{"id":21778,"date":"2026-05-06T19:03:45","date_gmt":"2026-05-07T00:03:45","guid":{"rendered":"https:\/\/www.nabshow.com\/video\/building-creator-empires-a-conversation-with-jonathan-liu\/"},"modified":"2026-05-13T12:51:34","modified_gmt":"2026-05-13T17:51:34","slug":"building-creator-empires-a-conversation-with-jonathan-liu","status":"publish","type":"video","link":"https:\/\/www.nabshow.com\/video\/building-creator-empires-a-conversation-with-jonathan-liu\/","title":{"rendered":"Building Creator Empires: A Conversation with Jonathan Liu"},"content":{"rendered":"

What started as a career in financial services has evolved into working alongside some of today’s most influential creators \u2014 including MrBeast, Alan Chikin Chow, and now Zhong. Jonathan Liu brings a unique lens on how creators are scaling into full-fledged media businesses, with his work sitting at the intersection of capital, infrastructure, and creativity \u2014 helping turn an underserved creator economy into one of the most dynamic forces in modern media. <\/p>\n

Moderator: RJ Larese, President, Sixteenth
\nSpeaker: Jonathan Liu, CEO, Zhong<\/p>\n

Location: Creator Lab Theater<\/p>\n","protected":false},"excerpt":{"rendered":"

What started as a career in financial services has evolved into working alongside some of today’s most influential creators \u2014\u2026<\/p>\n","protected":false},"featured_media":21779,"parent":0,"template":"","meta":{"_acf_changed":false},"categories":[154,60],"show-type":[63],"show-year":[66],"class_list":["post-21778","video","type-video","status-publish","has-post-thumbnail","hentry","category-business-strategy-and-research","category-creator-economy","show-type-las-vegas","show-year-66"],"acf":[],"yoast_head":"\nBuilding Creator Empires: A Conversation with Jonathan Liu - NAB Show<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nabshow.com\/video\/building-creator-empires-a-conversation-with-jonathan-liu\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Building Creator Empires: A Conversation with Jonathan Liu - 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