/p>\n\n\n\n<p><a href=\"https:\/\/www.nabshow.com\/trends-and-topics\/changing-frequencies\/\">Subscribe for more conversations<\/a> with the people shaping what\u2019s next in media, entertainment and technology.<\/p>\n\n\n\n<p class=\"has-blue-dark-color has-text-color has-link-color wp-elements-8d27f89a7c15a5d86e80751d0e962b8b\" id=\"ember327\"><em>New episodes every other week, leading into NAB Show in Las Vegas in April.<\/em><\/p>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\" style=\"margin-top:var(--wp--preset--spacing--50);margin-bottom:var(--wp--preset--spacing--50)\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Meet the Guest<\/h3>\n\n\n<section class=\"accordion collapsed\" id=\"block-luke-arrigoni-founder-and-ceo-loti-ai\">\n\n\t<h5 class=\"accordion-heading\">\n\t\t<span class=\"accordion-toggle\">\n\t\t\t<span class=\"accordion-toggle-closed\"><i class=\"fas fa-fw fa-plus\"><\/i><\/span>\n\t\t\t<span class=\"accordion-toggle-open\"><i class=\"fas fa-fw fa-minus\"><\/i><\/span>\n\t\t<\/span>\n\t\t<span class=\"accordion-title\">\n\t\t\tLuke Arrigoni, Founder and CEO, Loti AI\t\t<\/span>\n\t<\/h5>\n\n\t<section id=\"block-luke-arrigoni-founder-and-ceo-loti-ai-content\" class=\"accordion-content\">\n\t\t<div class=\"accordion-content-inner is-layout-flow\">\n\t\t\t\n\n<figure class=\"wp-block-image alignright size-full is-resized has-custom-border\" style=\"margin-top:var(--wp--preset--spacing--60);margin-right:var(--wp--preset--spacing--60);margin-bottom:var(--wp--preset--spacing--60);margin-left:var(--wp--preset--spacing--60)\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/www.nabshow.com\/wp-content\/uploads\/2026\/04\/Luke-Arrigoni.jpg\" alt=\"\" class=\"wp-image-20254\" style=\"border-top-left-radius:20px;border-top-right-radius:20px;border-bottom-left-radius:20px;border-bottom-right-radius:20px;aspect-ratio:1;object-fit:cover;width:auto;height:200px\" srcset=\"https:\/\/www.nabshow.com\/wp-content\/uploads\/2026\/04\/Luke-Arrigoni.jpg 1080w, https:\/\/www.nabshow.com\/wp-content\/uploads\/2026\/04\/Luke-Arrigoni-300x300.jpg 300w, https:\/\/www.nabshow.com\/wp-content\/uploads\/2026\/04\/Luke-Arrigoni-1024x1024.jpg 1024w, https:\/\/www.nabshow.com\/wp-content\/uploads\/2026\/04\/Luke-Arrigoni-150x150.jpg 150w, https:\/\/www.nabshow.com\/wp-content\/uploads\/2026\/04\/Luke-Arrigoni-768x768.jpg 768w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/figure>\n\n\n\n<p>Luke Arrigoni is an innovator, entrepreneur and an architect of possibility \u2014 a rare individual who sees not just the world as it is, but as it should be. Driven by curiosity, resilience and an unrelenting bias toward action, Luke is fearless in taking calculated risks in pioneering an ethical Generative AI world.<\/p>\n\n\n\n<p>A trained mathematician and applied AI veteran, Luke has spent the last decade at the intersection of machine learning and intellectual property. He studied mathematics at Columbia University, then built AI systems for Getty Images, UPS, Johnson &amp; Johnson and FOX, working across content recognition, logistics optimization and media intelligence.<\/p>\n\n\n\n<p>At Getty, he saw firsthand how digital rights infrastructure failed to keep pace with the platforms consuming the content. That gap became the thesis behind Loti AI. Today Luke is equal parts visionary and pragmatist combining creative thinking with operational discipline in building Loti to solve real problems at scale while inspiring and challenging the GenAI industry as a whole to mature in a responsible, just and ethical manner.<\/p>\n\n\n\n<p>Before founding Loti, Luke consulted for Fortune 500 companies on applied ML strategy, specializing in translating research-grade models into production systems with measurable P&amp;L impact. His work consistently sat at the boundary between technical capability and commercial viability, a skill set that now drives Loti\u2019s product and go-to-market approach.