{"id":21908,"date":"2026-05-08T08:05:42","date_gmt":"2026-05-08T13:05:42","guid":{"rendered":"https:\/\/www.nabshow.com\/video\/the-hardware-you-need-doesnt-exist-rethinking-media-infrastructure-for-the-hyperscaler-era\/"},"modified":"2026-05-13T11:45:15","modified_gmt":"2026-05-13T16:45:15","slug":"the-hardware-you-need-doesnt-exist-rethinking-media-infrastructure-for-the-hyperscaler-era","status":"publish","type":"video","link":"https:\/\/www.nabshow.com\/video\/the-hardware-you-need-doesnt-exist-rethinking-media-infrastructure-for-the-hyperscaler-era\/","title":{"rendered":"The Hardware You Need Doesn&#8217;t Exist: Rethinking Media Infrastructure for the Hyperscaler Era"},"content":{"rendered":"<p>Cloud hyperscalers are buying servers faster than manufacturers can build them, and media organisations are caught in the crossfire. Whether it&#8217;s NVMe arrays, high-speed networking equipment, or standard compute for render and transcoding, procurement timelines that used to be weeks are now months \u2014 and getting worse. <\/p>\n<p>This session cuts through the noise with actionable strategies: how converged infrastructure designs can halve your physical server count without sacrificing performance, how intelligent data orchestration creates a seamless bridge to cloud capacity for burst requirements, and how AI-powered content discovery reduces the storage sprawl that drives hardware demand in the first place. Walk away with a framework for building resilient media infrastructure when the supply chain won&#8217;t cooperate.<\/p>\n<p>Speaker: Barry Evans, SVP Product Development, Pixitmedia by Datacore<\/p>\n<p>Location: Tech Chat Theater<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cloud hyperscalers are buying servers faster than manufacturers can build them, and media organisations are caught in the crossfire. Whether\u2026<\/p>\n","protected":false},"featured_media":21909,"parent":0,"template":"","meta":{"_acf_changed":false},"categories":[58,59,148],"show-type":[63],"show-year":[66],"class_list":["post-21908","video","type-video","status-publish","has-post-thumbnail","hentry","category-artificial-intelligence","category-cloud-virtualization","category-distribution-and-ip-based-workflows","show-type-las-vegas","show-year-66"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Hardware You Need Doesn&#039;t Exist: Rethinking Media Infrastructure for the Hyperscaler Era - NAB Show<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nabshow.com\/video\/the-hardware-you-need-doesnt-exist-rethinking-media-infrastructure-for-the-hyperscaler-era\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Hardware You Need Doesn&#039;t Exist: Rethinking Media Infrastructure for the Hyperscaler Era - NAB Show\" \/>\n<meta property=\"og:description\" content=\"Cloud hyperscalers are buying servers faster than manufacturers can build them, and media organisations are caught in the crossfire. 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