{"id":20600,"date":"2026-04-09T11:02:16","date_gmt":"2026-04-09T16:02:16","guid":{"rendered":"https:\/\/www.nabshow.com\/session\/engineering-ai-first-media-workflows-with-agentic-ai-and-hyper-velocity-engineering\/"},"modified":"2026-04-27T07:53:13","modified_gmt":"2026-04-27T12:53:13","slug":"engineering-ai-first-media-workflows-with-agentic-ai-and-hyper-velocity-engineering","status":"publish","type":"session","link":"https:\/\/www.nabshow.com\/session\/engineering-ai-first-media-workflows-with-agentic-ai-and-hyper-velocity-engineering\/","title":{"rendered":"Engineering AI-First Media Workflows with Agentic AI and Hyper Velocity Engineering\u200b"},"content":{"rendered":"<p>Agentic AI is redefining media and broadcasting workflows, transforming not only how content is created and distributed, but how teams collaborate across the entire value chain. Drawing on hands-on experience co-engineering and co-innovating with leading global media companies, we will present real-world examples, practical lessons, and proven engineering practices from the field.<\/p>\n<p>We will demonstrate how Hyper Velocity Engineering, combining multidisciplinary teams, Design Thinking methodology, AI agents and tools are accelerating the software lifecycle and enabling end-to-end transformation.\u00a0<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false},"categories":[],"show-type":[],"show-year":[],"track":[105],"level":[79],"session_tag":[84,113,90],"class_list":["post-20600","session","type-session","status-publish","hentry"],"acf":{"friendlyid":"SESS-1157","friendlyidraw":"1157","sessionid":"cd5d92ca-c6c5-434a-8d05-91c83bfb8b27","sessiontitle":"Engineering AI-First Media Workflows with Agentic AI and Hyper Velocity Engineering\u200b","starttime":"April, 19 2026 15:40:00","endtime":"April, 19 2026 16:00:00","room":{"id":"640c4c61-c883-4dbc-a047-303d97e5c341","name":"W1242: Tech Chat Theater"},"conferenceid":"MC1","track":{"id":"e69b0df5-4f0c-4764-bb1c-215a2d7d4ce1","name":"Tech Chat Theater"},"level":{"id":"69e954fa-a685-40a8-8234-b7ea4fb04075","name":"Show Floor"},"tags":[{"id":"03e156db-a54f-4318-903f-fd53e4fda390","name":"AI"},{"id":"95daedb7-b709-4c09-b0e4-7c2fe09af5bc","name":"Cloud Virtualization"},{"id":"97ad12ca-a155-42a5-b790-00606ed22b56","name":"Distribution and IP-Based Workflows"}],"description":"<p>Agentic AI is redefining media and broadcasting workflows, transforming not only how content is created and distributed, but how teams collaborate across the entire value chain. 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