<\/p>\n\n\n\t\t<\/div>\n\t<\/section>\n\n<\/section>\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\" style=\"margin-top:var(--wp--preset--spacing--50);margin-bottom:var(--wp--preset--spacing--50)\"\/>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-style-border-left is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\">\n\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-da604d14 wp-block-group-is-layout-constrained\" style=\"border-style:none;border-width:0px;border-top-left-radius:20px;border-top-right-radius:20px;border-bottom-left-radius:20px;border-bottom-right-radius:20px;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<h4 class=\"wp-block-heading\">Listen Now<\/h4>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<iframe loading=\"lazy\" src=\"https:\/\/widget.spreaker.com\/player?episode_id=71047645&#038;theme=light&#038;playlist=false&#038;playlist-continuous=false&#038;chapters-image=true&#038;episode_image_position=right&#038;hide-logo=false&#038;hide-likes=false&#038;hide-comments=false&#038;hide-sharing=false&#038;hide-download=false&#038;color=0049b0\" width=\"100%\" height=\"200px\" title=\"The Creator Economy at Risk | Episode 4\" frameborder=\"0\"><\/iframe>\n\n\n\n\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n\n\n    <a class=\"broadstreet-zone\" href=\"https:\/\/ad.broadstreetads.com\/zone_static\/174968\/click\/0?seed=\" target=\"_blank\"> \n        <img decoding=\"async\" src=\"https:\/\/ad.broadstreetads.com\/zone_static\/174968\/image\/0?seed=\" style=\"max-width: 100%;\" \/> \n    <\/a>\n\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<h3 class=\"wp-block-heading\">View Transcript<\/h3>\n\n\n<section class=\"accordion collapsed\" id=\"block-the-creator-economy-at-risk-ownership-identity-and-ai-episode-4\">\n\n\t<h5 class=\"accordion-heading\">\n\t\t<span class=\"accordion-toggle\">\n\t\t\t<span class=\"accordion-toggle-closed\"><i class=\"fas fa-fw fa-plus\"><\/i><\/span>\n\t\t\t<span class=\"accordion-toggle-open\"><i class=\"fas fa-fw fa-minus\"><\/i><\/span>\n\t\t<\/span>\n\t\t<span class=\"accordion-title\">\n\t\t\tThe Creator Economy at Risk: Ownership, Identity and AI | Episode 4\t\t<\/span>\n\t<\/h5>\n\n\t<section id=\"block-the-creator-economy-at-risk-ownership-identity-and-ai-episode-4-content\" class=\"accordion-content\">\n\t\t<div class=\"accordion-content-inner is-layout-flow\">\n\t\t\t\n\n<p><strong>JOSH MIELY, HOST:<\/strong> The media landscape doesn\u2019t stand still, nor does the business behind it. Welcome to \u201cChanging Frequencies,\u201d a podcast from NAB Show. Each episode explores how media, entertainment and storytelling are evolving from broadcast to streaming, content creators to the cloud and sports to AI, spotlighting the people who are defining what\u2019s next. I\u2019m NAB\u2019s Josh Miely, and today we\u2019re looking at the creator economy. Not from the perspective of growth or audience, though, from something more fundamental: ownership.<\/p>\n\n\n\n<p>And stay with us until the end of the episode, because we\u2019ll share an exclusive promo code for our listeners that gives you a free Show Floor Pass to the 2026 NAB Show in Las Vegas coming up April 18th through the 22nd.<\/p>\n\n\n\n<p>Now, over the past year, the conversation around AI and creativity has moved from theory to reality. You saw it in Hollywood with the SAG-AFTRA strike that put AI and digital likeness at the center of labor negotiations. Questions around consent, compensation and control are no longer abstract. They\u2019re economic. And those same issues are now moving directly into the creator economy. Because today, it\u2019s not just content that can be scaled, it\u2019s your identity.<\/p>\n\n\n\n<p>At the 2026 NAB Show, these themes are front and center. How AI is reshaping creation and distribution and monetization, and what that means for creators operating in a more complex landscape. That\u2019s also the thinking behind NAB Show\u2019s new Content Creator VIP program, designed to help creators navigate that shift. So today we\u2019re looking at the creator economy through the lens of identity, likeness and control. To do so I am joined by Luke Arrigoni, founder and CEO of Loti, a company that helps creators protect and control their digital likeness online. Luke, welcome to the show.<\/p>\n\n\n\n<p><strong>LUKE ARRIGONI<\/strong>: Thanks for having me. Happy to be here.