{"id":21738,"date":"2026-05-06T19:03:12","date_gmt":"2026-05-07T00:03:12","guid":{"rendered":"https:\/\/www.nabshow.com\/video\/the-play-the-player-the-moment-ai-and-the-new-era-of-sports-storytelling\/"},"modified":"2026-05-13T11:48:46","modified_gmt":"2026-05-13T16:48:46","slug":"the-play-the-player-the-moment-ai-and-the-new-era-of-sports-storytelling","status":"publish","type":"video","link":"https:\/\/www.nabshow.com\/video\/the-play-the-player-the-moment-ai-and-the-new-era-of-sports-storytelling\/","title":{"rendered":"The Play. The Player. The Moment: AI and the New Era of Sports Storytelling"},"content":{"rendered":"<p>The way fans consume sports has changed faster than most broadcast teams can keep up with. This panel brings together leaders from the world&#8217;s top sports broadcasters and streaming platforms for an open, expert conversation about how the industry is modernizing its approach to content, from unlocking decades of archived footage to delivering real-time highlights and personalized fan moments at scale. <\/p>\n<p>Panelists share their perspectives on where AI is already reshaping production workflows, what it genuinely takes for AI to understand the language of sport, and how teams are thinking about the balance between automation and editorial judgment. <\/p>\n<p>Speakers: <\/p>\n<p>Soyoung Lee, Co-Founder &amp; Head of Go-To-Market, TwelveLabs<br \/>\nRon Matthews, Director, Digital Operations &amp; Content Strategy, Oklahoma City Thunder<br \/>\nVictorien Tixier, Co-founder &amp; CEO, ScorePlay<br \/>\nDaniel McNeil, Digital Asset Manager, Utah Jazz\/Utah Mammoth<\/p>\n<p>Location: Sports Theater<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The way fans consume sports has changed faster than most broadcast teams can keep up with. This panel brings together\u2026<\/p>\n","protected":false},"featured_media":21739,"parent":0,"template":"","meta":{"_acf_changed":false},"categories":[58,151,152,61],"show-type":[63],"show-year":[66],"class_list":["post-21738","video","type-video","status-publish","has-post-thumbnail","hentry","category-artificial-intelligence","category-audience-measurement","category-data-and-analytics","category-sports","show-type-las-vegas","show-year-66"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Play. The Player. The Moment: AI and the New Era of Sports Storytelling - NAB Show<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nabshow.com\/video\/the-play-the-player-the-moment-ai-and-the-new-era-of-sports-storytelling\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Play. The Player. The Moment: AI and the New Era of Sports Storytelling - NAB Show\" \/>\n<meta property=\"og:description\" content=\"The way fans consume sports has changed faster than most broadcast teams can keep up with. This panel brings together\u2026\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.nabshow.com\/video\/the-play-the-player-the-moment-ai-and-the-new-era-of-sports-storytelling\/\" \/>\n<meta property=\"og:site_name\" content=\"NAB Show\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-13T16:48:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.nabshow.com\/wp-content\/uploads\/2026\/05\/vimeo-thumbnail-21738-1778112193.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.nabshow.com\\\/video\\\/the-play-the-player-the-moment-ai-and-the-new-era-of-sports-storytelling\\\/\",\"url\":\"https:\\\/\\\/www.nabshow.com\\\/video\\\/the-play-the-player-the-moment-ai-and-the-new-era-of-sports-storytelling\\\/\",\"name\":\"The Play. The Player. The Moment: AI and the New Era of Sports Storytelling - NAB Show\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.nabshow.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.nabshow.com\\\/video\\\/the-play-the-player-the-moment-ai-and-the-new-era-of-sports-storytelling\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.nabshow.com\\\/video\\\/the-play-the-player-the-moment-ai-and-the-new-era-of-sports-storytelling\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.nabshow.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/vimeo-thumbnail-21738-1778112193.jpg\",\"datePublished\":\"2026-05-07T00:03:12+00:00\",\"dateModified\":\"2026-05-13T16:48:46+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.nabshow.com\\\/video\\\/the-play-the-player-the-moment-ai-and-the-new-era-of-sports-storytelling\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.nabshow.com\\\/video\\\/the-play-the-player-the-moment-ai-and-the-new-era-of-sports-storytelling\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.nabshow.com\\\/video\\\/the-play-the-player-the-moment-ai-and-the-new-era-of-sports-storytelling\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.nabshow.