{"id":20571,"date":"2026-04-08T18:07:17","date_gmt":"2026-04-08T23:07:17","guid":{"rendered":"https:\/\/www.nabshow.com\/session\/from-rundown-to-runtime-ai-native-video-workflows\/"},"modified":"2026-04-27T07:53:15","modified_gmt":"2026-04-27T12:53:15","slug":"from-rundown-to-runtime-ai-native-video-workflows","status":"publish","type":"session","link":"https:\/\/www.nabshow.com\/session\/from-rundown-to-runtime-ai-native-video-workflows\/","title":{"rendered":"From Rundown to Runtime: AI-Native Video Workflows"},"content":{"rendered":"<p>For decades, video production has been organized around the rundown, a linear model built for broadcast. But today\u2019s audiences do not live in rundowns. They live across apps, feeds, and platforms that demand continuous, adaptive storytelling.<\/p>\n<p>Joe Croney brings experience spanning linear broadcast and modern digital platforms, and coined the concept of Audience 3.0 to describe the shift toward dynamic, personalized media experiences.<\/p>\n<p>In this session, he explores how leading media organizations are moving beyond asset-centric pipelines to story-centric, AI-native workflows, where content is structured as dynamic story objects that flow across tools, teams, and platforms in real time.<\/p>\n<p>Drawing on real-world work with emerging AI models like ElevenLabs and modern cloud architectures, this session will cover:<\/p>\n<p>Why traditional broadcast and digital workflows are converging and breaking<br \/>How AI is reshaping production from creation to distribution<br \/>What it takes to connect fragmented tools into a unified, cross-platform system<br \/>Why the next phase of the industry will be defined by shared context and cross-vendor AI coordination<\/p>\n<p>You will leave with a clear view of how to evolve your video operations from linear pipelines to intelligent, adaptive systems built for where audiences actually live.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false},"categories":[],"show-type":[],"show-year":[],"track":[98],"level":[79],"session_tag":[84,80,93],"class_list":["post-20571","session","type-session","status-publish","hentry"],"acf":{"friendlyid":"SESS-1150","friendlyidraw":"1150","sessionid":"bfdbc30d-d9a1-4dac-8dcc-16dc8ba41343","sessiontitle":"From Rundown to Runtime: AI-Native Video Workflows","starttime":"April, 20 2026 09:30:00","endtime":"April, 20 2026 10:00:00","room":{"id":"a6218c7b-169d-4fb4-b0ea-e272f98568fa","name":"W2457: VideoNext Theater"},"conferenceid":"ARC1","track":{"id":"bbea2006-6489-454f-be26-db7208c9dc02","name":"VideoNext Theater"},"level":{"id":"69e954fa-a685-40a8-8234-b7ea4fb04075","name":"Show Floor"},"tags":[{"id":"03e156db-a54f-4318-903f-fd53e4fda390","name":"AI"},{"id":"a755d56c-dff0-4f9c-a000-538f15f46620","name":"Audience Measurement, Data and Analytics"},{"id":"fd1119e1-caa2-4b9a-8c62-3d479f72c97e","name":"Corporate and Enterprise Media"}],"description":"<p>For decades, video production has been organized around the rundown, a linear model built for broadcast. But today\u2019s audiences do not live in rundowns. 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