<\/p>\n\n\n\n<p><strong><strong>MIELY<\/strong>: <\/strong>I\u2019m excited for this conversation because, I mean, this is front and center and has been in the news for our communities, right? We\u2019ve already seen these issues surface at the highest levels of the industry from actors to voice talent, where AI and their digital likeness become central in labor negotiations. So from your perspective, let\u2019s open the conversation like this. How much of what\u2019s happening to creators today is part of that same larger shift?<\/p>\n\n\n\n<p><strong>ARRIGONI<\/strong>: You know, I think it would be impossible to run any part of your creator business without first trying to understand what your rights are. What does it mean for AI, for likeness, for someone to copy your own material and just put it somewhere else? And the landscape is becoming ever more complex. And there\u2019s legislation that\u2019s trying to simplify, things like NO FAKES that are trying to at least say, if you copy someone\u2019s name, image, likeness into some AI program, you owe them something for it, or they can even control what gets made in general.<\/p>\n\n\n\n<p>So I think if you are in this space right now, while it might have felt like a fringe thing to understand what, like, NIL rights were in the past, now it\u2019s very manifest for your business to have kind of a firm understanding of, \u201cDo I get special rights?\u201d Like, if you\u2019re in Tennessee, you get Elvis, right? And trying to figure out how that maps to a bigger play strategically for you is gonna be something I think more people are gonna need to figure out this year.<\/p>\n\n\n\n<p><strong><strong>MIELY<\/strong>: <\/strong>All right, so when we delve into that, I mean, obviously we talk about AI, we\u2019re talking about the creative side of it, but this really is that, you know, that ability to replicate identity at scale. How should creators then frame their thinking about this with that tradeoff of, hey, AI can help me, but AI can be really detrimental to my business.<\/p>\n\n\n\n<p><strong>ARRIGONI<\/strong>: Yeah, I think that there\u2019s this spectrum that everyone needs to understand. It\u2019ll be different for every brand, right? So whoever you are as a creator, you\u2019ll have a different kind of approach to it. But you should be considering things like, what kind of topics would I allow someone to make me of? Is there a political topic that I\u2019m okay with it generating it? If you\u2019re outspoken about a certain kind of politics, well, that might be a complete red-hot issue you\u2019d never want to touch. For some influencers, that might be what the majority of the things they\u2019re, they\u2019re generating are.<\/p>\n\n\n\n<p>Um, you want to figure out how you can kind of collect all of your endorsements and make sure that no one generates anything that is, you know, could put you in a bad spot on that contract, where it\u2019s like you saying you don\u2019t like the thing that you endorsed last month. Uh, so I would say that the real analysis that everyone needs to think about for AI and being able to generate themselves or others generating you is a rule set of what matters to you. And you should think about it as in real bespoke rules, not something like an on-off switch like drugs or no drugs. You might say something like, \u201cI\u2019m okay with things along the lines of cannabis. That\u2019s all right with my brand.\u201d And you should kind of try to memorialize that in a Google Doc somewhere.<\/p>\n\n\n\n<p><strong><strong>MIELY<\/strong>: <\/strong>All right, so in talking about what\u2019s right for you, and I think about, you know, some of the creators I\u2019ve talked to and a lot of them, you know, they think about their content mainly as their product and what\u2019s right for them and what they want to shape around. As you\u2019re talking, you\u2019re talking about, it\u2019s actually their likeness as an asset. So what is that sort of shift in thinking the need to be when they put it in practice?<\/p>\n\n\n\n<p><strong>ARRIGONI<\/strong>: It\u2019s definitely an interplay between them, right? It\u2019s their content and that\u2019s what people are really watching, but also them as an entity, as an identity that has some economic value. And they should of course try to figure out the balance between what is the authentic version of my brand, which is just like, me, not AI versus a new, cool, creative way to reach audiences, right? Like you don\u2019t have to think about it as inauthentic, right? You could think about it as there\u2019s a way in which I can engage in a very meaningful, cool conversation with a thousand people at the same time. And AI can allow that.