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/vimeo-thumbnail-21738-1778112193.jpg\",\"contentUrl\":\"https:\\\/\\\/www.nabshow.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/vimeo-thumbnail-21738-1778112193.jpg\",\"width\":1920,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.nabshow.com\\\/video\\\/the-play-the-player-the-moment-ai-and-the-new-era-of-sports-storytelling\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.nabshow.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Play. The Player. The Moment: AI and the New Era of Sports Storytelling\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.nabshow.com\\\/#website\",\"url\":\"https:\\\/\\\/www.nabshow.com\\\/\",\"name\":\"NAB Show\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.nabshow.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Play. The Player. The Moment: AI and the New Era of Sports Storytelling - NAB Show","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.nabshow.com\/video\/the-play-the-player-the-moment-ai-and-the-new-era-of-sports-storytelling\/","og_locale":"en_US","og_type":"article","og_title":"The Play. The Player. The Moment: AI and the New Era of Sports Storytelling - NAB Show","og_description":"The way fans consume sports has changed faster than most broadcast teams can keep up with. This panel brings together\u2026","og_url":"https:\/\/www.nabshow.com\/video\/the-play-the-player-the-moment-ai-and-the-new-era-of-sports-storytelling\/","og_site_name":"NAB Show","article_modified_time":"2026-05-13T16:48:46+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/www.nabshow.com\/wp-content\/uploads\/2026\/05\/vimeo-thumbnail-21738-1778112193.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.nabshow.com\/video\/the-play-the-player-the-moment-ai-and-the-new-era-of-sports-storytelling\/","url":"https:\/\/www.nabshow.com\/video\/the-play-the-player-the-moment-ai-and-the-new-era-of-sports-storytelling\/","name":"The Play. The Player. The Moment: AI and the New Era of Sports Storytelling - NAB Show","isPartOf":{"@id":"https:\/\/www.nabshow.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.nabshow.com\/video\/the-play-the-player-the-moment-ai-and-the-new-era-of-sports-storytelling\/#primaryimage"},"image":{"@id":"https:\/\/www.nabshow.com\/video\/the-play-the-player-the-moment-ai-and-the-new-era-of-sports-storytelling\/#primaryimage"},"thumbnailUrl":"https:\/\/www.nabshow.com\/wp-content\/uploads\/2026\/05\/vimeo-thumbnail-21738-1778112193.jpg","datePublished":"2026-05-07T00:03:12+00:00","dateModified":"2026-05-13T16:48:46+00:00","breadcrumb":{"@id":"https:\/\/www.nabshow.com\/video\/the-play-the-player-the-moment-ai-and-the-new-era-of-sports-storytelling\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.nabshow.com\/video\/the-play-the-player-the-moment-ai-and-the-new-era-of-sports-storytelling\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.nabshow.com\/video\/the-play-the-player-the-moment-ai-and-the-new-era-of-sports-storytelling\/#primaryimage","url":"https:\/\/www.nabshow.com\/wp-content\/uploads\/2026\/05\/vimeo-thumbnail-21738-1778112193.jpg","contentUrl":"https:\/\/www.nabshow.com\/wp-content\/uploads\/2026\/05\/vimeo-thumbnail-21738-1778112193.jpg","width":1920,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/www.nabshow.com\/video\/the-play-the-player-the-moment-ai-and-the-new-era-of-sports-storytelling\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.nabshow.com\/"},{"@type":"ListItem","position":2,"name":"The Play. The Player. The Moment: AI and the New Era of Sports Storytelling"}]},{"@type":"WebSite","@id":"https:\/\/www.nabshow.com\/#website","url":"https:\/\/www.nabshow.com\/","name":"NAB Show","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.nabshow.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/www.nabshow.com\/wp-json\/wp\/v2\/video\/21738","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nabshow.com\/wp-json\/wp\/v2\/video"}],"about":[{"href":"https:\/\/www.nabshow.com\/wp-json\/wp\/v2\/types\/video"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nabshow.com\/wp-json\/wp\/v2\/media\/21739"}],"wp:attachment":[{"href":"https:\/\/www.nabshow.com\/wp-json\/wp\/v2\/media?parent=21738"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nabshow.com\/wp-json\/wp\/v2\/categories?post=21738"},{"taxonomy":"show-type","embeddable":true,"href":"https:\/\/www.nabshow.com\/wp-json\/wp\/v2\/show-type?post=21738"},{"taxonomy":"show-year","embeddable":true,"href":"https:\/\/www.nabshow.com\/wp-json\/wp\/v2\/show-year?post=21738"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}