{"id":21820,"date":"2026-05-07T12:23:46","date_gmt":"2026-05-07T17:23:46","guid":{"rendered":"https:\/\/www.nabshow.com\/video\/from-broadcast-to-every-screen-how-aws-partners-are-redefining-vertical-video-with-ai\/"},"modified":"2026-05-13T11:46:11","modified_gmt":"2026-05-13T16:46:11","slug":"from-broadcast-to-every-screen-how-aws-partners-are-redefining-vertical-video-with-ai","status":"publish","type":"video","link":"https:\/\/www.nabshow.com\/video\/from-broadcast-to-every-screen-how-aws-partners-are-redefining-vertical-video-with-ai\/","title":{"rendered":"From Broadcast to Every Screen: How AWS Partners Are Redefining Vertical Video with AI"},"content":{"rendered":"<p>The way audiences consume video has fundamentally changed. Gen-Z viewers discover content on TikTok, Instagram Reels, and YouTube Shorts \u2014 and broadcasters who can&#8217;t meet them there are losing ground fast. Yet for most video teams, producing vertical content at scale has meant costly post-production workflows, additional headcount, and missed viral moments. <\/p>\n<p>AWS Elemental Inference solves this problem. By applying AI in parallel with live video encoding \u2014 not after \u2014 it enables broadcasters and their technology partners to automatically generate vertical video outputs and highlight clips in real-time, with latency as low as 3\u00e2\u20ac\u201c10 seconds and no AI expertise required. <\/p>\n<p>In this session, an AWS Elemental product leader joins leaders from three pioneering AWS partners \u2014 ScorePlay, Tagboard, and Grabyo \u2014 to explore how they are embedding Elemental Inference directly into their products to unlock new value for their customers. From sports highlight automation to amplification and social media distribution, these innovators are demonstrating what becomes possible when AI is built into the video workflow itself. Together, they&#8217;ll share how the service&#8217;s &#8220;process once, optimize everywhere&#8221; model is helping their customers reach new audiences, reduce production costs, and compete in an AI-first media landscape \u2014 without rebuilding the systems they already rely on. <\/p>\n<p>Speakers: <\/p>\n<p>Regina Rossi, Head of Product, AWS Elemental Media Services, Amazon Web Services<br \/>\nChristine Chalk, Chief Product Officer, Tagboard<br \/>\nCharlie Prichard, VP of Commercial, Grabyo<br \/>\nXavier Green, Co-founder and CTO, ScorePlay<\/p>\n<p>Location: AWS Theater<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The way audiences consume video has fundamentally changed. Gen-Z viewers discover content on TikTok, Instagram Reels, and YouTube Shorts \u2014\u2026<\/p>\n","protected":false},"featured_media":21821,"parent":0,"template":"","meta":{"_acf_changed":false},"categories":[58,61,62],"show-type":[63],"show-year":[66],"class_list":["post-21820","video","type-video","status-publish","has-post-thumbnail","hentry","category-artificial-intelligence","category-sports","category-streaming","show-type-las-vegas","show-year-66"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>From Broadcast to Every Screen: How AWS Partners Are Redefining Vertical Video with AI - NAB Show<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nabshow.com\/video\/from-broadcast-to-every-screen-how-aws-partners-are-redefining-vertical-video-with-ai\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"From Broadcast to Every Screen: How AWS Partners Are Redefining Vertical Video with AI - NAB Show\" \/>\n<meta property=\"og:description\" content=\"The way audiences consume video has fundamentally changed. 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