{"id":21850,"date":"2026-05-08T08:05:03","date_gmt":"2026-05-08T13:05:03","guid":{"rendered":"https:\/\/www.nabshow.com\/video\/ai-at-the-core-of-media-operations-transforming-production-monetization-and-audience-experiences\/"},"modified":"2026-05-13T11:45:43","modified_gmt":"2026-05-13T16:45:43","slug":"ai-at-the-core-of-media-operations-transforming-production-monetization-and-audience-experiences","status":"publish","type":"video","link":"https:\/\/www.nabshow.com\/video\/ai-at-the-core-of-media-operations-transforming-production-monetization-and-audience-experiences\/","title":{"rendered":"AI at the Core of Media Operations: Transforming Production, Monetization, and Audience Experiences"},"content":{"rendered":"

AI has moved beyond experimentation in the media industry and is now being operationalized to solve real production, monetization, and audience engagement challenges.<\/p>\n

In this focused Tech Chat, we examine how studios, broadcasters, OTT platforms, and digital media companies are putting AI into production across their media operations. The session highlights practical applications of AI-native architectures that modernize cloud production and media supply chains \u2014 driving workflow efficiency, intelligent automation, and scalability across the content lifecycle. We explore how media organizations are activating privacy-safe, first-party audience data to generate actionable insights, enable personalization, and support evolving regulatory and platform requirements. The discussion also covers outcome-based advertising models, where AI connects content, audiences, and commerce to deliver measurable performance and revenue impact.<\/p>\n

The session concludes with examples of how real-time AI and analytics are being used today to deliver personalized, low-latency experiences across OTT, broadcast, publishing, creator platforms, and gaming – helping media companies improve engagement, differentiation, and speed to market.<\/p>\n

This Tech Chat is designed for media and technology leaders seeking practical guidance on where AI is delivering value now, what capabilities matter most, and how to move from pilots to scalable execution.<\/p>\n

Speakers: <\/p>\n

Pawan Anand, Head of Media, Entertainment & Gaming, Persistent
\nTulip Gupta, Principal Solutions Architect, Strategic Accounts, Amazon Web Services
\nNimesh Gandhi, Vice President – Data, Analytics & AI, Persistent<\/p>\n

Location: Tech Chat Theater<\/p>\n","protected":false},"excerpt":{"rendered":"

AI has moved beyond experimentation in the media industry and is now being operationalized to solve real production, monetization, and\u2026<\/p>\n","protected":false},"featured_media":21851,"parent":0,"template":"","meta":{"_acf_changed":false},"categories":[58,153,62],"show-type":[63],"show-year":[66],"class_list":["post-21850","video","type-video","status-publish","has-post-thumbnail","hentry","category-artificial-intelligence","category-corporate-and-enterprise-media","category-streaming","show-type-las-vegas","show-year-66"],"acf":[],"yoast_head":"\nAI at the Core of Media Operations: Transforming Production, Monetization, and Audience Experiences - NAB Show<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nabshow.com\/video\/ai-at-the-core-of-media-operations-transforming-production-monetization-and-audience-experiences\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AI at the Core of Media Operations: Transforming Production, Monetization, and Audience Experiences - 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