JB Smoove has built a career on unpredictability with his rare ability to turn any moment into comedy and connection. But behind the improvisation \u2014 and standout performances in the Spider-Man franchise, Curb Your Enthusiasm and beyond \u2014 is a sharp understanding of audience, brand and longevity across platforms.<\/p>\n
In this one-on-one, Smoove reflects on the evolution of his career \u2014 now in his latest chapter as founder of The First Darrin, a creative agency focused on storytelling, culture and brand partnerships. The discussion will explore how a distinctive persona becomes a scalable business, why authenticity translates across entertainment and advertising, and what it takes to build a brand as dynamic as the artist behind it.<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false},"categories":[],"show-type":[],"show-year":[],"track":[92],"level":[79],"session_tag":[87,81,88],"class_list":["post-20352","session","type-session","status-publish","hentry"],"acf":{"friendlyid":"SESS-1133","friendlyidraw":"1133","sessionid":"ebc1ce39-5f58-4f91-bb80-bf8ca19a51d7","sessiontitle":"Stand Up, Stand Out: JB Smoove and the Business of Being Funny","starttime":"April, 19 2026 17:00:00","endtime":"April, 19 2026 17:45:00","room":{"id":"302569c2-d70f-4aae-964d-f38a1af3350e","name":"W1566: Media and Entertainment Theater"},"conferenceid":"T.Jin","track":{"id":"37271791-f161-4081-a199-c9c4fdb93142","name":"Media and Entertainment Theater"},"level":{"id":"69e954fa-a685-40a8-8234-b7ea4fb04075","name":"Show Floor"},"tags":[{"id":"dbccd2bf-9d1d-4250-a584-77cf9006a990","name":"Advertising and Marketing"},{"id":"f99bcc04-d35c-4b91-a49b-8b14c37e9780","name":"Business Strategy and Research"},{"id":"591d9179-6fc6-4cb8-a8c0-d7b05548391b","name":"Creator Economy"}],"description":"
JB Smoove has built a career on unpredictability with his rare ability to turn any moment into comedy and connection. But behind the improvisation \u2014 and standout performances in the Spider-Man franchise, Curb Your Enthusiasm and beyond \u2014 is a sharp understanding of audience, brand and longevity across platforms.<\/p>\n
In this one-on-one, Smoove reflects on the evolution of his career \u2014 now in his latest chapter as founder of The First Darrin, a creative agency focused on storytelling, culture and brand partnerships. The discussion will explore how a distinctive persona becomes a scalable business, why authenticity translates across entertainment and advertising, and what it takes to build a brand as dynamic as the artist behind it.<\/p>"},"yoast_head":"\n