{"id":21844,"date":"2026-05-07T12:23:56","date_gmt":"2026-05-07T17:23:56","guid":{"rendered":"https:\/\/www.nabshow.com\/video\/artist-led-innovation-how-dreamworks-inspired-amdocs-ai-native-asset-intelligence-for-creative-teams\/"},"modified":"2026-05-13T11:45:44","modified_gmt":"2026-05-13T16:45:44","slug":"artist-led-innovation-how-dreamworks-inspired-amdocs-ai-native-asset-intelligence-for-creative-teams","status":"publish","type":"video","link":"https:\/\/www.nabshow.com\/video\/artist-led-innovation-how-dreamworks-inspired-amdocs-ai-native-asset-intelligence-for-creative-teams\/","title":{"rendered":"Artist-Led Innovation: How DreamWorks Inspired Amdocs’ AI-Native Asset Intelligence for Creative Teams"},"content":{"rendered":"

Every major studio sits on millions of digital assets with massive, untapped value. Currently, artists spend hours acting as “digital archaeologists” \u2014 searching files instead of creating them. This session tells the story of how Amdocs embedded a team inside DreamWorks Animation’s production pipeline for 18 months, conducting deep research with 10+ departments to build an on-prem solution to solve these creative friction points. <\/p>\n

We demonstrate how that artist-led empathy led to the blueprint for a new service, an AI-native architecture designed to transform the content supply chain. While the research was rooted in the day-to-day operations of production, the future of this platform is being architected as a cloud-native, tech-agnostic ecosystem. Developing in partnership with AWS, this vision ensures that intelligence is never locked into a single provider, offering studios the flexibility to integrate with their existing tech stacks while scaling infinitely. <\/p>\n

Discover how we are building an automated metadata pipeline that leverages AI to eliminate manual tagging and make every asset discoverable by both humans and machines. By moving toward a cloud-native future on AWS, your studio can build a rich corpus of metadata \u2014 ensuring your artists spend less time searching and more time creating. <\/p>\n

Speaker: Liz Kintzele, Strategic Accounts Director & Experience-Led Strategy, Amdocs<\/p>\n

Location: AWS Theater<\/p>\n","protected":false},"excerpt":{"rendered":"