<\/p>\n\n\n\n<p>So I think understanding where you as the product can be moved at scale to do more personalized things. That\u2019s where, like, AI would come into play. And that rule set we talk about would come into play versus, like, the content itself. Like, what do you authentically as you going to spend time to make a video of? And it\u2019s a balance. You\u2019ll have to figure out what\u2019s good for your brand.<\/p>\n\n\n\n<p><strong><strong>MIELY<\/strong>: <\/strong>No, and that\u2019s going to be different for every brand. It\u2019ll be kind of exciting to see over the next 18 months, those that are able to understand and harness that. I guess I still, I want to keep delving into this a bit so we can educate. You know, when we think about AI-generated versions of real people, which is a side of this that we\u2019ve kind of brushed on and alluded to in the first couple of minutes, but not gone, like, full-on in. Let\u2019s go full-on in right now. Where are creators most exposed when it comes to misusing their identities?<\/p>\n\n\n\n<p><strong>ARRIGONI<\/strong>: I think it\u2019s two big places we see. The first is impersonation accounts. Someone just literally will boot up a social media account that says it\u2019s the authentic version or a private chat or some other way to reach people. And then they sell them inauthentic products or outright scam-type services, trying to get them to donate to charities that are not actually charities that, just a sinkhole of blockchain money. That\u2019s probably the most profound way that we\u2019ve seen people misuse deep fakes because then you can have a deep fake on one of these accounts saying that they\u2019re the authentic version.<\/p>\n\n\n\n<p>And the other way when it comes to identity is people creating endorsements of products with deep fakes using the influencers\u2019 likeness, using any kind of digital-first creators\u2019 likeness. So they go to promote a certain type of cosmetics brand. And then you, of course, show up promoting this brand that you\u2019ve never even heard of. And this can be doubly problematic for you. One, you could just be in conflict with a different cosmetics brand that you\u2019ve done work with. We\u2019ve seen that, and that\u2019s really hard to navigate, right? Cause the person that actually paid you needs you to go remedy it or wants you to remedy it even though there\u2019s not great, there\u2019s not great mechanisms for that. So, you have that problem. And then, of course, you just have the problem of people are using your likeness to promote things, which is also how you make money and you need to limit that. You have to create a kind of economic scarcity around it.<\/p>\n\n\n\n<p><strong><strong>MIELY<\/strong>: <\/strong>That\u2019s it\u2019s a great way to put it. How do you, how do you protect yourself, then? Where do you guys come in to help people protect themselves once they\u2019ve diagnosed, \u201cOh, this is happening to me and I want it to stop.\u201d<\/p>\n\n\n\n<p><strong>ARRIGONI<\/strong>: Well, this is where selfishly and biasedly, I will say that this is what we do. We do it better than anyone, right? But, but the idea is you should probably get a provider that scans the internet for what you look like and sound like and then has the ability to delete things where you don\u2019t belong. Now, Loti is really good at it. You know, where we, we take pride in the fact that we have so many more assets that we watch, that our take-down capabilities are better than others.<\/p>\n\n\n\n<p>But it doesn\u2019t remove the fact that someone, you should hire someone to go and do this, because it\u2019s, it\u2019s very expensive to do on your own. So, it\u2019s one of those businesses that naturally makes sense at scale. You couldn\u2019t, for instance, like vibe-code an internet scraper. You know, we spend a lot of money every month to try and digest that. And it\u2019s not just for one person. It\u2019s just, you have to get it all at one time. But understanding what the landscape looks, what a competitive landscape looks like for companies like mine will be important. Like, which way do I want to go? How do I want to get some kind of protection will be important. And the pricing is pretty, is a huge range from a freemium-like product to a couple thousand dollars a month and everywhere in between.