As media ecosystems expand across OTT, CTV, FAST, and broadcast, AdOps teams are hitting a breaking point in managing increasing complexity with fragmented tools, manual workflows, and limited real-time control.
\nThis session explores the shift from traditional automation to agentic AI, where intelligent systems augment AdOps teams by executing workflows, surfacing insights, and enabling faster, more informed decisions with humans firmly in control of strategy, governance, and exceptions.<\/p>\n
Through real-world examples and a live demonstration, you’ll see how AI transforms AdOps from reactive execution to proactive, revenue-driving operations.<\/p>\n
During this 20-minute session, you will learn how to:<\/p>\n
Automate campaign setup, QA, and trafficking using AI-assisted workflows
\nOptimize pacing and yield in real time to maximize delivery and revenue outcomes
\nReduce manual effort while improving accuracy, productivity, and operational efficiency
\nDetect and prevent revenue leakage before it impacts performance
\nUnify visibility across fragmented AdTech systems for better decision-making
\nScale AdOps operations without increasing team size<\/p>\n
Speakers:
\nFiliz Bahmanpour, Head of Media & Entertainment, TAVANT
\nDr. Olav Laudy, Senior Director, AI consulting, TAVANT<\/p>\n
Location: Tech Chat Theater<\/p>\n","protected":false},"excerpt":{"rendered":"
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