Every major studio sits on millions of digital assets with massive, untapped value. Currently, artists spend hours acting as “digital\u2026<\/p>\n","protected":false},"featured_media":21845,"parent":0,"template":"","meta":{"_acf_changed":false},"categories":[59,156,147],"show-type":[63],"show-year":[66],"class_list":["post-21844","video","type-video","status-publish","has-post-thumbnail","hentry","category-cloud-virtualization","category-film-and-cinema","category-production-and-post","show-type-las-vegas","show-year-66"],"acf":[],"yoast_head":"\nArtist-Led Innovation: How DreamWorks Inspired Amdocs' AI-Native Asset Intelligence for Creative Teams - NAB Show<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nabshow.com\/video\/artist-led-innovation-how-dreamworks-inspired-amdocs-ai-native-asset-intelligence-for-creative-teams\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Artist-Led Innovation: How DreamWorks Inspired Amdocs' AI-Native Asset Intelligence for Creative Teams - NAB Show\" \/>\n<meta property=\"og:description\" content=\"Every major studio sits on millions of digital assets with massive, untapped value. Currently, artists spend hours acting as “digital\u2026\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.nabshow.com\/video\/artist-led-innovation-how-dreamworks-inspired-amdocs-ai-native-asset-intelligence-for-creative-teams\/\" \/>\n<meta property=\"og:site_name\" content=\"NAB Show\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-13T16:45:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.nabshow.com\/wp-content\/uploads\/2026\/05\/vimeo-thumbnail-21844-1778174637.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.nabshow.com\\\/video\\\/artist-led-innovation-how-dreamworks-inspired-amdocs-ai-native-asset-intelligence-for-creative-teams\\\/\",\"url\":\"https:\\\/\\\/www.nabshow.com\\\/video\\\/artist-led-innovation-how-dreamworks-inspired-amdocs-ai-native-asset-intelligence-for-creative-teams\\\/\",\"name\":\"Artist-Led Innovation: How DreamWorks Inspired Amdocs' AI-Native Asset Intelligence for Creative Teams - NAB Show\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.nabshow.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.nabshow.com\\\/video\\\/artist-led-innovation-how-dreamworks-inspired-amdocs-ai-native-asset-intelligence-for-creative-teams\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.nabshow.com\\\/video\\\/artist-led-innovation-how-dreamworks-inspired-amdocs-ai-native-asset-intelligence-for-creative-teams\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.nabshow.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/vimeo-thumbnail-21844-1778174637.jpg\",\"datePublished\":\"2026-05-07T17:23:56+00:00\",\"dateModified\":\"2026-05-13T16:45:44+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.nabshow.com\\\/video\\\/artist-led-innovation-how-dreamworks-inspired-amdocs-ai-native-asset-intelligence-for-creative-teams\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.nabshow.com\\\/video\\\/artist-led-innovation-how-dreamworks-inspired-amdocs-ai-native-asset-intelligence-for-creative-teams\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.nabshow.com\\\/video\\\/artist-led-innovation-how-dreamworks-inspired-amdocs-ai-native-asset-intelligence-for-creative-teams\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.nabshow.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/vimeo-thumbnail-21844-1778174637.jpg\",\"contentUrl\":\"https:\\\/\\\/www.nabshow.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/vimeo-thumbnail-21844-1778174637.jpg\",\"width\":1920,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.nabshow.com\\\/video\\\/artist-led-innovation-how-dreamworks-inspired-amdocs-ai-native-asset-intelligence-for-creative-teams\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.nabshow.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Artist-Led Innovation: How DreamWorks Inspired Amdocs’ AI-Native Asset Intelligence for Creative Teams\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.nabshow.com\\\/#website\",\"url\":\"https:\\\/\\\/www.nabshow.com\\\/\",\"name\":\"NAB Show\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.nabshow.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Artist-Led Innovation: How DreamWorks Inspired Amdocs' AI-Native Asset Intelligence for Creative Teams - NAB Show","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.nabshow.com\/video\/artist-led-innovation-how-dreamworks-inspired-amdocs-ai-native-asset-intelligence-for-creative-teams\/","og_locale":"en_US","og_type":"article","og_title":"Artist-Led Innovation: How DreamWorks Inspired Amdocs' AI-Native Asset Intelligence for Creative Teams - NAB Show","og_description":"Every major studio sits on millions of digital assets with massive, untapped value. Currently, artists spend hours acting as “digital\u2026","og_url":"https:\/\/www.nabshow.com\/video\/artist-led-innovation-how-dreamworks-inspired-amdocs-ai-native-asset-intelligence-for-creative-teams\/","og_site_name":"NAB Show","article_modified_time":"2026-05-13T16:45:44+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/www.nabshow.com\/wp-content\/uploads\/2026\/05\/vimeo-thumbnail-21844-1778174637.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.nabshow.com\/video\/artist-led-innovation-how-dreamworks-inspired-amdocs-ai-native-asset-intelligence-for-creative-teams\/","url":"https:\/\/www.nabshow.com\/video\/artist-led-innovation-how-dreamworks-inspired-amdocs-ai-native-asset-intelligence-for-creative-teams\/","name":"Artist-Led Innovation: How DreamWorks Inspired Amdocs' AI-Native Asset Intelligence for Creative Teams - NAB Show","isPartOf":{"@id":"https:\/\/www.nabshow.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.nabshow.com\/video\/artist-led-innovation-how-dreamworks-inspired-amdocs-ai-native-asset-intelligence-for-creative-teams\/#primaryimage"},"image":{"@id":"https:\/\/www.nabshow.com\/video\/artist-led-innovation-how-dreamworks-inspired-amdocs-ai-native-asset-intelligence-for-creative-teams\/#primaryimage"},"thumbnailUrl":"https:\/\/www.nabshow.com\/wp-content\/uploads\/2026\/05\/vimeo-thumbnail-21844-1778174637.jpg","datePublished":"2026-05-07T17:23:56+00:00","dateModified":"2026-05-13T16:45:44+00:00","breadcrumb":{"@id":"https:\/\/www.nabshow.com\/video\/artist-led-innovation-how-dreamworks-inspired-amdocs-ai-native-asset-intelligence-for-creative-teams\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.nabshow.com\/video\/artist-led-innovation-how-dreamworks-inspired-amdocs-ai-native-asset-intelligence-for-creative-teams\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.nabshow.com\/video\/artist-led-innovation-how-dreamworks-inspired-amdocs-ai-native-asset-intelligence-for-creative-teams\/#primaryimage","url":"https:\/\/www.nabshow.com\/wp-content\/uploads\/2026\/05\/vimeo-thumbnail-21844-1778174637.jpg","contentUrl":"https:\/\/www.nabshow.com\/wp-content\/uploads\/2026\/05\/vimeo-thumbnail-21844-1778174637.jpg","width":1920,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/www.nabshow.com\/video\/artist-led-innovation-how-dreamworks-inspired-amdocs-ai-native-asset-intelligence-for-creative-teams\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.nabshow.com\/"},{"@type":"ListItem","position":2,"name":"Artist-Led Innovation: How DreamWorks Inspired Amdocs’ AI-Native Asset Intelligence for Creative Teams"}]},{"@type":"WebSite","@id":"https:\/\/www.nabshow.com\/#website","url":"https:\/\/www.nabshow.com\/","name":"NAB Show","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.nabshow.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/www.nabshow.com\/wp-json\/wp\/v2\/video\/21844","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nabshow.com\/wp-json\/wp\/v2\/video"}],"about":[{"href":"https:\/\/www.nabshow.com\/wp-json\/wp\/v2\/types\/video"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nabshow.com\/wp-json\/wp\/v2\/media\/21845"}],"wp:attachment":[{"href":"https:\/\/www.nabshow.com\/wp-json\/wp\/v2\/media?parent=21844"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nabshow.com\/wp-json\/wp\/v2\/categories?post=21844"},{"taxonomy":"show-type","embeddable":true,"href":"https:\/\/www.nabshow.com\/wp-json\/wp\/v2\/show-type?post=21844"},{"taxonomy":"show-year","embeddable":true,"href":"https:\/\/www.nabshow.com\/wp-json\/wp\/v2\/show-year?post=21844"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}