<\/p>\n\n\n\n<p><strong><strong>MIELY<\/strong>: <\/strong>Well, and then that makes sense because look, we\u2019re talking about, you know, the universe is the most vast expanse out there. The second most vast thing is the worldwide web and where anything and everything can go. So, I take it that there\u2019s any different size for folks. You know, as we think about these creators a bit more, you know, a lot of the deals they\u2019ve made are around just, you know, their traditional content and the rights for that. Are they losing something if they\u2019re not trying to base deals around themselves, I guess?<\/p>\n\n\n\n<p><strong>ARRIGONI<\/strong>: Pretty soon that will be something they need to consider is the product being themselves, the endorsement, the trust. And they shouldn\u2019t consider this as, like, an inauthentic way or selling out or anything like that. Cause sometimes you get that vibe a little bit. You get in a conversation with someone and they really want to lean hard into, like, oh. it feels unethical to use AI to make an endorsement. The reality is, as long as your team is still vetting the products, if you yourself actually still think that this is a viable thing that you\u2019d want to promote and endorse. That\u2019s really what your, your fans, your customer base is interested in. Whether they don\u2019t, probably don\u2019t care if you are the one with the camera up and it\u2019s staring at you and you\u2019re doing 48 takes to get the thing right. That\u2019s not as important as, like, actually, I know a lot about this particular product space and this product is actually the best.<\/p>\n\n\n\n<p>So, thinking about it as a way to, to endorse the things that you care about in a way that you can reach more people, because you can also think about things that are more personalized. And this is you as the product, not the content, right? Imagine doing a deal with a brand, and the brand has you as someone that\u2019s, like, walking through a particular part of their product.<\/p>\n\n\n\n<p>Here\u2019s a good example: If I sold financial literacy software, like I go through your checkbook and find all of the duplicate subscriptions, there\u2019s a bunch of apps that do this kind of thing, right? It might be cool if my brand as a creator is financial knowledge that I\u2019m, like, walking through it with you. You, like, go to the dashboard of the app and then me as the advisor is walking through and be like, oh my God, you have two Netflix. Maybe you shouldn\u2019t eat so much Domino\u2019s, right? Like I\u2019m just kind of jabbing at them a little bit, but it\u2019s my brand, it\u2019s who I am. It doesn\u2019t violate my rules necessarily, but it\u2019s a lot more fun and engaging for both your customers and the product. And it\u2019s something that\u2019s only possible with AI.<\/p>\n\n\n\n<p>And people don\u2019t necessarily feel like they\u2019re being robbed out of that. They know it\u2019s AI and it\u2019s still just a lot more fun to have their favorite financial YouTuber go through their checkbook than it is to have, like, Clippy in the corner do it.<\/p>\n\n\n\n<p><strong><strong>MIELY<\/strong>: <\/strong>Well, come on, now. We all liked Clippy back in the day.<\/p>\n\n\n\n<p><strong>ARRIGONI<\/strong>: Clippy was amazing.<\/p>\n\n\n\n<p><strong><strong>MIELY<\/strong>: <\/strong>Yeah. Hopefully he has a ripe comeback here in the AI time. But I take the point. That\u2019s great, because it adds kind of like a personalized touch if you\u2019re the user tied to something that you enjoy, or if you flip it on the other side, you\u2019re the content creator, if it\u2019s somebody new, that that person that\u2019s using the app is being exposed to it might take them to your content. Correct?<\/p>\n\n\n\n<p><strong>ARRIGONI<\/strong>: Correct. This is a great use of AI that people all know. It\u2019s not uncanny valley. They know it\u2019s AI. They still like the experience, right? And it benefits you, benefits the brand.