{"id":21794,"date":"2026-05-07T12:23:34","date_gmt":"2026-05-07T17:23:34","guid":{"rendered":"https:\/\/www.nabshow.com\/video\/one-pass-infinite-intelligence-the-new-economics-of-content-monetization\/"},"modified":"2026-05-13T11:46:12","modified_gmt":"2026-05-13T16:46:12","slug":"one-pass-infinite-intelligence-the-new-economics-of-content-monetization","status":"publish","type":"video","link":"https:\/\/www.nabshow.com\/video\/one-pass-infinite-intelligence-the-new-economics-of-content-monetization\/","title":{"rendered":"One Pass, Infinite Intelligence: The New Economics of Content Monetization"},"content":{"rendered":"<p>Every time a media company wants to unlock a new use case from their content \u2014 contextual advertising, sponsorship measurement, fan engagement, content discovery \u2014 they&#8217;ve historically had to start over. New vendor, new ingest, new cost. Built on Amazon Nova and AWS infrastructure, Coactive AI is designed around a different model: scan your content once, generate a rich multimodal intelligence layer, and power every downstream application from a single pass.<\/p>\n<p>In this session, Live Nation&#8217;s Philippe Guegan and Coactive&#8217;s CRO Josh Heller explore how the combination of Amazon Nova&#8217;s multimodal embeddings, AWS MediaLake, and Coactive&#8217;s intelligence layer is turning content that was generating zero revenue into multiple new monetization streams \u2014 across sponsorship identification, fan engagement, and content production, all from a single ingest. The two share how they are architecting a unified intelligence layer across Live Nation&#8217;s catalog and offer a practical blueprint for any media organization ready to stop leaving the value of their content on the table.<\/p>\n<p>Speakers: <\/p>\n<p>Josh Heller, Chief Revenue Officer, Coactive<br \/>\nPhilippe Guegan, Product Development Lead, Live Nation<\/p>\n<p>Location: AWS Theater<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Every time a media company wants to unlock a new use case from their content \u2014 contextual advertising, sponsorship measurement,\u2026<\/p>\n","protected":false},"featured_media":21795,"parent":0,"template":"","meta":{"_acf_changed":false},"categories":[58,60],"show-type":[63],"show-year":[66],"class_list":["post-21794","video","type-video","status-publish","has-post-thumbnail","hentry","category-artificial-intelligence","category-creator-economy","show-type-las-vegas","show-year-66"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - 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