<\/p>\n\n\n\n<p><strong><strong>MIELY<\/strong>:<\/strong> I dig that a lot. What else can you tell me if you think about how things might fundamentally change with stuff creators can monetize, you think, over the next three to five years, kind of built off of this?<\/p>\n\n\n\n<p><strong>ARRIGONI<\/strong>: I think the strategists are going to win here. I think that it\u2019s like electricity just got piped into the building and there\u2019s a lot of really cool things we could build from it. And so the example I just gave about the checkbook thing, it\u2019s probably a dumb and rudimentary idea, but your, you know, your audience, the creators could probably think about, \u201cWell, hold on, what if I didn\u2019t just do it to just make more podcasts or make more videos? Like, that\u2019s, that\u2019s like, the first, kind of, oversimple way to use AI. What if I thought of a different way?\u201d<\/p>\n\n\n\n<p>I think the people that are very creative in the use of their likeness as the product to combine with the brands they enjoy, and I know that sounds vague, but that\u2019s kind of the space where creativity lives. I think those people are going to be really successful because there\u2019s so much that is possible now.<\/p>\n\n\n\n<p><strong><strong>MIELY<\/strong>: <\/strong>I think you\u2019re absolutely right. And look, it\u2019s, I think there\u2019s going to be some pure innovation and things nobody\u2019s thought of, but I think there\u2019s going to be a lot of, you know, we think about all the different, you know, I\u2019ll just, I\u2019ll say like movie promotions we\u2019ve seen over the last few decades and these little one-off things that, you know, someone might remember from 15 years ago, tied to whatever title that, \u201cOh, that was a cool little thing.\u201d And it never really happened again because it was tough to do. All somebody has to do is remember that, and all of a sudden it becomes the same example that, know, similar to the same example you just gave, right? <\/p>\n\n\n\n<p><strong>ARRIGONI<\/strong>: Yeah.<\/p>\n\n\n\n<p><strong><strong>MIELY<\/strong>: <\/strong>So I brought up the word innovation. When we think about innovation over the next three to five years, which, you know, you used to always say five to 10, now it\u2019s three to five, because everything is just moving so fast.<\/p>\n\n\n\n<p><strong>ARRIGONI<\/strong>: Telescoping. I agree.<\/p>\n\n\n\n<p><strong><strong>MIELY<\/strong>: <\/strong>With AI tools and platforms, what\u2019s missing around, when it comes to our infrastructures for ownership and control, for any creator in general?<\/p>\n\n\n\n<p><strong>ARRIGONI<\/strong>: So this is something that uniquely we\u2019re trying to solve for at Loti. This is something that, we\u2019re building a system called Interchange that lets GenAI platforms and others do a real-time clearinghouse. So you might say, \u201cI want to generate Josh,\u201d right? And you\u2019d be like, \u201cWell, I put Josh in. What are Josh\u2019s rules? What are Josh\u2019s prices, right? And then how does Josh get paid out of it, right?\u201d<\/p>\n\n\n\n<p>Like, there\u2019s all of these kind of boring aspects of the plumbing required so that if I\u2019m a user and I want to create that, there\u2019s not like a way to do that. Like, is a major GenAI platform going to pick up the phone on a hundred million calls and call each individual person? Probably not, right? And so we strongly believe that infrastructure solves a lot of these liquidity problems. So, to answer your question, there\u2019s not a lot of infrastructure on that right now. And we are trying to build all of the infrastructure for that.<\/p>\n\n\n\n<p><strong><strong>MIELY<\/strong>: <\/strong>Yeah, that sounds like a big bite of the apple. Kind of take us through the different steps of how and what that might be. Like, is the end result, like, we\u2019re just going to land on a webpage, be able to type in all our stuff and boom, there we go?<\/p>\n\n\n\n<p><strong>ARRIGONI<\/strong>: Yeah, I think what you do is in, so, our thesis is that the core way in which you can sell and defend your brand is through defense. There\u2019s actually being able to say when people don\u2019t listen to your rules, there\u2019s something that goes out there and deletes it, that takes it down, which is what our core product is. Right? You can think about it as if you could walk around the toll booth, no one would pay for it. So we build a really strong toll booth, big fences. And that\u2019s what we\u2019ve been doing for years now.<\/p>\n\n\n\n<p>And now we\u2019re at a point where, you know, if you do go land on a website, you know, or if you are a creator, you go to your Loti dashboard and you put in all these rules, all the natural language ones, the bespoke, kind of, \u201cWhat is me or the brands I\u2019ve endorsed?\u201d You kind of enter it all in 30 minutes tops, and you set prices. And then if a fan goes to one of the many GenAI platforms and they do actually type your name to be put in, there\u2019s no interaction required. It feels very seamless for the user. 300 milliseconds or less, they get cleared, right? So for most people, it\u2019s just like a bat of an eye. It\u2019s not like they\u2019re waiting 10 minutes or even a minute. It\u2019s just less than a second. They get found, they can find it. Yeah, you can generate this. You\u2019re good. Or maybe we nudge them a little bit.<\/p>\n\n\n\n<p>For us, it\u2019s about rails, not guardrails. We really want to create liquidity. And so if someone comes to us with a prompt and says, \u201cHey, I really want to make Josh doing his thing,\u201d but you have a rule that you always need to be in a blue sports coat, right? Like maybe it\u2019s part of your brand, right? Like, this is the iconic blue sports coat, right? And someone tries to put you in a red sports coat, we will gently nudge the GenAI provider, like, actually back in brand is putting him back in that blue coat. And we feel like this is the easiest way that\u2019s also kind of frictionless for users when they get things wrong a little bit, that we just nudge them back into the OK space, and then it gets generated. And then we can deliver all those analytics to creators. Like, by the way, a lot of people want to generate you in a red coat these days. Maybe you do a video with a red coat, right?<\/p>\n\n\n\n<p>Like I, I\u2019ve of course picked the funniest and most ridiculous thing, but I think for every creator, when they hear me give that example, they know what I\u2019m talking about for their blue coat, right? And it\u2019s not about shutting down generations, because no one wants that. It\u2019s about making sure that the generations do happen, but on the terms that everyone agrees with.<\/p>\n\n\n\n<p><strong><strong>MIELY<\/strong>: <\/strong>No, I mean, setting up their parameters and then allowing that to go out into the ecosystem and then getting information back, you know, like crowdsourced, here\u2019s what people actually might want to nudge on those. So you can make, you know, realistic and thoughtful decisions around it. That\u2019s what you\u2019re talking about, and that\u2019s what I love. And I love the\u2014<\/p>\n\n\n\n<p><strong>ARRIGONI<\/strong>: At scale.<\/p>\n\n\n\n<p><strong><strong>MIELY<\/strong>: <\/strong>At scale. And I love the, you know, the, talking about it as though, you know, if you don\u2019t have a good enough toll booth set up, that people are just going to go around it. It immediately made me think about \u201cBlazing Saddles,\u201d which is kind of funny. But it\u2019s, it rings true. And it\u2019s, look, the more we distill this down at base levels for people, the more it imprints on their brain and they kind of get where we\u2019re going. Because this can get to be some pretty heady stuff pretty quick. And people, you can see eyes glaze over and I don\u2019t think we\u2019re having that happen [inaudible].<\/p>\n\n\n\n<p><strong>ARRIGONI<\/strong>: No, think about the red coat, right? As someone does generate the red coat, someone says, \u201cYou know what? Screw Loti. We\u2019re just going to generate it anyway.\u201d Right? Someone generates it, they ignore us, the GenAI platform just ignores, they upload it, they put it on Instagram. Well, Loti goes around and shuts it all down. We\u2019ll delete it off of Instagram, right? That doesn\u2019t fit the brand.<\/p>\n\n\n\n<p>And now you\u2019ve sold something as a GenAI platform to someone that\u2019s unusable. They can\u2019t upload it anywhere, they can\u2019t send it anywhere. It\u2019s infringing. They\u2019re getting marks on their account because it\u2019s, like, it\u2019s out of copyright. It\u2019s out of whatever they didn\u2019t have the authorization to do it. You basically create lots of problems for your customers as a GenAI platform because you have Loti doing the enforcement. And so as a GenAI platform you have to say, \u201cOK, I need to either tell them it needs to be in a blue coat or we\u2019ll never show you the red coat, because if we do, it creates problems for you and for us,\u201d right? Because we also know where it gets generated, right?<\/p>\n\n\n\n<p>So we can trace it back and be like, \u201cYou\u2019re the one that tried to jump the fence over the toll booth.\u201d Right? There\u2019s that attribution that I think will keep everyone more honest because then we can just kind of freeze people out of the ecosystem if they want to continually violate creators\u2019 rights. And we\u2019re really like, \u201cSorry, you continually create fraud on your system. You don\u2019t get access to rights to protect our users.\u201d And I think that\u2019s something that only comes from the power of defense, from the first part of what we talked about, of, like, downloading the internet.<\/p>\n\n\n\n<p><strong><strong>MIELY<\/strong>: <\/strong>And I love that you kind of circled it back there, because we\u2019re about at time. I guess, Luke, where I want to leave it is one or two things, kind of, off of this conversation that if you want people to say, \u201cthese are the things I\u2019ve got to remember,\u201d these are what those one or two things are. And then just, you know, what you guys are doing, when is it coming to market, where is it at, that sort of thing.<\/p>\n\n\n\n<p><strong>ARRIGONI<\/strong>: I would say you should embrace AI for your brand and that\u2019ll look different from everyone. Figure out how you can be creative and strategic and that\u2019ll be your edge over everyone else. And then for us, we\u2019re gonna be releasing Interchange here soon. We\u2019re really excited about it. And if anyone would like an account to protect themselves, we do of course have many plans that work for everyone at any stage of your career. Please visit us at LotiAI.com.<\/p>\n\n\n\n<p><strong><strong>MIELY<\/strong>: <\/strong>There we go. LotiAI.com. Luke, thank you so much for helping us unpack one of the most important and least understood shifts in the creator economy.<\/p>\n\n\n\n<p><strong>ARRIGONI<\/strong>: Thanks for having me.<\/p>\n\n\n\n<p><strong><strong>MIELY<\/strong>: <\/strong>As AI continues to reshape how content is created and distributed, questions of ownership, identity and control are becoming central to the future of media. These are exactly the kind of conversations we\u2019ll be continuing at the 2026 NAB Show in Las Vegas and through the new Content Creator VIP program, designed to help creators navigate this increasingly complex landscape.<\/p>\n\n\n\n<p>As promised, listeners of \u201cChanging Frequencies\u201d can use the promo code PODCAST26 to receive a free Show Floor Pass when registering at NABShow.com. That\u2019s PODCAST26, and we\u2019ll see you all in Las Vegas. I\u2019m Josh Miely. Thank you for listening to \u201cChanging Frequencies.\u201d Subscribe, share and join us next time, as we continue spotlighting the people shaping what\u2019s next.<\/p>\n\n\n\t\t<\/div>\n\t<\/section>\n\n<\/section><\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n\t<\/div>\n\n<\/section>\n\n\n    <broadstreet-zone zone-id=\"174809\" class=\"center-align\"><\/broadstreet-zone>\n    <script>\n        document.addEventListener(\"DOMContentLoaded\", function() {\n            setTimeout(function() {\n                document.querySelectorAll(\"broadstreet-zone\").forEach(zone => {\n                    let childDiv = zone.querySelector(\"div\");\n                    if (childDiv && childDiv.innerHTML.trim() === \"\") {\n                        zone.style.display = \"none\"; \/\/ Hide the entire tag if the div is empty\n                    }\n                });\n            }, 1000); \/\/ Wait for ads to load before checking\n        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